Walk-Ins Welcome: A Healthcare Marketing Podcast

We're bringing you another interview this week! In this episode, Nick and Michael are sitting down with Dr. Mboh Elango and Catherine Clark from MEDICI Urgent Care and Wellness Center in Atlanta, GA. With over 15 years of experience in the emergency medicine industry, Dr. Elango started MEDICI in 2021 with the goal to provide holistic and integrative health and wellness options for its patients. Their biggest focus is their integrative approach to medicine, acupuncture, massage therapy, IV vitamin therapy, and even infrared sauna. 

Dr. Elango is passionate about a holistic and integrative approach to health and wellness. He has been named 100 Most Influential Atlantans in Medicine in 2020 and 2021 as well as a Power Player in Medicine in 2021. He has also been recognized as one of Atlanta’s Leading Health and Beauty Experts in 2019 as well as Premier Medical Experts in 2021. Dr. Elango is certified in Advanced Trauma Life Support (ATLS, Advanced Cardiac Life Support (ACLS), and Basic Life Support (BLS). Additionally, he is a fellow and member of the American College of Emergency Physicians, Georgia College of Emergency Physicians, the Royal Institute of International Affairs, the British Society of Lifestyle Medicine, and the European Lifestyle Medicine Organization. Aside from operating MEDICI, he also serves as a consultant with a special interest in improving health delivery and Emergency response systems.

Catherine Clark is the Clinical Director for MEDICI Urgent Care and Wellness Center. She is a family nurse practitioner who is board certified by the American Association of Nurse Practitioners. She earned her nursing degree from Gordon State College in 2012 and enjoyed six fulfilling years of emergency medicine and hospice nursing. She obtained her Master of Science in Nursing degree from Maryville University in 2018 with induction into Sigma Theta Tau International Honor Society. She has worked as a nurse practitioner with focus on emergency medicine since then and, as a result, she brings extensive experience in the treatment and management of medical urgencies.

Learn more about Dr. Elango, Catherine, and MEDICI by listening to this episode of Walk-Ins Welcome and visiting their website at https://www.mdmedici.com/

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Urgent Care Marketing Pros!

https://patientcaremarketingpros.com/

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros/

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros

YouTube: https://www.youtube.com/@patientcaremarketingpros9205

Whether you like it or not, referrals are a great way to grow your medical practice. The challenge is actually coming up with a system that your staff can implement to bring in those referrals from your patients! In today’s episode, we introduce you to a simple yet effective strategy to increase your referrals to help grow your practice.

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Urgent Care Marketing Pros!

https://patientcaremarketingpros.com/

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros/

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros

YouTube: https://www.youtube.com/@patientcaremarketingpros9205

🎉 Enter to win a COMPLETE Branding Package from Bethany and her team at Vertical Solutions! (Valued at $2500) https://www.urgentcaremarketingpros.com/podcast-fuel-giveaway 🎉

In this week's episode, Nick and Michael are sitting down with Bethany Meadows from Vertical Solutions to discuss all things branding! Bethany has been doing branding for small businesses for many years and through her experience has developed a complete branding kit to help business owners create the perfect brand system for their companies. Branding is much more than just having a logo, proper branding can truly elevate your practice and is a must-have for any business in any industry. 

Bethany Meadows is no stranger when it comes to entrepreneurship! In 2008, Bethany started Vertical Solutions Media, a marketing agency that focuses on identifying strategic ways for companies to grow in unison with the realities of budget and market challenges. In 2016, Team Meadows LLC for personal real estate investing. She went on to receive her real estate license and started building a team and resources for residential buyers, sellers and investors. 2021 saw the addition of Cash For Houses Option to help those in danger of foreclosure find a way forward.

In 2020,  she started an online hot sauce and subscription box company catered to those who love hot sauce, affectionately called “chiliheads.” Her latest business venture is the Time to Thrive Membership, a monthly membership subscription that provides business owners an affordable option for marketing training, group coaching, and access to a mastermind community. Bethany uses her brand and marketing expertise to manage multiple small businesses, while also supporting other business owners with training, coaching, and support. She is also a mother to 7 children (1 biological, 4 adopted, and 2 step-children) and Nana to 5 grandchildren. While running her multiple businesses, she homeschooled her children for 16 years. 

Check out all of Bethany's brands:

VerticalSolutionsMedia.com

CashForHousesOption.com

TeamMeadows.com

GetaLittleHot.com 

FireEatersBox.com

TimeToThriveMembership.com

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Urgent Care Marketing Pros!

https://patientcaremarketingpros.com/

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros/

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros

YouTube: https://www.youtube.com/@patientcaremarketingpros9205

We had some sound difficulties with this one but did our best to adjust! We apologize for any issues you have while listening. We're working on fixing this for future episodes.

Video is an important part of any marketing you are currently doing or plan to do but there are often some reasons you choose to not do video. The four most common reasons: No time, No Plan, Not the Right Equipment, and Editing can be intimidating. In today’s episode, we show you a path that removes the excuses and gives you resources and encouragement to help you create the videos you need for your clinic.

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Urgent Care Marketing Pros!

https://patientcaremarketingpros.com/

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros/

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros

YouTube: https://www.youtube.com/@patientcaremarketingpros9205

In this episode, Nick and Michael talk with Leslie Ellison from Weigh to Wellness, a weight loss management clinic in Birmingham, Alabama. Leslie has worked in the weight management industry for over 27 years. She is passionate about empowering people with knowledge and working closely with patients to achieve their individual goals. She began a new journey myself by opening Weigh to Wellness in June 2014 and absolutely LOVES her job. She and her husband have been married for 22 years, and have been blessed with two precious children: Gavin (18) is a freshman at the University of Alabama, and Ava (14) is in the 8th grade. They also have a miniature Goldendoodle named Cash. Their family spends a lot of time at the ballpark, and they enjoy being at the lake.

They discuss the importance of patient care and developing a brand around that. You can learn more about Leslie and Weigh to Wellness by checking out their website https://weightowellnessllc.com/

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Urgent Care Marketing Pros!

https://patientcaremarketingpros.com/

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros/

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros

YouTube: https://www.youtube.com/@patientcaremarketingpros9205

This episode is a little bit different than our usual episodes! Today, we're sharing a clip from our latest webinar, The NEW 2022 SEO Formula. During this webinar, Nick shared helpful tips on how to set up your website, build authority, get ranked for the most important keywords in your location, and more. In the clip we're sharing today, Nick discusses the 3 key areas of SEO for Medical Practices including on-site optimization, off-site optimization, and the importance of having a Google Business Profile. If you want to watch the full clip from the webinar, head over to our YouTube channel!

🚨 Speaking of webinars! You can STILL register for our upcoming webinar all about Paid Advertising for the medical industry. We are going to cover how to generate more leads and get better results online through Paid Advertising (including Google, Facebook, and TikTok!) During this hour, we'll be walking you through our strategy for setting up your clinic's paid ads, discussing the BIG changes that are coming down the Google Advertising Pipeline within the next few months, and showing you the best way to leverage all of the advertising platforms in your favor to help you start bringing in new patients to your practice. Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Urgent Care Marketing Pros!

https://patientcaremarketingpros.com/

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros/

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros

YouTube: https://www.youtube.com/@patientcaremarketingpros9205

In today’s episode, we are talking to John Leu and Jeff Ridlehoover from Hopdoc, a white label telemedicine app for urgent care and primary care clinics.  Hopdoc is a Nashville-based, healthcare tech team with deep roots in app-building, marketing, and futuristic healthcare solutions. They are committed to empowering providers with tools like telemedicine and digital marketing so they can thrive in today’s ever-changing healthcare landscape. 

John Leu is the CEO and Co-Founder of Hopdoc. John spent over twenty years as a creative director at some of the world’s most prestigious advertising agencies including BBDO and Grey in New York. He’s created memorable campaigns for global brands like Pepsi, FedEx, and GE. His experience in health-related marketing includes initiatives for GE Healthcare and Crest, as well as various pharma brands and hospital networks. John’s work has received industry-wide recognition including Cannes Lions, One Show Pencils, Clios, and a pair of Emmy nominations.

Jeff Ridlehoover is the Chief Strategy Officer and Co-Founder of Hopdoc. Jeff is a post-9/11 Navy veteran with over ten years of experience providing software and fintech solutions to members of various healthcare associations and small business owners. A serial entrepreneur, Jeff counts Hopdoc as the third company where he has been a member of the founding team. His accomplishments include starting a restaurant app company that sold to the two largest independent pizza chains in Nashville and over 40 total restaurant locations its first few months in business as well as signing strategic partnerships with large organizations such as LendingTree and StreetShares.

Looking to have a competitive advantage, a telemedicine app tailored to your business and patients is a fantastic way to do so!  Learn more at https://hopdoc.com/

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Urgent Care Marketing Pros!

https://patientcaremarketingpros.com/

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros/

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros

YouTube: https://www.youtube.com/@patientcaremarketingpros9205

You have a budget for most things in your business except marketing. Why is that? It is typically the first to go when money is tight, but it shouldn’t be. In today’s episode, we talk about marketing budgets. What should you budget? How to calculate it and verify a ROI. To help make things easier, we have a spreadsheet to give to you for budgeting.

Access Budgeting Sheets: https://downloads.patientcaremarketingpros.com/budget-sign-up

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Urgent Care Marketing Pros!

https://patientcaremarketingpros.com/

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros/

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros

YouTube: https://www.youtube.com/@patientcaremarketingpros9205

Are you offering every channel of communication to your future and current patients?  Is having a webchat directly on your site on the list?  We talk about the different types of web chat available (We talk about 5 today!) and give you names of vendors we have used in the past with success.  There are even companies out that will even take over the entire conversation and simply book patients into the queue for you. Learn all about this and more in this episode of Walk-Ins Welcome!

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Urgent Care Marketing Pros!

https://patientcaremarketingpros.com/

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros/

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros

YouTube: https://www.youtube.com/@patientcaremarketingpros9205

Chances are, you have a website for your practice. There's an even greater chance you have stock photos on that website! There is definitely a place for stock photos but the less you can use the better. In today’s short episode, we talk about why your website needs to reflect you and your business!  It sounds strange that someone would use a stock photo for their doctor but you'd be surprised how many times we've seen it happen. We discuss the importance of making your website your own to avoid catfishing new patients!

Have a question or a story we should feature as an episode? Email us at [email protected]

Intro/Outro Music by Devin Smith

https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Stay connected with Urgent Care Marketing Pros!

https://patientcaremarketingpros.com/

Facebook: https://www.facebook.com/patientcaremarketingpros

Instagram: https://www.instagram.com/patientcaremarketingpros/

LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros

YouTube: https://www.youtube.com/@patientcaremarketingpros9205