Join host Ryan Webber as he sits down with Martin Cagle, owner of Ride Wake and Surf, one of Lake Norman's premier wake surfing and wakeboarding businesses. In this engaging conversation, Martin shares his incredible journey from attempting to launch a cable wakeboard park to building a thriving water sports company that has taught over 10,000 people to wake surf and wakeboard.
In this episode, you'll discover:
• How Martin pivoted from his original cable park vision to create the "ultimate day on the lake" experience
• The challenges of starting a water sports business in 2019 and investing in brand new Mastercraft boats
• Stories from teaching everyone from 4-year-olds to an inspiring 80-year-old Belgian woman who wake surfs weekly
• The evolution of wake surfing technology and how it's transformed the sport
• Martin's philosophy of creating full-day experiences rather than just lessons
• Creative social media strategies, including jumping out of helicopters for viral content
• The business model that serves both boat owners and vacation renters
• Insights into Lake Norman's best spots for wake surfing (though Martin keeps some secrets!)
Martin explains how Ride Wake and Surf differentiates itself by offering comprehensive experiences that include wake surfing lessons, wakeboarding instruction, private charters, luxury pontoon rentals, and kids' summer camps. Whether you're a complete beginner or looking to master advanced tricks, Martin and his team of licensed U.S. Coast Guard captains provide professional instruction tailored to every skill level.
If you've ever been curious about wake surfing, want to experience Lake Norman from a new perspective, or are interested in the business side of water sports, this episode is packed with insights, stories, and inspiration.
Connect with Martin Cagle and Ride Wake and Surf:
Website: https://ridelkn.com/
Connect with Ryan Webber:
Website: www.webermarketing.com
Instagram: @ryanwebbermarketing
This podcast is produced by Weber Marketing. To listen to the full episode and explore more stories from the Lake Norman community, visit www.webermarketing.com or find us on Apple Podcasts, Spotify, or your favorite podcasting platform.
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