Voice Marketing with Emily Binder

By Emily Binder

Your brand is building trust or burning it. Most don’t know which.

Emily Binder defined voice marketing as a discipline before most brands knew they needed it. She distil

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FAQs about Voice Marketing with Emily Binder:

How many episodes does Voice Marketing with Emily Binder have?

The podcast currently has 773 episodes available.

Voice Marketing with Emily Binder episodes:

February 11, 2022 An Audio-Native Future: You Need Sonic Branding (Announcement!)
In a world that is increasingly audio-native, what do you sound like? How do people find you? if you have no sound, you're inaudible - which is like being invisible today. Exciting announcement to make this easier than ever: at WealthVoice we are now offering custom sonic branding. Request yours at wealthvoice.ai/sonic-branding. Fun quiz: you just heard the new WealthVoice audio logo. Tweet me @emilybinder if you can guess the TV show's opening credits that served as one of our inspirations for musical instruments.
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4min
February 07, 2022 Evidence Driven Marketing with Logos (Part 3 of 3)
A quick dive into Logos, the third leg of the persuasive rhetoric triangle from Aristotle (we previously covered Ethos marketing (listen here for credibility) and Pathos marketing (listen here for emotional appeal) in the last two episodes. Examples for Logos include a quick summary of Nissan's ProPilot car safety system ad and an Apple iPhone ad. Plus, I improvise a quick pitch with how I'd market this podcast to a new listener using the three rhetorical devices. Listen to see which strategy resonates with you as someone with so many options for your ears. And on that note, thank you for listening! I appreciate your ears and your time. Subscribe free wherever you get your podcasts or Alexa Flash Briefing and rate / review this show in a single click here: Voice Marketing with Emily Binder - subscribe and review: emilybinder.com/podcast. -Emily
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6min
January 28, 2022 Connect Emotionally to Build Trust - Pathos for Marketing (Part 2 of 3)
People want someone who truly understands them, someone who knows their pain points and desires. If you show that in your ad, you will more likely gain the audience's trust. Aristotle defined pathos in terms of a public speaker putting the audience in the right frame of mind by appealing to the their emotions. How does this play into your marketing? Subscribe free to this show as a podcast or Alexa Flash Briefing: https://emilybinder.com/podcast/
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4min
January 20, 2022 5 Minutes to Ruin Your Reputation - Ethos for Marketing (Part 1 of 3)
As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” Aristotle said there are three pillars of persuasion. For your marketing, the first one you need is ethos: credibility. Without it they won't trust anything you say. Recommended reading: Influence: The Psychology of Persuasion by Robert Cialdini. Tune back in for part 2 about pathos next time. Rate/review and subscribe to this podcast wherever you listen: emilybinder.com/podcast.
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3min
January 12, 2022 You Hear Faster Than You See: Why You Need Sonic Branding
Logos aren't just visual, they're audio too. As voice becomes more important for our interactions with technology and brands, you need to establish a sonic identity to have a table stakes brand presence in any voice marketing (such as a podcast, YouTube presence, Alexa Skill, etc.) Here's why you need sonic branding and what it's all about. Video mentioned: 1-Minute Summary: THX Deep Note - Famous Sonic Branding. Instagram clip example: hear 5 seconds of custom sonic branding that WealthVoice created for Wipfli Financial. Request a demo for WealthVoice to launch your voice marketing with a custom Alexa skill and your original sonic branding or audio logo.
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6min
January 10, 2022 Spinach in My Teeth + Tips for Your Podcast Trailer
If you see something, say something. :) Watch my Shure SM7B podcast microphone setup review VIDEO. Consultation: Book a call with me to get help with your podcast trailer or any marketing challenge you're facing. Here are my client testimonials and case studies from Beetle Moment Marketing. Microphone products mentioned: Shure SM7B with Cloudlifter and Scarlett Focusrite - shop the simple Amazon Idea List. Thank you Daniel Hill for the tip about the trailer that was in mono (now fixed!)
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4min
January 10, 2022 Trailer
In under five minutes twice a week, this show will give you insights, news, and tips on marketing, communication, voice, and more. If it affects your business or your digital life, it's fair game. As the founder of WealthVoice, and the Chief Strategist at Beetle Moment Marketing, my work is all about using voice to grow great businesses and enrich our lives. So since 2018 I've distilled whatever I'm learning into this mini podcast to deliver you value, quickly. All the links to subscribe free anywhere, rate and review, or access past episodes are at emilybinder.com/podcast. If you want a marketing guide to help you act on the information you've learned on this show, book a call at emilybinder.com/call. I appreciate you letting me in your ear a couple times a week. Hope you enjoy the show and thanks for listening.
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1min
January 05, 2022 Trailer 2022
In under five minutes twice a week, this show will give you insights, news, and tips on marketing, communication, voice, and more. If it affects your business or your digital life, it's fair game. As the founder of WealthVoice, and the Chief Strategist at Beetle Moment Marketing, my work is all about using voice to grow great businesses and enrich our lives. So since 2018 I've distilled whatever I'm learning into this mini podcast to deliver you value, quickly. All the links to subscribe free anywhere, rate and review, or access past episodes are at emilybinder.com/podcast. If you want a marketing guide to help you act on the information you've learned on this show, book a call at emilybinder.com/call. I appreciate you letting me in your ear a couple times a week. Hope you enjoy the show and thanks for listening.
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2min
January 05, 2022 Mistakes
Check out Louise Hay's famous morning meditation on Spotify here. This episode is inspired by a line from one of the Hay House meditations: "Mistakes simply need correction, not punishment." (This is from the 8 minute mark of Doreen Virtue- Evening Meditation. Note: this isn't my favorite evening meditation ever, but the words were good and I want to give credit.) Click here to retweet this powerful idea about handling mistakes more effectively in yourself and others. Books mentioned: Think and Grow Rich by Napoleon Hill, Breaking the Habit of Being Yourself by Dr. Joe Dispenza, Atomic Habits by James Clear, The Slight Edge by Jeff Olson. Click on all the titles in the previous sentence to grab your copy on Amazon - I recommend all of them! Leave a star rating on this podcast on Spotify (the new rating option appears on the show page or click here.) Subscribe free to Voice Marketing anywhere wherever you listen at emilybinder.com/podcast.
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4min
December 29, 2021 Why You Need Nonviolent Communication
You will get a lot out of Nonviolent Communication both personally and professionally. Microsoft CEO Satya Nadella believes in this book so strongly that when he was named CEO, among his first actions was to hand it out to every one of the company's executives. Read more in my blog post: The Book that Transformed Microsoft’s Culture: Nonviolent Communication. Our observations are often clouded by evaluations. The author, psychologist Marshall B. Rosenberg, PhD, says that good communicators are able to separate their observations of a situation from their evaluations or judgments of it.

Nonviolent Communication is all about how to communicate with empathy. It covers four essential components of effective communication: Observing what is happening, stating how you feel, expressing how your needs are connected, and addressing what you want.

Here are three key concepts that I love: 1) We want to meet others' needs, but only when we feel we do so with autonomy. 2) Make requests, not demands. 3) Express what is alive in you and what you are really feeling: stop confusing strategies and judgments for feelings. E.g. "I feel like you don't care" is not a true feeling, it's a critical evaluation that puts someone on the defensive. 4) Request concrete actions. Figure out what you really need and request it. People appreciate clarity. Pick up the book on Amazon here: Nonviolent Communication.
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5min

FAQs about Voice Marketing with Emily Binder:

How many episodes does Voice Marketing with Emily Binder have?

The podcast currently has 773 episodes available.