Two tips to distill your product or service into a 30-second elevator pitch. Don't monologue! Find out why a shorter explanation is more effective than a long one when it comes to making your pitch more conversational. Bonus tip: use a unique phrase that is informative yet incites curiosity, such as "muscle confusion" or "embedded finance" or "hands-free homepage." Enable this podcast as an Alexa Flash Briefing: Enable "Voice Marketing with Emily Binder" then say "Alexa, Flash Briefing." Listen for a 10% off promo code valid this month to book a marketing consultation with me at emilybinder.com/call.

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