We are Amada

In this episode of the We Are Amada podcast, we are joined by one of Amada’s very own; Vice President of Healthcare Strategies, Heidi Maddocks! We cover a range of topics in this episode and provide some insight into the inner workings and strategies that drive Amada’s ever evolving support programs and systems. 

We talk about: 

• Transitioning from one franchise to another, and where Amada stands out
• Leveraging a home business background
• Why Amada’s core values made all the difference when deciding to join
• How we value and nurture partnerships 
• Creating the National Healthcare Strategies Department
• Why Amada’s expertise in Long Term Care insurance & VA benefits provide an advantage

From business ownership, to leading a franchise, to building a nationally trusted brand with Amada, Heidi has a wealth of experience and expertise to share. Don’t miss out on such a great look behind the scenes with someone who joined Amada early and has kept the passion ever since. 

Happy listening!

In this episode of the We Are Amada podcast, we sit down with the power duo, Greg Hines and Kevin Manuel, to discuss how ‘starting with compassion’ laid the foundation for their Amada legacy! Each bringing their own unique skill-set to the operational side of things, it’s no wonder why their approach to building a lasting network of referral sources resulted in such a degree of ongoing success and growth. 

These like-minded entrepreneurs turned a close friendship into a powerful partnership under the Amada umbrella, and show no signs of slowing down. When meeting with a family, it is more about having a conversation to understand the loved one's situation and needs, rather than "selling" a product. Families are often at their wit's end and are often referred by a professional after a hospital stay or skilled nursing facility. They work from the understanding that this business is about the people, and if you take good care of the people, the success will follow.

From corporate to compassion, Greg and Kevin share insights into:

• The steps taken to get their business off the ground
• Scratching the entrepreneurial ‘itch’
• How they leveraged their sales backgrounds to build necessary trust
• How they altered their approach to selling services vs. products. 
• Why success takes a ‘100%’ approach, not the ‘dabble when there is time’
• Why the growing senior demographic ensures an ample customer-base for all home care businesses

It’s rare when a partnership works as well as Greg and Kevin’s, so if you’re considering walking the ownership road one day and are planning on operating with a partner, this is the episode for you! 

Happy listening!

In this special episode of the We Are Amada podcast, Amada Co-Founder, Tafa Jefferson, sits down with a very special guest and Veteran, Jim Hornbuckle, for a conversation that spans decades and provides insights into both sides of the caregiving formula. 

As someone on service with Amada Senior Care, Jim speaks from personal experience about home care as both a Veteran and someone who utilizes Long Term Care Insurance. He also shares his intimate experience with a spouse in need of care and the many lessons he would have wanted to have learned much earlier in life.  

In this episode, we talk about:

-What went into the decision to join the service

-A particular in action that stands out so many years later

-His introduction to home care

-The value of Long Term Care Insurance

-How essential good caregiver matchmaking is

-The additional safety factor in-home care adds

-The benefits of aging in place

This episode shares a unique perspective from someone intimately familiar with home care, and provides a chance to get to know who we serve on a deeper level. Thank you for your service!

Happy Listening!

Like so many of us do, Amada owner, Halie Moore, had a professional roadmap carefully laid out. And, just like so many of us have experienced, that roadmap was quickly discarded due to a multitude of unforeseen obstacles and challenges. 

Instead, Halie unexpectedly found out her accounting major was not going to be a part of her future as she had planned on. After an abrupt change of course, she found her groove in medical equipment sales, which introduced her to the joys of providing solutions for the senior community. This joy led to a more serious commitment to home health, and eventually to Amada Senior Care! 

In this episode, we talk about:

• Finding her inner entrepreneur
• The Discovery Day experience
• Her personal connection with caring for loved ones
• Behind the scenes with Long Term Care Insurance 
• How she advocates for her Veteran population
• Her lasting passion for senior care  

If you have faced challenges in your professional career, or felt like there is an entrepreneur inside you ready to take the challenge, this episode is for you! Hearing anyone speaking with so much passion can be the spark you’ve been looking for, so do yourself a favor and don’t miss out on this engaging conversation with a truly driven Amada partner.

It’s been awhile, but we had the chance to sit down with Amada Senior Care Co-Founder, Tafa Jefferson, in the most recent episode of the We Are Amada podcast! From how Amada got its start, to how the industry has evolved over the years, Tafa shares his insights into how Amada has weathered economic extremes, as well as where the passion continues to come from.  

In this very special episode, we also discussed:

• The unlikely circumstances behind Amada’s start
• Where to go after 'putting your hand on the stove'
• What really sets Amada apart from the other companies
• Why ‘Recession-Proof’ isn’t just a buzzword 

Inspired by family, learning to navigate professional sports injuries, and what he learned from devastating business outcomes, there’s not much we didn’t cover during this conversation. So don’t miss out on one of the most entertaining episodes of the year (not to mention the last of 2025)!

Many of us have been faced with a career crossroads. These moments of decision can happen for a range of reasons; being unfulfilled, not being a good fit, or an industry faces turmoil. These planned and unplanned moments often represent an opportunity to stay the course with the profession and industry you know, or to take the jump into something new and unknown. 

A crossroads is what started Michelle Reed, owner of Amada Pembroke Pines, FL, on her path toward ownership in the senior care industry. 

In this fascinating episode of the We Are Amada podcast, we talk with Michelle about:

• What led to an abrupt change of careers
• Leveraging a non-healthcare background in a home care industry
• Having the courage to ‘Make The Leap’
• Why you should bet on yourself

If you’ve been thinking deeply about what your current career path and profession are leading toward, it might be time to consider what life as an owner just might look like with a purpose-driven business. 

When someone finds a genuine passion in the work they do, it's a joy to listen to them discuss their motivation, their insights, and their impact. 

In our newest episode of the We Are Amada podcast, we talk with Amada owner, Sean McLeod, as he shares his personal connection with the veteran care and the expertise he brings to the table for those in the Denton and Frisco, TX area. 

Here’s what you’ll hear in the episode:

• How Amada has evolved since joining in 2016
• Following his father's entrepreneurial example
• Making the decision to choose Amada
• Being fueled by love of  the mission
• VA expertise and passion for Veteran care

In this episode of We Are Amada, Marcos Moura sits down with Jack and Mark Standring, part of the family unit that owns and operates Amada Swedesboro, NJ. With multiple generations at the wheel, the Standrings have many insights to share about running a senior care business with family members, the entrepreneurial approach they took to Amada, and what keeps them driven. 

Attending their first annual Amada Conference, we had a chance to mark the occasion by recording this entertaining episode that shouldn't be missed!  

Topics / Key Takeaways:

• From corporate America to compassionate care
• The entrepreneurial spirit that runs in the family
• A personal connection to home care
• Discovery Day and connecting with Amada's founders
• When it all came together: getting 'the call'

 In this episode of We Are Amada, Marcos Moura sits down with Tracy Eidson, one of Amada’s earliest franchise partners who now leads thriving offices in both Rocky Mount and Raleigh, North Carolina. Tracy came from the world of IT, not healthcare, but after a chance encounter at a franchise expo, she took a leap of faith. Ten years later, she’s built a deeply personal business — one that now includes her son Finley as her partner. 

Tracy shares what it was like to launch in a small town, build trust from the ground up, and grow through some of life’s hardest seasons. From the realities of caregiving to the pride of watching her son carry the torch, this episode offers a grounded look at what a decade of commitment, connection, and compassion really looks like in senior care. 

Timestamps / Key Takeaways:

• The reality of starting with zero healthcare experience
• Why small towns can be a business advantage
• Growing from one client to two territories
• Working alongside her son in Raleigh
• The emotional side of caregiving
• Losing her parents and finding a deeper purpose
• Why Amada still feels like family after 10 years
• Advice for future franchise partners

In this episode of We Are Amada, Marcos Moura talks with a fellow franchise partner who made the bold leap from a stable sales career into the unpredictable (and deeply rewarding) world of senior care.
 

Kevin shares the lessons he’s learned from building a business rooted in compassion, consistency, and communication. From navigating emergencies and supporting families, to competing in a saturated market, this conversation offers valuable insight for anyone considering a career shift into a mission-driven business. 

Key Highlights:

• Why consistency is critical in senior care
• The realities of moving from sales to service
• How to manage expectations with families and caregivers
• Leading through crisis with professionalism
• Standing out in a competitive home care market
• Why does clear communication build trust
• The overlooked challenges of business ownership