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This Episode is Sponsored By: Tibersoft
Foodservice manufacturers have access to more data than ever, but understanding what actually influences an operator’s purchasing decision still remains a challenge. Tibersoft’s Suzanne Cwik and Kinetic12’s Art Bell join The Food Institute Podcast to explore how connecting commercial activity to operator behavior can help manufacturers measure what works, improve trade investments, and make smarter sales and marketing decisions.
More about Suzanne Cwik:
Suzanne Cwik is Vice President of Commercial and Client Services at Tibersoft. With deep experience across foodservice finance, trade, and sales, Suzanne understands both the fragmented data manufacturers work with and how a single source of operator-level truth resolves it. She helps manufacturers to govern trade spend, sharpen sales strategy, and ultimately grow. Across two decades in the industry, Suzanne has become a trusted voice on foodservice data and trade strategy.
More about Art Bell:
Art brings more than 25 years of experience in consulting, client service, and manufacturer marketing & sales and is one of the leaders of establishing best practices in collaborative planning within the foodservice industry. Art consults with both B2B and B2C clients in areas such as growth opportunity identification, customer & channel analytics, competitive analysis & assessment, route-to-market strategy, category management, and pricing & trade spend strategy.
Art along with the other founding partners of Kinetic12 received the 2017 Presidents Award from the International Foodservice Manufacturers Association (IFMA).
Prior to co-founding Kinetic12, Art was a partner at The Partnering Group. Earlier in his career, Art held various marketing and pricing/trade strategy roles at Sara Lee and was a consultant at Deloitte Consulting.
Art has an MBA from the University of Michigan and received a BS in Commerce from the University of Virginia.
More about Tibersoft:
Tibersoft is the data authority for food-away-from-home. Since 1996, Tibersoft has helped manufacturers work from one verified source of operator-level truth, resolving the fragmented data that moves between manufacturers, distributors, and operators. Tibersoft powers trade governance and location-level intelligence, giving world-leading foodservice manufacturers the foundation to protect every trade dollar and make confident decisions for growth.
To learn more, visit tibersoft.com.
This Episode is Sponsored by: Lobyco
What does loyalty look like for grocery retailers in an era of AI, hyper-personalization, and increasingly distracted consumers? Loyalty expert David Ciancio joined The Food Institute Podcast live from Groceryshop 2026 to discuss how retailers can move beyond discounts and points to build programs that earn customer loyalty, improve the shopping experience, and serve as a true engine for growth.
More about David Ciancio:
David brings 55+ years of retail experience as an operator, marketer, and strategist to the conversation. He created Kroger’s first-to-market and industry-leading KrogerPlus loyalty program after working in every role in a supermarket, proudly including 20 years in store management.
For his visionary and pioneering work in applied data science to grocery merchandising and marketing, Ciancio was named ‘Personality of the Year by the International Loyalty Awards’ and was cited as one of the 100 Most Influential People in Data according to data IQ in 2022. Earlier, he was recognized as a ‘Top 10 Mover and Shaker in Retail 2020’ by Retail Info Systems, and a “Top 50 Marketer” by Advertising Age magazine.
Currently, David helps organizations grow their sales and loyalty by creating better Customer experiences through data, and by applying Customer-led organizational change.
More about Lobyco:
Born from retail, we're on a mission to bring retailers and customers closer together. Learn about our values, our journey, and the people leading the way. Retail is our DNA. We've lived the journey, and we bring the insights and experience to help you succeed. Our platform - built with retailers, for retailers - empowers you to engage customers wherever they are, in-store or at home. It's flexible, scalable, and designed to adapt as consumer behaviours evolve. With Lobyco, you can unlock new revenue streams, commercialise media channels, and create more value for shoppers through stronger partnerships and smarter engagement.
Learn more at: https://www.lobyco.com/
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