Walk-Ins Welcome: A Healthcare Marketing Podcast

In today’s episode, we discuss attitude. This is a bit different than our typical marketing discussions but it represents more than you think and can have a massive influence on the success of your marketing efforts. We have learned over the years that great marketing exposes holes in a business faster than any other method. It ramps up the volume and if things are not stable, it will cause disruptions to occur. We discuss the five items that create an attitude and how each one will have an impact.  If they aren’t in proper balance, you will see issues with your business as time goes on.

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

We recently upgraded our podcast equipment and want to share with you why and what exactly it is!

Fun fact, our first episodes were done with a $100 microphone. We are now on our second upgrade of equipment.  For a quick rundown, this episode is being recorded with a Rode Rodecaster Pro II board and Rode Procaster mics.  The rest of the equipment involves mic arms, a Mac Mini, a monitor, keyboard, mouse, and some cables.  What do you think?  Was it worth the investment?

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

In today’s episode, we are interviewing Danielle Gómez with Cahaba Medical Care.  We deep dive into community outreach, specifically the Hispanic community.  Learn some tips and advice on what to do and how to properly engage with the community!

Danielle is the Latinx community development coordinator for Cahaba Medical Care, a nonprofit community health center with 22 locations in central Alabama. They serve rural and urban underserved communities in Jefferson, Bibb, Perry, Chilton, and Wilcox counties with family medicine, OB care, mental health care, dental services, and more. Her job focuses on Hispanic community outreach, marketing, and making sure our services are accessible to patients from different cultural backgrounds. Danielle’s background is in public health, so patient education and community health initiatives are her favorite parts of her job.

Cahaba Medical Care is a local community-based health organization that aims to be an incarnation of love, peace, and justice by guiding our patients through their journey toward physical, mental, and social well-being, and to be a center for transformational medical education and primary care training in a rural and international context, modeling and exhorting the next generation of medical professionals in a career of excellence, conscientiousness, and compassion. If you would like to support Cahaba Medical Care's mission of bringing equitable access to healthcare across central Alabama, visit cahabamedicalcare.com/donate or reach out to [email protected] to learn more.

Connect with Cahaba Medical Care:

Facebook: Cahaba Medical Care & Cahaba Medical Care en Español

Instagram: @cahabamedical

Blog: cahabamedicalcare.com/blog

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

In today's episode, we discuss the importance of call to actions - not only on your website, but any marketing efforts that you make. Sometimes, the slightest word change should make all the difference. We walk through what you should be trying to do in your call to actions and the top phrases that tend to work best. 

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

In today’s episode, we talk about DIY website builders. The WIX, Squarespace, Weebly, and GoDaddy website builders out there do a lot of good but definitely have their limits. Those limits can affect your company in multiple ways. In today's we walk through those limits and more!

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

We're back with another interview! This week, Nick and Michael are sitting down with Michael Brown to learn all about his experience as a healthcare administrator. Michael has a passion for improving processes and procedures to improve patient experience, employee engagement, special projects, and operations. Learn more about Michael by tuning in to this episode of Walk-Ins Welcome!

Connect with Michael Brown: https://www.linkedin.com/in/jitterycoffeecup/

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

Patient care services are evolving post-COVID. The traditional model of patient care is rapidly evolving into retail healthcare and we are seeing primary physicians transitioning their practices to urgent cares in droves. As we work with more and more patient care service companies we have identified 3 specific trends that are either here or coming soon!

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

While digital marketing is a huge part of your overall marketing strategy, it is just as important establishing your practice within your community to connect with current and potential patients. Wondering different ways you can do that? Check out this episode of Walk-Ins Welcome!

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

In today’s episode, we interview Courtney Fisher with Cypress Medical Management Group.  She has been their marketing manager since 2017. She brings to the interview today information about what to look for in digital marketing and what her every day looks like.  If you are considering hiring a marketing manager for your practice, this is a great episode to listen to.

Courtney Fisher was born and raised in Birmingham, AL. She has a BFA in Graphic Design from Auburn University and has been the Marketing Manager at Cypress Medical Management Group for over 4.5 years. Her favorite part of my job is developing and implementing new marketing strategies for their companies. She says "The best part about being in a creative career is that you're never bored - it's always moving, always changing and it's amazing to see what people can do." In her free time, she loves to catch up with friends around Birmingham, read books that will make her laugh, and try out some new recipes in the kitchen.

Follow Cypress Medical Management Group:

https://cypresshc.com/

https://bamapain.com/

http://cypresshc.com/clinics/

Alabama Pain Physicians on Facebook @BamaPain and Instagram @Bama_Pain

You can find Renew Clinic on Facebook @TheRenewClinic

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA

We're bringing you another clip from one of our previous webinars! For this week's episode, we're pulling a clip from our "The New 2022 SEO Formula" webinar that we hosted back at the beginning of the year. In this episode, Nick talks all about how to find the appropriate keywords to start ranking your services on Google, shares our favorite Keyword finder tools, and gives you some tips and tricks on how to actually implement those keywords onto your website so your clinic can begin ranking amongst your competition.

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Patient Care Marketing Pros!

https://patientcaremarketingpros.com

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/

YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA