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Walk-Ins Welcome: A Healthcare Marketing Podcast episodes
- Ep. 136: Elevating the Quality of Patient Care
In today’s episode, Michael talks about his recent trip to Disney World with his family, and the customer service experience they had. Nick and Michael discuss the importance of proper training and knowledge for staff members in order to provide a positive experience for patients. They draw parallels between the Disney World experience and the urgent care industry, emphasizing the need for staff to be well-trained on the services offered and to effectively communicate with patients. They also discuss the missed opportunities for upselling and providing additional services due to a lack of understanding.
Have a question or a story we should feature as an episode? Email us at [email protected]Intro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQStay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA31 min - Ep. 135: Prioritizing Patient Experience
In this episode, Nick shares his recent experience of getting sick while on vacation in Colorado and needing to visit Three Peaks Urgent Care, which happens to be one of our clients. He praises the urgent care facility for their excellent marketing, seamless online check-in process, friendly staff, and efficient care. Nick and Michael discuss the importance of making patients feel valued and cared for, and encourage urgent care providers to prioritize patient experience.
Have a question or a story we should feature as an episode? Email us at [email protected]Intro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQStay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA30 min - Ep. 134: Building a Strong Healthcare Brand - Interview with Mercy Urgent Care
In this episode, Nick and Michael interview representatives from Mercy Urgent Care, an independent nonprofit urgent care system in North Carolina. Join them as they talk to Rachel Sossoman: President & CEO; Jon Medin: Director of Growth & Marketing; Nick Scherer: Hr Generalist & Executive Assistant. They discuss the mission, vision, and values of Mercy Urgent Care, which is focused on providing excellent healthcare and eliminating barriers to care. The guests highlight the importance of putting people first and creating a purpose-driven organization. They also discuss the challenges in the healthcare industry and the need for healthcare professionals who are committed to serving the community. The conversation explores the concept of retail healthcare and the importance of approaching healthcare with a ministry mindset. It emphasizes the need for healthcare organizations to prioritize patient care and community service over profit. The guests discuss the impact of capitalism without morality and the dangers of focusing solely on financial gain. They also highlight the importance of happy employees in providing excellent patient care. The conversation delves into the marketing strategies employed by Mercy Urgent Care, including their MercyMe Program & their new marketing campaign "Let's Heal Healthcare". The guests emphasize the power of word-of-mouth marketing and the value of creating a movement within the healthcare industry.
Learn more about Mercy Urgent Care
https://mercyurgentcare.org/
Connect with Rachel, Jon, and Nick
https://www.linkedin.com/in/rachelsossoman
https://www.linkedin.com/in/jonmedin
https://www.linkedin.com/in/nick-scherer
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
43 min - Ep. 133: Does Google Maps Matter?
📢 ACCESS WEBINAR REPLAY: https://webinars.patientcaremarketingpros.com/google-maps-access
This week we’re bringing you a clip from our most recent webinar, “The Google Maps Playbook.” In this webinar Nick and Michael talked about how to navigate the latest Google Maps updates to enhance practice visibility by addressing key challenges like inconsistent details and poor review management. They covered the latest Google Map Listings updates, the top five ranking challenges, our proven ranking formula, and how to automate with the best tools. Listen to the full webinar by heading to the link above!
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQStay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA25 min - Ep. 132: Adapting to Changes in Healthcare Marketing - Interview with Chris Brandt from EW Motion Therapy
In this episode, Michael interviews Chris Brandt, the Director of Marketing at EW Motion Therapy. Chris shares his journey from being a physical therapist to transitioning into the marketing role. He discusses the importance of building relationships with doctors and other healthcare professionals to drive referrals. Chris also touches on the key metrics that matter to him, including organic traffic and conversion rates. He highlights the challenges of AI in healthcare marketing and the need to adapt and experiment with different strategies. Chris encourages listeners to focus on teaching and empowering their audience through valuable content.
About Chris:
Chris Brandt, originally from Houston, Texas, earned his degree in Kinesiology and Exercise Science from the University of Alabama in 2011. Starting his career as a personal trainer with EW Motion Therapy, he went on to achieve a Doctorate of Physical Therapy in 2015. Since joining EW Motion Therapy as a physical therapist in 2016, Chris transitioned to Director of Marketing in 2019. Under his leadership, the company expanded to six clinics in Birmingham and Tuscaloosa, with plans for continued growth. Chris lives in Hoover, Alabama, with his wife and two children.
Learn more about EW Motion Therapy:
www.ewmotiontherapy.com
https://www.facebook.com/eskridgeandwhitept/
https://www.instagram.com/ewmotiontherapy/
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
💻 Join our Facebook Group: https://www.facebook.com/groups/342221600788227
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
33 min - Ep. 131: How to Close 51 Locations in 1 Day...
📢 Register for our upcoming webinar, The Google Maps Playbook: https://webinars.patientcaremarketingpros.com/google-playbook-2024
On April 30th, Walmart announced that after five years, it would be closing its 51 Walmart Health Centers. The closure is due to rising costs and reimbursement issues. Walmart Health, which offered urgent care and dental services, aimed to open in every Walmart store. The closure presents opportunities for urgent care clinics to acquire cheap leases, equipment, and recruit new team members. Nick and Michael discuss the lessons to take from Walmart Health, including the need for creativity in expanding services and adapting to changing reimbursement rates. Demand for urgent care remains strong, and clinics can thrive by offering occupational medicine, weight loss, and other services.
Learn more about the Closing of Walmart Health:
https://corporate.walmart.com/news/2024/04/30/walmart-health-is-closing
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
💻 Join our Facebook Group: https://www.facebook.com/groups/342221600788227
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
25 min - Ep. 130: Leading Through Turbulent Times in Your Clinic
📢 Register for our upcoming webinar, The Google Maps Playbook: https://webinars.patientcaremarketingpros.com/google-playbook-2024
In this episode, Nick and Michael discuss the importance of leading through turbulent times in a clinic. They draw parallels between flying a plane through rough weather and navigating the ups and downs of running a clinic. They emphasize the need for clinic owners to have good data and indicators to make informed decisions and provide reassurance to their team. They also encourage clinic owners to use slow periods to make improvements and invest in their business.
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
💻 Join our Facebook Group: https://www.facebook.com/groups/342221600788227
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
27 min - Ep. 129: The Future of Occ Med - Interview with Dusty Schroeder from Cowork Health
In this episode, Nick and Michael interview Dusty Schroeder, co-founder of Cowork Health, a platform designed to modernize occupational health management. They discuss the challenges of billing and invoicing in occupational medicine and how Cowork Health simplifies the process, allowing clinics to get paid faster. They also talk about the upcoming CRM component of Cowork Health, which will help clinics manage their client base and streamline communication. Dusty shares his vision for the future of occupational medicine, emphasizing the importance of technology and automation.
About Dusty:
Dusty Schroeder's long career in the healthcare technology industry started in 2007 at DocuTAP (now a part of Experity Health). As their VP of Marketing, Dusty served as a valuable resource for the urgent care industry, leading the creation of resources such as Urgent Care Quarterly, the Urgent Care Minute newsletter, and operational e-books for clinic operators. Through his work with thousands of clinics, a need for improvements in occupational medicine was identified. After leaving DocuTAP, he co-founded Cowork Health to help clinics manage and grow their occ med business. Cowork Health simplifies occ med invoicing, turns paper processes digital, and provides a modern platform to collaborate with and delight EPS customers.
Learn more about Cowork Health:
coworkhealth.io
Connect with Dusty:
https://www.linkedin.com/in/dustyschroeder/
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
💻 Join our Facebook Group: https://www.facebook.com/groups/342221600788227
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
30 min - Ep. 128: Insider Secrets for Google Ads
In this episode, Nick and Michael are talking strategy with our Google Ads Specialist, Philip. They discuss the importance of Google Ads for urgent care clinics and the common mistakes made by businesses when running their own ads. Philip emphasizes the need for proper conversion tracking and the use of Google Tag Manager. They also talk about the importance of setting up assets correctly, such as call assets and location assets, and the benefits of using landing pages instead of sending traffic to the homepage. They also warn against relying on Google's automated recommendations and highlights the importance of patience and monitoring in Google Ads campaigns.
Have a question or a story we should feature as an episode? Email us at [email protected]Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
💻 Join our Facebook Group: https://www.facebook.com/groups/342221600788227
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
31 min - Ep. 127: UCA 2024 Conference Recap
For this week’s episode, Nick and Michael are recapping their time at the Urgent Care Association (UCA) conference in Las Vegas. They talk about all of the fun activities they did in Vegas before diving into the reason for and benefits of attending the UCA conference. Nick and Michael also talk about the educational sessions and the expo, where vendors showcase solutions to improve urgent care clinics. Emphasized in this episode is the importance of stepping away from the clinic to gain new ideas and perspectives. Lastly, they discuss the relationships and networking opportunities that arise from attending the conference.
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
💻 Join our Facebook Group: https://www.facebook.com/groups/342221600788227
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
27 min
About Walk-Ins Welcome: A Healthcare Marketing Podcast
From the publisher's feed
Welcome to 'Walk-Ins Welcome: A Healthcare Marketing Podcast,' presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they…
share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic's patient volume.