WAP Presents: The Parts Bin

This week I sat down with Andrew Rosch Director of Channel Marketing Strategy at Trek Bicycles for a conversation about marketing in the cycling industry and dealing with crisis as a brand.

Welcome to Prologue podcast; an in-depth look inside the cycling industry.

We talk to our industry's brightest minds, explore the industry's best work & newest ideas, and discover what success really means in a modern cycling business.

This show is supported by Wide Angle Podium Promotions, a brand new promotional merchandising agency specializing in creative, custom-branded merchandise and apparel for the cycling industry, or any industry.

Visit wideanglepromo.com to learn more.

Thank you!

The coronavirus pandemic may be a defining moment in our lifetimes, and it certainly has been a story that has, and will continue, to dominant the world and our news cycles. It definitely has had an impact on our lives including the sport of bike racing. With events being postponed/cancelled, and an uncertain future, we are confronted with options on how to respond. In this episode we change the script a bit and talk with four different people from four different parts of the sport to see how it is effecting them. First we speak with Bill Schieken, @CXHairs on Twitter and Instagram, about his views on the impact the virus has had on the cycling season and the emotions that come with it. Then we turn to Zack Allison, @zacharylallison on Instagram, a cycling coach for Source Endurance (source-e.net), a pro with Team CLIF Bar Cycling, @clifbarracing on Instagram, and an event director for the FoCo Fondo, @focofondo on IG. Zack tells us how he's approaching the situation when it comes to his event and how Team CLIF Bar is managing to maintain its focus without racing. Up third is Ali Sheehan, @ali.sheehan on IG, you may remember her British accent from last season's show about her journey to the US from England to explore our crit scene. She had an adventure three times as large planned for this year and because of the virus it's all been interrupted. That would upset the best of us; but Ali shows us how she's managing and keeping a positive attitude despite it all. The episode wraps up with Adam Pulford, @coach_AP on Insta and Twitter, a cycling coach for Carmichael Training Systems (trainright.com) and provider of perspective. As always, Coach Adam helps us see the forest for the trees and dial in on the things that are really critical.

This episode originally aired in September of 2019: Multi-time national champion and former professional bike racer Rahsaan Bahati and I got comfortable on his good friend Dan's couch after a week of racing. We explored how a "punishment" turned into a passion and then a profession as he grew up in Los Angeles. Now that the glitz and glamor of the pro bike racer life is over, he's working 9-to-5 with Zwift in Long Beach helping get more people more active more often and it's working. We also talk about providing exposure to the sport for those who wouldn't normal see it and the value of living outside of your bubble.

Everyone just keeps chillin in the Greenroom! Today we have Spencer and Mr. David Palan talking about all the typical greenroom stuff. Boston, Kanza, tire choice, etc. You won't want to miss it!

Two green room episodes in two days! Yes that's how we roll at WAP! This time Scott is back with Rob Kelly, the newest host in the WAP parts bin. Rob does a great show called No Training Wheels and you should all check it out, and check this out!

The latest WAP Greenroom brings together "Little Guy" Matt and Scott. Another Slowride - Bike Shop CX combo. We talk old school bikes a bit and "saving" old frames. I give Matt a little Campy tech quiz and we get an update on their Dirty Kanza plans...or lack there of. It might be worth listening until the end just to hear my voice recorded at the wrong speed, I decided to just leave it.

Find more of his work at www.brucebuckleyphotography.com or Instagram at @bruce_buckley.

This time in the Wide Angle Podium greenroom you'll find Doug McClintock and Mr. David Palan. Lots of fun discussion about being a transplanted East coaster into the Midwest, some cycling talk and the show starts with "EXTREME METAL"

On this the pilot episode of the WAP Greenroom, Tim Hayes and I (Scott Dedenbach) lay out what the heck this show is, sort of. We introduce what might be our recurring theme of "How NOT to be that bike shop customer". We also both brag about our "snob" titanium bikes (Moots for Tim and Seven for Scott) and then we play a little music to come up with a theme. It's not bad actually!

In episode 4 of Hazy Vinyl Jive, my buddy Matt from Brooklyn and I tackle TWO records for the first time. In celebration of episode 4 we talk about Led Zeppelin 4 and Black Sabbath Vol. 4. Two HUGE Rock records from the 70's. Put your headphones on and get ready to rock out to some vinyl!