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Host: Jamie Kaye Walters, VVK CMO
Guests: Peter Van Dyke, VVK CEO & Ned Ward, SVP National PR
What happens when a growing three-year-old Detroit PR agency acquires the PR division of a 40-year-old New Jersey firm? This VVK podcast episode uncovers the strategy behind VVK's acquisition of Stern Strategy Group's PR division and examines why executive visibility is essential for brands that want to stand out.
CEO Peter Van Dyke discusses how client demands for national visibility drove VVK to expand its capabilities, culminating in the acquisition. This move brought five seasoned pros to the team, including SVP of National PR Ned Ward, who highlights how amplifying executives creates trust and gives brands a personality in competitive markets.
The podcast tackles key PR trends like executive thought leadership and navigating executives’ reluctance to step into the spotlight. Both leaders share tips on leveraging social platforms strategically and adapting to a fast-changing industry.
Tips for career growth and organizational visibility include saying yes to opportunities, leaning into discomfort, and making personal connections in a digital-first world.
Discover how executive visibility can take your organization to the next level. Visit vvkagency.com to learn more.