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Walk-Ins Welcome: A Healthcare Marketing Podcast episodes
- Ep. 116: Separating Finances for Success - Interview with Natalee Perkins from J. Galt
Today we’re talking with Natalee Perkins from J. Galt! Natalee discusses the importance of separating personal and business finances for medical clinics and small businesses. She also highlights the challenges faced by new clinics and the need for building business credit. She provides insights into the business credit bureaus and the importance of reporting to all three bureaus. Want to learn more? Natalee offers assistance for startups and outlines the steps to get started in building business credit! Get Your FREE Business Credit Report: https://nataleeperkins.com/podcast
Natalee, a Tennessee native, embarked on a journey across the US, navigating sales and operations within a Fortune 500 company. After traversing the country, she rooted herself in the Birmingham area nearly a decade ago. Natalee's leadership philosophy centers on a three-pronged approach—focusing on people, processes, and performance. This strategy catalyzed remarkable growth, evidenced by her last team's impressive leap from $40 million to $150 million.
Outside the professional realm, Natalee finds joy in activities such as running, coaching girls basketball, and relishing outdoor moments with her family. In the past year, she has transitioned from impacting Enterprise business to a mission-minded role, dedicated to aiding the success of Small businesses. Natalee is passionate about contributing to the growth and prosperity of businesses by utilizing resources to catalyze your business with growth and access to funding.
Connect with Natalee:
www.jgalt.io/nperkins
https://www.linkedin.com/in/natalee-perkins/
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
31 min - Ep. 115: How to Guarantee Your Urgent Care Will Fail
In this episode, Nick and Michael discuss the various ways urgent care centers can fail. They emphasize the importance of the front desk, website design, patient experience, HIPAA compliance, billing and insurance, and overall patient satisfaction. By neglecting these areas, urgent care centers are likely to fail. They also include funny examples and anecdotes to illustrate the main point.
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
20 min - Ep. 114: How Much Does Healthcare Marketing Cost?
In this episode, Nick and Michael discuss the importance of budgeting for urgent care marketing. They provide insights into allocating marketing dollars, whether to hire an agency or an in-house employee, and the significance of physical and digital real estate. They also break down the budget allocation for online and offline marketing and discuss the cost per acquisition. Tune in to hear why they emphasize the need for strategic budget planning to maximize the effectiveness of marketing efforts.
We also have a blog that dives more into this as well! Check it out: https://patientcaremarketingpros.com/cost-of-healthcare-marketing/
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
33 min - Ep. 113: Marketing Mindfully: Standing Out in the Mental Health Space
REGISTER FOR THE WEBINAR: https://webinars.patientcaremarketingpros.com/2024-plan575380
Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating impactful digital ads, and crafting compelling content. We’ll also cover smart budgeting and ROI optimization to ensure your marketing efforts are both efficient and effective.
• • • • • • • • • •
We have a podcast first! Today, we’re responding to an email from Danielle, a loyal listener of Walk-Ins Welcome. Danielle shared the story of her husband, who transitioned from inpatient hospital psychiatry to founding his private practice in 2020. As they navigate the world of marketing together, she sought our insights on how small, budget-conscious psychiatric practices can stand out against larger, private equity-backed competitors.
In this episode, we focus on the nuanced challenge of balancing patient privacy with impactful social media marketing in the mental health field. We dive into innovative, cost-effective strategies that safeguard patient confidentiality while effectively promoting a private practice. This episode is an essential listen for any mental health professionals seeking to ethically expand their reach and distinctively position their practice in a competitive market!
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
29 min - Ep. 112: Google Deleted Google Sites: What's Next?
REGISTER FOR THE WEBINAR: https://webinars.patientcaremarketingpros.com/2024-plan575380
Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating impactful digital ads, and crafting compelling content. We’ll also cover smart budgeting and ROI optimization to ensure your marketing efforts are both efficient and effective.
• • • • • • • • • •
In this week's episode, Nick and Michael discuss the phasing out of Google Business Sites and the importance of having your own website. They talk about the constant changes in SEO and the need to adapt to Google's rules, as well as emphasizing the importance of optimizing your Google Business Profile and evaluating your website regularly. Tune in to this week’s episode to hear some tips on how to update your profiles and websites!
Have a question or a story we should feature as an episode? Email us at [email protected]Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
27 min - Ep. 111: 2024 Healthcare Marketing Trends
REGISTER FOR THE WEBINAR:
https://webinars.patientcaremarketingpros.com/2024-plan575380Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating impactful digital ads, and crafting compelling content. We’ll also cover smart budgeting and ROI optimization to ensure your marketing efforts are both efficient and effective.
In today's episode, Nick and Michael discuss healthcare marketing trends for 2024. They review the need for HIPAA compliance in digital marketing, and they also explore the importance of first-party data and the role of AI in call tracking and analytics. The conversation covers the benefits of diversifying channel mix and repurposing content, as well as addressing disengagement and distrust in healthcare marketing. The impact of AI on SEO and marketing is discussed, as well as, the digital transformation in healthcare, and the optimization of websites for user experience.
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
31 min - Ep. 110: This is an Ad: Boost Your Clinic's Success in the New Year
As we wrap up the year, we wanted to talk all about how we can help you and your clinic going into the new year. Nick and Michael discuss how Patient Care Marketing Pros can help clinics triple their revenue and improve patient experience through digital marketing services. They share success stories of startup urgent care clinics, difficult clients, and multi-location clinics that have seen significant growth with the assistance of PCMP. Our team’s expertise in digital marketing and their ability to quickly identify and fix issues, drive clinic success. Connect with us in 2024 to explore how we can help your clinic achieve your goals!
Connect with Patient Care Marketing Pros:
https://patientcaremarketingpros.com/schedule-a-call/
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
13 min - Ep. 109: Bridging the Gap in Patient Experience
In today's episode, Michael recounts his 3 days of jury duty and the lessons that the medical community could learn. We all have heard the woes of jury duty but the parallels of the waiting process, judge vs doctor, and communication with your typical medical office are fascinating. He highlights the frustration caused by lack of communication and expectations in both settings. The importance of effective communication in the waiting room is emphasized, urging healthcare providers to provide clear information and bridge the gap between waiting and receiving care.
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
24 min - Ep. 108: Exploring the Multifaceted World of Marketing - Interview with Rachel Davis from DX Management
In this episode of Walk-Ins Welcome, we explore the dynamic and multi-dimensional world of marketing with Rachel Davis, the Marketing Director for DX Management, a franchisee for AFC Urgent Care. Rachel oversees 21 AFC Urgent Care locations across TN, NC, and GA. Balancing her role as a mother and a seasoned marketer, Rachel delves into her extensive experience in print, broadcast media, digital platforms, social media, web development, and SEO. She shares practical insights from her diverse background in healthcare, franchise management, QSR, retail, technology, political entities, non-profits, and education, offering valuable strategies that have proven successful in her career. This episode is a treasure trove for anyone interested in the intricacies of effective marketing in today's fast-paced environment!
Connect with Rachel and AFC:
www.afcurgentcare.com
https://www.linkedin.com/in/rachelwardendavis15/
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
38 min - BONUS EPISODE: Evaluating the Past
We’ve got a bonus episode for you this week! In this mini episode, Nick and Michael talk all about the process of analyzing the past year's performance. Discover how collecting and evaluating key data can reveal your clinic’s health and guide strategic improvements. They also talk about how to celebrate successes, confront challenges, and identify the one change that could make the biggest difference. Tune in for an engaging journey through data-driven introspection and strategic planning as you begin to map out your 2024.
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
17 min
About Walk-Ins Welcome: A Healthcare Marketing Podcast
From the publisher's feed
Welcome to 'Walk-Ins Welcome: A Healthcare Marketing Podcast,' presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they…
share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic's patient volume.