Marketing is all about an exchange of value. But how can you create and share value if your customers don’t know or believe you have it? That’s why influence is so vital to successful marketing.

The traditional luxury consumer values heritage, scarcity, craftsmanship and status. But times are changing.

It seems that almost everyday we hear new alarms about the environment. How can marketers prosper but still minimize the negative impacts of waste and pollution? Our three guests bring years of experience at doing just that.

Many products play a key role in defining who we are – even if they are just everyday things.

Blue jeans are a great example. Sure, they are durable and yes, comfortable as well. But blue jeans are more than that.

More than 20 million Americans are involved in direct selling, where independent distributors sell to customers in non-retail settings such as homes and offices. On this program, three C.E.O.

Although many of us love to spend time on social media, in many situations we still rely upon professional salespeople to help us to learn about, evaluate and purchase products or services.

Retailers want you to come in—and stay. Careful store design increases the amount of space the shopper covers, and stimulating displays keep them in the aisles longer.

The social media revolution has changed our lives -- for better or worse. Today we might revise our show's focus on We Are What We Buy to We Are What You Post.

We assume that most of what we know about a brand, store, or organization comes from what we see. But the reality is that we hear is crucial as well.