Wagner Live

Have you thought of how technology is impacting the banking industry? Community banks are fast catching up to fulfill the digital needs of sophisticated banking customers.

In this episode of Wagner Live, we are joined by Fernando Pena, Principal Analyst at Forrester and former SVP, Digital Marketing & Experience at Seacoast Bank. He brings over 20 years of experience in the banking, insurance, and investment industries. He focuses on monetizing and increasing growth within digital channels, deploying innovative marketing technology platforms, and improving the digital user experience.

Listen in to learn why physical banks won’t go out of fashion even with the evolution of digital services. You will also learn about Walmart’s diversification strategy, its implication of it, and its competitive advantage against Amazon.

What You’ll Discover:
[3:13] He describes Seacoast bank as a community bank that behaves and has the same capabilities as a national bank.
[7:27] The essence of a physical bank branch, even as banking continues to evolve digitally.
[11:19] The technological milestones that the banking sector needs to catch up to other industries.
[13:20] The value and future of blockchain from a banking perspective.
[16:26] Fernando describes the community activities that Seacoast Bank is involved with.
[22:08] Why the government has no business interfering with business mergers unless necessary.
[28:07] Why the government has no business interfering with business mergers` unless it’s necessary.
[31:20] The evolution of streaming services and why they might get expensive for consumers.
[38:27] The evolution of delivery services and how these companies are dealing with competition and customer service.
[46:21] The diversification of Walmart, the implication of that strategy, and their competitive advantage.

Connect With Fernando: https://www.linkedin.com/in/fernandoapenajr

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How will the internet of things revolutionize the marketing landscape in the next few years? The internet of things, according to Marketo, is the interconnectivity of our digital devices that provides endless opportunities to listen and respond to the needs of their customers with the right message at the right time and on the right device.

In this episode of Wagner Live, we talk about how marketing is using the internet of things to customize individual customer experiences and services. Listen in to learn how technological and economic innovations will continue to improve marketing.

What You’ll Discover:
[1:45] The Internet of Things, according to Marketo, and how it will revolutionize the marketing landscape by 2020.
[4:40] How the internet of things is being used to customize individual customer experience and service.
[9:11] The seven examples of marketing applications of the internet of things that are here now.
[13:43] The technological and economic innovations and marketing we’ll continue to witness.

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Are you, as a marketer, tired of hearing about Millennials and how to market for them? Well, there’s a list of their top 100 favorite brands, so you might want to know what they’re doing right.

In this episode of Wagner Live, we have our midweek update on what’s been happening in the world of advertising and marketing. Listen in to learn about Facebook and Snapchat’s struggles and what they’re dealing with as social advertisers.

What You’ll Discover:
[1:14] Millennial’s top 10 favorite brands, and you’ll be surprised by some of them.
[6:55] Snapchat’s new camera effects for advertisers and the portability of augmented reality.
[9:40] Why Facebook is refunding marketers due to the inaccuracy and errors in their social advertising.
[13:01] Instagram continued trend of copying Snapchat.
[13:29] Other interesting tidbits in the news this week.


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Website: https://wagner.live


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What are you, an entrepreneur or a small business owner instead? What is the difference between being an entrepreneur and a small business owner?

In this episode of Wagner Live, we discuss the difference between entrepreneurship and owning a small business. Listen in to learn why it takes passion and risk to become an entrepreneur, unlike small business owners who are more concerned about sustaining a living for themselves and their employees.

What You’ll Discover:
[0:53] The confusion on what entrepreneurship is and why it’s not being a small business owner.
[2:55] What it means to be an entrepreneur and why it takes passion for creating and helping people.
[6:08] Small business owners seek lower risk and are created to sustain a living.
[7:25] Why true entrepreneurs don’t believe in work-life balance, but small business owners do.
[9:24] How to decide between entrepreneurship and becoming a small business owner.


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Website: https://wagner.live



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Do you know that sometimes brands forget that it’s not about them? They get stuck on me me me syndrome and forget the story isn’t all about them. Brands that can harness listening and learning more about their audience will be more successful than those that don’t.

In this episode of Wagner Live, we talk about the importance of brands learning more about their audience rather than talking too much about themselves. Listen in to learn the importance of understanding the three pillars of marketing; educate, inspire, and entertain and why have got anything to do with you as a brand.

What You’ll Discover:
[1:02] Why successful brands are those that have learned the story isn’t all about them.
[4:13] The importance of understanding your audience to provide content that caters to them.
[6:30] The three pillars of marketing are; educate, inspire, and entertain.
[8:42] Why understanding how to communicate at a human level will make you a success with your audience.
[11:08] Why you should test your idea to see if there’s a need and a want out there before starting a business.
[12:46] Stop talking about yourself too much and take the time to learn about your audience.

Please support our podcasts: https://patreon.com/wgnrsounds

Follow Wagner Live here:
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Twitter: https://twitter.com/wagnerlivepod
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Website: https://wagner.live



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In this episode, Wágner puts ad agencies in the hot seat in order to be held accountable for the level of service they provide to their clients and because businesses need to know how to select the right agency to suit their needs.

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This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary.

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In this episode, Wágner discusses how today’s and tomorrow’s marketing is trending toward content publishing becoming a major force in attracting consumers versus other forms of advertising and marketing.

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In this episode, Wágner addresses a growing shift from brick and mortar retail to e-commerce. With Sears, Macy's, JCPenney, and several other retailers closing hundreds of stores nationwide, it's clear that the "Amazon effect" has made a big impact. How will we shop in the future? Will all shopping be online? Wágner answers those questions and more.

Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.

This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary.

Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.