Welcome back to another solo episode ofWaking Up With Melissa. Today Iâll reveal the one foundational ingredient every conscious entrepreneur needs to build a magnetic brand: your story.
Drawing from my 13+ years as a TV producer and my own spiritual business journey, weâll break down the power of storytelling in business and how to identify and share the three core brand stories that will connect you to your audience. If youâve been stuck trying to figure out what makes your brand stand out or worried about seeming âtoo salesy,â this episode is your permission slip to show up fully, imperfectly, and powerfully.
A BREAKDOWN OF THIS EPISODE
00:00 People Buy People, Not Products
03:01 The 3 Brand Stories You Need
05:12 Melissaâs Origin Story: Tiny Home, No Savings, All Heart
07:46 From Survival to Spiritual Abundance
09:16 Lifestyle = Brand Pillar
10:46 The Importance of Ownership and Authenticity
13:31 Start Where You Are, Use What You Have
15:38 What Makes Your Product Unique Is YOU
17:31 Healing is the Bridge to Impact
PS: Unleash & Unveil Your Soul Business is officially starting this week! Itâs not too late to join. If youâre ready to align your purpose, business, and abundance in 2025, DM me âUNLEASHâ at @iammelissaruiz to apply. Letâs build the empire that matches your soul.