We Don't PLAY!™ | Best SEO, Digital Marketing, and Pinterest Business Podcast

In this comprehensive episode, host Favour Obasi-ike, joined by guests Celese Williams, Dr. Fashion, and Ryan Dennis, cuts through the noise to deliver the five most essential SEO fixes small businesses must implement in 2026. Moving beyond abstract theory, the discussion provides a masterclass in actionable strategy, covering the non-negotiable foundations of site architecture, the currency of strategic link building, the revenue-killing impact of slow site speed, the power of dominating local search, and the technical integrations needed to get indexed and noticed by search engines.

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Key Takeaways

• Master Your Site Architecture: A well-structured website with proper canonical tags, optimized images, and clear headings is the non-negotiable foundation for both user experience and search engine visibility.
• Treat Links as Currency: Strategically build internal and external links, ensuring every piece of content has a corresponding URL on your website to build authority and drive traffic from multiple sources.
• Prioritize Blazing-Fast Speed: A slow website kills conversions and rankings. Actively manage site speed through optimized hosting, a Content Delivery Network (CDN), and compressed media files.
• Dominate Your Geographic Area: For businesses serving specific areas, embedding location data (maps, zip codes, city names) directly into your site is crucial for capturing "near me"searches.
• Integrate to Accelerate: Directly connect your website to Google Search Console and Bing Webmaster Tools and manually submit new content to get indexed significantly faster than waiting for organic crawls.

Detailed Show Notes & Timestamps

[00:00:00] Introduction: Setting the Stage for 2026

Host Favour Obasi-ike kicks off the new year by tackling the evergreen challenge of Search Engine Optimization. He frames "fixing" SEO not as a one-time task but as a continuous process of optimization that is fundamental to brand awareness, website traffic, and revenue growth. He provides an initial call to action, directing listeners to the link in the show description to book a consultation or subscribe to his email list for ongoing insights. With the stage set, the episode transitions into the first and most foundational technical fix for any small business website.

[00:04:15] SEO Fix #1: Site Architecture - The Foundation of Your Digital Presence

Site architecture is the fundamental blueprint of a website, dictating how both users and search engine algorithms navigate, understand, and value its content. A strong architecture is the bedrockof any successful digital presence, ensuring content is organized, accessible, and easily discoverable.

Key components of a robust site architecture include:

• Canonical Tags: A canonical tag tells search engines which version of a page is the "master copy," preventing duplicate content issues. As Favour Obasi-ike explains with the "Adam Apple"analogy, just as a person has one true name, your content must have one single, consistent identity recognized by search engines to avoid confusion.
• Image Optimization: Large, uncompressed image files are a primary cause of slow load times. Uploading images that are several megabytes in size will significantly degrade site performance and hurt search rankings.
• Link Health: Regularly checking for and fixing broken or duplicate links is essential for a clean and functional site structure.
• Website Updates: Using the "brushing your teeth" analogy, Favour Obasi-ike explains that keeping content and copyright dates current signals relevance. Search engines prioritize fresh, well-maintained content, and an outdated copyright date is a direct signal that a site may be abandoned or irrelevant.
• *Heading Tags (H1-H6):* Properly structured headings organize content for human readers and provide a clear hierarchy that helps search engines understand the main topics and subtopics of a page.
• URLs & Schema: Keyword-rich URLs (e.g., .../cookie-recipes) and schema markup (microdata for recipes, events, etc.) give search engines explicit context about a page's purpose, improving its chances of ranking for relevant queries.

[00:14:30] Guest Spotlight: Celese Williams on Design, UX, and SEO

Guest speaker Celese Williams distills her formula for a successful small business website into three core principles: simple design, easy user experience (UX), and findable SEO. She powerfully underscores this advice with her own success story, revealing that her "basic" but architecturally sound website generated $247,000 in revenue last year, proving that a solid foundation is more valuable than flashy design.

With a solid architectural blueprint defined, the next strategic imperative is to establish realistic implementation timelines, which vary dramatically based on a business's starting point.

[00:19:45] Strategy Session: SEO Timelines for New vs. Existing Businesses

Determining a realistic timeline for SEO results is a common strategic challenge. The approach differs significantly for a business building its digital footprint from scratch versus one that is optimizing an existing but underperforming presence.

Prospect Profile

• Prospect A: No online presence, thriving on referrals.
• 6-12 Months: Building a digital foundation from the ground up requires significant time to establish authority, build content, and gain visibility. Favour Obasi-ike notes this timeline can be shortened to 3 months if a podcast is part of the strategy.
• Prospect B: Existing local presence, but not definitive.
• 3-6 Months: Leveraging an existing foundation allows for a faster path to scalable results. The focus shifts from creation to optimization, building upon the authority the site already has.

Celese Williams adds a critical counterpoint, emphasizing that industry competition is the ultimate "X factor" that can heavily influence any projected timeline. A business in a low-competition niche may see results faster, while one in a saturated market will face a longer road. From this high-level strategy, the focus shifts to the practical tactics of audience building across different platforms.

[00:26:30] Community Q&A: Building a Social Media Audience

This Q&A session addresses a common pain point for small businesses: how to efficiently build and maintain an audience across multiple social platforms without getting overwhelmed. The speakers offer a unified message centered on smart, focused distribution.

• Celese Williams' "Master a Few" Strategy:
• Trying to be on every platform is an unsustainable and difficult strategy.
• Businesses should focus on mastering the top 2-3 platforms where their target audience is most active and engaged.
• Dr. Fashion's "Smart Distribution" Method:
• She advocates for the "create once, distribute smartly" approach.
• This involves batch recording long-form content and using tools like repurpose.io to efficiently atomize and distribute it across various platforms, tailoring the hook for each audience.
• Favour Obasi-ike's "Ecosystem" Approach:
• He analyzes the importance of building a presence within a platform ecosystem like Meta (Facebook, Instagram, Threads, WhatsApp).
• He highlights the power of using long-form content, such as a podcast, as a source for dozens of micro-content pieces (clips, quotes, articles), which dramatically improves searchability and reach.

[00:39:00] Case Study: The Power of Organic Keyword Growth

Favour Obasi-ike presents his own podcast as a powerful case study on the long-term value of consistent, high-quality content. He illustrates its organic keyword growth over just three months:

• Top 3 Keywords: Grew from 85 on October 13th to 198 in January.
• Top 10 Keywords: Grew from 91 on October 13th to 245 in January.
• Top 50 Keywords: Grew from 469 on October 13th to 1,196 in January.
• Top 100 Keywords: Grew from 238 on October 13th to 627 in January.

This tangible growth demonstrates how a steady stream of relevant content creates a compounding interest effect on search visibility. The discussion on content distribution logically pivots back to a core SEO technical fix: the links that tie all that content together.

[00:41:10] SEO Fix #2: Web Links - The Pathways to Profitability

Links are the nervous system of a website, creating pathways that guide both users and search engines to valuable content. They are the currency of the internet, signaling authority and relevance.

Favour Obasi-ike outlines a simple yet powerful three-step strategy for link building:

1. Identify Core Products/Services: Begin with a clear understanding of what you sell. This focus will guide your keyword and content strategy.
2. Embed Keywords in URLs: Create descriptive, keyword-rich URLs for every page (e.g., velvet.com/red-velvet-cookies). Avoid using "stop words" (like for, the, a), as they add no contextual value for search engines and make URLs longer and less focused.
3. Match Social Posts to Website Links: Implement a *"1-to-1 match"* strategy. For every social media post you create, ensure there is a corresponding article or landing page on your own website. This ensures you are building authority for your domain, not just for the social media platform.

Celese Williams enthusiastically endorses this approach, noting that SEO agencies charge clients $1,000 on the low end, up to $20,000-$30,000 on the high end for this exact strategy. However, a perfectly linked site is useless if it's too slow to load. This brings us to the third critical fix: optimizing for pure speed, a non-negotiable factor for both user retention and rankings.

[00:52:15] SEO Fix #3: Site Speed - Winning the Race for Attention

In 2026, website speed is a make-or-break SEO factor. A slow website directly harms user experience, increases bounce rates, kills conversions, and leads to lower search rankings. Google prioritizes sites that provide a fast, seamless experience for its users.

Key actions for improving site speed include:

• Identify Performance Bottlenecks: Use a tool like GTmetrix.com to analyze your website's performance and get a baseline score.
• Optimize Hosting: Invest in a high-performance hosting platform that can handle your traffic and content demands.
• Leverage a CDN: A Content Delivery Network (CDN) stores copies of your site in multiple geographic locations, serving content from the closest server to the user, which drastically improves loading times for a global audience.
• Compress Images: Use a tool like compressor.io to significantly reduce image file sizes without sacrificing visual quality. This is one of the most effective ways to boost speed.

From the technical dimension of speed, the analysis moves to the equally important geographical aspect of location.

[00:57:45] SEO Fix #4: Location - Dominating Your Local Market

Since the vast majority of online searches have local intent (e.g., "tacos near me"), it is strategically vital for businesses to clearly signal their service area to capture nearby customers. Location-based SEO is not just for brick-and-mortar stores; it's essential for any business serving a specific geographic region.

Actionable strategies for location optimization include:

• Integrate Map Links: Embed Google Maps and Apple Maps links directly on your website to provide clear location signals and improve user experience.
• Connect to Google Business Profile: A complete, updated, and active Google Business Profile is the cornerstone of local SEO. Ensure it is linked directly to your main website.
• Focus on a Target Radius: Optimize your content and keywords for a specific 5-20 mile radius to serve the most relevant local audience and avoid competing on a national level unnecessarily.

Celese Williams strongly reinforces this point, advising that local service-based businesses must "master their own backyard" before even considering expansion. This on-page focus on location provides a natural bridge to the final, technical step of integrating the site with search engines.

[01:02:10] SEO Fix #5: Integrations & Setup - Connecting to the Digital Ecosystem

The final critical fix involves technical integration. This is not just a one-time setup step but the official act of submitting your website to search engines, ensuring your content gets seen, crawled, and indexed in a timely manner.

The essential integration process includes:

1. Connect to Google Search Console: This is the primary and non-negotiable step for submitting your site to Google, monitoring performance, and identifying technical issues.
2. Submit Your Sitemap: A sitemap (sitemap.xml) is a file that lists all the important pages on your website. Submitting it through Search Console is like handing Google a complete directory, ensuring it knows what to crawl.
3. Integrate with Microsoft Bing: By importing your Google Search Console profile directly into Bing Webmaster Tools, you can easily gain visibility on the world's second-largest search engine.

[01:06:15] The "Fast Pass" Technique: Manual Indexing

Ryan Dennis and Celese Williams highlight a powerful tactic for new content. By manually requesting indexing for a new page in Google Search Console, you can effectively get a "fast pass" that prompts Google to crawl it within hours or a day, rather than waiting weeks for an organic crawl. Favour Obasi-ike adds a key detail: Google allows a daily quota of 10 manual indexing requests per website. This tactical discussion sets up the final Q&A, shifting from established SEO practices to the emerging influence of AI.

[01:08:30] Community Q&A: The Role of AI in Content Creation

The episode concludes with a forward-looking discussion on a pressing question for 2026: is using AI for content creation a viable SEO strategy or a potential pitfall? The consensus is that AI is a tool, not a replacement for human expertise and authenticity.

The speakers offer nuanced perspectives:

• Favour Obasi-ike's "Personalized AI" Stance: AI-generated content is only effective when deeply infused with human elements: brand tone, personal stories, case studies, and unique media. AI should be used for leverage, but the final product must align with Google's quality principles.
• Celese Williams' "Cautious Tester" Approach: She advises that businesses with strong SEO have more to lose and should be wary of AI, while those starting from scratch could test it. She raises a critical question about how AI aligns with Google's ranking systems. In response, Favour Obasi-ike highlights that Google updated its E-A-T framework to E-E-A-T, adding a new "E" for Experience. This update reinforces the need for human-led content, as AI cannot generate genuine, first-hand experience—a critical ranking factor in 2026.

The ultimate takeaway is that AI is a powerful assistant, but it must be used to enhance—not replace—the unique experience, expertise, and emotion that only a human can provide.

[01:19:00] Final Thoughts & How to Connect

Favour Obasi-ike wraps up the episode by reiterating the five critical SEO fixes that can transform a small business's digital presence. The primary call to action for listeners is to click the link in the show description to either book a direct consultation or access his comprehensive 12-hour training course, which is available with a 26% discount throughout January. He also recommends reading his recent article, "Is it worth hiring an SEO expert in 2026," also available via the link.

Mentions & Resources

People:

• Favour Obasi-ike (Host)
• Celese Williams (Guest Speaker)
• Dr. Fashion (Guest Speaker)
• Ryan Dennis (Guest Speaker)

Tools & Platforms:

• Google Search Console: Google's free tool for monitoring website performance in search.
• Microsoft Bing Webmaster Tools: The equivalent of Search Console for the Bing search engine.
• GTmetrix.com: A website for testing and analyzing site speed and performance.
• Compressor.io: An online tool for reducing the file size of images.
• Repurpose.io: A tool for automating the distribution of content across multiple social platforms.
• SerpApi.com: A real-time SERP API to see what search results look like from any location.

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SEO Secrets for 2026: A Deep Dive into Schema Markup, Structure, and Indexing with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.

Happy New Year! This episode provides a focused, actionable roadmap for business and website owners aiming to dominate search rankings in 2026. It moves beyond basic SEO to reveal three foundational, yet often overlooked, strategies: two internal and one external.

Favour synthesizes the strategy into a winning formula: Schema + Structure + Speed. A website that excels in these three areas becomes a "triple threat"—it's understood by algorithms, technically sound, and delivers a superior user experience, making it the preferred result in search.

Call to Action: For professional SEO help, you can book a call at playinc.online, listen to the podcast at wedontplaypodcast.com, or contact the me via email ([email protected]). More resource links available below.

Core Framework for 2026 SEO Success:

Internal Secret #1: Master Schema Markup

• What it is: Explicit code (microdata) that tells search engines and AI exactly what your content means (e.g., Article, FAQ, Product).
• Why it matters: It "future-proofs" your content by turning pages into structured assets that AI-driven search tools can understand and feature correctly. It's the essential language for communicating with modern algorithms.

Internal Secret #2: Prioritize Logical Site Structure

• What it is: A clear, hierarchical blueprint for your website using heading tags (H1, H2, H3, etc.) in the correct, sequential order.
• Why it matters: It serves both crawlers and users. It guides algorithms through your content while creating an intuitive, trustworthy experience for visitors. A confused structure repels both.

External Secret: Leverage Automatic Indexing

• What it is: A technical method using an API to submit thousands of pages per day to Google, bypassing the strict 10-URL daily limit of manual submission in Search Console.
• Why it matters: For content-rich sites, it ensures your work is efficiently seen and indexed by Google, preventing valuable content from being overlooked.

Episode Timestamps

[03:30] Internal Secret #1: Master Schema Markup

• What it is: Explicit code that tells search engines and AI what your content means.
• Why it matters: It future-proofs content, turning pages into structured assets that modern algorithms and AI search tools can correctly understand and feature.

[13:00] Internal Secret #2: Prioritize Logical Site Structure

• What it is: A clear hierarchy using heading tags (H1, H2, H3) in correct order.
• Why it matters: It guides search engine crawlers and creates an intuitive, trustworthy experience for human users. Poor structure confuses both.

[22:00] External Secret: Leverage Automatic Indexing

• What it is: Using an API to submit thousands of pages/day to Google, bypassing manual limits.
• Why it matters: Ensures large volumes of content are efficiently seen and indexed. A case study showed 27% of a 17M-page portfolio indexed in two weeks.

[29:30] Key Conclusion: The "Triple Threat" Formula

The winning formula is Schema + Structure + Speed. This combination ensures a site is understood by algorithms, technically sound, and delivers a superior user experience.

[31:00] Call to Action: For help, book a call at playinc.online, listen to the podcast, or contact the host via email/LinkedIn.

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Welcome to Season 12 of the We Don't PLAY!™️ Podcast show! Enjoy the latest instrumental for the show as we dive in shortly!

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SEO Expert vs. SEO Agency: Making the Right Choice for Your Business (Decision Makers Edition) with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.

Episode Summary

Business decision-makers constantly face the challenge of choosing between a solo SEO expert and a full-service SEO agency to drive their online growth. In this episode, host Favour Obasi-ike is joined by guests Marc McIntosh, (G.A.) Pimpleton, and Jolanta Kissoon Young to demystify this critical choice.

The discussion unpacks the distinct roles of each provider, revealing that an expert acts like a specialist "doctor" for targeted advice, while an agency serves as a holistic "coach" for comprehensive execution. The conversation also ventures into the dark side of the industry, exposing common pitfalls and scams with firsthand accounts of fraudulent practices.

Finally, the group provides a concrete, actionable framework for vetting a trustworthy partner, emphasizing the non-negotiable need for proven results and the power of earned trust to ensure your SEO investment translates into real business growth.

Read New SEO Article: Is It Worth Hiring an SEO Expert in 2026? [Table Comparison]

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Key Takeaways for Business Leaders

First, define your need before you hire. The most critical first step is to align your business stage with the right provider. An SEO expert is ideal for startups or businesses needing strategic advice, specialized audits, or tactical guidance ("seeing where the needle is"). A full-service agency is better suited for mid-to-large companies that require an aggressive, multi-disciplinary growth strategy and hands-on implementation ("moving the needle").

Second, "receipts" are non-negotiable. Do not hire a provider based on promises alone. Demand tangible proof of their competence and impact. Ask for detailed case studies, analytics, and data—what G.A. calls "receipts"—that show where past clients in your industry started and where they finished. This data should clearly demonstrate an increase in revenue, reach, and other key business metrics.

Third, trust is earned through value. The most reliable and effective SEO partners are often those who don't rely on aggressive advertising. As Marc argues, trust is built over time. Seek out experts and agencies who freely educate their audience through podcasts, blogs, or online communities. This demonstrates genuine expertise, builds a foundation of trust, and proves they are more focused on delivering value than just making a sale.

Detailed Episode Breakdown & Timestamps

1. Introduction: The Core Dilemma

Starting at 00:00, host Favour Obasi-ike opens the discussion by framing the critical decision business owners face: whether to engage a freelance SEO expert or a larger SEO agency. He emphasizes the strategic importance of this choice, noting that it can define a company's digital foundation and shape its future growth trajectory.

At 01:15, Favour Obasi-ike provides an initial breakdown of the fundamental differences, describing an expert as a specialist focused on a specific problem, while an agency covers a comprehensive range of needs. He also introduces the idea that, under specific circumstances, the two can work together effectively.

At 03:30, two primary scenarios for collaboration are detailed: an expert can augment an agency's team with specialized skills for a particular project, or an expert can be brought in to provide a "third eye" perspective for an established in-house team, offering an outside view to improve internal processes.

With the core dilemma established, the discussion moves to the crucial task of matching your specific business needs to the right provider model.

2. Differentiating Roles: The Doctor vs. The Coach

Beginning at 05:00, the conversation highlights that to make a smart investment, you must first diagnose your own needs. This section provides a clear framework—the "Doctor vs. the Coach"—to help you distinguish between the need for tactical advice versus comprehensive execution and align your specific requirements with the right type of service provider.

At 06:45, the conversation compares the two roles using a clear analogy: the expert is like a doctor who diagnoses and prescribes, while the agency is like a coach who manages the team and executes the game plan. The SEO Expert, or "Doctor," acts as a consultant or specialist who provides tactics and strategies, helping you "see where the needle is." They typically cost between $500 to $3,000+ per month on average. The SEO Agency, or "Coach," provides a full team for execution and acts as the "backbone of your brand online," actively "moving the needle" for you with a robust, multidisciplinary approach.

At 09:10, Favour Obasi-ike explains the concept of an SEO agency acting as the technical "backbone" for a brand online. An agency is responsible for a wide array of needs, from generating traffic and performing technical fixes to assisting with branding, backlinks, and local SEO.

At 11:25, clear advice is given on when to hire each: an expert is ideal for those just starting out who need to learn the ropes and get strategic direction. In contrast, an agency is necessary for mid-to-large businesses or well-funded startups that require an aggressive, multifaceted growth strategy.

While understanding the ideal roles is essential, the real risk lies in the industry's dark side. The speakers now pivot to the critical red flags that can save a business from costly mistakes.

3. Industry Pitfalls: Scams, Red Flags, and Cautionary Tales

At 15:30, the conversation shifts to address the "bad rep" of the SEO industry, highlighting why business owners must be exceptionally vigilant. This segment underscores the importance of recognizing red flags to avoid wasting money, losing time, and protecting critical company assets like websites and data.

At 17:00, G.A. shares his negative experiences with agencies, explaining his preference for direct, one-on-one relationships. He recounts a client's horror story where a previous agency held their website and data hostage, making it nearly impossible to transition to a new provider and regain control of their own intellectual property.

At 20:15, Marc McIntosh offers a powerful anecdote about a new client who had been paying a significant sum for "SEO services" but did not even have Google Analytics or Google Search Console connected to their site—a fundamental flaw. He warns against providers selling overpriced, templated services and using fake bot traffic to manipulate reports and create the illusion of progress.

At 24:50, G.A. describes a common scam in his industry where companies buy recycled, low-quality leads from "SEO experts" who use impressive-sounding buzzwords like "quantum computing" to sell ineffective, boilerplate services that fail to deliver genuine clients.

Recognizing the scams is half the battle; the other half is proactively identifying a trustworthy partner. The conversation now provides a practical vetting framework to do just that.

4. Vetting a Partner: How to Find a Trustworthy Provider

Starting at 28:00, and armed with an understanding of the risks, this section delivers a practical toolkit for due diligence. Follow these systematic steps to move beyond a provider’s sales pitch and verify their true capabilities, establishing a successful and transparent partnership from the start.

At 29:30, the speakers collectively outline actionable steps for vetting any potential SEO provider.

First, ask probing questions. Favour Obasi-ike suggests asking specific operational questions to gauge professionalism and process, such as: "What is your tech stack?", "How do you handle sensitive data and passwords?", and "How do you work as a team?".

Second, demand "receipts" (proof of work). Synthesizing advice from the panel, this point stresses the need to see hard evidence. Demand what GA calls "receipts"—case studies, analytics, and performance data showing where clients started and finished. Additionally, as H advises, ensure these case studies explain the strategy behind the results, demonstrating their understanding of your industry.

Third, check their own fundamentals. Marc provides a simple but effective tip: audit the provider's own website for basic SEO health. If they have fundamental errors like multiple H1 tags (Mark's example) or an outdated copyright date (Jolanta's example), it’s a major red flag.

Fourth, verify their authority. Look for tangible proof that they are a genuine expert in their field. A credible provider often has a presence on platforms like LinkedIn, hosts a podcast, writes a blog, or runs a community where they actively share knowledge and engage with their industry.

Fifth, prioritize referrals and earned trust. Marc makes a compelling argument that the best partners are found through trusted referrals, not advertisements. He advises following potential experts over time. Those who consistently teach and give value freely are building genuine trust, making them a much safer and more reliable choice.

A thorough vetting process is the best defense against industry scams and serves as the foundation for a fruitful, long-term relationship.

5. Final Thoughts & Resources Mentioned

At 45:00, the final segment wraps up the discussion by covering specific tools and platforms that can aid in SEO efforts. This reinforces the core idea that successful SEO is not a one-time fix but an ongoing, dynamic process of learning, implementation, and adaptation.

At 46:15, the discussion touches on leveraging specific platforms for greater reach. In response to Jolanta's question, Favour Obasi-ike explains that Pinterest is a powerful visual search engine, not just a social media platform. Because the lifespan of a "pin" is 3.5 months to 5 months (compared to 19-72 hours for an Instagram post), content published there continues to drive traffic and build authority for a brand long after it's posted.

At 52:30, the tools and platforms mentioned throughout the episode include: ClickUp, Zoom, Google Search Console, Google Analytics, ChatGPT, LinkedIn, Clubhouse, and Pinterest.

At 55:00, Favour Obasi-ike closes the episode with a final call to action, encouraging listeners to connect with him directly via the link in his bio to turn the insights from the conversation into concrete action for their businesses.

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In this podcast episode, host Favour Obasi-Ike sits down with international conflict management expert Dr. Nashay Lowe to reveal how AI can serve as the ultimate mirror, reflecting our hidden biases and transforming how we communicate.

Episode Summary

This conversation delves into the strategic importance of understanding Artificial Intelligence not merely as a technological advancement, but as a transformative tool for enhancing professional communication, streamlining problem-solving, and fostering profound self-reflection. Dr. Nashay Lowe guides us through the necessary mindset shift required to harness AI's power, moving beyond skepticism to see its potential as an indispensable partner in complex human endeavors.

The discussion charts a journey from initial resistance to a nuanced appreciation of AI's role in the modern workplace. Favour Obasi-Ike and Dr. Nashay Lowe dissect the common fear that AI will replace human jobs, reframing the technology as a "power tool" that augments human capability rather than rendering it obsolete.

Dr. Nashay Lowe states that the real professional risk isn't being replaced by AI, but by a colleague who masters it. The conversation culminates in a powerful central metaphor: AI as an objective mirror. As Dr. Nashay Lowe states, "Conflict reveals who we are, it doesn't create our divisions it reflects them." In the same way, AI offers a unique ability to reflect our communication patterns and strategic gaps without the inherent lens of a human observer.

Ultimately, the episode reveals that AI's effectiveness is entirely dependent on human guidance. Through skillful prompting, critical questioning, and a commitment to ethical use, professionals can leverage AI to see their challenges, and themselves, with unprecedented clarity. This episode provides a compelling roadmap for anyone looking to integrate AI thoughtfully into their work.

These are the essential insights you need to navigate this new landscape.

Key Takeaways

This section distills the most critical and actionable insights from the conversation with Dr. Nashay Lowe. These takeaways serve as foundational principles for any professional seeking to adapt to and thrive in an increasingly AI-integrated world, transforming a complex technology into a practical asset for growth and efficiency.

AI is an Evolutionary Tool, Not an Enemy

Resisting AI is akin to resisting the adoption of computers or smartphones—a futile effort against an inevitable technological evolution. The true professional threat is not being replaced by AI itself, but by someone who masters AI as a tool to work more efficiently and effectively. Adaptation is no longer optional; it's a core professional competency.

AI Serves as an Objective Mirror

The most powerful application of AI in subjective fields like conflict management is its ability to act as a mirror to our own communication patterns, biases, and choices. By analyzing language and scenarios without a human's inherent emotional or experiential lens, it can reveal subtle tensions, repetitive biases, and strategic blind spots that we might otherwise miss.

Human Input Dictates AI Output

The value of AI is not in the technology alone, but in the user's ability to guide it. Dr. Nashay Lowe emphasizes the necessity of iterative prompting, asking critical questions, and providing specific context to achieve nuanced results. A generic prompt yields a generic answer; a thoughtful, challenging prompt unlocks a deeper level of analysis and creativity.

AI Can Augment, But Not Replace, Empathy

While AI lacks genuine consciousness or empathy, it serves as an invaluable diagnostic tool. Dr. Nashay Lowe powerfully argues that AI can remind us where empathy is missing in our strategies and communications. It can highlight a failure to consider another perspective or identify language that lacks warmth, prompting the human user to inject the necessary emotional intelligence.

The User is the Ultimate Guardian of Privacy

As AI systems become more deeply integrated with our personal and professional data streams, the user's responsibility grows exponentially. The conversation highlights the valid paranoia around connecting AI to sensitive information. The key takeaway is that the user must proactively manage data connections and maintain confidentiality, for instance, by using anonymized scenarios rather than identifiable information.

These core principles provide a framework for leveraging AI not just as a machine, but as a partner in professional development.

Detailed Episode Timestamps & Notes

This structured guide provides a detailed breakdown of the episode's key moments and discussions. Use these timestamps to navigate directly to the topics and insights that are most relevant to your professional journey.

[00:00:00] Introduction: The Power of Human Connection

Host Favour Obasi-Ike and Dr. Nashay Lowe reflect on their meeting in Las Vegas, emphasizing how valuable real-world, in-person connections are for creating professional opportunities, including this very podcast episode.

[00:02:15] Meet Dr. Nashay Lowe: Proactive Strategy Over Reactive Problem-Solving

Dr. Nashay Lowe outlines her background in international conflict management and her current mission. She applies global frameworks to local conflicts in academic and nonprofit sectors, aiming to shift leaders from "putting out fires" to implementing proactive strategies. Her goal is to create long-term, healthy habits rather than relying on ineffective "one-off" workshops.

[00:04:30] Navigating AI Skepticism: A Necessary Mindset Shift

Dr. Nashay Lowe addresses the common resistance to AI, framing it as a crucial mindset shift. She draws parallels to the initial skepticism surrounding cell phones and computers, arguing that AI is an evolving tool that will inevitably become integrated into every aspect of our lives. Adaptation is key.

[00:06:45] The AI & Human Partnership: More Power Tool, Less Replacement

The conversation reframes AI not as a replacement for humans, but as a tool that enhances efficiency. Dr. Nashay Lowe shares a powerful analogy from her partner, comparing the evolution of work to building a house with a hammer and nail versus a power tool, the goal is the same, but the right tool makes the process faster and more efficient.

[00:10:10] AI in Conflict Management: Reflecting Our Divisions

This segment explores the episode's central thesis. Dr. Nashay Lowe explains, "Conflict reveals who we are, it doesn't create our divisions it reflects them. And so artificial intelligence to me works much of the same way." She argues that AI can serve as an objective mirror in the subjective process of conflict resolution, identifying patterns and biases that a human mediator, operating through their own lens, might overlook.

[00:14:00] The Emerging Frontier: AI as a Therapeutic Tool

Dr. Nashay Lowe notes the surprising trend of people using generative AI like ChatGPT for therapeutic purposes. She shares an anecdote about users having "meltdowns" on TikTok after a software update made the AI seem less "nice," underscoring the complex, human-like relationships people are beginning to form with the technology.

[00:17:30] Using AI Responsibly: The Art of the Prompt

This section focuses on the principle that AI's output is only as good as its input. Dr. Lowe explains the importance of prompting AI to challenge your assumptions ("Don't confirm what I'm already telling you") rather than simply validating them. Responsible use involves an iterative process of refining the AI's output with specific human feedback.

[00:20:45] Privacy vs. Progress: The Security Dilemma

Dr. Nashay Lowe addresses the valid security and privacy concerns surrounding AI's integration with personal data like emails, calendars, and financial accounts. She contrasts this risk with a practical strategy for maintaining confidentiality in her work: using anonymized scenarios ("Person ABC") to analyze conflicts without exposing personally identifiable information.

[00:25:00] Crafting Dialogue: A Masterclass in Specificity

Dr. Nashay Lowe provides a masterclass on using AI to develop communication scripts. Her method involves giving the AI a specific persona ("You are a 25-year vet in conflict management") and, crucially, directing it to pull information from credible, specific sources like peer-reviewed journals. She continually refines the output with detailed feedback until it meets the desired tone and substance.

[00:30:10] Dr. Lowe's Core Message: A Reminder Where Empathy is Missing

Dr. Nashay Lowe delivers her powerful final takeaway. She concludes that AI can never replace essential human qualities like presence, listening, or humility. However, its greatest strength is its ability to "hold a mirror to our communication patterns and ask without judgment, 'Is this how you're meant to show up?'"

Learn more about this episode's insightful guest in the section below.

About Our Guest

This episode features the expert insights of Dr. Nashay Lowe, a strategist dedicated to transforming how leaders approach conflict and organizational health.

Dr. Nashay Lowe is a specialist in international conflict management who applies global frameworks to solve local challenges. She works primarily with academic and nonprofit leaders to help them shift from reactive problem-solving to building proactive strategies for long-term success. With a focus on creating healthier, sustainable habits within organizations, Dr. Nashay Lowe is currently exploring the cutting edge of her field by integrating Artificial Intelligence as a tool to foster more objective, effective, and positive change.

Resources & Ways to Connect

Connect with Dr. Nashay Lowe:

Website: https://www.loweinsights.com

Podcast: The Resolution Room

Instagram: @loweinsights

LinkedIn: Nashay Lowe

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This Clubhouse marketing session explores the multifaceted world of Restaurant SEO and its application to local businesses. Favour details how establishing a strong digital presence through third-party platforms like Uber Eats and DoorDash creates a "franchise SEO" ecosystem that builds brand authority. The discussion emphasizes off-page strategies, such as connecting Google Business profiles and social media links, to drive traffic and foster community trust. Participants also examine the role of multimedia content, suggesting that podcasts and videos can humanize a brand by showcasing chef interviews or cooking processes.

Beyond restaurants, the conversation expands to cover niche industries like private investigation, highlighting how AI-driven search and reputation management are reshaping modern visibility. Ultimately, the sources advocate for a strategic blend of long-term organic growth and immediate paid advertising to maintain a competitive edge.

Restaurant SEO: Uber Eats, Grubhub and DoorDash Marketing Tactical Strategies with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.

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Episode Timestamps

[00:00:00] Introduction: Defining Restaurant SEO

The discussion begins by establishing that "Restaurant SEO" is not a unique discipline but rather a specialized application of local SEO. This foundational understanding is critical for any business reliant on a physical location for customer visits, from restaurants and local stores to farm markets. At [00:01:15], the host defines Restaurant SEO as local SEO with a "restaurant tag" on it, emphasizing its importance for driving traffic, generating tangible results, and gathering customer feedback—all vital for a local establishment's growth.

By [00:03:30], the conversation introduces two key strategies for extending a restaurant's online reach. The first is Franchise SEO, which involves leveraging third-party platforms with active communities, such as DoorDash, GrubHub, OpenTable, and NextDoor. Listing a restaurant on these services creates powerful backlinks to its primary website, enhancing its authority.

The second is Off-Page SEO, which refers to activities on other digital platforms, primarily social media sites like Facebook, Instagram, and TikTok. Connecting these profiles back to the main website helps build a robust online presence and authority. These definitions set the stage for the episode's central strategic debate on driving business growth.

[00:10:00] The Core Debate: SEO for Trust vs. Ads for Immediacy

This section frames the episode's central conflict, presenting two competing yet complementary philosophies for driving restaurant growth. The speakers weigh the immediate, traffic-driving power of paid advertising against the long-term, trust-building foundation of a solid SEO strategy.

At [00:11:45], John makes a strong case for prioritizing paid advertising, asserting that restaurants "need customers now." He argues that paid strategies, such as a proven Facebook advertising model, are the most effective tools for immediate results and that SEO should be considered a secondary, long-term project. At [00:15:20], another speaker supports John's point on the need for immediacy, using a practical example to illustrate the customer mindset: "if I want chicken wings, I'm not worried about SEO."

By [00:18:00], Favour presents the counter-argument, clarifying that SEO's primary role is to build trust and credibility before a sale can occur. He uses the analogy of a "red flag" for anyone promising immediate sales directly from SEO. The group reaches a consensus that a balanced approach is best: ads are essential for short-term traffic, while SEO serves as the indispensable long-term foundation for sustainable growth and brand authority. The conversation then transitions from this high-level strategy debate to a specific, actionable content strategy proposed by the host.

[00:25:00] A Creative Content Strategy: The Restaurant Podcast

This segment introduces a novel and powerful idea for restaurants to differentiate themselves and build a deep, trust-based relationship with their community. The speakers frame podcasting as a way for a restaurant to move beyond simple listings and reviews to become a true content creator and community hub.

At [00:26:10], the host proposes that a restaurant should start its own podcast, utilizing both audio and video formats to engage potential customers on a deeper level. By [00:27:30], the group brainstorms a range of compelling content ideas, including video recipes, cooking tutorials, and culinary tips; interviews with the restaurant's chefs to discuss their creative process; discussions on the quality and sourcing of ingredients; answering frequently asked questions from customers; exploring the history and cultural significance of the cuisine; collaborating with beverage brands featured on the menu; taste tests and sampling sessions; customer testimonials; and behind-the-scenes looks at special events or cookouts.

By [00:30:00], the primary strategic goal of this podcasting strategy is articulated: to build profound trust by allowing customers to discover aspects of the restaurant they would never think to search for, thereby creating a stronger and more resilient brand connection. This discussion on creating unique content naturally leads to the technical necessity of structuring that content correctly on the restaurant's website.

[00:33:00] Technical SEO Deep Dive: The Menu is Your Website

This section uncovers a critical and often-overlooked technical SEO mistake that can severely handicap a restaurant's online visibility. The speakers reveal how relying on seemingly convenient third-party systems for menu hosting can prevent a restaurant from capitalizing on valuable search traffic.

At [00:34:05], a speaker highlights the significant failure of using platforms like Toast that consolidate an entire menu onto a single landing page. He explains that this approach misses the opportunity to have 25 separate, indexable pages for a 25-item menu. By [00:36:15], the impact of this mistake is clarified: individual menu item pages should be treated like e-commerce products. Each page is capable of generating its own organic traffic and ranking for highly specific searches, such as "best chicken wings in [city]."

The solution, discussed at [00:38:40], is to structure the restaurant's website so that each menu item has its own dedicated page. Each page should be optimized with rich descriptions, proper titles, and an easy-to-use ordering system, thereby maximizing the restaurant's "footprints and stamps across the internet." The conversation then shifts from these on-site technical details to the broader, future-facing topic of visibility within emerging AI search engines.

[00:42:00] The Future: AI Visibility and Advanced Automation

Setting the stage for a forward-looking discussion, the experts explore how the concept of "being found" is expanding beyond traditional search engines. The focus shifts to include AI-powered Large Language Models (LLMs) and the new opportunities they present for visibility and automation.

At [00:43:10], the group discusses the growing importance of "AI Visibility." This involves ensuring a restaurant's information appears when users ask direct questions to AI chatbots like ChatGPT (e.g., "what's the best sushi restaurant near me?"). They also touch on how platforms like Perplexity can be leveraged for rapid ranking within these new search paradigms.

By [00:45:00], the concept of using AI agents and automation for SEO tasks is introduced. A speaker provides a powerful example of using a tool like N8N to create an agent that can log into a website daily and automatically optimize product titles. He elevates this concept by explaining the goal is to move beyond simple email reports and "upgrade to the voice agents... and my AI gives me a phone call about the listings that's been optimized," emphasizing a future where an AI proactively works and reports, even waking the owner from sleep with critical updates.

At [00:47:25], the speakers identify some of the foundational data sources that LLMs use to answer queries, such as SERP API and DuckDuckGo. This highlights the necessity for businesses to be listed and visible in these core digital infrastructures to appear in AI-generated results. This look into the future of search concludes the main discussion.

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Happy Birthday to Favour Obasi-ike. He shares a personal message of gratitude while celebrating a birthday. He reflects on the show's prolific output, noting that over 140 out of 600+ episodes were produced in the current year alone.

As the show prepares to enter its twelfth season in 2026, listeners are encouraged to explore the extensive archives via a searchable website to find specific marketing and business topics via wedontplaypodcast.com

This brief update serves as a direct connection with the audience to offer appreciation for their consistent loyalty. Finally, the creator concludes the message by looking forward to future content and heading off to a commemorative dinner.

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Merry Christmas to you and your beautiful family! This episode features Favour Obasi-ike offering a holiday greeting to his precious listeners. This captures a seasonal well-wish intended to convey warmth and spiritual favor during the winter festivities.

By using a traditional festive salutation, Favour aims to establish a positive connection with you, the listener. The message is succinct and celebratory, focusing entirely on a Christian blessing associated with the Christmas season. This simple piece of media serves as a sincere gesture of goodwill and holiday cheer.

Thank you for listening to the We Don't PLAY™️ Podcast Show! God bless you!

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Merry Christmas Eve everyone! 🎄🎁 In this episode, Favour Obasi-ike and guest, Jon Muranko will deconstruct the essential elements of a high-converting website for 2026 and beyond. The high-level conversation moves beyond simple aesthetics to offer a masterclass in marketing psychology, user intent, essential analytics, and actionable strategies for businesses preparing for the future.

They explore why a "pretty" website often fails to convert, the power of framing conversion as a value-driven conversation, and the non-negotiable tools every business owner needs to understand their audience and drive meaningful results.

What Makes a High-Converting Website in 2026? AI SEO Masterclass with Favour Obasi-ike with Favour Obasi-Ike | Sign up for exclusive SEO insights.

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Key Actionable Insights

• Focus on Intent, Not Just Appearance: A professionally designed website doesn't guarantee conversions. The key is to first understand the user's intent—what problem they are trying to solve—and then build specific pages with clear copy and calls-to-action that guide them toward a defined outcome, whether it's a download, a call, or a sale.

• Conversion is a Conversation: Replace aggressive "buy my stuff" tactics with a value-driven conversation. A high-converting website uses tools like interactive quizzes, valuable lead magnets, and strategic videos to engage users, build trust, and demonstrate value long before asking for a purchase.

• Master Your Data: You cannot improve what you don't measure. Using free and powerful tools like Google Search Console and Microsoft Clarity is no longer optional. These platforms are not just for tech experts; they are crucial for understanding visitor behavior, identifying friction points in the user journey, and making informed, data-driven decisions to improve conversion rates.

Detailed Episode Breakdown & Episode Timestamps

1. Introduction & The Core Principles of Conversion

[00:00 - 08:45]

The episode opens, establishing a new framework focused on marketing psychology and user intent, moving beyond just visual design. Favour Obasi-ike introduces the show, and John challenges the myth that a "pretty" website automatically converts. The key is defining a clear conversion goal (e.g., a "shy yes" lead, a direct call, or a purchase).

They introduce "The 97% Problem"—highlighting that most websites fail to engage the vast majority of visitors, reframing the core job as capturing the motivated 3%.

2. The Critical Role of Time, Analytics, and Video

[08:45 - 16:30]

Focus shifts to on-page experience, where time is treated as critical currency. Favour Obasi-ike discusses load speed, information processing time, and the effort to take action. A key tactic is embedding YouTube videos to boost engagement and time-on-site using YouTube's platform.

The segment stresses that driving traffic without analytics is a major pitfall, leaving businesses with no insight into visitor behavior or lead sources.

3. The Marketer's Essential Toolkit & Mindset

[16:30 - 24:15]

A practical toolkit of free, essential resources is outlined: Google Analytics, Google Search Console, Bing Webmaster Tools, and Microsoft Clarity (described as "security cameras for your website"). To combat "paralysis by analysis," John advises simply getting a basic site live as a "Phase 1," using tools like ChatGPT for help. A critical warning is issued: technical skill (left brain) must be combined with marketing psychology and copywriting (right brain) for true conversion success.

4. High-Impact Conversion Mechanisms in Action

[24:15 - 40:40]

Favour Obasi-ike details five powerful conversion mechanisms:

• Video: Increases engagement and time on site.
• Quiz: Generates high-intent leads through interactive questions.
• Lead Magnet: Exchanges value (e.g., a guide) for contact info.
• Episode (Podcast): Engages audio-focused visitors and builds authority.
• CTA Button: Uses emotional, intentional language (e.g., "Let's make it official") over generic commands.
• The speaker "You don't get it" emphasizes conducting a "frequent inventory" of website copy to ensure it resonates with the target audience.

5. The Psychology of Selling: From "Buy My Stuff" to Building Value

[40:40 - 55:10]

This segment deconstructs ineffective sales tactics. Favour Obasi-ike explains why a direct "buy my stuff" approach starts you in a negative position. The effective model is to "offer value, offer value, offer value" (citing Gary Vaynerchuk), building know-like-trust so that an eventual ask feels like a "no-brainer." John provides an empathetic framework for making an offer, suggesting language that focuses on understanding the customer's needs first.

6. The Ultimate Principle: High Conversion Requires High Intention

[55:10 - 1:07:30]

Favour Obasi-ike introduces the core principle: high conversion is a direct result of identifying and facilitating a user's high intention. The website must remove friction between a visitor's goal and the desired action. He reiterates the value of Microsoft Clarity for tracking user intent levels (low, medium, high) via session recordings. A key rule is stated: high-converting content has a 24-month lifespan and must be regularly updated with fresh data and examples to maintain authority and rankings.

7. Audience Q&A and Final Takeaways

[1:07:30 - END]

In a case study, a listener asks if a service business can run solely on Facebook lead ads without a website. Favour Obasi-ike's answer is unequivocal: a website is non-negotiable for credibility, data tracking, and meeting platform policy requirements. Final advice:

• John: Write your vision down, build a plan, and execute. Avoid over-analysis. (Habakkuk 2:2)
• "You don't get it": Embrace "trial by error." Put your message out and refine it over time.
• The episode closes with holiday wishes to the listeners.

Products Mentioned

HappierLeads

BookYourData

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In this episode, we sit down with a top entrepreneur and filmmaker Stewart Cohen, an expert and business owner of nearly 20 years, to unpack how to build genuine credibility and lasting success in an age of overwhelming digital noise ("cyber noise").

Stewart shares timeless principles from his entrepreneurial journey, shaped by a family legacy of business ownership, and contrasts the foundational strategies of the past with the unique challenges of today.

Stewart argues that in a world where “social media lies, websites lie,” the most valuable currency is in-person credibility. He provides a masterclass in turning client relationships into your most powerful marketing engine and explains why protecting your audience’s attention is the ultimate business discipline.

🎯 Core Takeaways & Episode Timestamps

[03:15] — The Entrepreneurial Blueprint: A Family Legacy

Stewart reveals how growing up with a father and stepfather who were business owners made entrepreneurship feel like a natural path, instilling a deep sense of responsibility where "the buck stops here."

[05:45] — Principle #1: The Non-Negotiable Foundation

The #1 key to his nearly 20-year run? "Do what you love." Stewart contrasts deep passion for your craft with chasing trends, highlighting love as the ultimate driver of resilience and longevity.

[08:10] — A Grounded View on Motivation

A pragmatic look at the time vs. money debate. Stewart acknowledges that paying bills is a powerful early motivator, but stresses that sustainable owners must understand **"the whole arc of business," **not just the fun parts.

[10:30] — Building Credibility: Then vs. Now

Reflecting on marketing 20 years ago (direct mail, in-person meetings) versus today’s landscape. Stewart identifies the modern core challenge: building true credibility when digital personas are cheap and easily fabricated.

[13:00] — Your Best (and Free) Sales Team

Stewart’s central philosophy: "A happy client is also your best salesperson." He makes the strategic case for prioritizing client retention over the relentless chase for new leads, leveraging powerful organic word-of-mouth.

[15:20] — A Key Insight on Feedback

The host shares a critical reframe: that feedback is "the best currency for your business."Stewart identifies this as a powerful lesson on the importance of proactively seeking client input.

[17:00] — A Strategy to Tame the "Cyber Noise"

Stewart’s personal filter: consume only what is relevant to avoid "death scrolling." He gives a concrete example of unfollowing a contact who posted off-brand content, illustrating how irrelevant noise dilutes professional credibility.

[21:15] — Choosing Your Tribe & Clientele

With limited hours in the day, it’s crucial to be intentional. Stewart discusses the importance of identifying and choosing to work with your "tribe"—like-minded people who share a passion for creating excellent work.

[23:40] — The Art of Earning an Inbox

The golden rule for email (and all communication): Be consistently relevant. Every irrelevant message is a withdrawal from your trust bank. You have seconds to prove your message is "worthy" of someone’s time.

[26:30] — Parting Advice & How to Connect

Stewart’s final, overarching lesson is "Be respectful of people’s time." He shares where he focuses his own clean, professional communication.

🔗 Mentioned Resources & Links

Connect with Stewart Cohen:

• LinkedIn: Stewart Cohen
• Production Company: scpictures.com / stewartcohen.com
• Instagram: @scpictures
• Media Licensing: superstock.com

Connect with We Don't PLAY!:

• Website & Our Services: playinc.online
• Bookings/Inquiries/Sponsorships: [email protected]

Discover unique stock photography and video footage for any creative project with Superstock.com here >>

💡 From the Host, Favour Obasi-ike, MBA, MS

Thank you for listening to We Don't PLAY!. Our mission is to help you effectively listen, live, learn, and earn. If you're ready to cut through the digital noise and build a marketing strategy with genuine longevity, we're here to help.

We invite you to visit playinc.online to schedule a complimentary SEO discovery call. Let's build something lasting together.

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