With the Masters upon us we are looking at signature drinks and how they help to immerse patrons in the environment you help create. We've spoken in past episodes about creating ecosystems... well - let's look deeper at tying it all in. Also we take a look into businesses opening to help underserved communities and the outreach these restaurants (notably top restaurants in the world) are doing to help.

Social media and blogging are a match made in heaven - but it's a lot of work as well. As PJ tells it the amount of work that gets put into his ecosystem is enormous, but also quite rewarding as he loves being involved in this industry. 

We run through the top ways we felt that you can increase traffic to your bar or restaurant without doing too much work in both costs and movement. Maximizing efficiency matters and all of these items on this list are designed to give you a ROI that's representative of how hard the tasks are to accomplish. It's busy season.

Well, it all started in a garage. And his last name is Watson. Maybe all great things just start in a garage? Let's talk the journey from small canning lines to what you'll hear in this episode - a giant beer factory. Let's explore everything from how canning lines work to the colors all across the brand. This is On The Record, with Sloop Brewing Co.

Newyorkprimebeef.com will give you food to your door. FRIES15 at checkout will take 15% off your order, you're welcome. Hearing a story from a friend in their smaller sized establishment, management has been included in a tip pool considering the lack of being able to hire appropriately with tightened funds and Justin doesn't agree with this. Jae's in on breaking the "rules" and understands that scenarios exist in real life. We further discuss hiring processes and management that doesn't earn their keep.

We're exploring sports bars on this episode of on the record. We jump over to a town called Norwalk to find out how this business was build and how we're dealing with covid when there's no sports, no partying, and where you make up the cash sheets when booze are a major part of paying the bills.

Jae's been working a lot on the website for http://cocktailgarnish.co. This brings up a super important point.... how many of you are working on SEO for your restaurants and bars to get to the top of the list for your specific restaurant searches? Does this matter? With a few simple key strokes you can significantly move up the chart.

When you think about social media you're typically thinking about how and why your mom is always the first one to like your photos, but rarely do you think how it's been able to build out and highlight brands. Mike Puma joins us to explain how and what the Gotham Burger Social Club is and how it's come to be. Look out for the Gotham Smash Pop-up's in your city soon!

Let's dive into Favorite Chef while Justin relaxes on the sunny beaches of Florida. It's ok, some of us show up to work no matter what. The Favorite Chef competition is underway and there is a lot of talk about whether this is a real competition or if it's a scam thanks to a lack of clarity, or as Jae would say - business genius! We also jump into tracking your website visitors and the impact data can give your business.

Not every day is it that someone stumbles out of there internet marketing job and onto the floor of a food truck, let alone decide that the food truck isn't big enough - and it's time to build out a physical brick and mortar locations.... and then that we should open 2 Mexicue's every year. This one is interesting, lock in - there's some gems to take from this.