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Walk-Ins Welcome: A Healthcare Marketing Podcast episodes
- Ep. 146: The Dangers of Digital Dependency
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode, Nick and Michael delve into the risks of building a business on platforms you don't control. They share their recent experience with a suspended Google Business Profile, highlighting the vulnerabilities of platform dependency. The duo discusses historical events like the "Google Slap" and "Facebook Snap," emphasizing the importance of first-party data. They share cautionary tales about marketing platforms and payment processors abruptly terminating accounts. The conversation touches on Google's recent antitrust case and its potential implications. Nick and Michael offer practical advice for urgent care owners on safeguarding patient data and diversifying marketing strategies. They stress the need for businesses to maintain control over their customer data and communication channels, using the story of Ad Zombie's Facebook account suspension to illustrate that even large clients aren't immune to platform risks.
💬 Have a question or a story we should feature as an episode? Email us at [email protected]
🎵 Intro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ🔗 Stay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA31 min - Ep. 145: Urgent Care Retargeting Secrets: Boost Patient Visits with Digital Ads
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode of Walk-Ins Welcome, Nick and Michael unpack the power of retargeting for urgent care clinics. They dive into digital advertising strategies on Facebook and Google, sharing how these techniques can significantly boost patient visits - including a real-world case of increasing daily patients from 11 to 33. The duo breaks down key concepts like Facebook pixels and Google Analytics, addressing HIPAA compliance concerns along the way. Whether you're a digital marketing novice or looking to refine your approach, this episode offers actionable insights to help urgent care providers turn clicks into patients, all delivered with expert knowledge and a dash of humor.
💬 Have a question or a story we should feature as an episode? Email us at [email protected]
🎵 Intro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ🔗 Stay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA35 min - Ep. 144: Back-to-School Boost: Seasonal Marketing Tips for Urgent Care Clinics
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode, Nick and Michael dive into the importance of adjusting marketing strategies to align with the back-to-school season and other key seasonal events. They stress the need for urgent care centers to proactively engage with their communities and promote their services, while also exploring the power of grassroots marketing and sponsoring local events. Nick and Michael encourage urgent care centers to get creative in their approach, finding unique ways to connect with potential patients. They also discuss the critical role of branding and how digital advertising can help clinics effectively reach their target audience. Wrapping up the episode, they remind listeners to stay flexible and continuously adapt their marketing strategies to align with seasonal shifts and community events throughout the year.💬 Have a question or a story we should feature as an episode? Email us at [email protected]🎵 Intro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ🔗 Stay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA32 min - Ep. 143: You Don’t Own Your Phone Number - GBP Disables Call History
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode, Nick and Michael discuss recent changes made by Google, including the removal of call history and Google messaging. They speculate on the reasons behind these changes, such as a possible shortage of phone numbers and Google's focus on user experience. The conversation touches on the differences between Google and Apple's approaches to privacy and data handling. They also explore the challenges businesses face with Google Business Profiles, including verification issues and the impact of these changes on local businesses. Nick and Michael share a personal story about the potential loss of a phone number when switching carriers, highlighting the complexities of modern telecommunications.
💬 Have a question or a story we should feature as an episode? Email us at [email protected]
🎵 Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
🔗 Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
30 min - Ep. 142: Proximity Principle: Navigating Networking in Urgent Care
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode, Nick and Michael discuss the "proximity principle" and its importance in the urgent care industry. They highlight several upcoming events including NERUCA, Merchant Medicine Symposium, SERUCA, CALUCA, and Xperity Urgent Care Connect. The hosts emphasize the value of networking at these events and share recent positive client feedback.Leave a podcast review and share this episode on social media and receive a free ZappyCard! Send us an email with a screenshot - [email protected]Intro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQHave a question or a story we should feature as an episode? Email us at [email protected]Intro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQStay connected with Patient Care Marketing Pros!Website: https://patientcaremarketingpros.comFacebook: https://www.facebook.com/patientcaremarketingprosInstagram: https://www.instagram.com/patientcaremarketingprosLinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA24 min - Ep. 141: How to Guarantee Employee Turnover in Urgent Care Clinics
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode, Nick and Michael take a humorous approach to discussing employee turnover in urgent care clinics. They playfully explore various ways to "guarantee" turnover, effectively highlighting practices to avoid. Through their lighthearted discussion, the hosts encourage clinic owners to self-evaluate and reflect on their practices, helping listeners identify areas for improvement to promote better employee retention and a more positive work environment.
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQHave a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
26 min - Ep. 140: Avoiding Distractions and Shiny Objects
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode, Nick and Michael explore the crucial role of focus in business, using urgent care clinics as an example. They stress the importance of perfecting a clinic's core services before expanding and warn against the distraction of "shiny objects" that can derail business goals. The hosts advise listeners to question their motivations for pursuing new opportunities and to ensure they're truly prepared before branching out. Through anecdotes and practical advice, they illustrate how maintaining focus has been key to business success. The episode concludes with a reminder to stay true to the business's primary purpose and continually strive for excellence in their main area of expertise.
Training Materials:
https://www.eofire.com/
"Buy Back Your Time" by Dan Martell
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smithhttps://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQHave a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
30 min - Ep. 139: Relationship-Driven Digital Marketing for Healthcare Clinics
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode of Walk-Ins Welcome, Michael interviews Grace, one of Patient Care Marketing Pros's Client Success Managers. They discuss effective urgent care marketing strategies, focusing on building strong client partnerships and adapting to digital trends. Grace shares insights on conversion tracking, managing expectations, and the importance of client-provided content. The conversation covers both digital tactics and grassroots marketing ideas, offering valuable tips for urgent care clinics to improve their online presence and patient acquisition. From Google Ads best practices to the impact of positive reviews, this episode provides practical advice for both established and new urgent care centers.
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
32 min - Ep. 138: The Power and Benefits of Investing In Your Team
📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit
In this episode of Walk-Ins Welcome, Nick and Michael share insights from their recent team retreat in Memphis, emphasizing the importance of prioritizing team-building activities to foster a positive company culture. They discuss how pulling team members out of their regular work environment helped strengthen relationships and enhance team cohesion. Nick and Michael encourage business owners to consider similar retreats, highlighting how a positive culture not only boosts employee morale but also improves the quality of client service. They urge listeners to think about innovative ways to engage and appreciate their teams, reinforcing that a well-cared-for team is key to a thriving business.
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
39 min - Ep. 137: The Future of Telehealth - Interview with Joe Brennan from TytoCare
In this week’s episode, Nick and Michael speak with Joe Brennan, Vice President at TytoCare. TytoCare is a platform that combines software and hardware to provide virtual care with remote examination capabilities. The device, about the size of half a baseball, includes features such as an otoscope, stethoscope, derm camera, and infrared thermometer. It can be paired with other peripheral devices like a blood pressure cuff and weight scale. TytoCare is used in various settings, including urgent care clinics, schools, and on-site clinics. Throughout the episode, they discuss the future of telehealth and how to expand access to healthcare with TytoCare.
About Joe Brennan:
Joseph Brennan is Vice President at TytoCare and has spent the last eight years focused exclusively on telehealth. He has worked for and with numerous healthcare organizations on the development and scale of telehealth programs, as well as championed several pioneering components of a telehealth program, including robust dashboards for outcomes analytics, custom developed mobile apps, and digitally-driven, multimodal marketing strategies.
Joe has been an advocate for telehealth at both the state and federal levels of government. Prior to his work in telehealth, he served in various positions in technology and start-up entrepreneurship.
Learn more about TytoCare
https://www.tytocare.com/
Connect with Joe:
https://www.linkedin.com/in/joe-brennan-88a8004/
Have a question or a story we should feature as an episode? Email us at [email protected]
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
29 min
About Walk-Ins Welcome: A Healthcare Marketing Podcast
From the publisher's feed
Welcome to 'Walk-Ins Welcome: A Healthcare Marketing Podcast,' presented weekly by Nick Hoard and Michael Ray of Patient Care Marketing Pros. Tune in each week to hear from Nick and Michael as they…
share valuable advice, engaging interviews, and success stories to inspire and inform you about the nuances of healthcare marketing to help you increase your clinic's patient volume.