In this episode of Ways Into Practice, Jade and Estella sit down with Anthony Sheret and Edd Harrington, the duo who spent the last 15 years building Colophon Foundry, rising from a partnership to the number two type foundry by revenue in EMEA. Colophon was responsible for some of the most recognisable creative work in the last decade, helping to define brands for Google, Meta, Johnson & Johnson, Burger King, Roblox, Canva and many more. An estimated 2 billion people continue to see its output each day.

Now, following the acquisition of Colophon in 2023, they’re channeling that experience into their new venture, Ordino. The conversation spans early doubts about design school, the realities of freelancing, the value of in-person dialogue, and the opportunities AI brings to creative practice.

It’s a candid look at how long-term creative partnerships evolve — and why staying open to change is just as important as building something that lasts.

We cover:✹ Design education (and doubt)✹ Lessons from building a business✹ Creative partnership dynamics✹ Why in-person interactions still matter✹ What excites them about AI in design

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Ways Into Practice is a podcast about design by @bielkeyang

Featuring in-depth interviews with established professionals sharing their personal journeys into the field. Aiming to provide a holistic understanding of the design industry and empower aspiring designers to make informed decisions about their own professional paths.

#WaysIntoPractice #DesignPodcast #TypeDesign #Colophon #Ordino #CreativePartnership #DesignEducation #AIandDesign

Lizy Gershenzon and Travis Kochel share their journey navigating the niche world of type design — from co-founding Future Fonts (@futurefonts), a community-driven marketplace for experimental, in-progress typefaces, to learning how to grow individually while building something together. In this conversation, they reflect on nearly two decades of collaboration, offering two distinct perspectives on how they’ve defined their roles, stayed creatively aligned, and sustained a long-term partnership.

Future Fonts & Vectro are led by Lizy Gershenzon and Travis Kochel. This duo have been partners for nearly two decades. They are also known for the innovative fonts Chartwell (a font that makes charts using OpenType) and Kablammo (a variable font for Google that explores technology and animation). They specialize in type design, digital product design, and branding.

Lizy has worked with GitHub, Headspace, Instrument, Nike, and Google, adding in-house and agency design and management experience to the team. Travis taught Type Design at Portland State for over 10 years and brings deep expertise in typeface design and development.

Together, they previously founded Scribble Tone, creatingplatforms and custom typefaces for Design Portland, XOXO Festival, and Marmoset Music. Both served as adjunct professors at Portland State University, and teach type and marketing workshops.

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Ways Into Practice is a podcast about design by @bielkeyang

Featuring in-depth interviews with established professionals sharing their personal journeys into the field. Aiming to provide a holistic understanding of the design industry and empower aspiring designers to make informed decisions about their own professional paths.

Photo by Sage Brown (@sagebrown)

In this episode, Jade and Estella discuss facing imposter syndrome with Louise (@louisegrosjean). From how she built her confidence during the various roles she had to take on so far in her career to affirming what worked for her and lead her in the current professional position she’s occupying at Dazed studio (@dazedstudio ) in London.

We’re excited for you to hear about Louise’s fresh perspective on the topic since she only graduated 3 years ago but has already taken on various roles.

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Ways Into Practice is a podcast about design by Bielke&Yang.

Featuring in-depth interviews with established professionals sharing their personal journeys into the field. Aiming to provide a holistic understanding of the design industry and empower aspiring designers to make informed decisions about their own professional paths.

How Do You Balance Ambition With a Critical Eye on the Systems You Work In? With Kaave Pour (21st Europe)

In this episode, Jade and Estella talk with Kaave Pour — Co-Founder of Space 10 and Founder of the recently launched 21st Europe — about what it means to choose not just your craft, but your context. Kaave shares why he's dedicated his career to reimagining the home as a space for social and environmental change, and how he balances big-picture ambition with grounded, long-term goals.

They explore how designers can work with integrity inside complex systems, the challenges and rewards of building with community, and what it takes to stay focused while pursuing bold ideas over time. Whether you're just starting out or redefining your path, this episode offers valuable insights into designing with purpose.

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Ways Into Practice is a podcast about design by Bielke&Yang

Featuring in-depth interviews with established professionals sharing their personal journeys into the field. Aiming to provide a holistic understanding of the design industry and empower aspiring designers to make informed decisions about their own professional paths.

In this episode, Jade and Estella sit down with Paula (@paulalopeznuno ) a strategist and Master’s Program Director who simultaneously works at the intersection of design education and industry. From studying at Elisava (@elisava.school ), school of design and engineering to teaching and co-directing the Master’s Beyond Branding (@thisisbeyondbranding ) program collaborating with Folch studio (@folchstudio ). Her multifaceted role is a great example of the possibilities of bridging visual design, strategy and innovation.

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Themes discussed in this episode:

• Values and critical perspectives in design education

• Creating an environment for deep learning

• The impact of international diversity

• Embracing flexibility

• The current role of AI

• Challenging clients’ perspectives

• Innovation in movement and sensory design

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Listen to the full episode now, link in bio.

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Ways Into Practice is a podcast about design by @bielkeyang

Featuring in-depth interviews with established professionals sharing their personal journeys into the field. Aiming to provide a holistic understanding of the design industry and empower aspiring designers to make informed decisions about their own professional paths.

In this episode, Jade and Estella sit down with Elliott Panam-Moody, founder of The Brand Identity, to explore what it means to build a creative career while still discovering what you’re best at.

Elliott shares the story behind The Brand Identity — how it evolved from a meticulously curated Instagram feed into a, if not the, leading platform for the global graphic design community. Launched in 2015, it now serves over 1 million creatives worldwide, showcasing the top 1% of graphic design and offering a rich ecosystem that includes a digital store, job board, and editorial content. Constantly testing, failing, readjusting and learning along the way.

This episode offers a candid look at the realities of creative entrepreneurship and what it takes to build something meaningful from the ground up.

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Together, they discuss:

• Monetisation, how it works and when to capitalise on it?

• The power of platforms in shaping design standards

• The importance of transparency in the design industry

• Navigating criticism and the responsibility that comes with influence

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Listen to the full episode now, link in bio.

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Ways Into Practice is a podcast about design by @bielkeyang

Featuring in-depth interviews with established professionals sharing their personal journeys into the field. Aiming to provide a holistic understanding of the design industry and empower aspiring designers to make informed decisions about their own professional paths.

Supported by Barne-, ungdoms- og familiedirektoratet (Bufdir).

In this episode of Ways into Practice, Kristine and Rasmus sit down with Kristoffer Eidsnes, the Design Director at ANTI, to discuss his unconventional path into design, his work with cultural and commercial clients, and how real-world experience can shape a designer’s perspective on what is good design. Kristoffer shares insights on collaboration, staying original, and how his work in music and festivals continues to inspire his creative process.

In this episode, we dive into the complexities of transitioning from academic life to the professional world with our guest, Guro Røberg. Alongside hosts Rasmus and Kristine, we explore themes of belonging, power dynamics, and the importance of continuous learning in the workplace. Guro shares invaluable insights from her diverse background in music, economics, and design, offering guidance on navigating the early stages of one’s career.

Guro is an experienced design leader and executive advisor with an international background. For the past 10 years, she has held leadership roles in four consultancies (ÆRA, EY Doberman, Designit and Netlife) and is currently a Product Coach at Telenor. As an economist from Copenhagen Business School, she specialised in managing creative processes and has driven transformation processes for clients with bold strategic ambitions worldwide. She is a professional facilitator and public speaker who contributes to conferences and podcasts on topics relating to design, innovation, leadership and organisation. She founded an interactive talk show that explores how we can live better lives at work, investigating topics like power, belonging, beauty, language, change, success and consciousness.

In this episode, Rasmus and Kristine sit down with Richard Baird, a designer, writer, and publisher who has taken a unique path into the world of graphic design. From his beginnings in furniture design to creating platforms like BP&O and Logo Archive, Richard shares his journey of finding his true calling. We explore the importance of understanding design history, the challenges of maintaining creativity in a trend-driven world, and the value of spontaneity and experimentation in building a fulfilling design career. This conversation offers insight into how designers can find inspiration, learn from the past, and adapt to an ever-changing industry.

In this episode of Ways into Practice, we dive into the multifaceted concept of diversity in the design world with guest Sun Helen Isdahl Kalvenes. From her experiences across different countries and cultures, Sun Helen discusses the various dimensions of diversity, the importance of representation, and how to address biases in creative spaces. She shares her insights on the role of empathy, the significance of diverse leadership, and how we can make design truly inclusive.