We Are Podcast

Ronsley is the founder and chief daydreamer at Amplify. He is an author, speaker and serial entrepreneur. He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first podcasting conference in the southern hemisphere, and the host of The Bond Appetit podcast and Should I Start a Podcast. He has an audience of over three million people in 133 countries

In this episode of the show, we revisit a talk Ronsley gave at We Are Podcast 2016. In the talk, Ronsley lays out some of his foundational thinking about podcasting, sales, marketing, conversations and growing a business.

Tune in to the episode to hear all this, plus things like:

• What Pareto’s principle is, and why it matters
• The most important question to ask when launching a podcast
• 7 ways to amplify your message
• How to make money from a podcast
• Why niching down is so imperative
• The quickest way to a podcaster’s heart
• How to stand out from your competition (in almost any context)
• 7 problems that can stunt business growth
• Why making money selling your art isn’t selling out
• Why the ‘always be closing’ approach should be avoided
• How to make people know, like and trust you
• How to get people to care about your message

Links:

Amplify

Media Kit

Ronsley is the founder and chief daydreamer at Amplify. He is an author, speaker and serial entrepreneur. He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first podcasting conference in the southern hemisphere, and the host of The Bond Appetit podcast and Should I Start a Podcast. He has an audience of over three million people in 133 countries

In this episode of the show, we revisit a talk Ronsley gave at We Are Podcast 2016. In the talk, Ronsley lays out some of his foundational thinking about podcasting, sales, marketing, conversations and growing a business.

Tune in to the episode to hear all this, plus things like:

• What Pareto’s principle is, and why it matters
• The most important question to ask when launching a podcast
• 7 ways to amplify your message
• How to make money from a podcast
• Why niching down is so imperative
• The quickest way to a podcaster’s heart
• How to stand out from your competition (in almost any context)
• 7 problems that can stunt business growth
• Why making money selling your art isn’t selling out
• Why the ‘always be closing’ approach should be avoided
• How to make people know, like and trust you
• How to get people to care about your message

Links:

Amplify

Media Kit

Curious to know about how piano stool restoration, underwater kickboxing, sugar cookies and the Red Cross are connected? If so, you’ll not want to miss this episode of Should I Start a Podcast. This instalment features a special appearance from Ed Dale - the founder of The Challenge and MagCast, and the author of Your First Dollar.

In the episode, Ed talks about permission marketing, sales dynamics, the power of crowdfunding, how to figure out and engage with your audience, and how to package all of this into a podcast. He does so through the aid of various stories about World War II, impromptu trips to Atlanta and his experiences on the front lines of marketing.

Listen to the full episode to hear all this, plus topics like:

• Why people often have a ridiculous reaction to paying for content
• What ‘every market is a market’ means
• How to use the information you get through your podcast
• The primary problem with podcasting
• Why ‘marketer’ is sometimes thought of as a dirty word
• The power of crowdfunding
• Why email lists matter so much
• How product development has fundamentally changed

Links:

Thirty Days One Dollar

Twitter

Facebook

Youtube

Curious to know about how piano stool restoration, underwater kickboxing, sugar cookies and the Red Cross are connected? If so, you’ll not want to miss this episode of Should I Start a Podcast. This instalment features a special appearance from Ed Dale - the founder of The Challenge and MagCast, and the author of Your First Dollar.

In the episode, Ed talks about permission marketing, sales dynamics, the power of crowdfunding, how to figure out and engage with your audience, and how to package all of this into a podcast. He does so through the aid of various stories about World War II, impromptu trips to Atlanta and his experiences on the front lines of marketing.

Listen to the full episode to hear all this, plus topics like:

• Why people often have a ridiculous reaction to paying for content
• What ‘every market is a market’ means
• How to use the information you get through your podcast
• The primary problem with podcasting
• Why ‘marketer’ is sometimes thought of as a dirty word
• The power of crowdfunding
• Why email lists matter so much
• How product development has fundamentally changed

Links:

Thirty Days One Dollar

Twitter

Facebook

Youtube

Keen to hear an inspirational story about someone quitting their job in search of more? Then today’s episode of Should I Start A Podcast is definitely for you. In this show, I had the pleasure of sitting down with Stephanie Taylor. Steph is an ex-corporate accountant turned entrepreneur and digital marketer.

Steph is smart, precocious and determined - she left a cushy accounting job to try her hand at entrepreneurship. In our conversation, we talk about her first foray into a self-run business, the challenges, benefits, and the efforts required. We also talked about pivoting, dealing with traditional-minded family members and how Steph recently launched her first course, FB Ads That Flourish.

Listen to the full episode to hear all this, plus things like…

Why resilience matters so much and how to nurture it The challenge of dealing with clients who are not tech-savvy How a terrible job served as motivation for Steph Trends in social media and how authenticity is in short supply these days The value (in terms of brand/audience building) of starting a podcast The incredible power of Facebook advertising Common myths of entrepreneurship debunked Why entrepreneurs shouldn’t try to do it all themselves

If you want to hear tips and advice from the Godfather of podcasting himself, Mr Bruce Wawrzyniak, then now is your chance. Bruce is the founder of Now Hear This, a Tampa-based communications agency and my latest guest on Should I Start A Podcast, and he and I have a truly insightful conversation full of useful information for any newcomers to podcasting.

Bruce is an author, broadcaster and speaker and his podcast, Now Hear This, acts as an educational service for up and coming entertainers who may need a bit of help, advice and guidance. Bruce’s podcast has been heard in over 100 countries and his guests are those that have had success to varying degrees in the entertainment business, putting forth their advice and tips to those who are just starting out in the industry. In this episode, we discuss the journey that led him to podcasting.

We also get into things like:

The highlights that have come from Bruce’s podcasting career The further benefits you can get from becoming a successful podcaster How he started out podcasting Questions you should ask yourself before you start your podcast

Today on the Should I Start A Podcast show, I talk to Tony Loyd: first-time caller and long-term friend. Tony has had quite a remarkable career as an executive with various Fortune 500 companies, but after he felt too much of a conflict between himself and his corporate position, he left in search of a more favourable role that could cater to his desire to give back to the world.

After starting up his own strategic planning and talent management company, Tony recognised the rapid rates of change that were occurring in every industry. Through this, he realised the power that startups and entrepreneurs have to take on the big challenges and bring about positive changes. Now, Tony hosts a podcast called Social Entrepreneur but, as we find out in this episode, podcasting isn’t often the easiest road to take.