Voice Marketing with Emily Binder

By Emily Binder

Get better at marketing in just a few minutes. This show is for business leaders and entrepreneurs. You'll get a mix of practical marketing tips, insights on the business landscape in relation to m

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1414 ratings

FAQs about Voice Marketing with Emily Binder:

How many episodes does Voice Marketing with Emily Binder have?

The podcast currently has 765 episodes available.

Voice Marketing with Emily Binder episodes:

March 03, 2022 46 Million B2B Decision Makers. When to Market Yourself - LinkedIn Tips
I can't believe I was forgetting to do this. You are not the field of dreams and neither am I. So remind people of the value you have to offer them. Call it selling, but it's really marketing -- and as Seth Godin says, marketing is good. Here's how you can use LinkedIn in particular for B2B and personal brand marketing without coming off salesy. Plus, my top tip to keep your LinkedIn feed and experience spam-free: check out my blog post about LinkedIn privacy settings you can use to eliminate spam requests and save your finite attention and decision making energy.
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7min
February 22, 2022 Two Frogs Drowning in Milk (Fable from The Slight Edge)
What you can learn from the Russian fable about two frogs drowning in milk. Find out how it applies to content marketing, namely whether you're positive or negative. "The second frog refused to give up. He continued paddling in the same tiny circle, over and over, hoping against hope for a miracle..." Check out The Slight Edge by Jeff Olson, a book about small, repeated habits compounding over time for good or bad. Shout to Leanna Haakons for the book recommendation (follow Leanna on Instagram @leanna_hawk). Enjoying this show? Please leave a quick star rating on Spotify (go to the "Voice Marketing with Emily Binder" podcast page then tap the star icon above the Trailer) OR tap on a "Leave a review" button for Apple Podcasts or Amazon Alexa here: https://emilybinder.com/flash-briefing/. Thanks!
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4min
February 11, 2022 An Audio-Native Future: You Need Sonic Branding (Announcement!)
In a world that is increasingly audio-native, what do you sound like? How do people find you? if you have no sound, you're inaudible - which is like being invisible today. Exciting announcement to make this easier than ever: at WealthVoice we are now offering custom sonic branding. Request yours at wealthvoice.ai/sonic-branding. Fun quiz: you just heard the new WealthVoice audio logo. Tweet me @emilybinder if you can guess the TV show's opening credits that served as one of our inspirations for musical instruments.
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4min
February 07, 2022 Evidence Driven Marketing with Logos (Part 3 of 3)
A quick dive into Logos, the third leg of the persuasive rhetoric triangle from Aristotle (we previously covered Ethos marketing (listen here for credibility) and Pathos marketing (listen here for emotional appeal) in the last two episodes. Examples for Logos include a quick summary of Nissan's ProPilot car safety system ad and an Apple iPhone ad. Plus, I improvise a quick pitch with how I'd market this podcast to a new listener using the three rhetorical devices. Listen to see which strategy resonates with you as someone with so many options for your ears. And on that note, thank you for listening! I appreciate your ears and your time. Subscribe free wherever you get your podcasts or Alexa Flash Briefing and rate / review this show in a single click here: Voice Marketing with Emily Binder - subscribe and review: emilybinder.com/podcast. -Emily
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6min
January 28, 2022 Connect Emotionally to Build Trust - Pathos for Marketing (Part 2 of 3)
People want someone who truly understands them, someone who knows their pain points and desires. If you show that in your ad, you will more likely gain the audience's trust. Aristotle defined pathos in terms of a public speaker putting the audience in the right frame of mind by appealing to the their emotions. How does this play into your marketing? Subscribe free to this show as a podcast or Alexa Flash Briefing: https://emilybinder.com/podcast/
... audio updated
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4min
January 20, 2022 5 Minutes to Ruin Your Reputation - Ethos for Marketing (Part 1 of 3)
As Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it.” Aristotle said there are three pillars of persuasion. For your marketing, the first one you need is ethos: credibility. Without it they won't trust anything you say. Recommended reading: Influence: The Psychology of Persuasion by Robert Cialdini. Tune back in for part 2 about pathos next time. Rate/review and subscribe to this podcast wherever you listen: emilybinder.com/podcast.
Hosted on Acast. See acast.com/privacy for more information.
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3min
January 12, 2022 You Hear Faster Than You See: Why You Need Sonic Branding
Logos aren't just visual, they're audio too. As voice becomes more important for our interactions with technology and brands, you need to establish a sonic identity to have a table stakes brand presence in any voice marketing (such as a podcast, YouTube presence, Alexa Skill, etc.) Here's why you need sonic branding and what it's all about. Video mentioned: 1-Minute Summary: THX Deep Note - Famous Sonic Branding. Instagram clip example: hear 5 seconds of custom sonic branding that WealthVoice created for Wipfli Financial. Request a demo for WealthVoice to launch your voice marketing with a custom Alexa skill and your original sonic branding or audio logo.
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6min
January 10, 2022 Spinach in My Teeth + Tips for Your Podcast Trailer
If you see something, say something. :) Watch my Shure SM7B podcast microphone setup review VIDEO. Consultation: Book a call with me to get help with your podcast trailer or any marketing challenge you're facing. Here are my client testimonials and case studies from Beetle Moment Marketing. Microphone products mentioned: Shure SM7B with Cloudlifter and Scarlett Focusrite - shop the simple Amazon Idea List. Thank you Daniel Hill for the tip about the trailer that was in mono (now fixed!)
Hosted on Acast. See acast.com/privacy for more information.
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4min
January 10, 2022 Trailer
In under five minutes twice a week, this show will give you insights, news, and tips on marketing, communication, voice, and more. If it affects your business or your digital life, it's fair game. As the founder of WealthVoice, and the Chief Strategist at Beetle Moment Marketing, my work is all about using voice to grow great businesses and enrich our lives. So since 2018 I've distilled whatever I'm learning into this mini podcast to deliver you value, quickly. All the links to subscribe free anywhere, rate and review, or access past episodes are at emilybinder.com/podcast. If you want a marketing guide to help you act on the information you've learned on this show, book a call at emilybinder.com/call. I appreciate you letting me in your ear a couple times a week. Hope you enjoy the show and thanks for listening.
Hosted on Acast. See acast.com/privacy for more information.
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1min
January 05, 2022 Trailer 2022
In under five minutes twice a week, this show will give you insights, news, and tips on marketing, communication, voice, and more. If it affects your business or your digital life, it's fair game. As the founder of WealthVoice, and the Chief Strategist at Beetle Moment Marketing, my work is all about using voice to grow great businesses and enrich our lives. So since 2018 I've distilled whatever I'm learning into this mini podcast to deliver you value, quickly. All the links to subscribe free anywhere, rate and review, or access past episodes are at emilybinder.com/podcast. If you want a marketing guide to help you act on the information you've learned on this show, book a call at emilybinder.com/call. I appreciate you letting me in your ear a couple times a week. Hope you enjoy the show and thanks for listening.
See acast.com/privacy for privacy and opt-out information.
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2min

FAQs about Voice Marketing with Emily Binder:

How many episodes does Voice Marketing with Emily Binder have?

The podcast currently has 765 episodes available.

More shows like Voice Marketing with Emily Binder

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Voice Marketing with Emily Binder

FAQs about Voice Marketing with Emily Binder:

How many episodes does Voice Marketing with Emily Binder have?

Voice Marketing with Emily Binder episodes:

FAQs about Voice Marketing with Emily Binder:

How many episodes does Voice Marketing with Emily Binder have?

More shows like Voice Marketing with Emily Binder

All-In with Chamath, Jason, Sacks & Friedberg