Walk-Ins Welcome: A Healthcare Marketing Podcast

🚨 Register for our upcoming, "Your 2025 Healthcare Marketing Plan" webinar: https://webinars.patientcaremarketingpros.com/2025-plan

🚨 Register for our upcoming, "Your 2025 Healthcare Marketing Plan" webinar: https://webinars.patientcaremarketingpros.com/2025-plan

In this episode of Walk-Ins Welcome, we dive into the transformative world of AI in healthcare with Thomas Camp and Mark McKinzey from Exdion Health. As leaders in healthcare revenue cycle management, they share insights about their groundbreaking product, ProMax AI, which is revolutionizing medical coding and documentation. The conversation explores how AI is helping providers focus more on patient care by reducing administrative burdens and improving coding accuracy. Camp and McKinzey explain how ProMax AI analyzes medical documentation, suggests appropriate coding levels, and helps maintain compliance while optimizing revenue. They share success stories, including a case study where an urgent care group significantly improved their payment velocity and documentation quality. The discussion addresses common misconceptions about AI in healthcare, emphasizing that providers don't directly interact with the AI but rather benefit from its backend analysis. The guests offer a compelling perspective on why AI isn't just a trend but a fundamental shift in healthcare efficiency. They conclude with an invitation to urgent care operators to receive a free analysis of their data through Exdion Health, demonstrating how ProMax AI could improve their operations. Listeners can learn more at exdionhealth.com or reach out directly mentioning "Walk-ins Welcome" in their inquiry.

About Thomas:

Thomas Camp has an extensive career in healthcare, pharmaceuticals, and sales management. With experience at various companies such as Exdion Health, Community Infusion Solutions, Cervey, Alliant Purchasing, Pharmaceutical Strategies Group, SunTech Medical, Philips Healthcare, Eisai US, Millennium Pharmaceuticals, and Novartis. Thomas Camp has held positions ranging from Senior Vice President to President, showcasing their expertise and leadership in the industry. Camp holds a Bachelor of Science in Molecular Biology from The University of Texas at Austin and an MBA in Marketing from the University of Houston-Clear Lake.

About Mark:

Mark McKinzey is currently the Vice President of Sales at Exdion Health. Prior to this role, Mark served as the Executive Vice President at Premium Choice Physicians & DCM Management, Director of Business Development at Solis Mammography, and Area Sales Manager at Securus Technologies. With a background in sales, marketing, and customer service, Mark has experience in growing revenue and expanding business opportunities in various industries. Mark holds a Bachelor of Arts in Public Relations from Texas Tech University.

https://exdionhealth.com/

https://www.linkedin.com/company/exdionhealth/

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Start 2025 strong with this guide to running an effective all-staff meeting for your urgent care. Nick and Michael break down the key components of a successful annual kickoff, from conducting year-end reviews to setting achievable goals. Learn how to incorporate team recognition, facilitate productive breakout sessions, and create an engaging atmosphere that motivates your staff. Plus, get practical tips on timing, preparation, and gathering valuable post-meeting feedback that will help shape your clinic's success throughout the year.

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In the final episode of 2024, Nick and Michael share a comprehensive framework for setting both personal and professional goals for the upcoming year. They break down their company's most successful year and introduce a detailed personal roadmap approach that covers family, finance, fitness, relationships, lifestyle, spiritual, and business objectives. Drawing from their own experiences, they discuss the importance of disciplined goal-setting, paying yourself first financially, maintaining healthy relationships, and prioritizing physical health as business leaders. The hosts emphasize that while business goals might be easier to set, personal development requires equal attention and strategic planning.

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In this reflective episode, Nick and Michael dive into their 2024 Spotify Wrapped statistics, celebrating a year of significant growth for Walk-Ins Welcome. They share impressive metrics including 92% new listeners, expansion to 11 countries, and 75% more streams compared to the previous year. The hosts discuss their most popular episode (#145 on retargeting secrets) and their evolution into what they describe as "micro-influencers" in the urgent care space. They also preview exciting developments for 2025, including monthly webinars, potential studio upgrades with AI-powered video switching, and their first in-studio guest interview. The episode concludes with a heartfelt thank you to their listeners and an open invitation for audience feedback on future content directions. For those interested in urgent care marketing strategies or attending their upcoming webinars, listeners can reach out to [email protected].

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Get started on your journey to better well-being with her free High Performance Indicator assessment at healthcareelevation.com/HPI.

Nick is sitting down with LynAnn Weaver, founder of Healthcare Elevation Partners and certified high-performance coach, to discuss burnout in healthcare. Drawing from her incredible journey of overcoming a life-changing accident and her extensive background in healthcare administration, LynAnn shares practical strategies for recognizing and beating burnout. She offers valuable insights on how healthcare professionals can achieve sustainable success without sacrificing their well-being, especially during the stressful holiday season.

About LynAnn:

LynAnn Weaver is a trailblazer in the fusion of leadership, business growth, and high performance coaching, and she’s on a mission to transform healthcare. As the founder of Healthcare Elevation Partners, LynAnn combines her extensive experience and passion for elevating physician and healthcare leader performance and wellbeing with a powerful message that healthcare professionals can’t afford to miss.

As a Certified High Performance Coach through the High Performance Institute, holding an MBA with a focus on healthcare administration, from the University of Colorado - Denver, and as a former neurosciences service line director, LynAnn has led her teams to national recognition in stroke care, accelerated volume growth of numerous individual physicians, practices and service lines by 30-67% and made a significant impact on patient outcomes, financial growth, and team cohesion. She’s a powerhouse speaker who recently became a semi-finalist in the Great American Speak Off, captivating audiences with her unique blend of expertise and inspiration.

LynAnn’s journey isn’t just about professional achievements; it’s a testament to resilience. After surviving a devastating car accident that left her unable to walk, LynAnn defied the odds and made a full recovery, emerging stronger and more determined to make a positive impact than ever. Her story and leadership philosophy resonate deeply with healthcare professionals facing burnout, staffing shortages, and overwhelming demands.

In her podcast interviews, LynAnn delivers actionable, evidence-based strategies that healthcare leaders can implement immediately. From driving patient referrals to boosting efficiency and influence to fostering positive team dynamics and preventing burnout, LynAnn provides the roadmap for sustainable, high-performance success in healthcare.

Connect with HealthCARE Elevation:

https://www.healthcareelevation.com/

https://www.youtube.com/@HealthCAREElevation

Connect with LynAnn:

www.instagram.com/lynannweaver

www.facebook.com/lynannweaver

www.linkedin.com/in/lynannweaver

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Get your FREE two-month trial of CyrenCare by mentioning the podcast! https://calendly.com/kathychae-cyrencare/cyrencare?month=2024-11

In this episode of Walk-Ins Welcome, Kathy Chae, co-founder and CEO of CyrenCare, discusses her innovative software solution that's transforming patient intake at urgent care centers and emergency departments. Before founding CyrenCare, Chae worked in emergency medicine specializing in post-cardiac arrest care, studied architecture at MIT, and even ran a Korean BBQ restaurant in Seoul. Her software allows patients to provide their medical history and symptoms through a QR code system while waiting, reducing redundant questioning and improving door-to-provider times by 25-50%. The system integrates with various EMR systems, including Epic and Athena, and offers a simple widget solution for immediate implementation. Chae announces a special two-month free trial offer for Walk-Ins Welcome listeners, which includes complimentary setup and customization for urgent care facilities.

About Kathy:

Kathy is the co-founder and CEO of CyrenCare, where she is transforming emergency and urgent care workflows by revolutionizing patient-provider communication. CyrenCare enhances efficiency by engaging patients to capture triage and HPI notes before they see a provider, streamlining clinical processes and improving outcomes.

A seasoned emergency medicine specialist trained at Samsung Medical Center, Kathy formerly served as an Assistant Professor at Ajou University in South Korea. Specializing in post-cardiac arrest care and resuscitation, she conducted research funded by the National Research Foundation of Korea, resulting in multiple peer-reviewed publications. She spearheaded innovations in physician-to-physician communication within the Emergency Department, which inspired her to tackle fragmented patient-provider interactions.

Kathy integrates her expertise in medicine, digital health, machine learning, and design—bolstered by digital health, architecture and design studies from MIT,  Sungkyunkwan University and Hongik University—to drive innovation at CyrenCare.

Connect with CyrenCare:

https://www.cyrencare.com/ 

https://www.linkedin.com/company/cyrencare 

https://www.facebook.com/cyrencare 

https://twitter.com/CyrenCare

Connect with Kathy:

https://www.linkedin.com/in/minjung-kathy-chae/

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In this episode, Kristin Rastatter, Advocacy Manager at the Urgent Care Association (UCA), shares her unique journey from Meals on Wheels to urgent care advocacy. The discussion centers on UCA's initiatives with the Centers for Medicare & Medicaid Services (CMS) to secure fair reimbursement for urgent care centers. Kristin details how a recent congressional letter with 26 bipartisan signatures led to CMS including urgent care in their Request for Information (RFI), marking significant progress in their advocacy efforts. She emphasizes how urgent care centers can help address emergency department overcrowding and serve underserved communities when properly supported. The episode provides practical steps for getting involved in advocacy, from UCA membership to organizing site visits with legislators, highlighting that advocacy is more approachable and relationship-focused than many might expect. Kristin encourages listeners to participate in upcoming initiatives, including Senate outreach and the Capitol Hill Advocacy Day in February.

About Kristin:

Kristin Rastatter serves as Advocacy Manager at the Urgent Care Association (UCA). Her journey into the non-profit sector began with her work at Meals on Wheels, where she discovered her passion for helping others. In her role there, she focused on advocacy and outreach, volunteer management, developing programs for elderly recipients, and fundraising to sustain the organization’s services.

Kristin is dedicated to advocating for Urgent Care. She is actively involved in several key initiatives, including collaborating with UCA’s lobbyist, McDermott+, to engage with the Centers for Medicare & Medicaid Services (CMS). Together, they are working to develop new initiatives aimed at reducing emergency department overutilization and ensuring fair payment for Urgent Care services.

These efforts highlight Kristin’s commitment to advancing the Urgent Care industry and ensuring it continues to provide essential services to communities.

Get Involved with the Urgent Care Association:

https://urgentcareassociation.org/uc-advocacy/

Connect with Kristin:

https://www.linkedin.com/in/kristin-rastatter-b862b1255/       

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🎵 Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

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Dive into the dynamic world of healthcare marketing with "Walk-Ins Welcome: A Healthcare Marketing Podcast," presented by Nick Hoard and Michael Ray from Patient Care Marketing Pros. This weekly podcast is your essential guide to navigating the complexities of marketing in the healthcare sector. Each episode, Nick and Michael offer a blend of expert advice, engaging interviews, and inspiring success stories to equip you with the knowledge and tools needed to boost your clinic's patient volume. From the latest marketing strategies to insights on industry trends, "Walk-Ins Welcome" is designed to inspire healthcare professionals and marketers alike to achieve greater success.

📗 Check out our DIY Resource Toolkit: https://offer.patientcaremarketingpros.com/diy-toolkit

Decision-Making Template: https://docs.google.com/document/d/1f3isvusRiWO3FG7rX7LOVI7F6AaL9NjCwVIfbJJk-zE/edit?tab=t.0#heading=h.gn1dv19xzbj7