Water We Talking About?

Water We Talking About?

By Jim Lauria and Adam TankBusinessMarketing
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Water We Talking About? episodes

  • Haley Falconer: Water Engineer-Turned-Communicator

    Haley Falconer is the Deputy Public Works Director for the City of Boise, Idaho. She shares incredible stories about the work the City of Boise and their Water team are doing from a communications perspective - and brings up great points about how engineers should think about communicating their work to the public.

    22 min
  • Steve Werblow: Water + Agriculture Wins Awards

    Steve Werblow is an accomplished agricultural journalist based in Ashland, Oregon, just north of the California border. He holds a degree from Cornell University's College of Agriculture & Life Sciences, graduating in 1988. Since 1995, Steve has been a freelance writer, covering agriculture on six continents for various magazines. ​

    Steve's work has been recognized with multiple awards from the American Agricultural Editors Association/Ag Communicators Network and the Livestock Publications Council. He has been named AAEA/ACN Writer of the Year five times and has earned the organization's Master Writer, Master Photographer, and Fellow honors. ​

    In addition to his writing, Steve serves as the current president of the International Federation of Agricultural Journalists (IFAJ), a role he assumed in 2024. His involvement with IFAJ has provided him with opportunities to bring stories from around the world to readers of The Furrow. ​

    25 min
  • Beth Boeh: Speaking The Language of Water

    Beth Boeh (pronounced bā) is a water industry insider who knows a little something about what you’ve got on your plate. She’s put together a team of strategists, creatives, public relations and media experts who know water and, better still, how to create meaningful content.

    23 min
  • Shawn Powell: The Wastewater Enthusiast

    Shawn is a Chief Plant Operator and founder of The Wastewater Enthusiast YouTube Channel. He brings a wealth of 'boots on the ground' knowledge into how to communicate wastewater treatment concepts for people considering getting operator certified, as well as tips for vendors interesting in selling solutions to treatment plant leaders.

    30 min
  • Andrew Dugan: Copywriting in Water

    Andrew discovered copywriting while working as a water infrastructure engineer. With guidance from seasoned writers, he began leveraging his experience as a manufacturer's representative and civil engineer to support the water sector's demand for writers.
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    Marketing, PR, and communications teams save time and energy by hiring writers who know their industry. WaterWrites' goal is to support water-related utilities, organizations, and companies searching for words that catch attention, change opinions, and inspire.

    18 min
  • Tom Freyburg: Everyone Has a Story to Tell

    Tom Freyburg spent nearly a decade travelling the globe and reporting on projects from Latin America to the Middle East and Southeast Asia, which opened his eyes to the water challenges and solutions available around the world.

    A graduate of the University of Exeter, Tom founded Atlantean Media in 2018 as a boutique digital content and media company. Born out of a need to bring engineering-based content to life, the organization now represents and advises public and private-sector clients across the water and climate-tech space. The mission? To connect people to water through creative content.

    As well as the content director for Aquatech Global events, Tom is the co-creator and co-host of 'The Stream with Will and Tom' podcast together with Will Sarni, host of online talk show QTalks by Qatium, as well as co-founder of KnowH2Ow - a marketing and communication training hub for water professionals. He is also an ambassador for UK charity, Frank Water. 

    31 min
  • Robert Strand: A Film Festival for Water

    In this episode Robert Strand, the Founder & Executive Director of the World Water Film Festival, discusses film as a medium for telling water's story. The annual festival is coming up mid November, be sure to check it out here ---> https://worldwaterff.org/2024-film-festival

    24 min
  • Ravi Kurani: From Poolside Pro to H2Woah

    Ravi Kurani is passionate about building products that help society and the environment. His core focus in recent years has been building Sutro, the world's leading water testing device company. He's also a fellow water podcaster, entrepreneur, and philanthropist. 

    22 min
  • Chris Peacock: Fight Club Rules of Water

    Christopher Peacock has worn many hats in the water industry; entrepreneur, author, and now CEO / Founder of Agcor, by AQUAOSO. In this episode Chris talks about how to tell water's story to a variety of stakeholders, and not just the same ol' way we've been talking about water for decades.

    22 min
  • Doug Larson: Water's Preacher

    Doug is preacher. Yes - that kind. 

    But also a preacher of the value of water! As the President of Ag Water Chemical, Doug has spent countless hours with the agricultural community telling water's story in unique and compelling ways.

    26 min

About Water We Talking About?

From the publisher's feed

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their…