Wagner Live

The new normal, which is a result of the pandemic's effect on the market and economic instability, didn't come with an instruction manual. Expert analysts and economists have been hesitant to commit to providing any forecasting data.

How do small businesses survive these challenges and remain in operation and profitable in the long run?

In this episode of Wagner Live, we have Thomas Sullivan discuss the current state of affairs for small businesses throughout the U.S. and how they have been managing despite mandated lockdowns and restrictions.

Thomas is the Vice President of Small Business Policy at the U.S. Chamber of Commerce.
Listen in to learn how the pandemic exposed the financial inequity in America, preventing minority and black-owned small businesses from accessing banking.

What You’ll Discover:
[5:05] The challenges small minority businesses are facing during the pandemic, plus the need for a stimulus.
[9:06] The economic and community development benefits of American small businesses.
[15:38] The significant pivoting small businesses had to do to establish an online presence.
[18:58] How to create disruption as an entrepreneur by listening to your customers and their wants.
[23:28] How the pandemic exposed the financial inequity in America and how that’s affecting black-owned businesses.
[26:14] How Thomas is working to help small businesses access funds and stay protected.
[30:27] The streamlining of the various chapters of the bankruptcy code to make it more efficient.
[31:55] The expected changes that are going to help stabilize small businesses.

Find Free Resources: https://www.uschamber.com/co/

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Live video is not only an efficient way to hold virtual meetings, but it is also a great way to connect with your audience and ultimately market your business.

Will live video and virtual meetings become the new normal for businesses? At a time when in-person meeting encounters pose a potential health risk, how can businesses leverage live video to grow their brand?

In this episode of Wagner Live, we have Ross Brand talk about the rise of live video in 2020 and how to build your brand with video online. Ross is an author at Livestream Universe, a former radio on-air personality and reporter. He is a pioneer in the live-streaming field as both a prolific content creator and a thought leader.

Ross has been a featured speaker at Summit Live, Social Media Week Lima, Summit on Content Marketing, Content Creators Summit, and New York University’s Division of Programs in Business.

Listen in to learn how live streaming can help you perfect the art of making videos to market your business and attract the right clients. You will also learn how to build and represent your brand online without fear of making mistakes.

What You’ll Discover:
[5:42] Ross describes his experience using StreamYard to stream live videos and recordings.
[14:05] How the pandemic and virtual technology are transforming the workplace.
[18:23] The importance of hiring people you can trust to meet your expectations when working remotely.
[22:30] The benefits of remote working plus how to measure employee contribution while doing it.
[27:00] How to perfect the art of making videos for your business by starting with live streams.
[31:34] Factors to consider about your business when doing live streams to avoid costly mistakes.
[41:00] How to build and represent your brand online without fear of making mistakes.
[46:22] How to tell a powerful story on video through testimonial interviews.

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Website: https://wagner.live



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Do you have the right skills to persuade people to say yes to whatever you’re selling?

Great presentation of ideas is the ability to persuade someone to want to buy something you’re selling – this goes beyond just presenting.

In this episode of Wagner Live, we have Kerry Feuerman talk about the power of presentation skills and what to avoid when presenting creative work. Kerry is the founder of Last Hurdle presentation skills workshops.

He is a Creative Director and author of The Five Deadly Sins of Presenting Creative Work. Kerry's experience includes creative director at Fallon Minneapolis, Vice Chairman and Group Creative Director at The Martin Agency, and Global Creative Director at TBWA\Chiat\Day.

He's been deservingly celebrated with awards from the One Show, CA, Cannes, Clios, Art Directors Club of New York, London International Awards, Kelley Awards, Obies, ADDYS, Advertising Festival of New York, IF4 Film Festival.

And Kerry has worked with global brands such as Mercedes-Benz, Citi, U.S. Army, UPS, Saab, Wrangler, Infiniti, Seiko, Nissan.

Listen in to learn how to be a good presenter of ideas in a way that informs, educates, and entertains. You will also learn the value of quality over quantity when presenting ideas for things people want to purchase.

What You’ll Discover:
[3:25] Kerry on how he teaches people to sell creative ideas as a presentation skills coach.
[4:35] Presentation skills – the ability to persuade and make believers out of your ideas.
[15:11] The future of marijuana business and the opportunities therein.
[18:56] Kerry demystifies Apple’s ad campaign - what happens in your iPhone; stays in your iPhone.
[22:17] He talks about his book - The Five Deadly Sins of Presenting Creative Work
and its target audience.
[28:20] The value of quality over quantity in the presentation of ideas to persuade your audience.
[33:20] The trend of consultancies overtaking ad agencies and why it’s not a threat.
[34:30] He explains how his workshop is designed to help ad agencies become great idea presenters.

Connect With Kerry:
LinkedIn: https://www.linkedin.com/in/kerry-feuerman-3479122b/
Twitter: https://twitter.com/last_hurdle

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Have you found yourself in an inappropriate conversation at the workplace that you don’t know how to handle? We live in a world where there’s no clear definition of what situation qualifies as sexual harassment in the workplace, which often leaves both men and women on the fence regarding this issue.

In this episode of Wagner Live, we have Jennifer Crittenden join us to discuss how to work with women. Jennifer has been featured on CNBC Power Lunch and has been interviewed by Bloomberg Businessweek and several other media outlets. She is also the author of What's a Guy to Do? How to Work with Women.

Together we will discuss what's trending in business and marketing and learn more about Jennifer in the process.

Listen in to learn the importance of having adult conversations around gender biases at the workplace and how to recognize and address them. You will also learn about the “check the box” diversity, why it’s harmful, and why we need to have mature conversations around it.

What You’ll Discover:
[2:24] Why Jennifer wrote her book after noticing workplace gender biases during her corporate career.
[5:23] How to have conversations about workplace gender biases so we can work together.
[7:43] The complexities of human conversations that make it hard to legislate what constitutes sexual harassment.
[13:02] How to recognize and address sexual harassment issues in the workplace.
[19:43] Why some gender studies are random and the dangers of making decisions based on them.
[24:39] Why we need to dissect the issue of diversity by having mature conversations around it.
[30:06] The importance of hiring the right people and giving them room to work without micromanaging them.
[37:08] Where to find Jennifer’s book plus the gender issues takeaways it focuses on.

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Website: https://wagner.live



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What makes great client service? Honing the craft of serving clients well is about keeping things basic to clients' needs and building sustainable partnerships with them.

In this episode of Wagner Live, we have Robert Solomon, the author of the classic guide, The Art of Client Service, and the world's leading authority on how to improve creative work by forging and sustaining trust-based relationships with clients. Robert also runs Solomon Strategic, a firm he founded to provide marketing counsel to advertising agencies, client companies, and individual marketing professionals.

Listen in to learn the power of having a creative brief as an advertising agency, collaborating with your team, and partnering with your clients. You will also hear about the philosophy of treating customers like clients that advertising agencies can learn from the restaurant business.

What You’ll Discover:
[4:22] Robert talks about his career background and the purpose behind writing his book.
[9:30] Amazon’s growth-focused strategy that keeps them ahead of everyone else.
[16:59] The law of unintended consequences that Facebook is facing and why they haven’t been able to solve it.
[26:09] The commoditization of advertising agencies and how it’s changing advertising as we know it.
[36:26] Why advertising agencies need to keep things basic to serve clients rather than focus on technology.
[41:20] The importance of having a client sign on the creative brief and collaborating in this process.
[55:40] The philosophy that advertising agencies can emulate from the restaurant business.
[1:03:01] How to adapt to your clients’ needs to better improve how you serve them.

Connect With Robert: http://www.artofclientservice.com


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How do you effectively persuade other people without manipulating them? Persuading people is convincing them to buy into your truth and want what you’re selling them as much as you want it.
In this episode of Wagner Live, Jeff Tippett joins us to discuss what’s trending in business and marketing and how persuasive communications should not be mistaken for manipulation. Jeff is an active blogger and author. His first book, Pixels Are the New Ink: 3 Steps to Digital Domination in Your Industry, teaches thought leaders how to make money by sharing information online that’s already in their heads.

Listen in to learn how to use persuasive communication to speak to the pain and needs of clients and get them to take action. You will also learn the difference between persuasion and manipulation and the art of crafting the right messaging.

What You’ll Discover:
[2:28] Jeff explains why he believes we all live and die based on our ability to persuade.
[6:16] The downfall and future of Facebook and innovation of other social media platforms.
[14:07] We talk about politics, the mid-terms, and business expectations after the political season.
[19:16] How persuasive communication speaks to the pain and needs of clients.
[23:18] Unleashing Your Superpower – Jeff shares the main topics of his book and how he uses storytelling to explain business.
[28:00] The true meaning of persuasion and how it differs from manipulation.

Connect With Jeff: https://jefftippett.com

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What is the best platform to create video content for your business? How do you create great live video streams that are watchable afterward and that bring in ROI?

In this episode of Wagner Live, we have String Nguyen, the producer of the award-winning Snapchat channel “Women in Tech”, who has amassed over 350 interviews with entrepreneurs and startup founders, like Gary Vaynerchuk, Holly Liu (Kabam), and Hugh Forrest (SXSW). For the last three years, she has been pioneering videos on social media and was recognized as a “Top Voice” on LinkedIn and nominated for 30 under 30 Forbes Asia.

Listen in to learn how to use a good call to action to monetize B2B video content for your business. You will also learn how various platforms are built for video and which one you should choose to stream your content.

What You’ll Discover:
[3:04] String on how she got started in creating B2B content on LinkedIn.
[5:54] Why the secret to live video streaming is the ability to make those videos watchable afterward.
[6:44] How to use personal branding and a good call to action to monetize video content.
[12:06] We talk business insights, Dunkin, IGTV, and the Instagram founders’ exit.
[23:58] Why String shifted to LinkedIn from Snapchat, plus why it’s difficult for Snapchat to innovate.
[31:21] Understanding that people connect with people, not company LinkedIn pages.
[34:31] String’s opinion on Coca-Cola’s plan to add CBD to their products.

Connect With String:
LinkedIn: https://www.linkedin.com/in/stringstory
Website: https://stringstory.co/


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What does it take to achieve a lifetime’s worth of achievements before the age of 25?
In this episode of Wagner Live, we are joined by Morissa Schwartz, owner of DrRissysWriting.com - a marketing and writing company, and GenZPublishing.org - a publishing company that has produced six Amazon bestsellers. Morissa broke a Guinness World Record for creating the World’s Longest Chain of Bracelets, has sung on MTV, speaks professionally about inspiring others through words and entrepreneurship, and was named the “Voice of Generation Z” by Community Magazine. She seeks to inspire others through words and a positive attitude.

Listen in to learn how today’s idealized social media society impacts Gen Z and what that means for the future. You will also hear us discuss the future of Facebook after a little setback and voice search evolution.

What You’ll Discover:
[2:01] Morissa shares her book writing, editing, publishing, and marketing journey.
[5:44] The work behind breaking the Guinness World Record for creating the World’s Longest Chain of Bracelets.
[11:13] How the idealized social media society impacts today’s young generation.
[15:46] Morissa’s stand on the controversial Nike spokesperson Colin Kaepernick.
[19:28] The little Facebook setback and what it means for the platform's future.
[26:48] The future of voice search and assistance plus the research and data on voice search.
[32:36] Morissa describes her singing journey and how she got to sing on MTV.

Connect With Morrisa: https://morissaschwartz.com/

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Website: https://wagner.live



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In this episode, Wágner discusses how women in creative jobs are often victims of sexual harassment, sexism, demoralization, and sexual assault. The Harvey Weinstein scandal has reopened a very sad yet important dialogue regarding how women are victimized in the workplace by men. Wágner examines the problem as it specifically relates to the creative industry and what can be done to make it stop.

A little over two decades ago, what telecommunication looks like today was not even a dream. The evolution of telecommunication has seen it blend with the internet to create an even bigger world of possibilities.

In this episode of Wagner Live, we are joined by Michael Heinrich, the President of Joon, a national business communications company that delivers cloud-based solutions catered to the individual needs of small to enterprise-level businesses. He has more than 20 years of experience, a strong background, and expertise in telecommunication software products and service segments.
Listen in to learn how telecommunication and messaging have grown and evolved through the years and what they will look like in the future. You will also learn the importance of working with your people to find a balance between working from the office and remotely.

What You’ll Discover:
[3:12] Michael describes his extensive data and software programming career background.
[8:16] Understanding how telco has evolved and blended together with the internet.
[13:26] How telecommunication and messaging have evolved through the years.
[22:36] Michael’s opinion on Alex Jones Infowars’s getting shut down and freedom of speech.
[30:37] How Elon Musk can approach privatizing Tesla plus views on the rise of public companies moving away from big cities.
[43:03] How to master your remote working strategy in a way that works for your people.

Connect With Michael: https://www.linkedin.com/in/voicering

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Website: https://wagner.live




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