We Are What We Buy

By Dr. Michael SolomonBusiness News Science Social Sciences Marketing Business News

We Are What We Buy episodes

December 12, 2019 Influence is Not a Four-Letter Word
Marketing is all about an exchange of value. But how can you create and share value if your customers don’t know or believe you have it? That’s why influence is so vital to successful marketing.
54 min
December 05, 2019 The New Luxury Consumer
The traditional luxury consumer values heritage, scarcity, craftsmanship and status. But times are changing.
53 min
November 28, 2019 Green Marketing: Doing Well by Doing Good
It seems that almost everyday we hear new alarms about the environment. How can marketers prosper but still minimize the negative impacts of waste and pollution? Our three guests bring years of experience at doing just that.
54 min
November 21, 2019 Encore: We Are What We Wear The Psychology of Blue Jeans
Many products play a key role in defining who we are – even if they are just everyday things.
Blue jeans are a great example. Sure, they are durable and yes, comfortable as well. But blue jeans are more than that.
53 min
November 14, 2019 The Direct Selling Model: What 20 Million People Know That You Don't
More than 20 million Americans are involved in direct selling, where independent distributors sell to customers in non-retail settings such as homes and offices. On this program, three C.E.O.
53 min
November 07, 2019 Death of a Salesman? The Role of Personal Selling Today
Although many of us love to spend time on social media, in many situations we still rely upon professional salespeople to help us to learn about, evaluate and purchase products or services.
53 min
October 31, 2019 What's In Store for Customers: The Physical Shopping Experience
Retailers want you to come in—and stay. Careful store design increases the amount of space the shopper covers, and stimulating displays keep them in the aisles longer.
56 min
October 24, 2019 You Are What You Post: How Social Media Impacts Our Lives
The social media revolution has changed our lives -- for better or worse. Today we might revise our show's focus on We Are What We Buy to We Are What You Post.
53 min
October 17, 2019 We Are What We Buy - October 17th, 2019
53 min
October 10, 2019 Music to Your Ears... and Wallet
We assume that most of what we know about a brand, store, or organization comes from what we see. But the reality is that we hear is crucial as well.
57 min

About We Are What We Buy

From the publisher's feed

Businesses succeed when they satisfy their customers’ needs. But how can you do that unless you understand what those needs are? The reasons we buy aren’t as obvious as they seem. That’s because we don’t buy product features, we buy the benefits they provide. Two brands that seem very similar may mean something very different to consumers, and sometimes even they can’t tell you why they prefer one over another.