Wake Up To Marketing

On yesterday's episode, I encouraged you all to get after it in 2021. Today, I'm taking my own advice.

In order to be the best at what you do, you must go ALL IN. You must have singular focus on your goals and hunt them down.

With that being said, in order for me to have laser-sharp focus and to have the best start to 2021, I've made a decision about the podcast. Have a listen and make sure to reach out.

To think that 2021 will present less challenges than 2020 is naive. Rather than wish it was different, wish you were better, as Jim Rohn would say. Is it possible to have your best year yet in 2021? Absolutely. Is it possible you could have done things differently in 2020 regardless of the circumstances? Also, if we're being very honest, in many situations, absolutely. Let's talk about having your best year yet with some great through starters and practical exercises to review the year gone by, to learn the required lessons and to go into 2021 with the intent to have your best year yet. It is possible. Many others will do it. Why not you?

2020 brought many lessons, but in the end, it was ultimately what we made of it. 2021 will be no different.

We're gearing up for a massive 2021 with a renewed focus on the podcast and other content to support you in your marketing.

Tune in to the final episode for a few words of encouragement, and a few notes on how we will continue to serve and support going into the New Year.

With so many social platforms to choose from, and countless people telling you what you should and shouldn't do, where should you start online? Where should your focus be?

In this episode we explore this in detail, as well as discussing how to leverage each and every platform when the time is right, and more...

You open your inbox, and what do you see?

Untargeted, unsolicited, irrelevant pitches. It's a huge turn off, and whilst once in a blue moon it'll lead to a sale, it repels more than it attracts.

So is there a place for cold inbox pitching? Yes, when done properly, it can be an effective strategy.

Let's explore...

Social media is powerful beyond measure. The reach given to individuals to create social capital and to build a personal professional brand, in order to do business, is priceless. And yet, it's also littered with absolute bullshit.

In a social world where it's hard to differentiate real from BS, it's those who are real who will stand the test of time.

Let's explore this idea, and discuss how to put it into action.

Should you have a mentor? How do you find a mentor? "Billy, who is your mentor?" Let's discuss the reality around mentors.

They have their place, but to put your hopes, dreams, aspirations, or self-worth in any other place than from the inside out, is a recipe for disaster. Let's discuss the reality around mentors...

Many people consider emails a thing of the past, and newsletters as old news. However, compared to social, providing your emails are value-driven and predictable, you have an extremely powerful tool with an almost 100% deliverability rate.

Get this approach right, and watch your engagement and results improve substantially...

Arnold Schwarzenegger said, "There are Good Defeats, and Bad Defeats." But how can a defeat be a good thing?

Let's unpack this statement, and discuss the ultimate idea of failure, and lessons learned, in marketing and business.

October 30th, The Queen's Gambit debuted on Netflix.

Since then, 62 Million households have watched the show, chess set sales are spiking, the original book is a NY Times bestseller, newbies on chess dot com are up 5*, and Google searches on how to play chess have hit an all-time high.

What can we learn from this? Let's explore...