Voice Marketing with Emily Binder

By Emily Binder

Get better at marketing in just a few minutes. This show features insights and tips for business leaders and entrepreneurs on marketing, branding, innovation, and startups. It includes voice / AI a

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1313 ratings

FAQs about Voice Marketing with Emily Binder:

How many episodes does Voice Marketing with Emily Binder have?

The podcast currently has 755 episodes available.

Voice Marketing with Emily Binder episodes:

November 09, 2021 Amazon Prime: "An IQ Over 80 and a Credit Card"
About 75% of U.S. households have Amazon Prime. That’s more Amazon households than households who decorate a Christmas tree, have a pet, or vote. If you have an IQ over 80 and a credit card you’re a Prime member, as Scott Galloway says. You can’t underestimate how important Alexa will be. We will see 100 years of change in the next 10 years. (Statista predicts 76% of U.S. households will subscribe to Amazon Prime in 2022.)
Hosted on Acast. See acast.com/privacy for more information.
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1min
November 04, 2021 Who Has 1400% Higher Customer Lifetime Value (LTV)
Instead of typing a paragraph in chat support what if you could just record your screen and narrate with your voice? Intercom lets you do this and I experienced this on Acast's chat support, want to tell you all about it and why it matters for your customer experience. Promo link: get a $25 Amazon Gift Card when you sign up for a year of podcast hosting on Acast Open Influencer: beetlemoment.com/acast.
STATS: 1) Across the globe, 96% of consumers say customer service is an important factor in their choice of loyalty to a brand. -Microsoft.
2) 72% of consumers say that when contacting customer service they expect the agent to “know who they are, what they have purchased and have insights into their previous engagements.” -Nextiva
3) A customer experience promoter has a lifetime value to a company that’s 600 to 1,400% that of a detractor. -Bain
4) 40% of Americans believe that businesses have better focused their attention on customer service recently. -Stats via nextiva.
BONUS CONTENT: Hear "What Podcasters Should Know", my chat with Tess Neudeck, Marketing Manager U.S. at Acast, on Beetle Moment Marketing Podcast episode 72.

Hosted on Acast. See acast.com/privacy for more information.
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5min
October 29, 2021 How to Get More Listens to Your Podcast with Your Email Signature
Take advantage of the best place to market yourself that your most captive audience or closest relationships are seeing multiple times a day. Add links to your podcast or your product demo / speaker reel YouTube video to your email signature. Use Plink to promote your podcast with a universal 1-click link - get my promo here: beetlemoment.com/plink. Remember to track your email signature links with the free short link tracking service bit.ly.
Hosted on Acast. See acast.com/privacy for more information.
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4min
October 20, 2021 They Have to Know You to Like You to Trust You
My favorite marketing takeaway from Carson Excell 2021. A line about content marketing from Mary Kate Gulick, CMO at Carson Group. Also: George W. Bush's keynote was a master class in speaking and narrative on stage with a $100,000 dog. Tyrone Ross and I agreed this was an incredibly engaging interview between Bush and Ron Carson. I share a story he told about the one time he saw red. Lastly, remember it's rare to change any adult's mind. Subscribe to and review this podcast anywhere you listen (Spotify, Apple Podcasts, Alexa Flash Briefing and more) here: https://emilybinder.com/flash-briefing/
Hosted on Acast. See acast.com/privacy for more information.
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5min
October 18, 2021 TikTok for Podcasts, Where Ya At?
The first minute of this episode explains the huge opportunity in podcast creation tools: making true ease of use to create great sounding content. This exists in video (see TikTok, Instagram Stories), but not really, not widely, in short form audio from a podcasting perspective. The second part illustrates exactly why we need shortform audio broadcasting from mobile or anywhere that sounds just as good as you Shure mic (watch my video review of my version of Joe Rogan's Shure SM7B setup here.) The question is: how do we add more content to this burgeoning platform? Internet history rhymes. Book a voice marketing consultation with Emily Binder: https://emilybinder.com/voice-marketing/call/. Subscribe free or leave a review.

Voice marketing encompasses recorded audio, sonic branding, and voice AI experiences like Alexa Skills or Google Actions.

Hosted on Acast. See acast.com/privacy for more information.
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7min
October 04, 2021 4 Billion Extra Emails Sent This Month: Social Capital
Email messages are up 4 billion per month during the pandemic. What are we doing with the extra two hours a day we got back from commuting? More email? Listen to episode 792 of Mitch Joel's podcast Six Pixels of Separation with Juliet Funt on Beating Busyness. Every 10 minutes of commuting reduces all forms of social capital by 10% (this is from "Bowling Alone" by Robert Putnam - great book). How does our reduced social capital impact us as a society and as businesses and brands? Book a marketing consultation at emilybinder.com/call (enter promo code PODCAST for 10% off).
Hosted on Acast. See acast.com/privacy for more information.
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6min
September 26, 2021 Billie Eilish and Alexa - Brands Monetizing Voice
Then: Your CD debuts at Sam Goody / Best Buy / Tower Records. Now: You have 200 ways to sell an album on dozens of channels. Check out Billie Eilish's link in bio marketing her new album "Happier Than Ever". This is perfect execution of "link in bio" style marketing. You can listen, watch, or buy at Disney+, Spotify, Apple, Amazon, Target, Urban Outfitters, Walmart, and more. This visually appealing mobile-first menu has every digital or physical experience and one simple CTA for each:
-stream audio (CTA: Play)
-play video (CTA: Watch)
-buy vinyl or merch (CTA: Go To)
This works. Fans get the media experience they prefer. Billie makes money. Plus there are tertiary deals promoting her new album like the limited edition Billie Eilish Echo Studio 3d audio smart speaker for $229.99. Billie Eilish is one of the top 5 or 10 musical brands in the WORLD. Look where deals and dollars are heading. Read more on my LinkedIn post.

Hosted on Acast. See acast.com/privacy for more information.
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4min
September 20, 2021 You Have No Excuse in 2021
The tools are available to you because you have the internet in 2021 - go forth! Do anything! Nowadays, you have no excuse not to be a successful investor in the long term. Book recommendation: The Behavioral Investor by Dr. Daniel Crosby - Amazon link here. Bonus content: Listen to my podcast interview with Daniel Crosby on Standard Deviations: "Emily Binder - The Future of Voice". Spotify link here.

Also, why a mini podcast or short form audio content is accessible faster than a book but you should read full books more often. Chew on one idea for a couple weeks. Follow WealthVoice on Twitter @wealthvoiceai and see our pinned tweet with the best investing books to read. See @emilybinder tweets for insights from SALT 2021 (the conference I was at last week). SALT New York 2021 conference insights summarized in this LinkedIn post's first comment (feat. Cathie Wood, Ray Dalio, and more).

Hosted on Acast. See acast.com/privacy for more information.
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5min
September 03, 2021 But We've Always Done It This Way
You can preserve the status quo or worse, for awhile, if you stick with the way you've done it. We discuss similarities between early social media and early voice marketing. We're talking about AI like Alexa and how it will affect your brand and marketing. Listen til the end for a 10% off promo code for a marketing consultation with me at emilybinder.com/call.
Hosted on Acast. See acast.com/privacy for more information.
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4min
September 01, 2021 Amazon Building Live Audio Streaming Business on Alexa
Social audio exploded during the pandemic with apps like Clubhouse. Amazon is investing heavily in a new live audio feature similar to Clubhouse and Twitter Spaces. Live audio is a way to bolster content on Alexa. It's just beginning. See my tweet to find out how the Echo since 2014 and 10,000 employees working on Alexa pointed this way all along. For Relentless, every investment is a long game for ultimate revenue. Give away free Echos, don't mind short term losses, we know what's coming in ten years. Think about it. Source for Amazon news / announcement: Axios: "Scoop: Amazon quietly building live audio business"
Hosted on Acast. See acast.com/privacy for more information.
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5min

FAQs about Voice Marketing with Emily Binder:

How many episodes does Voice Marketing with Emily Binder have?

The podcast currently has 755 episodes available.

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Voice Marketing with Emily Binder

FAQs about Voice Marketing with Emily Binder:

How many episodes does Voice Marketing with Emily Binder have?

Voice Marketing with Emily Binder episodes:

FAQs about Voice Marketing with Emily Binder:

How many episodes does Voice Marketing with Emily Binder have?

More shows like Voice Marketing with Emily Binder

Founders

The Morgan Housel Podcast

Do Business. Do Life. — The Financial Advisor Podcast — DBDL