MD and General Manager of Novo Nordisk Austria
In this episode of "Was bringt Sie zu mir? der Medizinpodcast", Bianca Itariu welcomes Dr. Aleksandar Ciric, General Manager of Novo Nordisk Austria, to discuss his unique career journey from medical school in Serbia to leading a pharmaceutical company. This episode dives into the role of pharmaceutical companies, with a focus on Novo Nordisk's contributions to diabetes and obesity care. The conversation covers topics like the changing perception of pharmaceutical industries, Dr. Ciric's leadership philosophy, and the growing importance of obesity treatments in healthcare.
Dr. Ciric also reflects on his personal experiences, including his childhood in Canada, his unexpected entrance into the pharmaceutical world, and his passion for American football, which taught him valuable leadership lessons. The discussion touches on the effects of the COVID-19 pandemic on the pharmaceutical industry and the evolving challenges in healthcare, especially the obesity epidemic. Dr. Ciric emphasizes the need for medical solutions to obesity and the societal challenges related to the stigma surrounding this condition.
• Introduction to Dr. Aleksandar Ciric and Novo Nordisk's history
• Novo Nordisk’s work in diabetes and obesity treatment
• Dr. Ciric’s career journey from medical school to pharmaceuticals
• Leadership in the pharmaceutical industry
• Impact of the COVID-19 pandemic on healthcare and pharma
• Dr. Ciric’s passion for American football and its influence on his leadership style
• The evolving healthcare challenges related to obesity
• Societal perspectives on obesity treatment and stigma in healthcare
Dr. Aleksandar Ciric is a distinguished pharmaceutical executive currently serving as the Managing Director of Novo Nordisk Austria since August 2023. With a dual Serbian-Canadian citizenship, Dr. Ciric completed his medical studies at the University of Belgrade and later earned an MBA from the Cotrugli Business School.
He began his career at Novo Nordisk in 2007, holding various roles in sales, market access, public affairs, and business unit leadership, particularly in the areas of diabetes and rare diseases. Before his current role, he was the General Manager of Novo Nordisk Slovakia.
Dr. Ciric is also a professor at the Rome Business School in Belgrade, where he teaches personal and talent management. His commitment to improving the quality of life for people with chronic diseases is evident in his work, which emphasizes both treatment and prevention.
Dr. Bianca Itariu, PhD is physician in internal medicine, endocrinology, and metabolic diseases. As an expert in the treatment of obesity, she has co-authored the book "Schlank auf Rezept"* together with Dr. Siegfried Meryn.
During the book promotion phase, she was a guest on numerous podcasts on topics such as weight loss medicine and weight loss injections. She uses the podcast medium to educate about medical topics and provide insights into everyday medical practice.
She practices as a private doctor and can be reached at itariu.at, [email protected], instagram@dr_itariu.
Some questions were adopted from the questions in the book “Der Fragebogen von Marcel Proust. Ein Notizbuch zum Ausfüllen”.
Questions and suggestions
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Moderation and content manager: Dr.in Bianca Itariu, PhD, itariu.at, instagram@dr_itariu, twitter@adiposiwas
Production: Alexander Jürets, PhD, instagram@ajrets
Artwork: Petra Mairhofer, Ziskagrafik, instagram@ziskagrafik
Sound engineering: Corvin Stelzer, Sonic Inch, [email protected], instagram@sonicinch
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