We Are Podcast

For most people in the marketing space, the audience is always front and centre in all content that is produced. But what if, instead of focusing on the audience you spend the time focusing on your guest? Ensuring quality content that will ultimately also reach further with your audience.

Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more. 

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

On this episode of Should I Start a Podcast Ronsley is a guest on Communicate Influence - the only podcast and magazine for creative minds in communications, marketing, and writing, hosted by Sheelagh Caygill. 

Sheelagh is a journalist, communications, and content marketing professional focused on creating powerful content that ultimately helps organizations fulfil their goals and evolve.

She is a skilled communicator and has delivered results in the following areas: copywriting, media relations, thought leadership ghostwriting, social media marketing, public relations, and SEO.

Ronsley and Sheelagh discuss Ronsley’s new podcast, the Psychology of Entrepreneurship and his journey through the inner workings of the entrepreneur’s mind and getting to the root of impostor syndrome. 

Also within this episode:

• How the patterns of your childhood influence your adult life
• The way that as a child you learn to temper your thoughts and successes
• Why Ronsley is still seeking out his Father’s approval
• What going bankrupt and being in a make it or break it situation lead to some of Rosnley’s greatest successes
• How Ronsley deals with being an introvert and doing ‘all the things’
• Rosnley’s thought process on creating Bond Appetit and his first episode
• The advice Rosnley has for new podcasters
• Why allowing guests to have a deeper conversation with themselves is a great step in having create content
• The reason why Ronsley believes the focus should be on the guest before the listener
• How changing up your interview locations between virtual and face to face can create better podcast content for your listener

Links:

Sheelagh Caygill - LinkedIn

Sheelagh Caygill - Twitter

Communicate Influence

For most people in the marketing space, the audience is always front and centre in all content that is produced. But what if, instead of focusing on the audience you spend the time focusing on your guest? Ensuring quality content that will ultimately also reach further with your audience.

Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more. 

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

On this episode of Should I Start a Podcast Ronsley is a guest on Communicate Influence - the only podcast and magazine for creative minds in communications, marketing, and writing, hosted by Sheelagh Caygill. 

Sheelagh is a journalist, communications, and content marketing professional focused on creating powerful content that ultimately helps organizations fulfil their goals and evolve.

She is a skilled communicator and has delivered results in the following areas: copywriting, media relations, thought leadership ghostwriting, social media marketing, public relations, and SEO.

Ronsley and Sheelagh discuss Ronsley’s new podcast, the Psychology of Entrepreneurship and his journey through the inner workings of the entrepreneur’s mind and getting to the root of impostor syndrome. 

Also within this episode:

• How the patterns of your childhood influence your adult life
• The way that as a child you learn to temper your thoughts and successes
• Why Ronsley is still seeking out his Father’s approval
• What going bankrupt and being in a make it or break it situation lead to some of Rosnley’s greatest successes
• How Ronsley deals with being an introvert and doing ‘all the things’
• Rosnley’s thought process on creating Bond Appetit and his first episode
• The advice Rosnley has for new podcasters
• Why allowing guests to have a deeper conversation with themselves is a great step in having create content
• The reason why Ronsley believes the focus should be on the guest before the listener
• How changing up your interview locations between virtual and face to face can create better podcast content for your listener

Links:

Sheelagh Caygill - LinkedIn

Sheelagh Caygill - Twitter

Communicate Influence

SEO can be a daunting concept if you’re not familiar with it or it’s purpose. But once you get the hang of it, you’ll realize that SEO is just a helpful way to get your podcast to people that need to hear it.

Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more. 

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

On this episode of Should I Start a Podcast, we hear Kate Toon talk about the importance of SEO for marketing your podcast. Kate Toon is an SEO expert, as well as a public speaker, mentor, podcaster, and all-around connoisseur on entrepreneurship. Kate uses her own personal experience of starting a podcast and navigating the world of search engines to help others on the same path. 

Kate knows that SEO isn’t usually on the radar of most podcasters, but explains why it should be. She gives us helpful tips and tricks to get the broadest audience for every episode, like how to pick compelling titles, how to streamline your show notes, and to always cater to “humans first and search engines second”.

Also within this episode:

• What SEO is and why it’s used
• How to influence the natural search process
• How to understand iTunes list ranking
• Understanding the “New and Noteworthy” section on iTunes
• Why you should take a “Humans First” approach to marketing
• The BDF (Beliefs, Desires, Fears)  concept and what it means
• How to arrange your podcast episode titles
• Why it’s important to focus on your cover art
• Why you should be a little “clickbaity” with your titles
• Why you should always deliver on your promises when it comes to titles

Links:

Kate’s Website

Kate on LinkedIn

SEO can be a daunting concept if you’re not familiar with it or it’s purpose. But once you get the hang of it, you’ll realize that SEO is just a helpful way to get your podcast to people that need to hear it.

Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more. 

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

On this episode of Should I Start a Podcast, we hear Kate Toon talk about the importance of SEO for marketing your podcast. Kate Toon is an SEO expert, as well as a public speaker, mentor, podcaster, and all-around connoisseur on entrepreneurship. Kate uses her own personal experience of starting a podcast and navigating the world of search engines to help others on the same path. 

Kate knows that SEO isn’t usually on the radar of most podcasters, but explains why it should be. She gives us helpful tips and tricks to get the broadest audience for every episode, like how to pick compelling titles, how to streamline your show notes, and to always cater to “humans first and search engines second”.

Also within this episode:

• What SEO is and why it’s used
• How to influence the natural search process
• How to understand iTunes list ranking
• Understanding the “New and Noteworthy” section on iTunes
• Why you should take a “Humans First” approach to marketing
• The BDF (Beliefs, Desires, Fears)  concept and what it means
• How to arrange your podcast episode titles
• Why it’s important to focus on your cover art
• Why you should be a little “clickbaity” with your titles
• Why you should always deliver on your promises when it comes to titles

Links:

Kate’s Website

Kate on LinkedIn

What’s it mean to be omnipresent online? How do you become omnipresent while still remaining authentic? Two important questions to answer if you’d like to build your online presence and gain more podcast listeners.

Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. 

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

On this episode of Should I Start a Podcast, we hear Trevor Young talk about omnipresence and what it means for building your personal brand. Trevor has years of experience in marketing and communications and uses his vast knowledge to mentor those just starting out with a podcast or online business.

Trevor talks about how incredibly vital it is for you to build an online presence on all social media platforms to draw listeners to your podcast. There’s a variety of ways to do this, but it’s all done through having amazing content and sharing that amazing content.

Being consistent with all your content is how you build credibility, or as Trevor says “Don’t tell. Show.” In order to show people you’re the real deal, let them see your personality, and draw them in with quality content.

Also within this episode:

• How to show people you have “the chops”
• The difference between owned and earned media
• How to be omnipresent online
• Why it’s essential to earn trust to be successful
• How to find your narrative
• The two ways to earn media
• How to bring other people into the conversation
• Why you should respond to people on social media
• How to let your personality shine
• Why being consistent is the most important thing when creating content

Links:

Trevor on LinkedIn

Trevor on Facebook

Trevor’s Website

Trevor on Twitter

What’s it mean to be omnipresent online? How do you become omnipresent while still remaining authentic? Two important questions to answer if you’d like to build your online presence and gain more podcast listeners.

Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more. 

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

On this episode of Should I Start a Podcast, we hear Trevor Young talk about omnipresence and what it means for building your personal brand. Trevor has years of experience in marketing and communications and uses his vast knowledge to mentor those just starting out with a podcast or online business.

Trevor talks about how incredibly vital it is for you to build an online presence on all social media platforms to draw listeners to your podcast. There’s a variety of ways to do this, but it’s all done through having amazing content and sharing that amazing content.

Being consistent with all your content is how you build credibility, or as Trevor says “Don’t tell. Show.” In order to show people you’re the real deal, let them see your personality, and draw them in with quality content.

Also within this episode:

• How to show people you have “the chops”
• The difference between owned and earned media
• How to be omnipresent online
• Why it’s essential to earn trust to be successful
• How to find your narrative
• The two ways to earn media
• How to bring other people into the conversation
• Why you should respond to people on social media
• How to let your personality shine
• Why being consistent is the most important thing when creating content

Links:

Trevor on LinkedIn

Trevor on Facebook

Trevor’s Website

Trevor on Twitter

Making your podcast is only part of the process. Once you’ve created your amazing content, you need to get people to listen and buy your product. This is a 24/7 job, but thankfully Facebook can do it for you.

Welcome to Should I Start A Podcast, where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more. 

If you’re looking for a way to get more precise targeting for your online marketing with less work, then this podcast is for you.

In this episode, we listen to Phil McGregor’s segment from We Are Podcast 2015 about the power of Facebook marketing and how you can take advantage of its many benefits. Phil is the Managing Director at AdChief as well as an international speaker who encourages business entrepreneurs all over the world. 

Phil is somewhat of a connoisseur of Facebook marketing, and he walks us through the process of using invaluable tools like Facebook Pixel and Facebook ads.

Like Phil says, “You can’t go back in time and target the customers you don’t have.” So it’s imperative to take Phil’s advice and let Facebook act as your automated salesperson today.

Also in this episode:

• How Phil uses his law enforcement background in marketing
• How to target the right people
• Why it’s essential to use Facebook for marketing even if you don’t use it personally
• Why you should have five episodes ready to go when you launch your podcast
• What is a Facebook Pixel and how to use it
• How cell phone use drives marketing
• Why you should have a facebook pixel in every stage of your purchase process
• How to use Lookalike marketing
• How Podcasts attract people to your business
• How to use your preexisting audience

Links:

Phil on LinkedIn

AdChief

Making your podcast is only part of the process. Once you’ve created your amazing content, you need to get people to listen and buy your product. This is a 24/7 job, but thankfully Facebook can do it for you.

Welcome to Should I Start A Podcast, where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast, build an audience, and how to keep them hungry for more. 

If you’re looking for a way to get more precise targeting for your online marketing with less work, then this podcast is for you.

In this episode, we listen to Phil McGregor’s segment from We Are Podcast 2015 about the power of Facebook marketing and how you can take advantage of its many benefits. Phil is the Managing Director at AdChief as well as an international speaker who encourages business entrepreneurs all over the world. 

Phil is somewhat of a connoisseur of Facebook marketing, and he walks us through the process of using invaluable tools like Facebook Pixel and Facebook ads.

Like Phil says, “You can’t go back in time and target the customers you don’t have.” So it’s imperative to take Phil’s advice and let Facebook act as your automated salesperson today.

Also in this episode:

• How Phil uses his law enforcement background in marketing
• How to target the right people
• Why it’s essential to use Facebook for marketing even if you don’t use it personally
• Why you should have five episodes ready to go when you launch your podcast
• What is a Facebook Pixel and how to use it
• How cell phone use drives marketing
• Why you should have a facebook pixel in every stage of your purchase process
• How to use Lookalike marketing
• How Podcasts attract people to your business
• How to use your preexisting audience

Links:

Phil on LinkedIn

AdChief

Starting a podcast from scratch can feel like you’re staring into the void, and when you add being an introvert into that swirling mix, then you’re primed for failure, right? 

Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

Petra Jones openly labels herself as an introvert, but when you look at her list of achievements, you certainly wouldn’t think it. Petra Jones didn’t even know where to begin when it comes to podcasting but took the challenge on nonetheless.  

Through a short period of trial and error, Petra became the host of The Mumpreneur Show, one of the world’s top shows focused on women entrepreneurs and mothers. 

Petra’s show brings into the spotlight some of the most insightful female entrepreneurs, bloggers, makers of handmade products and social media gurus. They speak about their individual business journeys, from their wins to the biggest challenges they’ve faced, all the while lifting the curtain and giving a sneak peek into the life of a female entrepreneur. 

Petra quickly hit the Top Ten lists and dominated the ‘Kids and Family’ category within just nine days, while also reaching number one so many times that she eventually lost count.

In this episode, Petra talks through the journey she took to get her podcast running. Why podcasting gets you out there on a global scale - particularly when you understand your target market and the top five things you should keep in mind to reach podcasting success. 

In this episode, we talk about:

• Petra Jones – The creative introvert
• Petra’s business journey, from children’s clothing to building a successful podcast
• Why a selfish podcast was the best foot forward
• Hitting the top spots in podcasting – Sharing in Petra’s success
• The global outreach podcasts can have
• Why Petra loves podcasting
• How Petra went from zero listeners to thousands in a matter of weeks
• The five top tips for podcasting success
• Why sticking to social media and launching strategies are vital

Links:

Facebook: https://www.facebook.com/themumpreneurs

Starting a podcast from scratch can feel like you’re staring into the void, and when you add being an introvert into that swirling mix, then you’re primed for failure, right? 

Welcome to Should I Start A Podcast where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.

If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.

Petra Jones openly labels herself as an introvert, but when you look at her list of achievements, you certainly wouldn’t think it. Petra Jones didn’t even know where to begin when it comes to podcasting but took the challenge on nonetheless.  

Through a short period of trial and error, Petra became the host of The Mumpreneur Show, one of the world’s top shows focused on women entrepreneurs and mothers. 

Petra’s show brings into the spotlight some of the most insightful female entrepreneurs, bloggers, makers of handmade products and social media gurus. They speak about their individual business journeys, from their wins to the biggest challenges they’ve faced, all the while lifting the curtain and giving a sneak peek into the life of a female entrepreneur. 

Petra quickly hit the Top Ten lists and dominated the ‘Kids and Family’ category within just nine days, while also reaching number one so many times that she eventually lost count.

In this episode, Petra talks through the journey she took to get her podcast running. Why podcasting gets you out there on a global scale - particularly when you understand your target market and the top five things you should keep in mind to reach podcasting success. 

In this episode, we talk about:

• Petra Jones – The creative introvert
• Petra’s business journey, from children’s clothing to building a successful podcast
• Why a selfish podcast was the best foot forward
• Hitting the top spots in podcasting – Sharing in Petra’s success
• The global outreach podcasts can have
• Why Petra loves podcasting
• How Petra went from zero listeners to thousands in a matter of weeks
• The five top tips for podcasting success
• Why sticking to social media and launching strategies are vital

Links:

Facebook: https://www.facebook.com/themumpreneurs