Sean Adams and Noreen Morioka discuss three influences that change the world. Called the 3c's, they are culture, commerce, and creativity. Using the examples of Tupperware, The Sundance Institute, and The Web, they describe the convergence of these influences that made them successful.

Sean Adams and Noreen Morioka discuss the importance and evolution of icons from cave drawings to modern corporate logos.

Sean Adams and Noreen Morioka discuss the power of iconic graphic design as a motivating cultural force through examples from World War II posters and the "I (Heart) NY" graphic.

Sean Adams and Noreen Morioka discuss the importance of proportions through the design fundamentals of the "Golden Rectangle" and the "Nautilus Spiral."

Sean Adams and Noreen Morioka discuss a sense of the [design] community through the work of three AIGA medal winners. Highlighting the work of Michael Bierut, Rick Valecenti, and Lorraine Wild, they describe the sense of community and creative stimulus through the work of colleagues in the design field.

Sean Adams and Noreen Morioka discuss how humor is employed in design, citing contempory examples from many top designers including Alexander Girard and Arnold Schwartzman.

Sean Adams and Noreen Morioka discuss mixing visuals for better design with examples from contemporary designers including Louis Danziger and Martin Venetzky.