Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Are you tempted by the promise of AI building your business in minutes? In this episode, software engineer and Physie founder Daniel Veenkamp dispels the hype around "vibe coding" and makes a powerful case for building with patience and intention. Daniel shares his journey from a "disgruntled employee" at a personal training platform to creating his own solution, Physie, which reimagines how workouts are programmed, tracked, and shared. This episode is a masterclass in building a sustainable, high-quality product, offering a refreshing perspective on avoiding the "churn and burn" startup mindset and focusing on long-term value. For any wantrepreneur or entrepreneur in the tech space, Daniel’s insights on product development, monetization, and strategic patience are pure gold.

💡 What You'll Take Away For YOUR Business

• The Founder’s Origin Story: How to transform frustrations with your industry’s existing tools into a powerful and innovative business idea.
• Quality Over Speed: Understand the hidden dangers of AI-generated code, from massive security vulnerabilities to a complete lack of product depth.
• The Power of "Desirable Difficulty": Learn why embracing the hard work of building your product from the ground up gives you an unbeatable competitive advantage and a deeper understanding of your system.
• Innovative Monetization: Discover a business model that rewards your power users and creators for growing their business on your platform, rather than punishing them for it.
• Strategic Patience: Why rejecting the typical tech hype cycle and focusing on slow, intentional growth can lead to a more sustainable and successful company.
• Building a Moat with Intentionality: Learn how to create a palpable "texture of quality" in your product that users can feel, setting you apart from hastily-built competitors.
• When to FINALLY Launch: Hear a founder’s thought process on moving from beta to a live product and overcoming the engineering desire for perfection.

📝 About Daniel Veenkamp 

Daniel Veenkamp is a software engineer with over a decade of experience across the finance, medical, and education industries. Now, he's the founder of Physie, a platform that intelligently rethinks workout programming and sharing for athletes and coaches. Daniel’s unique perspective comes from sitting at the intersection of deep technical expertise and obsessive problem-solving. He doesn’t just build software; he studies real-world workflows to create intuitive, scalable systems that solve genuine problems for his users, making him a powerful voice for building products with integrity and long-term vision.

🎯 Daniel’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs 

"Have patience and resist the urge to vibe code... for something that's going to be lasting and not problematic in the future, just have diligence."

📢 Memorable Quotes

• "No one wants to use my software, right? What they want is something that tracks their workouts and allows them to continue to see progress... So how do I get as out of their way as possible? And that doesn't come from just, you know, let me spawn this thing in three days and see what happens."
• "There's a level of intentionality that you can feel, it's almost like a texture of the software... I think there's a really palpable level of intentionality that you feel when you use software that's been written well."

🔗 Links & Resources

• Visit Physie’s website
• Connect with Daniel on LinkedIn
• Follow Physie on LinkedIn

In this episode, Brian sits down with Connor McCormick, the founder and CEO of Percheron AI, a trailblazing company bringing “agentic AI” to the legal industry. Connor shares his journey from a machine learning engineer to an entrepreneur, detailing the pivots and iterations—from AI consulting to micro private equity—that led him to build an AI co-pilot that helps attorneys prepare for litigation faster and more accurately. This episode is a masterclass for any wantrepreneur or entrepreneur looking to break into a traditional industry with a tech solution. Connor pulls back the curtain on how to build trust in a skeptical market, the importance of a rapid "time-to-value" loop, and how to leverage a diverse career path as your greatest entrepreneurial asset.

💡 What You'll Take Away For YOUR Business

• How to use a consulting model to discover and validate a scalable product idea directly with your target customers.
• Why "agentic AI" is the next frontier, and how building systems with internal checks and balances can overcome major user objections like "hallucinations."
• The go-to-market strategy for entering a traditional, skeptical industry by focusing on security, privacy, and building trust from day one.
• How a diverse career across engineering, product, and sales can become your secret weapon as a solo founder, giving you the confidence to learn and execute on any business function.
• The power of the "fail fast" mentality: why trying multiple business ideas and knowing when to pull the plug is a critical skill for finding the one that works.
• How to shorten your "time-to-value loop" by getting user feedback as quickly as possible to ensure you're not wasting time building something nobody wants.
• The Ironman mindset in business: how endurance, iteration, and a willingness to "pound the rock" are essential for entrepreneurial success.

📝 About Connor McCormick

Connor McCormick is the founder and CEO of Percheron AI, an agentic AI co-pilot that helps attorneys prepare for litigation. With two AI-focused degrees and a decade of experience building real-world AI systems, Connor has a rich background spanning engineering, product, sales, and marketing at companies ranging from seed-stage startups to Fortune 500 enterprises. His journey showcases a relentless drive for learning and iteration, making him the perfect guide for entrepreneurs looking to leverage deep technical expertise to solve real-world problems.

🎯 Connor’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"Be like water." Connor’s most impactful advice is to remain adaptable and fluid in the face of the countless obstacles you'll encounter in business and life.

📢 Memorable Quotes

• “I've jumped around enough to be confident in my ability to just learn what I need to learn in order to succeed in that domain.” – Connor McCormick
• “Percheron isn't meant to automate the job of an attorney. It's just to make it go a lot faster because in any given day...six of those hours are just like reading through documents, trying to find a needle in a haystack.” – Connor McCormick
• "One of the best things you can do to ensure your success is making sure you're keeping that time-to-value loop as short as possible, making sure that you build something and then you get feedback on it as quickly as possible." – Connor McCormick

🔗 Links & Resources

• Visit Percheron AI’s website
• Connect with Connor on LinkedIn
• Follow Percheron AI on LinkedIn

In a world buzzing with AI hype, how do you build a truly valuable, scalable business? Dylan Hughes, a full-stack engineer turned founder, reveals the blueprint with his company, Aestim.ai. He joins the show to break down how he and his two co-founders are building an AI-powered tax compliance platform with the goal of becoming a $10 million+ company. This episode is a masterclass in combining deep industry expertise with cutting-edge AI to create a lean, powerful, and disruptive startup. Dylan provides a refreshingly honest take on what AI is actually good for, how to leverage it for internal processes, and the mindset required to transition from building products to building a business.

💡 What You'll Take Away For YOUR Business

• Lean Team, Massive Vision: Discover the framework for building a $10 million+ company with a core team of just three experts by leveraging AI as a force multiplier.
• The AI "Special Sauce": Understand how to use AI for what it's best at—like context loading and classification—to solve niche industry problems that humans can't tackle at scale.
• Strategic Market Entry: Learn why Astim chose to sell to accounting firms instead of directly to businesses, and how you can apply their logic of finding the best feedback loop for your own startup.
• Beyond the Hype: Get a technical founder's honest perspective on AI's current limitations and where its true power lies (it's not what you think).
• The Power of "Vibe Coding": Hear how non-technical founders can contribute to building internal tools and how to know when to experiment versus when to build scalable systems.
• The Founder's Journey: Learn why the entrepreneurial path is invaluable, even if it doesn't work out, and how the skills you gain make you a more powerful asset in any environment.

📝 About Dylan Hughes 

Dylan Hughes is a full-stack engineer and the founder of Aestim.ai, an AI-powered business personal property tax compliance platform. With a background as a founding engineer at Prefect, a popular open-source workflow orchestration framework, Dylan brings a deep understanding of both high-level software architecture and practical AI application. His unique perspective combines technical mastery with a sharp focus on solving real-world business problems, making him an expert on building lean, AI-first companies designed for massive impact.

🎯 Dylan’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs "Spreadsheets aren't real." This is a reminder that while experiments are necessary, you must recognize the moment a process becomes a core, load-bearing part of your business and invest the time to turn it into a scalable, reliable system.

📢 Memorable Quotes

• "You want to make the least bad decision...the best decision that you have with the information you have at the moment that preserves the most optionality later." – Dylan Hughes
• "If it doesn't work out, first of all, there's always another opportunity on the horizon. And second, even if you go back to the corporate world, you've learned so much that you've become so much more valuable." – Dylan Hughes
• "We think of everything as sort of like AI forward...if we were going to hire an additional person, they would essentially have to be coming on to build out an entirely new product in the business." – Dylan Hughes

🔗 Links & Resources

• Visit Aestim.ai’s website
• Connect with Dylan on LinkedIn
• Follow Aestim.ai on LinkedIn

Ever feel like one piece of criticism, a slow week, or a disappointing result makes you question everything you’re building? In this short but powerful episode, Brian shares a perspective-shifting reminder inspired by something unexpected: even the Egyptian pyramids have one-star reviews. From a simple dentist visit to a deeper realization about feedback, rejection, and progress, this episode reframes how you interpret the ups and downs of entrepreneurship—and why you might actually be further along than you think. 

✨ Why This Matters for You

This episode isn’t about reviews—it’s about perspective:

•  No matter how great you are, you will never please everyone. 
•  Negative feedback isn’t a sign you’re failing—it’s proof you’re in the arena. 
•  The problems you have today are often the ones you once dreamed of having. 
•  Perspective is the difference between quitting and continuing. 

📝 Key Takeaways

• Even the Best Get Criticized. If one of the Seven Wonders of the World gets one-star reviews, so will your business, your content, and your work.
• You Can’t Build for Everyone. Trying to avoid criticism is a losing game—focus on serving the people who resonate with you.
• You’re Living a Past Version of Your Dreams. The opportunities, challenges, and even frustrations you have today are things you once wished for.
• Feedback Should Inform You—Not Define You. Take what’s useful, ignore what’s not, and keep moving forward.
• Rejection Is a Sign of Progress. No proposals, no feedback, no comments? That means you’re not even in the game.
• Perspective Fuels Consistency. When you zoom out and see how far you’ve come, it becomes much easier to keep going.

🚀 Put It Into Action

Use this perspective shift in your own journey:

•  The next time you face criticism or rejection, pause and zoom out. 
•  Ask yourself: “Would the version of me from a year ago be proud of this moment?” 
•  Separate emotional reaction from objective learning. 
•  Remind yourself: you’re in the arena—that’s what matters. 
•  Challenge yourself: reframe one current frustration into something you once dreamed of. 

🔗 Stay Connected

•  Subscribe so you don’t miss upcoming episodes and conversations with incredible entrepreneurs 
•  Get a FREE paperback copy of Brian’s book OPERATE!
  → Email [email protected] to claim yours 
•  Connect with Brian on Instagram: @imetbrian
•  Share this episode with someone who needs a reminder to zoom out and keep going

Ever feel like your unconventional career path is a liability? In this episode, Ryan Dau proves it's your greatest asset. From the Air Force Academy and Amazon Studios to becoming the "operational optimizer" for financial advisors, Ryan's journey is a masterclass in leveraging diverse experiences. He shares how his time leading teams in different countries and industries gave him a unique lens to solve problems others miss.

This episode is packed with value for any entrepreneur feeling overwhelmed by operational chaos or struggling to stand out. Ryan breaks down why "niching down" is the single most powerful strategy for streamlining your business, attracting dream clients, and building a brand that resonates. You'll learn how to transform your operations from a time-suck into a well-oiled machine that supports the life you actually want to live.

💡 What You'll Take Away For YOUR Business

• 🚀 How to reframe your "nonlinear" career path as a feature, not a bug, and use it to connect ideas that competitors miss.
• 🎯 Why niching down isn't about limiting your customer pool—it's about streamlining your marketing, operations, and expertise to become an industry authority.
• 🤖 How to leverage technology and AI as a collaborator to build your business faster and more efficiently, especially as a solo founder.
• 🧠 The mindset shift required to reclaim your time and focus on 10x growth activities instead of getting trapped in the day-to-day grind.
• 🤝 Why partnering for your weaknesses is crucial for scaling and how to build a "fractional C-suite" to accelerate growth without the full-time cost.
• 🗓️ How to design your business operations around your ideal life, not the other way around (like one of Ryan's clients who takes six months off a year).
• 📈 The difference between building a business that’s "everything to everyone" (like Walmart) versus a specialized service that commands authority and loyalty.

📝 About Ryan Dau

Ryan Dau is an Air Force Academy graduate, a veteran, and the founder of Reframe RIA. He is the operational optimizer for emerging financial advisor firms, helping them transform into scalable, technology-enabled businesses. Drawing from a diverse background that includes product management, software development, and even a stint at Amazon Studios, Ryan brings a unique, cross-functional perspective to solving operational bottlenecks. He is passionate about freeing up entrepreneurs from administrative chaos so they can get back to serving clients and living the life they set out to create.

🎯 Ryan’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"Be different and lean into those differences."

📢 Memorable Quotes

• “My nonlinear path is actually a feature, not a bug… It gives me the ability to see problems from multiple angles, to borrow solutions from different industries, and really connect ideas that others will miss.” – Ryan Dau
• “In a service-based business, if you appeal to everyone, you appeal to no one. And I want people to lean into what makes them different.” – Ryan Dau
• “Once you get a taste of [entrepreneurship], once you see the progress that you can make in such a short time, not with the constraints of an organization, it's tough to go back to.” – Ryan Dau

🔗 Links & Resources

• Visit Reframe RIA’s website
• Connect with Ryan on LinkedIn
• Follow Reframe RIA on LinkedIn
• Follow Reframe RIA on YouTube

Tired of juggling a dozen different apps to manage your finances, schedules, and to-do lists? In this episode, we sit down with Jabari Pulliam, a software developer with over 20 years of experience in Silicon Valley, who turned a personal need into a revolutionary platform. Jabari is the founder of Deena, a household management application designed to bring all the complexities of domestic life under one roof. He shares the powerful story of how personal life events, including getting married and the tragic loss of his father, revealed a massive gap in the market for a collaborative, secure, and all-in-one household platform. This episode is a masterclass in building a business from a place of genuine need, challenging the "minimum viable product" mindset, and creating a category of one where you have no competition.

💡 What You'll Take Away For YOUR Business

• Why to Build a Platform, Not Just a Product: Learn Jabari’s strategy for avoiding the "race to the bottom" by creating an integrated platform instead of a single-feature app, making his business defensible and unique from day one.
• The Anti-MVP Approach: Discover why Jabari believes focusing too much on an MVP can make you think too small and how executing a grander vision from the start can attract users who see the true value.
• Designing for Collaboration: Get insights into the unique challenges and opportunities of building a product for multiple users (like a family) instead of a single consumer, and how this can become your biggest competitive advantage.
• Leveraging Your Network for Critical Feedback: How Jabari created his own "customer advisory board" of friends and family to get honest, early-stage feedback that was crucial for refining the user experience.
• From Developer to Marketer: Hear how a technical founder is navigating the shift from building the product to telling its story and acquiring customers—a journey every entrepreneur must take.

📝 About Jabari Pulliam

Jabari Pulliam is a seasoned software developer and the visionary founder of Deena, a comprehensive household management application. With over two decades of experience building scalable systems for major Silicon Valley companies, Jabari brings a wealth of technical expertise to the entrepreneurial world. He was driven to create Deena after realizing that no existing tools could effectively manage the shared financial and logistical complexities of his new marriage. Jabari’s unique perspective as both an expert technologist and an end-user gives him a powerful edge in creating a product that truly works as hard as the people using it.

🎯 Jabari’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"Understand yourself and understand the value that you want to add to the world... when you have that at the core of what you do and what you build, then the rest doesn't matter. You don't have any competition because you are implementing your path and the value that you can provide to the world."

📢 Memorable Quotes

• "I feel that focusing too much on an MVP makes you often think too small... I wanted to focus on Deena as a Household platform." – Jabari Pulliam
• "If you just build a personal finance app and release it, then you're competing against every other personal finance app... it becomes a race to the bottom." – Jabari Pulliam

🔗 Links & Resources

• Visit Deena’s website
• Connect with Jabari on LinkedIn
• Follow Deena on LinkedIn
• Follow Deena on Instagram

Tired of the marketing hamster wheel and the dreaded "feast or famine" cycle? Drew Dorenfest, a former Hollywood video editor for brands like Netflix and Apple, faced the exact same problem. After burning out on social media, he discovered a powerful, automated system to attract clients consistently. In this episode, Drew demystifies the marketing tactics that actually move the needle—without requiring you to post online 24/7. He breaks down complex topics like SEO, reputation management, and automation into simple, actionable steps. This episode is a must-listen for any entrepreneur who wants to stop chasing clients and start building a reliable system that brings them directly to you.

💡 What You'll Take Away For YOUR Business

• How to Escape the "Feast or Famine" Cycle: Learn the marketing shift Drew made to build a sustainable flow of clients after social media burnout.
• The Power of Evergreen Platforms: Discover why platforms like Pinterest and YouTube can drive more long-term traffic than Instagram and TikTok, and how to leverage them.
• SEO Made Simple: Understand the crucial difference between on-page and off-page SEO and the three things your website MUST have for Google to notice you.
• The 5-Star Review Automation Secret: Learn how to set up a simple, automated system that consistently brings in positive customer reviews and builds social proof.
• Competing with the Big Guys (and Winning): Find out how local SEO and reputation management can give your small business a massive competitive edge.
• The "Unreasonable Hospitality" Mindset: Learn why going above and beyond for your customers is the ultimate strategy for creating loyal, repeat clients.

📝 About Drew Dorenfest

Drew Dorenfest is a marketing expert who cut his teeth as a video editor for global giants like Netflix, Apple, and The NFL. After transitioning from freelance work to running his own LLC, he experienced the entrepreneur's classic struggle: how to get clients consistently. Refusing to succumb to social media burnout, he mastered SEO and automation for his own business. Now, through his company Client Magnet CRM, Drew makes these powerful, enterprise-level marketing strategies accessible and affordable for fellow small business owners, helping them attract more leads, book more clients, and sell more products.

🎯 Drew’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

Inspired by the book Unreasonable Hospitality, Drew’s best advice is to build your business around going above and beyond for every single customer. Make it your mission to solve their problems, exceed their expectations, and make their experience seamless.

📢 Memorable Quotes

• "You have to have the right text that explains very clearly who you are, what you do, and where you do it. Those are like the three core things for Google to understand your business." – Drew Dorenfest
• "I'm always just going above and beyond... that makes clients so happy and then they come back to you. So that's really like how you get recurring business." – Drew Dorenfest

🔗 Links & Resources

• Visit Client Magnet CRM’s website
• Connect with Drew on LinkedIn
• Follow Client Magnet CRM on LinkedIn
• Follow Client Magnet CRM on Facebook
• Follow Client Magnet CRM on Instagram

Ever feel like your grand vision is stuck on the drawing board? This episode is your roadmap to closing the gap between brilliant ideas and real-world execution. We're joined by Robert Carmona, a strategic leader who has guided nearly a billion dollars in complex projects by mastering the art of turning vision into reality. Robert shares his incredible journey from a top public sector executive to a purpose-driven entrepreneur, revealing how he built a "people-first" strategy firm, the Carmona Collective. This episode is packed with invaluable lessons on leadership, intentional growth, and how to build a business that not only succeeds but also makes a meaningful impact in the world.

💡 What You'll Take Away For YOUR Business

• 🚀 The "People-First" Framework: Why starting with your internal team's needs is the fastest way to achieve external success and execute your vision.
• 💰 A New Model for Social Impact: How to structure your for-profit business to sustainably fund a non-profit mission you’re passionate about.
• 📈 From Static Plan to Dynamic Dashboard: Learn to create actionable, living strategy documents that your team can use daily, ensuring you hit your targets.
• 🤝 The Power of Intentional Growth: Discover why focusing on deep relationships with a few clients can be a more powerful growth strategy than chasing volume.
• 🗣️ Master the Art of Storytelling: How to translate complex data and metrics into a compelling narrative that wins support from stakeholders, investors, and customers.
• 💪 The “Flex, Adapt, Overcome” Mindset: How to build resilience into your business operations and stay on track even when things go sideways.

📝 About Robert Carmona

Robert Carmona is a strategic leader and executive advisor with over two decades of experience leading complex, large-scale initiatives. After a celebrated career in the public sector where he helped guide nearly one billion dollars in capital projects, he made the leap to entrepreneurship. He is the founder of the Carmona Collective, a people-first strategy and leadership firm that helps organizations turn vision into real, executable progress. Driven by a deep personal mission, he also serves as the Executive Director of the Carmona Foundation, which supports foster care families—a cause funded and supported by his business.

🎯 Robert’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

"If you start from being about the people, I think it's going to lead to big things."

📢 Memorable Quotes

• “If we can't take care of our employees in-house and see what their vision is and what they're struggling with... it doesn't matter what we want to do for the community. We're not going to get there.” – Robert Carmona
• “We'd rather have 20 clients that we get to form a deep connection with than have 10,000 that is just more transactional.” – Robert Carmona
• “My dad grew into me at a very young age: flex, adapt, and overcome. Those are the three things that I've always kind of carried into business.” – Robert Carmona

🔗 Links & Resources

• Visit Carmona Collective’s website
• Connect with Robert on LinkedIn
• Follow Carmona Collective on LinkedIn

A Note From Brian

This episode features Marc Broidy, who references his past “justice involvement” during our conversation. For full context: Marc was convicted of financial misconduct related to his work in the financial services industry and served prison time.

Prior to recording, Marc was fully transparent about this history. It is also publicly documented, and at his request, we referenced it at the very beginning of the episode so listeners would have that context upfront.

We believe there can be value in hearing from individuals who have made serious mistakes, taken accountability, and are working to rebuild their lives. At the same time, we recognize that this history is significant, especially given the nature of the work discussed in this episode.

Our intention is not to endorse any individual, but to create space for thoughtful conversations. We believe there are lessons to be learned from many different experiences and perspectives, especially when they are shared with honesty and accountability.

As always, we encourage you to engage with this episode with full context, do your own research, and form your own perspective.

💡 What You'll Take Away For YOUR Business

• ♟️ The Chess Master’s Mindset: How to stay strategically and tactically flexible in business instead of getting trapped by long-term predictions.
• 🎭 3 Unforgettable Lessons from Theater: Learn why "know your lines, be on time, and be polite" is the ultimate framework for building a high-performance culture.
• 🧠 Leadership Psychology Over Ego: Discover why self-aware, introspective leaders build stronger, more resilient teams than their “Type A” counterparts.
• 🏦 How to Avoid Getting "Debanked": Critical advice on managing global financial operations and why having a Plan B is non-negotiable for survival.
• ✅ The Real Meaning of "Nonprofit": Why it's a tax status, not an excuse to ignore the business fundamentals of revenue, sustainability, and operational excellence.
• 💪 Turning Setbacks into Strategy: Learn how Marc transformed a life-altering mistake into a powerful consulting practice built on ethics and delivering "best outcomes."

📝 About Marc Broidy

Marc Broidy is the founder of Paradeplatz Holdings, a consulting firm dedicated to helping both for-profit and non-profit organizations achieve "best execution" and "best outcomes." Following a 20-year career in financial services, a costly personal mistake led him to become justice-involved. Now rehabilitated, he has channeled his extensive experience in finance, governance, and board service into helping organizations navigate complex operational, financial, and compliance challenges. Marc’s unique background, steeped in a family legacy of philanthropy and a deep appreciation for the arts, gives him a powerful perspective on building businesses that are both successful and humane.

🎯 Marc’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs

Be relentlessly committed to your goals, but balance that drive with deep personal work and a commitment to humanity. True success isn't just about overcoming business challenges ethically and productively; it's about developing yourself psychologically and ensuring you treat every partner, employee, and colleague with decency and care.

🔗 Links & Resources

• Visit Paradeplatz Holdings’ website
• Connect with Marc on LinkedIn
• Follow Paradeplatz Holdings on LinkedIn

Ever feel like you’re stuck in execution mode—checking boxes, completing tasks—but not actually innovating or creating anything new? In this episode, Brian shares a powerful strategy borrowed from companies like 3M and Google that can completely change how you and your team operate: build your own “labs” time. From Post-it Notes to Gmail, some of the world’s most impactful products came from intentional space to experiment—and Brian is now implementing this exact concept inside his own businesses. This episode is your invitation to stop just working in your business… and start creating within it. 

✨ Why This Matters for You

This isn’t just a big-company luxury—it’s a competitive advantage for you:

•  Innovation doesn’t happen on a packed to-do list—it requires space. 
•  Creativity can’t be micromanaged, but it can be prioritized. 
•  Some of your best ideas are sitting dormant because you never give them time. 
•  In today’s AI-powered world, building and experimenting is faster (and more accessible) than ever. 

📝 Key Takeaways

• Create Intentional “Play” Time. 3M (15%) and Google (20%) built innovation into their culture by dedicating real work hours—not spare time—to experimentation.
• You Can’t Schedule Breakthroughs—But You Can Create the Conditions. Giving yourself or your team permission to explore ideas unlocks creativity that structured work often suppresses.
• Small Experiments Lead to Big Outcomes. Post-it Notes. Gmail. These weren’t planned products—they were side explorations that turned into breakthroughs.
• Build > Think. Instead of overthinking ideas, use today’s tools (especially AI) to quickly prototype and test concepts.
• Most Ideas Won’t “Work”—And That’s the Point. The value isn’t just in the outcome—it’s in the learning, skill-building, and momentum.
• Innovation Is a Cultural Choice. If you don’t intentionally create space for experimentation, it simply won’t happen.

🚀 Put It Into Action

Start building your own version of “labs” time:

•  Block off 10–20% of your week for experimentation (no client work, no obligations). 
•  Choose something you’re curious about—build it, test it, ship it. 
•  Use AI tools to rapidly prototype ideas you previously thought were too complex. 
•  Share what you create (even if it’s imperfect). 
•  Challenge yourself: create and ship one small experiment per week for the next 30 days. 

🔗 Stay Connected

•  Subscribe so you don’t miss upcoming episodes and strategies 
•  Get a FREE paperback copy of Brian’s book OPERATE!
  → Email [email protected] to claim yours 
•  Connect with Brian on Instagram: @imetbrian
•  Share this episode with someone who’s stuck in execution mode—and needs permission to start creating