Wait...WTF
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Wait...WTF episodes

  • I'm having some big emotions, but here's what I'm not doing

    Wedding planning, business, relationships, hormones, the state of the world… sometimes it's a lot. In this episode, I'm talking about letting yourself feel what you feel without turning it into a story about what's wrong with you. Cry, rage, throw a tiny tantrum (safely!), then find your way back to yourself. I also get into asking for support, handing off decisions when you're at capacity, and practicing emotions before you're already in the thick of them. Having feelings doesn't mean you're failing. You're human and you don't have to do it all alone.

    25 min
  • What's Actually Going On with Big Name Coaches

    When big-name coaches, packed masterminds, and glossy live events implode publicly, it's easy to think:

    "If that's what happens at the top… why would I ever want to get there?"

    In this episode, I'm sharing my unfiltered take on:

    • The recent waves of posts about Shoshana Raven, Living Brave Live, Create & Cultivate, and other coaching 'shit shows'
    • Why I don't think this is "cancel culture 2.0" or a witch hunt—and what it actually is
    • The very real fear so many leaders have of scaling, being visible, and becoming "the villain"
    • How I personally navigate feedback, ruptures, and integrity as someone who actually loves coaching
    • The behind-the-scenes truth: you can grow big, make a massive impact, and not be manipulating, under-delivering, or constantly in crisis

    If you've ever thought, "F*ck this industry, I should just burn it all down," or felt secretly terrified that success will make you a target—this conversation will give you evidence and strategy for a different reality.

    Come listen if you want the nuance: honest talk about harm, accountability, leadership, and how to do this work better without quitting the game.

    27 min
  • Cart Close

    You're at the end of your launch, the cart is about to close… and you haven't hit your sales goal. Cue the spiral, right?

    In this episode, I'm walking you through exactly what to do in the final 24–48 hours of cart close so you can stop freaking out and actually maximize the momentum you've already built.

    We're talking:

    • The one "lazy girl" move that will close more sales than anything else (and almost no one does it)
    • Why your audience is not ignoring you — they're just busy, human, and waiting for a clear deadline
    • How to send "last call" emails and posts that feel clean, honest, and non-manipulative
    • Practical ways to invite DMs, questions, and conversations so buyers can finally get out of their heads and into a decision
    • What to do after cart close — extending, sneaking people in, downsells, upsells, and how to do it in integrity
    • The real work of launch season: managing your emotions, disappointment, and attachment without abandoning your people or your vision

    If you're in a launch right now (or ever plan to do one again), this episode will help you stop making yourself wrong, normalize the chaos, and make it way easier (and more profitable) to sell at the end.

    Hit play and let's turn your "oh fuck" cart close energy into "of course this sold" energy.

    31 min
  • why I'm doing 30 free calls

    I didn't build a multi–million dollar company by accident. One of the most unsexy but powerful things I ever did? 30 free calls in 30 days.

    Inside this episode we get into:

    • The backstory of my original 30 calls and how they shaped my entire business
    • How talking to 30+ humans rewired the way I sell, coach, and create content
    • The emotional labor and mindset work required to actually grow from a sprint
    • Why I'm doing 30 wealth calls now as my money + pleasure body of work evolves
    • How to choose a strategy that matches your capacity, not your guilt or FOMO

    If you're craving more money, more ease, and more self-trust in your business, listening to this will help you see what kind of "sprint" would actually move the needle for you.

    There's still time to join us inside Blab Your Way to the Bank!!! If you're ready to spend the next six weeks together turning content creation into a fun sexy thing rather than something you dread, click to join https://juliawells.thrivecart.com/blab-your-way-to-the-bank/ for $69, it's time to start blabbing your way to the bank!

    32 min
  • How to sell out your 1:1

    You want your 1:1 fully booked… but it feels like you're shouting into the void, getting "polite interest" instead of actual paying clients.

    In this episode, I'm breaking down exactly how to sell out your 1:1, whether your price is 12k or 100k, and why it's normal that this offer feels quieter, slower, and more intimate to sell. You're not doing it wrong – you just haven't been taught how to market to the tiny percentage of your audience who are true 1:1 buyers.

    We'll talk about:

    • Defining your "sold out" number so your brain can finally chill and focus
    • The mindset of selling to the 0.1% of your audience (and why that's a good thing)
    • How to get people sold on YOU, your method, and 1:1 as the vehicle
    • The content to post so your "needle in a haystack" people quietly self-select in
    • Simple launch structures (calls, intensives, workshops) that lead directly into 1:1

    If you've been nurturing the hell out of your people, creating gorgeous content, and still aren't fully booked in 1:1, this episode will show you how to finally turn that warm audience into high-ticket, hell-yes clients—without hustling harder or pretending to be someone you're not. Blab your way to the bank, Come join us! We start next week! https://juliawells.thrivecart.com/blab-your-way-to-the-bank/

    47 min
  • BTS of the mastermind

    Ever wondered what actually happens inside a high-level mastermind… beyond the glossy testimonials and vague "big breakthroughs" posts?

    In this episode, I'm taking you behind the scenes of my Pleasure & Profit Mastermind and the seven– and eight–figure mastermind I'm in with Amanda Frances. I'm walking you through real examples of what gets posted, coached, celebrated, and processed in these spaces—so you can see the full messy, magical range for yourself.

    We're talking:

    • The truth about "high-level" masterminds vs. mixed-level rooms
    • What clients really use the mastermind for: swamps, celebrations, launches, data, sisterhood, and everything in between
    • How we move through fear, doubt, comparison, and big emotions without making it all mean something about our worth
    • Why being witnessed (not just coached) can change your business and your nervous system
    • The power of data, celebrations, and sisterhood in scaling from $0 to multi-7 figures

    If you've ever thought:

    "I want to be the little fish in the big pond…" "I don't want to waste money on a mastermind that doesn't actually support me…" "What are they really talking about in there?"

    …this episode will give you an unfiltered peek behind the curtain so you can make cleaner, more self-trusting decisions about the kind of support you want next.

    Press play if you're nosy (in the best way), craving real talk about masterminds, and ready to see how support, sisterhood, and strategy actually look day-to-day behind the scenes. Join the mastermind https://www.juliacwells.com/ppmm

    41 min
  • Holding Duality When Your Business Blows Up

    In this episode I'm breaking down what no one tells you about "winning seasons" in business — the part where everything you asked for finally starts happening… and your nervous system is like, absolutely not.

    We're talking duality:

    • Why things can feel harder once the results start rolling in
    • How to hold both "this is everything I wanted" and "holy shit, this is a lot"
    • What I mean by seven-figure problems (and why it's actually good news you have them)
    • The rubber band metaphor that will change how you see pressure, intensity, and growth
    • Practical ways to normalize the tension, feel your feelings, and stay in the game without burning out or self-sabotaging

    If you've been going viral, signing more clients, stacking your biggest cash months yet, but also feeling wobbly, emotional, or low-key freaked out this one's for you.

    Press play to stop making your very real, very human reactions mean something's wrong with you… and start seeing them as proof that you're actually leveling the fuck up.

    21 min
  • How to show up on rough days where you just can't

    Let's be honest… you are not always a high-capacity, hyper-productive, perfectly-regulated queen. Some days you're bleeding, crying, rage-scrolling the news, or riding the high of a big win that somehow still leaves you fried.

    In this episode, I'm breaking down low capacity vs. high capacity strategy so you can keep your business moving without hustling, self-abandoning, or burning it all down every time life "life's."

    We'll talk about:

    • What actually belongs in your high capacity strategy (so you're not endlessly wondering if you've done "enough")
    • How to design a low capacity bare-minimum plan you can execute from bed, the bathroom, or an airport
    • Why start-stop patterns quietly destroy your self-trust and your income
    • Simple mindset + pleasure practices that still "count" on your absolute roughest days
    • How to know when to use your low capacity plan vs. when to actually cancel If you've ever thought, "I just don't have the capacity to be consistent," this episode will feel like a giant exhale. You'll walk away with clear, no-drama checklists for both your high and low capacity seasons so you can build a business that works even when you're not at 100%.

    Press play if you want permission to be human and wildly successful at the same time.

    26 min
  • What to do with negative feedback from a client(or the fear of it)

    If you've ever changed your whole offer because one client had "thoughts," this episode is for you. I'm breaking down how to actually use feedback to make your work better – without letting every comment spin you out, derail a launch, or make you question your entire life purpose.

    We'll talk about:

    • When to take feedback on board vs. when to totally ignore it
    • What to do with feedback from non–ideal clients
    • How to build simple systems + boundaries so your nervous system isn't on high alert all the time

    Listen to this if you want to sell more, serve deeper, and stop letting other people's opinions run your business.

    21 min
  • Willing to Have It All Turning Worst-Case Scenarios into Wild Success

    If you secretly brace for the worst every time you set a big goal, this episode is for you.

    I'm walking you through one of my all-time favorite mindset tools: willingness. We're talking fear inventories, haters, "shitty clients," tax bills, launch flops, wedding hurricanes – all of it – and how to stop letting these what-ifs quietly run your business, your nervous system, and your income.

    You'll hear:

    • How to get neutral (or even a little turned on) by the things you're most afraid of
    • Why bracing for impact actually makes it hurt more – in business, love, and life
    • The exact willingness statements I use for 100k and million-dollar months
    • How to practice feeling disappointment, embarrassment, and rejection without them stealing your power

    This is the episode you put on when you're ready to play bigger, feel safer, and be wildly honest about what you're actually afraid might happen if it all works.

    28 min

About Wait...WTF

From the publisher's feed

This podcast is for boss ass bitches who are looking for an alternative to hustle, burnout, hiding parts of who they are, and playing by rules created by men for men. Some fabulous guests and I will teach you each week about your super power as a woman (pussy - both physical + energetic) and how to use it to create more pleasure and profit in business and a life that's legit better IRL than on IG. The truth is, pussy always creates more profit.

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