Host David Kiley talks about the woes of the EV startups, and then with Cadillac Global Chief John Roth about GM's luxury brand's EV plans, the Optiq crossover, and selling ICE vehicles longer than we thought.

Hydrogen power is a real thing after decades of being thirty years away. Harnessing hydrogen energy to replace burning fossil fuel for heavy trucks, port power, stationary generators is moving forward at a good pace. A critical mass of hydrogen passenger cars is still decades away. Shane Stephens, founder of First Element Fuel, just opened the company's first heavy-truck hydrogen refueling station at the Port of Oakland in CA. We discuss how fast converting diesel trucks to hydrogen can happen.

Chevy is the spine and muscle of General Motors. Chief Marketing Officer Steve Majoros talks to us about new products, the push for hybrids and Chevy's latest advertising that went viral.

Toyota leads all automakers with hybrid offerings, soon to be 15 in showrooms. Host David Kiley was in California to test drive the all-new Camry and Crown Signia--both all hybrids; the Tacoma hybrid and to check out the new 4Runner and Land Cruiser. We talk to Tacoma Chief Engineer Sheldon Brown about hybrid body-on-frame vehicles.

Mary Barra has been CEO of General Motors for ten years, the longest tenure after founder Alfred Sloan. Host David Kiley discusses Barra's successes, challenges and even some ideas about succession with Bloomberg News's Detroit Bureau Chief David Welch, author of the definitive book on Barra.

Fisker is circling the drain again. EV sales better than we think? Lightning round on what EV startups are going to be around five years from now in the U.S.

Subaru is unique car company in so many ways. Based in Japan, yet 80%-plus of its business is in North America. Known best for its all-wheel-drive, it has had Consumer Reports top-rated SUV for eleven straight years. WardsAuto Podcast Host David Kiley talks to Subaru President/COO Jeff Walters as he marks his first year in the C-suite.

Ford Motor Co. has one premium brand, Lincoln. The century-plus old brand, though, continues to have difficulty competing against European and Asian luxury brands. David Kiley goes on the road to drive and preview the '24 Lincoln Nautilus SUV and talk to Lincoln insiders about design and engineering.

Ep31: Jan Becker Apex AI by WardsAuto

WardsAuto Podcast Host David Kiley is at The Chicago Auto Show and discusses Lucid, Cadillac, Kia, VW and the auto ads in the Super Bowl.