Wake Up To Marketing

There are two words we must fix in our minds when it comes to marketing. Two words, among others of course, but two very important words.

Relevancy, and shareability.

Understand them, and watch your content, your outreach, and your results increase substantially...

Spotify has been clever. Unless you're living under a rock, there's a good chance you'll have seen the game they're currently playing.

Let's learn from it, and apply it to our own ventures...

Sometimes, in business, it all just feels like too much.

Whether big picture focus, or working on new projects, or marketing strategies, and so on.

So what do we do when the pressure is on and we feel like it's going to break us? Let's explore...

If you've been in marketing for a while, you'll have heard of the principle of reciprocity. You scratch my back, I'll scratch yours.

The big problem, of course, is doing things purely so others will reciprocate.

There's an evolved and even more powerful way of doing business in today's world. Let's address it...

Just as in relationships, and in business in general, when we've been burned in the past, we can be less likely to take chances.

Marketing is no different. Many people avoid investing in Marketing for fear of loss or repeating mistakes.

This, however, is the biggest mistake imaginable. Marketing is the gateway to massive results. Let's discuss...

Let's be honest. This has been a mixed up, backwards, challenging year. And now, here we are at the onset of the holiday season. But in our minds, this isn't the time to sit back, this is the time to get after it.

When times are tough, winners are made. When obstacles and challenges come at you, you can back down, or get stronger.

Tis' the season to get after it. Let's discuss...

How do you become more natural on video, and let your personality shine through? How do you develop the inherent ability and instinctive talent to record outstanding impactful videos the majority of the time?

It all starts with a shift in focus, a shift in state, and a true understanding of what makes a good video. Let's dig in...

If you're in business, chances are at some point you've faced imposter syndrome; the fear of being found out. It's more common than you might think, and surprisingly, a fairly understandable and normal pattern.

Let's address what it is, where it might come from, why it's not necessarily a bad thing, and what to do about it.

Are websites still useful, in a Socially driven world? It's a common question, and there's one clear answer. Absolutely.

Websites sit at the middle of every spoke on the wheel of marketing, and serve you beyond being a mere placeholder for company information.

And let's not forget the importance of retargeting. Let's discuss...

There's an obvious temptation on social media, to want to game the system. One popular way is through fake likes, and pods.

The idea of numbers representing credibility, it turns out, is the opposite of credible, being built on lies. Those who attempt to game the system, generally lose.

Those who are willing to play the long game, are the real winners.