Director of the Pantone Colour Institute – Leatrice Eiseman – has spent a lifetime in colour. Lee tells Gideon about her work, and why colour matters.

Thanks to the expertise of indoor wayfinding specialists and scientists at Eyedog, visitors can navigate more easily using a mobile device and advanced software. Listen to Ralph Michels, CEO of Eyedog, discuss the implementation of wayfinding as a service in healthcare.

Could digital humans – avatars – really have a role to play in digital wayfinding systems? Guy Gadney, CEO of Charisma, certainly thinks so.

How do you deliver wayfinding for people with a visual impairment? Waymap’s Ethan Brooks speaks to Gideon about audio-based wayfinding.

Digital mapping has taken a long time to cross the threshold into the indoor environment. Eva Chen, Product Marketing Manager and guest of Gideon explains Pointr’s solution.

Can real-time digital signage make using public transport the easy choice? Gideon chats with PassageWay founder Chris Johns to find out more. 

Starting this new series, Gideon and our Dubai Studio Director – Fariz Ahmad – explore the role of digital wayfinding and static signage in smart cities.