In conjunction with our November cover story, in which we honor and feature Wayne-Sanderson Farms as our 2025 Processor of the Year, I had the opportunity to visit the company’s Decatur, Ala., prepared foods processing complex and its Customer Innovation Center there.

While visiting, I sat down with Matt Masters, director of R&D, and Beau Batchelor, corporate research chef – product development, to talk about the formulation and consumer trends driving the chicken industry today. The two shared their insights on flavors, dayparts and cuts of chicken that consumers continue to seek, as well as some of the larger macro factors driving demand.