Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Tired of feeling like your brain is a browser with too many tabs open? In this episode, former senior tech executive Lisa Larson pulls back the curtain on a silent performance killer that affects every entrepreneur: cognitive overload. She shares her journey from leading multi-million dollar practices in high-pressure corporate environments to founding Mindful Corporate Mastery, a company dedicated to helping leaders make better decisions. This isn't your typical "woo-woo" mindfulness chat; Lisa delivers a practical, performance-driven system for cutting through mental clutter, breaking the "urgency loop," and leading with intention. Tune in to learn how to reclaim your mental energy and make the clear, strategic decisions your business needs to thrive.

💡 What You'll Take Away For YOUR Business

• The 2-Minute Reset: Learn a powerful, step-by-step technique to instantly break the cycle of urgency and gain clarity before any high-stakes decision.
• Stop Draining Your Mental Battery: Discover why reducing small, daily decisions (like what to wear or eat) is a secret weapon for preserving your cognitive energy for what truly matters.
• Real vs. Perceived Pressure: Get a framework for identifying the pressures driving your decisions and learn to distinguish between genuine deadlines and self-imposed stress.
• Lead with Intention, Not Reaction: Understand how to shift from a reactive state—constantly putting out fires—to a proactive leadership style that creates clarity for you and your team.
• Use AI Strategically: Learn how to leverage AI as a powerful tool without getting overwhelmed by a hundred different ideas, by focusing on one core objective.
• From Corporate to Founder: Get Lisa’s top advice on how to make the leap to entrepreneurship from a place of clarity, not chaos, to ensure you execute well from day one.

📝 About Lisa Larson 

Lisa Larson is the founder and CEO of Mindful Corporate Mastery and a former senior technology executive with over 25 years of experience leading multi-million dollar consulting practices. Having operated in high-pressure environments, including large-scale data breach responses, she saw firsthand how the most brilliant leaders struggled not with a lack of skill, but with a lack of decision clarity. Lisa walked away from corporate life not due to burnout, but with the insight to build a solution. Today, she combines elite executive strategy with disciplined mental training to help founders and leaders strengthen their decision-making, operate with intention, and build resilient, high-performing businesses.

🎯 Lisa’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs 

"If you are in the corporate world and you're looking to take that leap to entrepreneurship... don't leap from emotion. Build it from clarity."

📢 Memorable Quotes

• "What I saw in those rooms wasn't a lack of expertise or experience; it was a lack of decision clarity."
• "We were never taught to think about our brain as a battery... over the course of the day that brain power... is getting depleted."
• "Doing things feels comfortable because that's what we've been wired to do in our hustle culture."

🔗 Links & Resources

• Visit Mindful Corporate Mastery’s website
• Connect with Lisa on LinkedIn
• Follow Mindful Corporate Mastery on LinkedIn
• Listen on Spotify: Awakening Performance. The Audio Lab.

In this powerful episode, Brian sits down with Chippy Morina-Stark, a mechanical engineer turned multi-company founder who is revolutionizing the world of building sustainability. Chippy shares her incredible journey from Kosovo to New York City, revealing how her childhood experiences and immigrant grit forged an unbreakable persistence that fuels her entrepreneurial drive. This isn't just a story about decarbonization; it's a masterclass in turning highly technical expertise into a scalable business, navigating the emotional weight of finances, and balancing the intense demands of CEO and motherhood. For any wantrepreneur or entrepreneur feeling overwhelmed by complexity, Chippy's strategic approach to simplifying data and solving real-world problems will provide a clear blueprint for success.

💡 What You'll Take Away For YOUR Business

• How to leverage childhood trauma and personal history as a source of entrepreneurial persistence and resilience.
• The strategic art of presenting complex solutions to clients in simple, digestible categories to avoid decision paralysis and drive action.
• Why the emotional weight of managing business finances is often a bigger hurdle than the tactical challenges, and how to prepare for it.
• A powerful mindset shift for balancing multiple high-stakes roles (like parent and CEO) by embracing the messiness instead of striving for perfection.
• How to transition from a technical expert to a business leader by learning to wear hats you’re not good at (and when to hire for them).
• Why your thoughts directly create your reality and how to "strip away" fear to finally take the leap into entrepreneurship.
• How to use AI and data to create a clearer, simplified picture of your business assets and opportunities, not to create more confusion.

📝 About Chippy Morina-Stark 

Chippy Morina-Stark is a Kosovo-born mechanical engineer with over a decade of experience transforming New York City's building systems and sustainability landscape. Specializing in energy performance and regulatory compliance, she has founded and co-founded multiple companies that have generated over $3 million in revenue. Chippy’s unique perspective is forged at the intersection of deep technical knowledge, a data-driven mindset, and the powerful resilience of an immigrant entrepreneur, allowing her to turn complex challenges into simple, actionable solutions for building owners across the country.

🎯 Chippy’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs 

"You have to stop being afraid. You have to strip away your thoughts from every possible fear that you may have... and then you have to jump into that and then do it."

📢 Memorable Quotes

• “This challenge is very easy compared to what my Grandparents have been through, what my parents have been through, what I personally have been through… there's just this mentality that there's nothing that can stop you.” – Chippy Morina-Stark
• “You don't get to be an engineer anymore. You don't get to do the things that you love to do. Instead, you're going to wear just so many hats along the way, and a lot of those hats, you're not very good at.” – Chippy Morina-Stark
• “I didn't expect the emotional weight of the finances of the business.” – Chippy Morina-Stark

🔗 Links & Resources

• Visit Green Armor’s website
• Connect with Chippy on LinkedIn
• Follow Green Armor Solutions on LinkedIn

Tired of marketing and sales feeling like two separate, warring departments? In this episode, Derek Bryant, founder of Vantage Analytics Group, dismantles the siloed thinking that creates "leaky pipelines" in so many businesses. He reveals how to build a unified business "nervous system" where data isn't just noise, but the very foundation of predictable growth. For any entrepreneur who feels like they're just putting out fires, Derek provides a masterclass in systems thinking, showing how integrating data, psychology, and smart automation can transform chaos into clarity. This isn't just for home builders; it's a blueprint for any business owner ready to stop guessing and start building an enduring, scalable company.

💡 What You'll Take Away For YOUR Business

• 🧠 How to apply principles of neuroscience and psychology to break down buyer barriers and build genuine trust in your sales process.
• 🔍 A simple yet powerful new metric to add to your funnel (appointment SET vs. appointment KEPT) that will instantly reveal a major leak in your pipeline.
• 🤖 The right way to integrate AI into your sales and marketing—to support your team and enhance the customer experience, not replace the human touch.
• 📈 Why you're probably not following up with leads enough and how to find the sweet spot without feeling like you're annoying potential customers.
• 🏗️ The "Vantage Intelligence Framework" for turning your CRM from a messy spreadsheet into a powerful, automated engine for growth.
• 💸 How to shift your marketing message from price-based incentives to true value, attracting better clients who aren't just bargain hunting.
• 📊 Why manual data entry is killing your productivity and how to start automating your reporting to get actionable insights, not just more numbers.

📝 About Derek Bryant 

Derek Bryant is the founder of Vantage Analytics Group and the creator of the Vantage Intelligence Framework. With over a decade of experience in digital marketing and data analysis, he specializes in helping businesses bridge the critical gap between marketing and sales. Derek’s unique approach blends high-level data architecture with a deep understanding of behavioral psychology, allowing him to transform fragmented data into a unified system that drives predictable growth. He is a HubSpot Solutions Partner dedicated to helping entrepreneurs move from the chaos of hoping to the precision of building.

🎯 Derek’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs 

"Start thinking about the systems and architecture of your business from the get-go... How do I take more of that out of my brain and turn it into a system?"

📢 Memorable Quotes

• "People want to talk about social media. They want to talk about blog posts. They want to talk about how do I go viral? And all that stuff is fun, but it's a vanity metric... You're rolling dice. You have no control over it."
• "Marketing gets the lead in. We hand it off to sales and then sales just kind of takes it from there. And I've always hated that mindset... it doesn't really work like that."
• "Don't get into a price battle. People are so quick to throw out an incentive or something where you're really losing out on the best aspect of what you're offering."

🔗 Links & Resources

• Visit Vantage Analytics Group’s website
• Connect with Derek on LinkedIn
• Follow Vantage Analytics Group on LinkedIn

Ever wonder what separates enterprise-level giants from the rest of us? It often comes down to access to high-level strategic thinking. In this episode, Mario Damasceno of MainSquare pulls back the curtain on the world of private equity and value creation, translating complex, big-business strategies into an actionable playbook for wantrepreneurs and entrepreneurs. Mario explains how to diagnose your business like a living organism, uncover tens of millions of dollars in hidden value, and build systems for long-term, transferable success. This is a masterclass in moving from tactical firefighting to true strategic leadership, giving you the tools to strengthen your company’s core and scale with intention.

💡 What You'll Take Away For YOUR Business

• 🧠 The ANATOMI Framework: Learn a step-by-step system (Assess, Normalize, Attribute, Taxonomize, Opportunity Quantification, Map, Implement) to systematically diagnose and grow your business.
• 🚀 Enterprise Strategies for Small Business: Discover how to apply proven, high-level concepts like operating cadences and data visibility to create massive value, no matter your company’s size.
• 🔮 Develop Pattern Recognition: Understand why cross-industry experience is a superpower that allows operators to "predict the future" and how you can start developing this skill yourself.
• 🤖 AI Beyond the Hype: Get a reality check on AI implementation. Learn why you must fix your data infrastructure first and how to approach AI as a "context engineer" to find real ROI.
• 💰 Unlock Organic Value: Find out how to strengthen your company’s financial foundation and reduce operational dependencies without needing huge capital injections.
• 🧭 Find Your "North Star": Learn the importance of linking long-term strategy with short-term tactics through a consistent rhythm of review and realignment.

📝 About Mario Damasceno 

Mario Damasceno is the founder of MainSquare, a consulting firm dedicated to making elite value creation strategies accessible to lower and middle-market companies. With nearly a decade of experience advising private equity firms and owner-operators, he has worked across industries from steel manufacturing to food production, uncovering millions in value creation opportunities. Mario’s unique perspective comes from a career built on pattern recognition and a hands-on approach, allowing him to demystify the complex processes that drive sustainable growth and enterprise value.

🎯 Mario’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs 

"The market will tell you what it wants; you just have to listen."

📢 Memorable Quotes

• “When you work with a really skilled operator that's had several different industry exposures… it feels like they can literally predict the future because of this pattern recognition ability.” – Mario Damasceno
• “We're not an AI company, but we're a context engineering firm. We contextualize client data, client situations, and then we start to think about, okay, this one very specific vertical in this business, there's a case to be made for AI implementation.” – Mario Damasceno
• “You cannot do AI implementation until you move these companies away from... [being] fully on spreadsheets. Until a company prioritizes that first, you might as well remove AI from your vocabulary.” – Mario Damasceno

🔗 Links & Resources

• Visit MainSquare’s website
• Connect with Mario on LinkedIn
• Follow MainSquare on LinkedIn
• Follow MainSquare on Instagram

Are you a "Chief Everything Officer" drowning in the day-to-day chaos of your business, pushing finances and taxes to the back burner? This episode is your lifeline. Shannon Sheridan, founder of The CEO Edge, joins us to demystify the money side of your business and transform it from a source of stress into your greatest tool for growth. She reveals why waiting until tax season is a "tax crisis" and how proactive financial leadership is the key to unlocking true scale. If you're ready to stop bleeding money, increase profits, and build a resilient company with confidence, Shannon provides the no-nonsense framework you need to become the strategic CEO your business deserves.

💡 What You'll Take Away For YOUR Business

• 💰 When to switch from an LLC to an S-Corp to save thousands on self-employment tax.
• 🚀 How to break free from the "Chief Everything Officer" trap and step into your role as a strategic CEO.
• 📈 The critical difference between reactive "tax crisis" management and proactive "tax strategy" that fuels growth.
• 💸 Practical ways to master cash flow by plugging hidden money leaks like "subscription creep" and negotiating with vendors.
• ⚖️ How to determine a "fair and reasonable" salary for yourself as an S-Corp owner to avoid costly IRS red flags.
• 🛡️ Why securing a line of credit before you need it is a non-negotiable for business survival and navigating seasonal lulls.
• ✍️ The power of using an accountable plan to legally write off your home office and vehicle mileage.

📝 About Shannon Sheridan 

Shannon Sheridan is the founder of The CEO Edge and a trusted advisor to business owners ready to scale. With nearly 30 years of experience in accounting and tax strategy, she specializes in transforming "Chief Everything Officers" into confident financial leaders. As an Enrolled Agent federally licensed by the Department of Treasury, Shannon has a unique ability to see the big picture, helping entrepreneurs increase profits, reduce expenses, and stop overpaying the IRS so they can finally build the business of their dreams.

🎯 Shannon’s BEST Piece of Advice for Wantrepreneurs and Entrepreneurs 

"Don't be afraid to ask... what you don't know could be costing you a lot of money."

📢 Memorable Quotes

• "If you want tax strategy, that's before December 31st. Otherwise, after December 31st is called tax crisis." – Shannon Sheridan
• "You get what I call new levels, new devils. So you have to constantly upgrade your systems." – Shannon Sheridan
• "You either work for someone who takes risks or you're the one who takes the risks. And don't be afraid to take a little bit of risk by just asking." – Shannon Sheridan

🔗 Links & Resources

• Visit The CEO Edge’s website
• Connect with Shannon on LinkedIn
• Follow The CEO Edge on LinkedIn
• Follow The CEO Edge on Facebook
• Follow The CEO Edge on Instagram
• Follow The CEO Edge on YouTube
• Get the book on Amazon: The CEO's Edge to the CFO's Role: How Chief Everything Officers Master the Money Side of Their Business
• Call Shannon at 727-222-3435

Ever feel like you’re doing all the right things—trying strategies, launching ideas, taking action—but nothing seems to “work”? In the final episode of Brian’s special 7-day solo series, he shares the most important (and least exciting) truth behind every successful business: there is no magic strategy—only consistency paired with constant tweaking. Drawing from 17 years of experience across multiple businesses, Brian breaks down why most people quit too early, why results don’t come quickly, and how the real winners are simply the ones who stay in the game long enough to figure it out. 

✨ Why This Matters for You

This is the strategy that makes all the others actually work:

•  No tactic, tool, or trend will succeed without sustained effort over time. 
•  The difference between success and failure is rarely knowledge—it’s persistence. 
•  Most people quit before they ever give a strategy a real chance. 
•  Small tweaks, compounded over time, create massive breakthroughs. 

📝 Key Takeaways

• There Is No Magic Pill. Every strategy requires repetition, refinement, and time. If it worked instantly, everyone would already be doing it.
• Consistency Is the Real Differentiator. Half of all podcasts never make it past episode 25—not because podcasting doesn’t work, but because people stop too soon.
• Your First Attempts Will Be Bad—and That’s the Point. The early reps are where you learn, improve, and build the foundation for long-term success.
• Results Come After the Learning Phase. Whether it’s ads, content, or outreach, the beginning is about gathering data—not immediate wins.
• Tweak, Don’t Just Repeat. Consistency alone isn’t enough—you need to analyze, adjust, and optimize along the way.
• It Already Works—Just Not for You Yet. If others are succeeding with a strategy, the question isn’t “does this work?”—it’s “how do I make it work for me?”

🚀 Put It Into Action

Apply this final (and most important) strategy to your business:

•  Choose one strategy you want to commit to (content, outreach, ads, etc.). 
•  Set a minimum threshold (e.g., 100 reps, 6 months, 200 episodes—whatever fits). 
•  Track what you’re doing and identify small tweaks along the way. 
•  Resist the urge to quit early—especially when results are slow. 
•  Challenge yourself: commit to one strategy long enough to actually see it through. 

🔗 Stay Connected

•  Subscribe so you don’t miss upcoming guest episodes and future solo series 
•  Get a FREE paperback copy of Brian’s book OPERATE!
  → Email [email protected] to claim yours 
•  Connect with Brian on Instagram: @imetbrian
•  Share this episode with someone who’s been searching for the “secret”—and needs this reminder instead

Ever feel like you’re holding back your best ideas, worried that if you give away too much, no one will ever pay you? In this episode of Brian’s special 7-day solo series, he shares a counterintuitive strategy that made selling easier, not harder: give away the farm. From his early agency days generating custom SEO reports for free to building trust at scale through value-first outreach, Brian breaks down why generosity isn’t a risk—it’s a growth accelerator. This episode will challenge how you think about value, positioning, and what truly makes people buy. 

✨ Why This Matters for You

This strategy flips one of the biggest fears in business on its head:

•  Giving more value upfront doesn’t reduce sales—it increases them. 
•  It builds trust faster than any pitch, ad, or sales script ever could. 
•  It turns cold outreach into warm, high-quality conversations. 
•  It forces you to compete on execution and transformation—not just information. 

📝 Key Takeaways

• Value Opens Doors—Not Pitches. When you show someone exactly how to improve their situation, you instantly earn their attention and trust.
• Generic Outreach Gets Ignored. Personalized Value Gets Responses. A custom report, tailored insight, or specific recommendation cuts through the noise in a way templates never can.
• Information Isn’t the Product—Transformation Is. Even if you give away the “what” and “how,” most people still need help executing—and that’s where your value lies.
• Giving More Doesn’t Mean Losing Control. Yes, some people may take your free value and run—but the right people will come back and want your help.
• Tools Can Help You Scale Generosity. From white-labeled reports to AI-powered tools, you can now create personalized value at scale more easily than ever.
• Attention Comes From Relevance. The more specific and tailored your value is to someone’s situation, the more likely they are to engage.

🚀 Put It Into Action

Start applying this “give away the farm” strategy today:

•  Identify one way you can provide specific, personalized value to your ideal customer. 
•  Replace one generic outreach message with something tailored and actionable. 
•  Think: how can you show someone their problem instead of just telling them about it? 
•  Use tools (or build your own) to create scalable personalization. 
•  Challenge yourself: deliver 10 pieces of high-value, personalized outreach this week—and track the response. 

🔗 Stay Connected

•  Subscribe so you don’t miss the final episode of this week’s unconventional growth strategies 
•  Get a FREE paperback copy of Brian’s book OPERATE!
  → Email [email protected] to claim yours 
•  Connect with Brian on Instagram: @imetbrian
•  Share this episode with someone who’s been holding back their value instead of leading with it

Ever feel like you’re spending weeks—or even months—building something, only to launch it and hear… crickets? In this episode of Brian’s special 7-day solo series, he shares one of the most powerful (and uncomfortable) strategies he’s used across nearly every business he’s built: sell it before you create it. From his early days of online courses to launching Ops+AI, Brian breaks down how pre-selling not only saves time and money, but gives you the ultimate form of market validation—real people pulling out their credit cards. This episode will challenge your instincts and push you toward building what people actually want. 

✨ Why This Matters for You

This strategy flips the traditional “build first, sell later” mindset on its head:

•  It eliminates wasted time building things nobody actually wants. 
•  It gives you instant clarity on what the market values. 
•  It reduces risk by validating ideas before heavy investment. 
•  It forces you to think like a marketer and a strategist—not just a creator. 

📝 Key Takeaways

• Market Validation Comes From Action, Not Opinions. Surveys and feedback are helpful—but the only validation that truly matters is someone paying for what you’re offering.
• Sell First, Then Build With Confidence. Pre-selling ensures that your time, energy, and resources are being invested into something that already has demand.
• Your First Version Doesn’t Need to Exist Yet. You can sell based on a clear vision, outline, or promise—as long as you deliver on it afterward.
• Scarcity and Incentives Drive Early Buyers. Offer bonuses, discounts, or exclusive access to those who buy early—they’re taking the leap with you.
• Pre-Selling Speeds Up Execution. When people have already paid, you move faster, focus more, and eliminate procrastination.
• Your Customers Help Shape the Product. Early buyers aren’t just customers—they become collaborators in building something better.

🚀 Put It Into Action

Try this strategy in your own business:

•  Think of one idea you’ve been sitting on (course, service, product, program). 
•  Create a simple sales page outlining the value, outcomes, and pricing. 
•  Offer a limited-time pre-sale with clear expectations and bonuses for early adopters. 
•  Set a revenue or signup goal to validate the idea before building it. 
•  Challenge yourself: pre-sell your next offer within the next 30 days before you create it. 

🔗 Stay Connected

•  Subscribe so you don’t miss the rest of this week’s unconventional growth strategies 
•  Get a FREE paperback copy of Brian’s book OPERATE!
  → Email [email protected] to claim yours 
•  Connect with Brian on Instagram: @imetbrian
•  Share this episode with someone who’s been building in silence instead of validating in public

Ever feel like you’re doing “all the right things”—sending emails, following up, staying consistent—but still not seeing real traction? In this episode of Brian’s special week-long solo series, he reveals what he believes is the ultimate growth unlock that most entrepreneurs completely miss: unconventional follow-ups. Drawing from real stories across his businesses—from goofy green screen proposal videos to personalized video messages and unexpected outreach—Brian shows how breaking the mold in your follow-ups can be the difference between being ignored and being unforgettable. 

✨ Why This Matters for You

If you’re getting some traction but not converting it into real growth, this is your missing link:

•  Most businesses don’t fail from lack of attention—they fail from lack of effective follow-up. 
•  In a world flooded with AI-generated messages, standing out is easier than ever… if you’re willing to be different. 
•  Thoughtful, human follow-ups build trust faster than any marketing funnel. 
•  The businesses that win aren’t the loudest—they’re the most memorable. 

📝 Key Takeaways

• Outreach Gets Attention—Follow-Ups Drive Growth. You can generate leads all day, but if you’re not following up effectively, you’re leaving massive opportunities on the table.
• Pattern Interrupts Win. Whether it’s a funny video, a voice memo, or something unexpected, breaking the norm is what gets people to actually pay attention.
• Personalization Beats Automation. While everyone else is scaling generic messages, the real advantage comes from making people feel seen, heard, and understood.
• Use Tools to Be More Human, Not Less. Tools like Bonjoro allow you to send quick, personalized video messages at scale—without losing authenticity.
• Follow Up Based on Behavior. The goldmine isn’t just leads—it’s the people who almost convert. Clicked but didn’t buy? That’s your opportunity.
• Do Things That Don’t Scale. Sending a custom video, voice memo, or even a small gift might not scale—but it’s exactly what builds a business worth scaling.

🚀 Put It Into Action

Start implementing unconventional follow-ups today:

•  Identify your “almost yes” audience (clicked, engaged, replied—but didn’t convert). 
•  Replace one generic follow-up this week with something unexpected (video, voice memo, personalized message). 
•  Use context—reference something specific about them to show you’re paying attention. 
•  Experiment with different formats: Instagram voice notes, selfie videos, even physical mail. 
•  Challenge yourself: send 5 unconventional follow-ups this week and track the responses. 

🔗 Stay Connected

•  Subscribe so you don’t miss the rest of this week’s unconventional growth strategies 
•  Get a FREE paperback copy of Brian’s book OPERATE!
  → Email [email protected] to claim yours 
•  Connect with Brian on Instagram: @imetbrian
•  Share this episode with someone who’s getting leads—but not turning them into real growth 

Ever feel like you’re chasing vanity metrics—followers, rankings, bestseller lists—only to realize none of it actually translates into real business growth? In this episode of Brian’s special 7-day solo series, he breaks down one of the most unconventional strategies he’s never shared publicly before. Instead of optimizing for status, he reveals how intentionally giving away his book for free became the foundation for building his audience, generating raving fans, and ultimately creating a six-figure online business. This episode flips traditional marketing on its head and shows you how to prioritize connection and service over short-term profit. 

✨ Why This Matters for You

This strategy challenges everything you’ve been told about growth:

•  It proves that chasing recognition (like bestseller status) often comes at the expense of real impact. 
•  It shows how giving value upfront can create deeper, longer-lasting relationships with your audience. 
•  It turns one-time transactions into ongoing opportunities to serve, connect, and grow. 
•  It’s a powerful reminder that who you reach matters more than what you earn per sale. 

📝 Key Takeaways

• Stop Chasing Vanity Metrics. Bestseller lists, reviews, and rankings may look impressive—but they don’t necessarily build meaningful relationships or long-term business growth.
• Connection Is More Valuable Than a Sale. Brian realized that making ~$6 per book sale was far less valuable than knowing who his readers were and being able to continue serving them.
• Give First, Then Grow. By offering his book for free (and even mailing it himself), Brian created a powerful entry point into his ecosystem—turning strangers into loyal fans.
• Build Your Own Funnel—Intentionally. Instead of relying on Amazon’s system, he created his own: free book → email capture → deeper relationship → future offers.
• Create Memorable Experiences. Handwritten notes, physical products, and thoughtful touches stand out in a digital world—and build trust faster than any ad ever could.
• You Don’t Need Thousands of Customers. A small percentage of a well-served audience can completely transform your business. Depth beats scale.

🚀 Put It Into Action

Take this unconventional approach and apply it to your business:

•  What’s something valuable you can give away that showcases your expertise? (A book, guide, mini-course, toolkit, etc.) 
•  Instead of selling it upfront, how can you use it to build relationships? 
•  Create a simple landing page where people exchange their contact info for that value. 
•  Think about the experience: how can you make it memorable, personal, or unexpected? 
•  Challenge yourself: launch a “give-first” offer within the next 14 days and track the quality of relationships it creates. 

🔗 Stay Connected

•  Subscribe so you don’t miss the rest of this week’s unconventional growth strategies 
•  Get a FREE paperback copy of Brian’s book Wantrepreneur to Entrepreneur!
  → Email [email protected] to claim yours 
•  Connect with Brian on Instagram: @imetbrian
•  Share this episode with someone who’s been chasing metrics instead of building real connections