Water In Real Life

Water In Real Life

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Water In Real Life episodes

  • 64: Winning Over the Social Media Gatekeepers with John Gonzalez, Comms Director @neorsd

     

     John Gonzalez is the Communications Manager and Social Media Coordinator for the Northeast Ohio Regional Sewer District in Cleveland. The Sewer District has been actively engaged in social media since 2009, building reliable followings on Twitter, Facebook, and elsewhere to share updates, answer questions, and promote often-overlooked aspects of clean-water work. As an 18-year member of the Sewer District’s communication team, he also contributes to the utility’s public outreach strategy and oversees its internal communications programs.

    Top Takeaways

    1. Social media is a serious commitment to both your customers and your organization. Show you take it serious by coming prepared with a solid idea of the strategy, structure, and substance you plan to use regarding social media.
    2. Social media is always on. Make sure your strategy and your people are empowered with the tools and bandwidth required to do social media right. It’s not a M-F, 8-5 gig.
    3. Negative comments are inevitable. Name the elephant in the room and come prepared with a plan to address issues when they come up.

    4. Sponsor:

      This episode is powered by Moonshot Missions, the non-profit organization seeking to disrupt the current approach to delivering improvement to water systems. Led by seasoned and skilled experts, Moonshot Missions designs replicable models that help utilities overcome the challenges they face in order to move forward. Moonshot can help you assess your system, select solutions from a pre-vetted menu of projects, plus develop innovative financing approaches. Collaborate with other leaders to work together, develop tailored mission plans and share lessons learned. Together you can build water systems that work more efficiently and effectively to protect and provide for the residents you serve, while also saving your customers money.

      If you’d like to learn more or even share your own experience that might be helpful for a struggling utility to adopt and start on a positive path, visit moonshotmissions.org or email [email protected].”

      Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

      Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

      If you know someone you think would benefit, please spread the word by using the share buttons on this page.

      Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

      28 min
    5. Communication’s Role in Being THE World-Class Utility with Carla Reid, GM & CEO at WSSC

       

      Carla Reid serves as General Manager and Chief Executive Officer (GM/CEO) at WSSC (Washington Suburban Sanitary Commission). She is the first woman to serve in this capacity. Reid is a civil engineer and senior executive with more than 30 years of business and leadership experience in the public sector. 

      As GM/CEO, Reid leads the 101-year-strong water utility, the largest in Maryland, in all aspects of the business. She serves as a board member of the National Association of Clean Water Agencies, Prince George’s County Workforce Development Board and the Prince George’s Chamber of Commerce and is an active member in the community. A true champion of Science, Technology, Engineering and Math (STEM) education, Reid also advocates for programming that increases the number of girls and other under-represented groups in these disciplines. In recognition of her professional achievements, community leadership and mentoring, Reid was named one of The Daily Record’s 2019 Maryland’s Top 100 Women.

      Top Takeaways

      1. If you want to earn employee buy-in include them in the process. Carla invited any of her employees to participate in the recent strategic planning process. They conducted a S.O.A.R analysis together and revisited their core values.
      2. “Collaboration and communication are key to becoming world-class.” Whether it’s engaging staff or customers, WSSC is dedicated to working together. Carla believes that to get people to advocate you must collaborate and demonstrate that you were listening and that you care.
      3. Building diversity and inclusion begins by starting early, meeting people where they’re at, and bringing people in to see the awesome work you’re doing. That means getting into schools at a younger age, encouraging STEM programs in schools, and even bring-your-child-to-work days.

      4. Sponsor:

        This episode is powered by Moonshot Missions, the non-profit organization seeking to disrupt the current approach to delivering improvement to water systems. Led by seasoned and skilled experts, Moonshot Missions designs replicable models that help utilities overcome the challenges they face in order to move forward. Moonshot can help you assess your system, select solutions from a pre-vetted menu of projects, plus develop innovative financing approaches. Collaborate with other leaders to work together, develop tailored mission plans and share lessons learned. Together you can build water systems that work more efficiently and effectively to protect and provide for the residents you serve, while also saving your customers money.

        If you’d like to learn more or even share your own experience that might be helpful for a struggling utility to adopt and start on a positive path, visit moonshotmissions.org or email [email protected].”

        Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

        Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

        If you know someone you think would benefit, please spread the word by using the share buttons on this page.

        Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

        48 min
      5. 62: The NACWA Mashup: Talking Comms with some NACWA Super Stars

        We had the honor of being the luncheon keynote at NACWA’s StratComm conference in June 2019, and while we were there, got to interview some of their amazing board members and committee members.

        Top Takeaways

        1. Lisa Van Riper brings her private sector marketing experience to the water table, stressing the importance of branding our “national treasure” of water. She explains that branding matters in the water industry because its how we communicate to customers that their bill is an investment in the public health and the environment of their community.
        2. Bess McCoy shares on the role of stormwater in public communication on flooding, as well as the value of water.It’s important to communicate the importance of stormwater issues that promote public safety and preparedness.
        3. Tom Sigmund talks internal comms, the manager’s role, and encourages us to simply “make it weird, until its not”.
        4. Kyle Dreyfuss-Wells discusses the impact of the 50% anniversary of the cuyahoga river fire and the significance for the clean water act and NEORSD. She also touched on their approach to communication—the 3Ts—Timely, Transparent, and Thoughtful.

        5. Show Notes:

          Lisa Van Riper:

          [6:00] Branding is a starting point for shaping your messages.

          [8:50] I’ve only been in water for 5 years, and before that I had no idea what a treasure this industry was. We are a national treasure, and nobody knows that.

          [11:30] We have an educational fence on our pump station with different interactives.

          [17:00] A brand is about the personality, the mantra, the architecture, the messaging, the positioning…

          [18:30] We try to unite everyone around the brand, and did this with internal town hall meetings. 

          [19:30] Renew and transform are very similar.

          Bess McCoy:

          [26:00] How are you communicating about flooding issues to your community?

          [28:00] We knew we were in a position to inform and educate, and that’s our job.

          [28:30] What is some of the public outreach you’ve been doing around advance awareness for flooding?

          [29:30] Real estate agents have been great partners in getting our message out.

          [32:00] what is the value of NAQWA?

          Tom Sigmund:

          [34:00] How are you communicating about the transition from a wastewater utility to a producer of “new” water?

          [36:30] We realized our biggest impact would be outside the fence.

          [37:30] Starting initially as an engineer, what made you a believer in communication?

          [44:20] The first step in terms of internal communication, is just start- “make it weird until its not”

          [46:00] NAQWA is the best representation in our industry both for legislation and regulation. 

          Kyle Dreyfus Wells:

          [47:30] How does the story of the cuyahoga river fire shape perception and environmental policy in ohio?

          [49:10] The story that resonates for me for NEORDS is the success of the clean water act, and how the river shows that.

          [50:40] The concept of service brought me to the water sector.

          [51:30] We have a burden to make up for the mistakes of the past.

          [53:20] It is leadership’s role to make sure people are empowered to give the difficult answer.

          [54:00] Check your terms.

          [55:30] When it comes to social media, you have no choice.

           

          Kyle Dreyfuss-Wells—is CEO of the North East Ohio Regional Sewer District. As CEO she oversees the operation of one of the largest clean-water agencies in Ohio, a district that treats 90 billion gallons of water every year thanks to the work of more than 750 employees. She works closely with seven Trustees and nine directors to ensure efficient management of hundreds of miles of sewer and stream networks, a multi-billion-dollar 25-year Project Clean Lake program, and a regional wet-weather strategy for the health of Lake Erie and more than one million residents.

          Before becoming CEO, Ms. Dreyfuss-Wells coordinated the District’s watershed management, including the Regional Stormwater Management Program and the application of stormwater control measures to reduce combined sewer overflows under the District’s Green Infrastructure Policy. She is past chair of the National Association of Clean Water Agencies (NACWA) Stormwater Management Committee and the One Water Council of the US Water Alliance.  She serves on the NACWA Board and chairs the District 1 Natural Resources Assistance Council for the Ohio Public Works Commission’s Clean Ohio Conservation Program.  In 2012, Ms. Dreyfuss-Wells received the Stormwater Professional of the Year award from the Ohio Stormwater Association and the NACWA President’s Award.

          Ms. Dreyfuss-Wells graduated summa cum laude from The Ohio State University with a Bachelor of Science degree in Biology. She earned master’s degrees with honors in both Public Affairs and Environmental Science at Indiana University’s School of Public and Environmental Affairs, and served as a Peace Corps Volunteer in Samoa. Before joining the District, she was Director of the Chagrin River Watershed Partners, Inc. 

          Tom Sigmund—is the Executive Director of NEW Water, the brand of the Green Bay Metropolitan Sewerage District, where he has been since 2007. NEW Water is a regional clean water utility serving 230,000 people in 15 municipalities providing wholesale conveyance and treatment services. NEW Water has 99 employees and an annual budget of $42 million. NEW Water expresses its attitude of viewing the material sent to its facilities as valuable resources to be recovered and reused and a commitment to protecting its most valuable resource, water.  

          Mr. Sigmund is a Professional Engineer in Wisconsin, Illinois and Ohio. He is a member of the National Association of Clean Water Agencies (NACWA) and serves on the Executive Committee of their Board of Directors. 

          Mr. Sigmund has a MS and BS in Civil and Environmental Engineering from the University of Wisconsin-Madison.

          Bess McCoy—is a Public Affairs Specialist with the Metropolitan St. Louis Sewer District (MSD), serving on a team of four in the district’s Public Affairs Division. 

          Driven by her passion for public engagement and government transparency, Bess leads MSD’s employee communication and municipal communication efforts. She is responsible for engaging more than 1,000 employees and 88 municipalities in MSD’s efforts to protect the public health and water environment. Bess also serves as an official spokesperson for MSD. The “positive face” of the district, she is the primary representative for MSD’s proactive media engagement including their educational campaigns and stories highlighting their preventative activities.

          MSD is two utilities in one; it is a wastewater utility and a stormwater utility. With over 9,000 miles of sewer lines and seven wastewater treatment plants, MSD is the fourth largest sewer system in the United States. MSD serves more than 1.3 million customers in a 520 square-mile service area that includes all of St. Louis City and 90% of St. Louis County.

          Prior to joining MSD, Bess served as the Public Information Officer for the City of Creve Coeur, a municipality in St. Louis County. She also spent four years working in the advertising industry where she specialized in online marketing and strategic research. A lifelong St. Louis area resident, Bess earned a Bachelor of Arts in Communication from Saint Louis University.

          Lisa Van Riper- is Director of Enterprise Communications at AlexRenew, the advanced water resource recovery facility for Alexandria, Virginia, and parts of Fairfax County. She established the communications department for AlexRenew and led the rebranding of the organization as Alexandria’s Water Transformers. 

          Prior to AlexRenew, Van Riper was Assistant Vice President, University Communications at the University of Richmond in Richmond, Virginia. She turned around the communications department to better serve campus partners and led innovation to increase visibility for the university, including tripling media placements, developing a social media program, and creating an online recruitment advertising strategy. 

          Van Riper also worked at CarMax, Inc. as Assistant Vice President of Public Affairs and Store Marketing, where she established the communications practice and CarMax Foundation. She also led grand openings and store experience marketing, and the program to secure a place for CarMax on the Fortune “100 Best Companies to Work for” list. 

          During her career, Van Riper and the teams she has led have won more than 45 awards for communications excellence from communications, university, and water industry associations.

          Van Riper is Vice-Chair of the National Association of Clean Water Agencies (NACWA) Strategic Communications Committee.

          Sponsor:

          This episode is powered by Rogue Water, the public communication company founded by the H2duO, Stephanie Zavala and Arianne Shipley. Rogue Water is dedicated to revolutionizing the water industry—one person, one story, one experience at a time. We are award-winning communication professionals with a decade of experience working in water utilities moving the needle forward in communication, outreach, and education to build stronger relationships between the water sector and the public it serves. These relationships serve as the foundation needed to make the necessary changes that create a sustainable water future for all. Are you ready to go Rogue?

          Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

          Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

          If you know someone you think would benefit, please spread the word by using the share buttons on this page.

          Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

          1 hr
        6. Introducing Water in Real Life Season Three!
          We just wanted to take a few minutes to say hello and we missed you! We're so excited about season three. There are a lot of names you know and some you don't....but you will. We hope you tune in every Monday to check out the only podcast in the water sector dedicated to revolutionizing the industry through the lens of communication and collaboration. Never want to miss out on an episode? Sign up for the Water Nerd Newsletter at www.theh2duo.com.

          Enjoy! Season three kicks off on Monday, August 5, 2019.
          3 min
        7. 61: Making Water the Catalyst for Community Transformation with George Hawkins

          George Hawkins is the President and Founder of Moonshot Missions, a non-profit enterprise that offers communities and utilities a choice: 1) to undertake an assessment to identify opportunities for improvements, or 2) to select from a list of model projects that have been field-tested in other communities. George Hawkins is the Harvard educated Founder of Moonshot LLC and just recently, Moonshot Partners, a Professor of Practice at American University and former head of DC Water. He facilitated the transformation of DC Water and Sewer Authority to DC Water and oversaw taking DC Water from some very challenging times to the national and international reputation it now enjoys. George wants to help other enterprises tell their story, create replicable roadmaps and reach their dreams.

          Sponsor:

          This episode is powered by Rogue Water, the public communication company founded by the H2duO, Stephanie Zavala and Arianne Shipley. Rogue Water is dedicated to revolutionizing the water industry—one person, one story, one experience at a time. We are award-winning communication professionals with a decade of experience working in water utilities moving the needle forward in communication, outreach, and education to build stronger relationships between the water sector and the public it serves. These relationships serve as the foundation needed to make the necessary changes that create a sustainable water future for all. Are you ready to go Rogue?

          Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

          Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

          If you know someone you think would benefit, please spread the word by using the share buttons on this page.

          Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

          53 min
        8. 60: The Water Nerd’s Guide to Creating a Culture of Communication with Dr. Jacque Lambiase and Dr. Laura Bright

          Dr. Jacque Lambiase and Dr. Laura Bright are professors in the Bob Schieffer College of Communication at TCU. Together they direct the Certified Public Communicator Program at TCU, now in its seventh year. Since 2010, Jacque has consulted with or spoken to groups about earning their share of discussion in social media and public relations opportunities, including talk to the Texas Association of Municipal Information Officers, Lockheed Martin, the U.S. Department of Labor, among others. Dr. Bright’s research focuses on social media addiction and fatigue, big data and personalized advertising, and citizen engagement online. She also consults various companies and organizations on optimizing their digital presence. For more information, please visit www.brightwoman.com or follow her on Twitter @lbright. You can follow Jacque on Twitter @lambiase. 

          Top Takeaways:

          1. Executive presence involves breaking down leadership to its core attributes creating a roadmap of traits you can focus on and develop to become a better leader.
          2. A connection culture is one where employees feel connected to one another, connected to the organizational mission, and that they can make a difference. This type of culture is key for building brand ambassadors within your organization.
          3. Being prepared for a crisis is about more than having a plan. It requires dedicated time to practice throughout the year. The magic of crisis communication happens in the prep work, not what happens during the crisis.

          4. Shownotes:

            [4:33] Learn more about the Certified Public Communicator program at Texas Christian University. It’s open to everyone! You don’t have to be from Texas.

            [5:35] How do we keep communicators across silos on the same page?

            [8:14] You have to nail your internal communication before you can hope to communicate effectively externally. Learn how to create a culture of communication.

            [12:45] Executive presence breaks down the different characteristics of leadership that people can learn and harness to become better leaders.

            [14:40] The art of listening and the difference of empathetic listening.

            [17:53] Executive presence and listening are important ingredients in creating a connection culture—one where employees feel valued and connected to the mission.

            [21:21] What does inbound and outbound communication look like internally? “You can’t sit in your office and wait for employees to respond.”

            [29:00] Find creative ways to communicate mission and vision. Tell stories around your mission and show how employees are embodying the vision and values.

            [36:40] Having a crisis communication plan is not enough. It has to be rehearsed!

            Resources:

            TCU Certified Public Communicator Program (Sign up early, they fill up fast!)

            Make Your Bed: Admiral William H. McRaven

            Fired up or burned out: Michael Lee Stallard

            Crucial Conversations: Kerry Patterson

            Susan Bates: All the Leader You Can Be

            Americana: Chimamanda Ngozi Adichie

            Samuel Pepys: Claire Tomalin

            Sponsor:

            This episode is powered by Rogue Water, the public communication company founded by the H2duO, Stephanie Zavala and Arianne Shipley. Rogue Water is dedicated to revolutionizing the water industry—one person, one story, one experience at a time. We are award-winning communication professionals with a decade of experience working in water utilities moving the needle forward in communication, outreach, and education to build stronger relationships between the water sector and the public it serves. These relationships serve as the foundation needed to make the necessary changes that create a sustainable water future for all. Are you ready to go Rogue?

            Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

            Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

            If you know someone you think would benefit, please spread the word by using the share buttons on this page.

            Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

            53 min
          5. 59: Clean Water, Women of Water, and Beer: A Water Nerd Trifecta with Julie Nahrgang

            Julie Nahrgang is the Executive Director of the Water Environment Association of Texas and Texas Association of Clean Water Agencies. Julie has worked and volunteered with WEAT since 2009. She received a Bachelor’s of Science in Economics and a Bachelor’s of Arts in Sociology from Trinity University in San Antonio and received a Lifetime Honorary Studentship to the Student Union at the London School of Economics. She has worked with nonprofits since 2003 as an organizer, manager, program developer, legislative liaison, and currently as an Executive Director. As such, Julie oversees all of the legislative and regulatory changes pertaining to the clean water sector. She monitors bills, testified for and against wastewater related legislation, and represents WEAT and TACWA in a number of TCEQ and TWDB stakeholder areas.

            She is active with a number of community nonprofits and water aid organizations including the Gazelle Foundation.

            Top Takeaways:

            1. We talk about workforce and the many initiatives WEAT and WEF are doing to tackle the issue, but Julie also raised a thoughtful point on how important language is to how we brand ourselves and market ourselves to the next gen of water professionals.
            2. The Pure Water Brew Alliance is such an important and unique way to open the conversation about reuse water with not only our customers but with the local entrepreneurs in our communities.
            3. Julie gives us some behind the scenes intel on WEATs rebranding, her team’s process and WHY it was so important to them to do so.
            4. We end with a discussion on building diversity in the water workforce, some of the great steps already being taken, and how we have to build our allies across demographics to truly build the movement towards change in the right direction.

            5. Shownotes:

              [4:16] “Water chose me.” Julie’s water story.

              [6:03] What’s the biggest benefit to a career in wastewater that we aren’t communicating well enough? WEAT/TAWWA Operator Springboard Program, workforce, and innovation in resource recovery)

              [6:53] Hiring and maintaining a skilled workforce is foundational to the mandate and mission of protecting human health and the environment.

              [7:19] Brookings Institute publication, 2018

              • The national median age of the workforce across all sectors is about 42 years old.
              • The median age of plant operators is 46 years old.
              • Plant operators will retire in greater numbers in one fell swoop

              • The US Government Accountability Office:

                • Estimates 37% of all water utility workers and 31% of all wastewater utility workers will retire in the next decade.

                • [8:46] Tout the benefits of a career in the water sector:

                  • Nationally there is a lower educational barrier to entry with comparatively higher wage rate in the 10th and 25% percentile meaning the vast majority of jobs in our sector pay a more livable wage than other sectors.
                  • We offer careers that are somewhat buffered from external shocks. Everyone will always need clean water services.
                  • Be a part of something bigger than yourself. We are THE enterprise. You’re protecting human health and the environment.

                  • [11:35] The evolution of the semantics around wastewater treatment, it’s no longer waste, it’s resource recovery plants. The folks that work there aren’t wastewater operators, they’re clean water workers.

                    [12:19] A power plant isn’t called a coal plant, it’s called a power plant because of what it produces. Our plants produce clean water and they recover resources so we need to be intentional about the language we use because it also goes back to how we market ourselves and these careers.

                    [14:16] Operator Springboard Program, WEAT/WEF, developed in the YP group at the WEF level by some Texas. Three-pronged approach, high school curriculum program, paid operator internship program, and veterans apprenticeship program.

                    [15:35] Prepares high school kids to take their class D upon graduation and graduate with that license to make them employable. They also have a direct relationship with the city of Houston to create a direct pipeline of work opportunities.

                    [16:22] They’ve begun creating those relationships, had a group of high schoolers tour the exhibit floor at Texas Water and it was very well received by students.

                    [18:39] The Water Academy at Tarrant County College, a partnership with TCC and Trinity River Authority. It offers classes, educational opportunities and paid internship opportunities.  

                    [20:05] Tyler Community College will offer continuing education courses, build the relationship while they also build a similar water academy there.

                    Communication and clean water:

                    [23:10] It used to be that if we were cleaning the water we were doing our job and no one needed to say anything about it. If we’re having to clean water we’re therefore saying that people make the water dirty, and yet there is a stigma around talking about it.

                    [26:02] There has been the move towards destigmatizing the clean water industry, talking about the infrastructure and communicating to the public. We’ve come to understand that we have to do this if we hope to get anywhere in regards to policy and funding.

                    Across the globe, it’s been recognized that offering sanitation services is a defining factor of being a developed nation, and yet in the US, we’ve only just started to get on board with communicating that publicly as a vital public service to human health.

                    The sector is undervalued because it’s NOT talked about and because of the stigma around the work they do.

                    [31:41] Pure Water Brew Alliance is really the perfect threefold demonstration tool for those 21 and above so communicate the incredible technology available that allows for direct potable reuse as a safe water supply source, the one water ethic in that all water is just one water, and a little about resource recovery plants and the delicate treatment process.

                    [38:16] Rebranding a member association. The clean water sector is innovative and doing rad things. They wanted a mark and a website that reflected that not only because that’s what they are but because that’s how they want to market themselves to members.

                    [40:45] One piece of advice is to be imaginative…you don’t have to have Texas in your logo just because you always have or because everyone else in your space does. Create a mark that represents where you want to go or that differentiates your organization.

                    [43:44] Women, diversity in water. Julie feels encouraged by the fact that the question of how to build more diversity in the workforce is being asked across the sector, not just within certain groups. Learn about the InFlow program of WEF…the outreach program from the clean water side to historically black universities and colleges. 

                    [47:04] Women side…we can support each other by making sure many different voices are being heard on conference panels, we can support each other through industry events, etc.

                    Resources:

                    Sing, Unburied, Sing by Jesmyn Ward

                    Sponsor:

                    This episode is powered by Rogue Water, the public communication company founded by the H2duO, Stephanie Zavala and Arianne Shipley. Rogue Water is dedicated to revolutionizing the water industry—one person, one story, one experience at a time. We are award-winning communication professionals with a decade of experience working in water utilities moving the needle forward in communication, outreach, and education to build stronger relationships between the water sector and the public it serves. These relationships serve as the foundation needed to make the necessary changes that create a sustainable water future for all. Are you ready to go Rogue?

                    Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

                    Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

                    If you know someone you think would benefit, please spread the word by using the share buttons on this page.

                    Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

                    1 hr 3 min
                  • 58: Water Nerd’s Guide to Branding the Value of Water with Dr. Glenn Griffin

                     

                    Dr. Glenn Griffin (Ph.D., The University of Texas at Austin; M.A., B.A., The University of Alabama) has taught courses in creativity and portfolio development for more than 20 years and is also an author and researcher. His research, focused primarily on the subject of advertising creativity, has appeared in the Journal of Advertising, Psychology and Marketing, the Journal of Interactive Advertising and the Journal of Advertising Education, among other publications. He has also written for Campaign (UK) and HOW magazines. In September 2010, his co-authored book, The Creative Process Illustrated: How Advertising’s Big Ideas Are Born (with Deborah Morrison), was published and became a top 10 best-selling book on advertising creativity. Dr. Griffin’s students’ work has been featured in both national and international press, including Advertising Age, Adweek, Archive and CMYK magazines and recognized by The One Club, the Art Directors Club and the Clio Awards, among other organizations. In 2015, he was honored to receive the Donald G. Hileman Educator of the Year award from the American Advertising Federation’s 7th District.

                    He has been invited to speak about the creative process and the power of ideas at events such as the SXSW Interactive and EDU Festivals, the HOW Design Conference and in consultation with a variety of corporate and academic organizations.

                    Top Takeaways:

                    • The idea of “rounding up” is how brands can do business while also doing good.
                    • Millennials and Gen X go out of their way to do business with brands that include doing good as part of their business model. This is a huge untapped opportunity for water utilities.
                    • Doing good has to become a part of modern branding and it has to be authentic. It can’t be lip service.
                    • Branding isn’t a logo, a tagline, or something only relevant to consumer products. A brand is your face to your audience, and we all have a face.
                    • You don’t have to be Coca Cola, you just have to be relevant to your customers and having water and wastewater service is pretty relevant to the lives of customers.
                    • There are three phases to brand reputation.
                      • Attention generation—telling your audience who you are, what you do, and what you’re about. This is the beginning of your brand’s life cycle.
                        • You should leave this stage as soon as you can when you recognize that your audience knows who you are and what you care about.
                        • If you find yourself stuck here, you may be doing something wrong.

                        • Uncertainty reduction—reminding your audience who you are. Repeat, reiterate, delve into specifics. Maintain certainty and assurance.
                          • Most brands spend their lives in this phase.

                          • Transcendence—brands in this phase have an audience so confident about who they are they can use their brand power to explore other related issues or areas i.e. Stella Artois partnering with water.org to help the global water crisis.

                          • Some strategies for each phase:
                            • Attention generation is an ideal time to use traditional advertising.
                            • Once brands move on to uncertainty reduction, brands should be proactive and not reactive.
                            • If the only time the communication team springs into action is to put out fires or deal with disruptions, you’re doing it wrong.
                            • Proactive work will soften the blow because you’ve built trust with your audience and they will give you the benefit of the doubt.
                            • Brands in the transcendence phase can use their power to solicit help or gain partners to engage in social causes.

                            • Established brands should shift the mindset from having to defend the brand to proactively advocating for the brand.
                            • The idea of rounding up is only successful if both sides of the partnership benefit.
                            • Hiring consultants or agencies can help organizations from becoming myopic.
                            • Many utilities are in a good place to be seen as power brands. If your utility has all the qualities of a power brand, own it. Don’t think you can’t be seen as one because you aren’t Coca Cola (a private consumer brand). Power brands are:
                              • Highly familiar
                              • Highly relevant (when the brand impacts your life daily and is regularly engaged with)
                              • Competitively positioned
                              • Growing versus retracting
                              • Future-focused

                              • You have to have target markets. “No one has the budget to market to everyone.”
                              • People don’t like bullet points. They want the thread of narrative that is found in story.

                              • Resources:

                                The Creative Process Illustrated by Dr. Glenn Griffin and Deborah Morrison

                                Building a Story Brand by Donald Miller

                                Sponsor:

                                This episode is powered by Rogue Water, the public communication company founded by the H2duO, Stephanie Zavala and Arianne Shipley. Rogue Water is dedicated to revolutionizing the water industry—one person, one story, one experience at a time. We are award-winning communication professionals with a decade of experience working in water utilities moving the needle forward in communication, outreach, and education to build stronger relationships between the water sector and the public it serves. These relationships serve as the foundation needed to make the necessary changes that create a sustainable water future for all. Are you ready to go Rogue?

                                Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

                                Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

                                If you know someone you think would benefit, please spread the word by using the share buttons on this page.

                                Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

                                47 min
                              • 57: Water Nerd’s Guide to the Creative Process with Dr. Glenn Griffin

                                Dr. Glenn Griffin (Ph.D., The University of Texas at Austin; M.A., B.A., The University of Alabama) has taught courses in creativity and portfolio development for more than 20 years and is also an author and researcher. His research, focused primarily on the subject of advertising creativity, has appeared in the Journal of Advertising, Psychology and Marketing, the Journal of Interactive Advertising and the Journal of Advertising Education, among other publications. He has also written for Campaign (UK) and HOW magazines. In September 2010, his co-authored book, The Creative Process Illustrated: How Advertising’s Big Ideas Are Born (with Deborah Morrison), was published and became a top 10 best-selling book on advertising creativity. Dr. Griffin’s students’ work has been featured in both national and international press, including Advertising Age, Adweek, Archive and CMYK magazines and recognized by The One Club, the Art Directors Club and the Clio Awards, among other organizations. In 2015, he was honored to receive the Donald G. Hileman Educator of the Year award from the American Advertising Federation’s 7th District.

                                He has been invited to speak about the creative process and the power of ideas at events such as the SXSW Interactive and EDU Festivals, the HOW Design Conference and in consultation with a variety of corporate and academic organizations.

                                Top Takeaways:

                                • Creativity isn’t magic. The superstition around it divides us. Everything we know about creativity through science and research shows that every human being with a normally functioning brain is a creative being.
                                • Creativity is purpose driven. An idea is only creative if it is useful and useful to more than one person. The goal is to push humanity forward. Everything weird and or different is not necessarily creative.
                                • Understanding the way our minds work as individuals allows us to make our minds work better and more efficiently.
                                • If you’re paid to think for a living it’s best to know how to put your brain in gear and on the right setting so you can be as productive as possible.
                                • Creative Process Dimensions: Identity—Which one are you?
                                  • Explorer—draws inspiration from everything around them.
                                  • Collaborator—likes brainstorming in a team. Appreciates the synergy working with different expertise and perspectives around the table.
                                  • Believers—would rather not over analyze the process and risk compromising it. The process must be protected.
                                  • Executors—they have a plan and trust the process.
                                  • Seekers—enjoy the hunt. No stone is left unturned.

                                  • Dimension: Experience—How does it influence the creative process?
                                    • Builds confidence
                                    • Offers perspective
                                    • Acknowledges reality
                                    • Promotes sharing

                                    • Dimension: Rhythm—How does the work move forward and get done?
                                      • Step by step—the process unfolds in a series of steps.
                                      • Waiting, persisting, persevering—the process, although slow and tedious, continues until a solution is found. Often the rule rather than the exception.
                                      • Coping with fear and doubt—developing a plan to overcome the fear and doubt that inevitable strike every creative. Channeling the inner voice that says, “You can do this.”
                                      • (Not) watching the clock—a part of the business. Time is always a factor. The goal is to do the best work in the time allotted.

                                      • Dimension: Values—What are some of the guiding principles?
                                        • Quality ideas come from large quantities of ideas—your first idea is not the best. Your best idea is buried in a stack of 900.
                                        • It’s important to ask questions—stay curious. Challenge the conventional wisdom.
                                        • Creativity is an act of rebellion—a part of the creative soul. New ideas challenge the status quo. They can make people uncomfortable. They require bravery.
                                        • A proper work environment is important for creativity—create in a place that feels good.
                                        • Clients don’t have to be the enemy—clients know their products better than anyone. Respect them and they’ll respect you. Make them part of the team.

                                        • Dimension: Rituals—Feed the brain so it can do its best work.
                                          • Embrace your habits
                                          • Break up the work with play
                                          • Find relevance in the irrelevant
                                          • Indulge your comforts
                                          • Pursue other passions

                                          • Dimension: Emotions/Moods/Virtues—What is the right mix of personal qualities that helps facilitate success as a creative professional?
                                            • Optimism
                                            • Determination
                                            • Joy/Lightheartedness
                                            • Humility


                                            • Resources:

                                              The Creative Process Illustrated by Dr. Glenn Griffin and Deborah Morrison

                                              Sponsor:

                                              Each year, thousands of hours are spent pulling together the right data to execute drinking water programs.  120WaterAudit’s software and testing kits are TRANSFORMING how government agencies and municipalities manage drinking water programs. Cities like Pittsburgh, Loveland Colorado, Kenosha Wisconsin, and Fort Wayne Indiana use the 120WaterAudit platform to execute their Lead Service Line Replacement, Lead and Copper Compliance, Customer request and other drinking water programs. Our software and kits streamline your water quality testing programs, centralizing your data so that it’s easier for you to meet regulatory reporting requirements and communicate with your customers. Learn more or schedule a free demo at 120wateraudit.com.

                                              Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

                                              Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

                                              If you know someone you think would benefit, please spread the word by using the share buttons on this page.

                                              Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

                                              33 min
                                            • 56: Water Nerd’s Guide to Communicating Climate Change and Water

                                              Karen Raucher is a policy analyst and risk communication specialist with expertise identifying how to gather, develop, and effectively share complex, uncertain information with a wide diversity of audiences. Ms. Raucher played a leading role in recent strategic climate change communication and policy-focused research for the Water Research Foundation, the Water Utility Climate Alliance (WUCA), and the WateReuse Research Foundation, as well as for a broad range of individual water utilities. She brings cutting-edge insights to the understanding and application of effective communication and long-term decision-making strategies to address large future uncertainty as well as complex regulatory challenges.

                                              Top Takeaways:

                                              • Most Americans don’t understand the difference between weather and climate so always begin the conversation with that assumption. “Weather is the clothes you wear today. Climate is the clothes you have in the closet.”
                                              • Consider conducting audience segmentation analysis on your customers in order to communicate more effectively. Not all audiences think the same way. People respond to information based on their attitudes, actions, beliefs, and values.
                                              • You can say the “c” word aka climate change. Don’t skirt around using it. More people will be upset with you if you don’t use the word versus if you do.
                                              • Start small. Begin the conversation internally and reach out to your trusted subject matter experts.
                                              • Climate change is only one of the many uncertainties facing water utilities today. Water utilities need to be saying more to their customers about these challenges and uncertainties versus springing information on them at the last minute. Customers need to be engaged and aware of what’s happening in their water system.
                                              • Two-thirds of Americans are willing to pay more today in order for their water utility to be prepared for the impacts of climate change in the future.
                                              • Pessimists only makeup 8% of the population but get the most attention because they are the loudest. Don’t pander to the naysayers. Keep them on your radar and prepare leadership with talking points to respond to this segment.
                                              • Keep the conversations and solutions surrounding climate change focused on mitigating local impacts. The regions that report the highest concern for potential impacts are regions currently experiencing extreme weather events such as severe drought or hurricanes.

                                              • Resources:

                                                The Educated by Tara Westover

                                                Water Utility Climate Change Alliance
                                                EPA Climate Change Information

                                                Sponsor:

                                                Each year, thousands of hours are spent pulling together the right data to execute drinking water programs.  120WaterAudit’s software and testing kits are TRANSFORMING how government agencies and municipalities manage drinking water programs. Cities like Pittsburgh, Loveland Colorado, Kenosha Wisconsin, and Fort Wayne Indiana use the 120WaterAudit platform to execute their Lead Service Line Replacement, Lead and Copper Compliance, Customer request and other drinking water programs. Our software and kits streamline your water quality testing programs, centralizing your data so that it’s easier for you to meet regulatory reporting requirements and communicate with your customers. Learn more or schedule a free demo at 120wateraudit.com.

                                                Please consider rating the podcast with 5 stars and leaving a one- or two-sentence review in iTunes or on Stitcher.  This helps tremendously in bringing the podcast to the attention of others. We give a shoutout to everyone who rates the podcast with 5 stars in future episodes.

                                                Give us some love on Twitter by tagging us @THE_H2duO or by using the #WaterInRealLifePodcast

                                                If you know someone you think would benefit, please spread the word by using the share buttons on this page.

                                                Thank you for sharing some of your time with us. We know how precious those minutes are. Share your story, you never know who needs to hear it and remember, “Those who tell the stories, rule the world.”

                                                30 min

                                              About Water In Real Life

                                              From the publisher's feed

                                              Award-winning communication professionals, Arianne Shipley and Stephanie Corso, aka The H2duO, chat with thought-leaders from both inside and outside of the water industry to serve as a resource for…