In order to move the irrigation and agriculture industries into the future, Cassandra Toves knows it takes more than just technology to do so. It comes down to relationship-building and knowing how to tell your stories -- and share your content -- with your audiences in different ways. 

Between supporting innovation in the water sector and helping engineers learn how to share their stories with utilities, Jen Murphy from Parametrix believes integrity and technical competency paired together help build trust between utilities and engineers. 

From conducting webinars to sharing water industry news and tips, Alex Passini from AWC Water Solutions talks about what it takes to build a community. 

From engaging polls on LinkedIn to gaining business through social media engagement, Walid Khoury, General Manager for Desalytics, talks about what it takes to be a pro when it comes to engaging with the water industry on social media.

In addition to being a facilitator and connector in local communities with British Water, Lila Thompson also teaches suppliers how to share captivating stories. 

Prior to joining Xylem to head up their Innovation Labs, Sivan Zamir cut her teeth on grassroots marketing with water industry startups. In this episode, Sivan shares the tactics and guiding philosophies she developed to get her companies noticed. 

When it comes to working with utilities, Cristina Ahmadpour says it all comes down to understanding their story, their goals, and working to build a relationship based on trust and understanding. 

When Richard Restuccia started his first Company blog back in 2010, who would have thought that his content syndication efforts would lead to a training and engagement practice now generating over 100,000 views of Jain Irrigation’s podcasts, videos, webinars, and website content.

Recognizing that the majority of sales presentations in the water industry put participants to sleep, Callioni began experimenting with a new breed of engagement – one he refers to as relationship marketing, utilizing modern communication tools and dependent on the deep knowledge from within his organization seldomly shared with others. 

How many international models are heading up companies in the water and wastewater industry? As the youngest environmental engineer in New Zealand, Zac MacFarlane is bringing a unique appreciation for aesthetic design to visually showcase the installations and success stories of Clemens Water Engineering and the Pure Group.