Voice Marketing with Emily Binder

By Emily Binder

Get better at marketing in just a few minutes. This show features insights and tips for business leaders and entrepreneurs on marketing, branding, innovation, and startups. It includes voice / AI a

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1313 ratings

FAQs about Voice Marketing with Emily Binder:

How many episodes does Voice Marketing with Emily Binder have?

The podcast currently has 755 episodes available.

Voice Marketing with Emily Binder episodes:

June 21, 2021 Why Your Brand Needs Sound (special offer at end)
Want your sonic branding done by our team? Send an email to the address given at the end of this episode with subject line: "sonic branding." More about sonic branding: Audrey Arbeeny's definition (the CEO of Audiobrain). Why sound and consistent branding matter today more than ever.
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6min
June 14, 2021 You Should Turn Away Customers - The Veloway
If The Veloway was a business, it would be turning away customers with its restrictive rules banning all but two types of customers. But it would be a really smart business. Markting lessons from The Austin Veloway, a pavement sanctuary in far south Austin that loops for a total of 3.1 miles. It’s open to only cyclists and skaters, meaning no cars and no foot traffic. The loop winds through Slaughter Creek Metropolitan Park, which looks a lot like the more remote areas of Texas Hill Country. It's my favorite place in Austin because as an avid rollerblader the nineties are alive in my heart. Enjoying this show? Please leave a review for this podcast at https://emilybinder.com/flash-briefing/.
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2min
June 11, 2021 Your Perfect 3-Word Tagline - How Twitter Nails It
Can you distill your brand's north star into just three words? Here's how Twitter has evolved with their "What's happening?" tweet prompt and brand north star / tagline since 2014. In 2016, Twitter recategorized their app in the App Store from a social networking app to a news app, and went from number five to number one. Highly strategic. Perfectly aligned marketing vision. Twitter CMO Leslie Berland wrote in a company blog post announcing the accompanying 2016 ad campaign promoting Twitter as the app for news: “Twitter is where you go to see what’s happening everywhere in the world right now." Challenge: define your brand or product in just three words.
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2min
June 09, 2021 Use the Color Wheel, Duke!
Why audiograms are the top way to promote your podcast on social media. Plus marketing tip: Plug your brand color in to the Adobe color wheel tool at color.adobe.com and use a suggested color combo (like monochromatic or analogous or triad) in your graphics, including audiogram graphics. Then you'll be able to make thumb stopping content that grows your podcast. If you want help creating social media assets to promote your podcast, I'll give you a crash course in 30 minutes on podcast marketing: Book a call at emilybinder.com/call. Or have us do it for you: get a WealthVoice Alexa skill and we'll make you two custom audiograms a month: request a demo at wealthvoice.ai.
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3min
June 03, 2021 Three Trends Predict Fintech Brand Success - Part 2 of 2
Make sure you listen to Part 1 (the last episode). Here's how WeBull took the deep functionality from Schwab, the slick modern UI of Robinhood, and combined the two for the best of both worlds. Design responsibly. And advertise responsibly. Topics include app design, marketing responsibly, Google search algorithm design, and the herd animal mentality of human beings as users. A UI trick you've probably fallen for: LinkedIn gets access to your contacts and calendar. Want it to stop? See blog post: How to Manage LinkedIn Privacy – Stop Sharing Your Contacts
Hosted on Acast. See acast.com/privacy for more information.
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4min
June 02, 2021 Three Trends Predict Fintech Brand Success - Part 1 of 2
Cathie Wood thinks fintech is on a five year horizon. Translation: Huge innovation is sweeping fintech as an industry. How companies evolve with these changes determines who will swim — and who will sink. Our friends at Nine Labs have a new blog post out with three fintech trends to clue you in and make sure your brand stays relevant as financial technology rapidly evolves. In this episode, hear about the first trend told through the lends of Schwab as a legacy brand, Robinhood as a viral challenger brand, and WeBull as an effective modern blend of the two. Tune in for part 2 on Thurday, June 3.
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4min
May 24, 2021 What Your Results Mean (Personality Quiz Part 2 of 2)
This is the follow-up to our last episode with the six question personality quiz from Ron Lynch. Find out what your responses mean. Do you make or earn money? What is the difference between confidence and arrogance? Plus more.
Hosted on Acast. See acast.com/privacy for more information.
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4min
May 20, 2021 The Best 6 Question Personality Quiz Ever (Part 1 of 2)
Ron Lynch gave me this quiz and I haven't stopped thinking about it and using it on new people ever since. Thanks to Cian at Optily for featuring this show in: Top 6 eCommerce Marketing Podcasts 2021. Tune into the next episode for the reveal of what your answers to the quiz questions mean.
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4min
May 13, 2021 Why Male Strippers Dress as Firemen
"It is impossible to generate trust, respect, affection, attention, reputation, generosity, or sexual appeal through rationality." Let's dig into this concept from Rory Sutherland's book "Alchemy." Male strippers dress as firemen because bravery is sexy. If rationality was sexy, they'd dress as accountants. Apply this to your brand. Be brave. Mentioned: Daniel Kahneman's system 1 and system 2 thinking (brain science). Pick up "Alchemy" on Amazon: https://amzn.to/3ffio4v
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4min
May 07, 2021 Adrenaline and FOMO - Record Low Stock Holding Periods
The average holding period for US stocks has been declining for many years now. In the 1940s the average duration was 7 years. By the turn of this century it had fallen to below 1 year. A recent study in early 2020 by researchers at wealth management firm MFS showed the holding period for NYSE-listed was 9 months. A Reuters article noted that the average holding period for US stocks has declined to 5-1/2 months in June 2020. The previous record low of six months was hit just after the 2008 crisis. In 1999, for example, 14 months was the average.
Today, the temptation is clear: information is instant, trading commissions are low or $0. Trading can be exciting. Some people consider it a hobby. Some act like it's gambling. Statistically, more active trading is hazardous to your wealth . Adrenaline and FOMO fuel active trading and characterize our daily existence online. Nick Maggiulli's blog I mentioned - check out this post: Why You Shouldn’t Pick Individual Stocks

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4min

FAQs about Voice Marketing with Emily Binder:

How many episodes does Voice Marketing with Emily Binder have?

The podcast currently has 755 episodes available.

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Voice Marketing with Emily Binder

FAQs about Voice Marketing with Emily Binder:

How many episodes does Voice Marketing with Emily Binder have?

Voice Marketing with Emily Binder episodes:

FAQs about Voice Marketing with Emily Binder:

How many episodes does Voice Marketing with Emily Binder have?

More shows like Voice Marketing with Emily Binder

Founders

The Morgan Housel Podcast

Do Business. Do Life. — The Financial Advisor Podcast — DBDL