There is always going to be a way in which your offer is different and better - for the RIGHT person - than what your competitors sell.

So how do you work out what that is? Tune in to find out.

Keen to optimise the data you're getting from your clients and customers? Click here.

This week I dive (quite excitedly, like a skittish little squirrel) into a bunch of ideas on how to leverage AI:
👉🏻 as a neutral third party (think: like a couple’s therapist, but for you and your client), and
👉🏻 as a mechanism to get fresh perspective on your growth and expertise

Want to stalk Ami Williamson and her AI-savvy brain? Click here.

I turned 38 last week 🎂 and am using it as a good a reason as any to shimmy a little voice note about pricing + perception into your ears.

Looking for details on the small-group training and workshop? Click here.

This week I share one quick tip and a couple of prompts to help you increase your chances of making a sale at the rate you want.

Want the details on the small group, in person workshop built (bespoke!) to help you build a more authentic, more effective way to sell yourself and your offers? Click here.

In this episode I dive into the very important difference between f#cking up (something you and I do all the time) and f#cking it ALL up (something I reckon you and I have never done... even though our mindset gremlins might've tried to tell us otherwise).

If you haven't guessed, there's some swearing in this episode...

You heard the term reputational capital before?

If not, you might be missing out on a key asset for business growth.

Tune in to hear how I've managed to accumulate and spend reputational capital in my own business, on the back of one of my (now-retired!) signature offers.

Keen to dive into the launch debrief I was working on while I recorded this ep? Head to kirstyfanton.com/launchdebrief

In this episode I talk about the idea of 'try before you buy' as a new kind of pre-guarantee in the online space.

It's been used successfully for years in so many other contexts (think about that free taste test you get at your local ice-cream shop), so why not translate it to online offers to offer the ultimate form of transparency?

Want the full debrief of the launch I talk about in this episode? Head to kirstyfanton.com/launchdebrief

In this episode, I dive into how AI is impacting the holy (business) trinity of know, like, and trust, and how we might be able to leverage all the efficiencies AI offers us without damaging the very human need for connection.