Melissa Meeker, CEO of The Water Tower, discusses her approach to embracing modern marketing channels to create a more collaborative and interactive union between vendors, utilities and the general public. 

Corey Williams, CEO of SmartCover, reflects on his past experience leading Optimatics through a go-to-market transformation. Corey explains how to think differently about learning the why in why your company is in business and the importance of understanding your why before connecting with utilities.

The H2duO explain how budgets shouldn’t limit your creativity in communicating with your customers. Learn how a grassroots communication strategy raised the profile and dollars for Communications by first saving today’s most valuable asset – time.

Peter Fiske, Executive Director at the National Alliance for Water Innovation (NAWI) talks about building a “Tinder for water nerds” and reflects on the importance of delivering valuable content beyond the product from his time as CEO of Pax Water Technologies.

Megan Glover, Founder of 120Water, discusses the inspiration for her innovative startup and the unique approach she has taken to creating an ecosystem of customers based on understanding their informational needs, with a Lego brick or two thrown in for good measure.

George Hawkins, Founder of Moonshot Missions, discusses some of the critical communication hurdles he faced as General Manager of DC Water and outlines an approach to information that any vendor in the water industry could follow.

Paul O’Callaghan, CEO and Founder of BlueTech Research and Brave Blue World Foundation, explains how with no experience in filmmaking, he and his fellow contributors conceived of the Brave Blue World movie to raise the profile of the water industry and how they worked with NETFLIX to take their story worldwide.

Water and wastewater technology vendors have historically struggled to market themselves effectively. Hosts Jim Lauria and Adam Tank interview the industry’s leading communicators who share their secrets and help demystify the art of industrial storytelling to build better brands, engage more customers, and grow sales.