We Don't PLAY!™ | Best SEO, Digital Marketing, and Pinterest Business Podcast

Favour Obasi-ike, MBA, MS shares insights from 13+ years helping businesses improve their websites and online presence. He highlights that first impressions on a website are like setting the feel of a room; you have to make visitors want to take action. The episode stresses the importance of providing clear instructions and having compelling calls to action right from the start.

Website success isn’t just about aesthetics—it’s about strategy, clarity, and engagement. Favour illustrates how timely follow-ups, even post-room, can convert onlookers into leads and customers. He delves into marketing psychology—especially how colors like yellow and blue (used by Amazon, Walmart, and Best Buy) foster trust and encourage clicks.

Practical stories, such as how a wedding dress site started getting national customers after targeted changes, anchor the advice in reality. Favour also recommends constant testing and evaluating everything from wording (“Book a Call” vs. “Schedule a Call”) to color choices on buttons to increase conversions.

Throughout, Favour encourages thinking beyond just “having” a website: ensure it is working for you by guiding visitors from interest to engagement and decision.

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FAQs Based on the Episode

Q: Why isn’t my website getting conversions?

A: You may lack clear calls to action, use ineffective colors, or fail to guide visitors. Test and optimize your CTA wording, follow up with leads quickly, and make sure your messaging is clear from the start 00:09:02.

Q: What colors should I use for my action buttons?

A: Yellow and blue spark trust, attention, and happiness (think Amazon, Walmart, Best Buy). Test these colors for your CTAs to see higher engagement 00:17:17, 01:10:05.

Q: How do I keep visitors coming back to my site?

A: Build relationships with timely communication and memorable interactions. Distinguish between new and returning visitors and cater content/actions to both 00:43:33.

Q: How should I phrase my CTAs?

A: Use clear, inviting language that matches user intent. “Shop and Save” outperformed “Shop Now” in a live exercise 01:03:04.

Q: Is it enough to rely on looks and design?

A: No—content clarity, action prompts, and user mindset matter more for conversion than just aesthetics 00:08:43.

Who Is This For?

This episode is for entrepreneurs, small business owners, creators, and anyone looking to turn website visitors into action-taking customers. It’s particularly valuable if you are interested in improving your website’s effectiveness, learning about marketing psychology, and leveraging SEO to drive actual results.

Action Steps

1. Audit your website’s first impression:
2. Stand in your visitor’s shoes. Does your homepage clearly state what to do next? 00:08:28
3. Strategically update your calls to action:
4. Test “Shop and Save” or “Book a Call” and use colors like yellow for buttons 00:17:17, 01:06:19.
5. Respond to leads quickly:
6. Follow up within 24 hours so your offering stays top-of-mind 00:11:43.
7. Analyze your visitor types:
8. Distinguish and design for both new and returning visitors 00:43:33.
9. Research color and marketing psychology:
10. Learn from big brands and apply data-driven decisions rather than just gut feelings 01:11:04.
11. Review your messaging:
12. Ensure your language is clear, empathetic, and asks the right questions to move people from interest to action 00:53:12.
13. Continually test and optimize:
14. Treat your website like a living project—measure outcomes, experiment, and refine regularly 00:49:57.

Ready to Rank? Book Your SEO & Web Dev Services Today

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📑 Marketing: https://www.playinc.online/newsfeed/categories/marketing

📑 Podcast: https://www.playinc.online/newsfeed/categories/podcasts 

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Favour Obasi-ike, MBA, MS highlights actionable steps for enhancing website trust, stresses the maturity timeline (24 months), and the importance of genuine, multi-platform engagement to foster meaningful connections and search engine rankings.

The episode focuses on the must-have trust signals for SEO success in 2026: website security, authority, and credibility. Through real client examples and up-to-date frameworks (E-E-A-T), listeners learn that establishing SEO trust is a long-term investment; one that pays off in organic leads, partnerships, and international reach.

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Who Is This For?

This content is for business owners, entrepreneurs, marketers, and professionals looking to improve their website’s SEO by establishing strong trust signals. It’s particularly valuable for those aiming to boost online visibility, generate organic leads, and build credibility in increasingly competitive digital landscapes.

Key Moments

00:00:03: Introduction to SEO trust signals and their significance

00:01:04: Real-world client story: first gig and inbound opportunities through organic SEO

00:06:11: Explanation of Google’s E-E-A-T (Experience, Expertise, Authority, Trust)

00:09:13: Domain authority and long-term growth; TikTok and longevity

00:12:57: Why website security and privacy are critical trust signals

00:18:00: Importance of consistent signals to Google for visibility

00:25:24: Give your website 24 months to mature for reliable results

00:31:09: Case studies: building trust and attracting business internationally

00:54:49: Detecting AI-generated vs authentic human engagement

01:08:30: Recap of unmissable trust signals, especially security/HTTPS

SEO Summary

SEO trust signals (such as HTTPS security, consistent content, domain authority, user experience, and transparency) play a decisive role in how both users and search engines evaluate website credibility and rank pages.

Google’s E-E-A-T framework (Experience, Expertise, Authority, Trust) is foundational for establishing trust and improving rankings.

Building genuine authority and trust requires time, strategic content, consistently indexed and optimized pages, and cross-channel visibility (website, podcasts, LinkedIn, etc.).

Website security (HTTPS), privacy practices, up-to-date and user-friendly design, and authoritative backlinks cannot be skipped.

Regular, authentic presence on multiple platforms and personal connection (e.g., voice messages in LinkedIn DMs) improve perception and conversion.

Timestamps

Introduction & Why Trust Matters: 00:00:03

Client Case Study: 00:01:04

What is E-E-A-T?: 00:06:11

Domain Authority Examples: 00:09:13

Security’s Role in Trust: 00:12:57

Sending Signals to Google: 00:18:00

Website Maturity Advice: 00:25:24

Stories of International Reach: 00:31:09

AI vs Authentic Engagement: 00:54:49

Recap & Final Steps: 01:08:30

FAQs

Q: What are SEO trust signals?

A: Indicators such as security (HTTPS), authoritative content, domain longevity, positive reviews, and multi-platform presence that instill credibility with users and search engines.

Q: How long should I expect before seeing results from SEO trust-building?

A: Give your website at least 24 months to mature and see consistent, incremental progress 00:25:24.

Q: Is HTTPS really that important?

A: Absolutely. Security is a non-negotiable trust signal for both users and search engines 00:12:57.

Q: How can I boost my SEO trust signals quickly?

A: Update security, publish authoritative content, connect across multiple trusted platforms, and encourage reviews.

Q: Does Google still use E-A-T?

A: It’s now E-E-A-T (Experience, Expertise, Authority, Trust) 00:06:11. All elements matter for trust and ranking.

Action Steps

1. Audit your website for security (ensure HTTPS & privacy best practices)
2. Align your website and content with E-E-A-T principles.
3. Set up tracking (Google Search Console) and commit to incremental progress.
4. Invest in multi-platform authority (LinkedIn, podcasts, blogging).
5. Regularly update and optimize pages for both users and search bots.
6. Foster authentic engagement and use personal touches in communication (voice notes, video).
7. Be patient—plan for at least 24 months of effort for sustainable SEO growth.

Ready to Rank? Book Your SEO & Web Dev Services Today

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🧠 Favour Obasi-ike Quick Links: https://zaap.bio/flaevbeatz

Explore Free Marketing Resources to Grow Your Business

📑 SEO: https://www.playinc.online/newsfeed/categories/seo

📑 Clubhouse Audio: https://www.playinc.online/newsfeed/categories/clubhouse

📑 Pinterest SEO: https://www.playinc.online/newsfeed/categories/pinterest

📑 Marketing: https://www.playinc.online/newsfeed/categories/marketing

📑 Podcast: https://www.playinc.online/newsfeed/categories/podcasts

📑 Social Media: https://www.playinc.online/newsfeed/categories/social-media-tips

📑 Billboards: https://www.playinc.online/newsfeed/categories/billboards

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Favour Obasi-ike interviews Soyoung Shin (The Water Chef) on why water is the ultimate foundation for health. Soyoung shares her journey from personal health crises to her father’s recovery from stage four cancer after switching to electrically changed water. She exposes the dangers of bottled water—including microplastics—and critiques filters that only mask chlorine's taste. This discussion shifts the perspective on water from a commodity to a vital health investment, providing tools to audit water sources and prioritize cellular hydration.

Who is this episode for?

This episode is for health-conscious individuals, biohackers, and families seeking to understand water's foundational role in wellness. It is essential for those dealing with chronic health issues, concerned about microplastics, or wanting to ensure their family's hydration supports long-term vitality.

Key Moments

Soyoung recounts her 2023 health crises and her father’s recovery from stage four cancer after six months of drinking optimized water (03:20). 

She explains the "plastic epidemic," where heat causes bottled water to leach harmful chemicals (06:35). 

They discuss the difference between chemically induced alkalinity and the electrical charge our bodies crave (11:07). 

Finally, Soyoung highlights the risks of unfiltered shower water, which can be as toxic as drinking chlorinated water due to skin absorption and inhalation (26:39).

Timestamps

00:00 – Introduction to Soyoung Shin and water as a health foundation.

01:40 – Soyoung’s health journey and discovery of optimized water.

03:20 – Her father’s recovery from stage four cancer.

05:16 – The truth about bottled water, microplastics, and contaminants.

07:53 – Using ewg.org/tapwater to audit local water quality.

09:54 – Chemically alkaline vs. electrically changed water.

12:04 – Understanding cellular hydration and detoxification.

18:33 – The investment mindset: Why health is worth more than a $2 bottle.

23:55 – Why standard pitcher filters may not remove chlorine.

26:39 – Hidden dangers of chlorinated shower water.

29:04 – Connecting with @TheWaterChef on Instagram.

FAQs

Is bottled alkaline water good?

Most use baking soda for pH. Soyoung notes that electrically changed water better suits our body's natural state.

How can I check my water quality?

Use ewg.org/tapwater with your zip code to see a detailed contaminant report.

Do pitcher filters remove chlorine?

Many only reduce the taste and odor. Check labels to see if the chemical is actually removed.

Action Steps

1. Audit Your Source: Use ewg.org/tapwater to identify chemicals in your home supply.
2. Ditch the Plastic: Stop buying bottled water to avoid microplastics; invest in home filtration.
3. Filter Your Shower: Install a shower head filter to prevent chlorine absorption.
4. Prioritize Cellular Hydration: Choose water that nourishes cells rather than just flushing through.
5. Connect with the Expert: Follow Soyoung Shin on Instagram @TheWaterChef for more tips.

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Water health, hydration, cellular nourishment, water filtration, microplastics, alkaline water, The Water Chef, Soyoung Shin, Favour Obasi-ike, We Don't Play Podcast.

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Favour Obasi-ike, MBA, MS breaks down website anatomy, emphasizing that a "pretty" site is useless if it doesn't function technically. He explains the psychology of website navigation, detailing three types of scrolling: eye paths, scroll paths, and decision zones. 

Guest speakers advocate for starting with a simple, high-converting one-page website on platforms like Wix, rather than getting overwhelmed by complex builds. 

The conversation also covers the importance of proper logo linking, customized social media icons, and integrating live chat to reduce friction and boost sales.

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Who is this podcast episode for?

This session is for entrepreneurs, business owners, and digital marketers building or auditing their websites. It is designed for those seeking to understand the anatomy of a high-converting website, focusing on how design, layout, and user experience directly impact search visibility and sales.

Key Moments

Favour explains the three types of website scrolling, highlighting the "decision zone" where users pause to act, and recommends using free tools like Microsoft Clarity to heat-map these areas (17:05).

Celese urges beginners to launch a simple one-page site with anchor buttons rather than waiting for a perfect build (07:59).

Nick shares a case study on how removing shipping options and simplifying checkout to just two minutes drastically improved his conversion rates (58:47).

Favour also details why leaving default social media links on your site damages SEO and confuses Google's crawlers (22:37).

Timestamps

05:02 – Why your website is your 24/7/365 receptionist.

07:59 – Celese on the power of a simple one-page website.

14:52 – The difference between being live to you vs. live to the internet.

17:05 – The three types of scrolling: Eye paths, scroll paths, and decision zones.

20:10 – Why your logo must link back to your homepage.

22:37 – The SEO danger of default social media icons.

55:12 – Why consumer confusion is the #1 website deterrent.

58:47 – Nick on simplifying checkout and the necessity of live chat.

FAQs

What is a "decision zone" on a website?

It is the area on a webpage where users pause, think, and act—typically where a call-to-action (CTA), pricing table, or sign-up form is located.

Is a one-page website enough for my business?

Yes, especially when starting out. A one-page site using anchor buttons can effectively answer the who, what, where, why, and how without overwhelming the user.

Why do my social media icons matter for SEO?

If you leave default builder links (e.g., facebook.com/wix) on your site, search engines get confused about your identity, which negatively impacts your ranking and domain authority.

Action Steps

1. Audit Your Links: Check your header logo to ensure it links back to your homepage, and verify that all social media icons point to your actual business profiles.
2. Install a Heat Map: Use a free tool like Microsoft Clarity to see exactly where users click and drop off on your site.
3. Simplify the Checkout: Review your purchasing process. If it takes more than a few clicks, find ways to eliminate unnecessary options.
4. Add Anchor Buttons: If you have a one-page site, use anchor buttons in your navigation menu to smoothly scroll users to relevant sections.
5. Consider Live Chat: Implement a human-operated live chat feature to answer immediate questions and reduce friction at the point of sale.

Ready to Rank? Book Your SEO & Web Dev Services Today

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📑 Read about SEO Topics

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📑 Read about Pinterest SEO Topics

📑 Read about Marketing Topics

📑 Read about Podcast Topics

📑 Read Social Media Tips

📑 Read Billboards Tips

📑 Read Work and PLAY Entertainment Newsfeed

Conversion rate optimization (CRO), domain health, Microsoft Clarity, one-page website, scroll paths, website anatomy, website SEO, Wix websites.

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Favour Obasi-ike, MBA, MS breaks down the anatomy of a business website. He explains that owning a domain, hosting, and a mailbox are just the starting points; maintaining a website is like maintaining a house.

Favour details the risks of platform lock-in (like the migration challenges with Squarespace and Bluehost) and emphasizes the importance of a standalone FAQ page to boost search impressions.

He provides a checklist for website owners, covering image compression, canonical tags, and critical integrations like Google Search Console and Bing Webmaster Tools.

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Key Moments

Favour compares website maintenance to home ownership: you don't stop caring for a house just because you moved in (50:08).

He highlights an "I love you" font experiment to prove typography drastically changes how your brand is received (51:06).

A critical discussion occurs regarding the acquisition of Google Domains by Squarespace and how DNS lock-in complicates website migration (24:23).

Favour also shares a case study where adding a standalone FAQ page skyrocketed a client's impressions from under 1 million to over 5 million per month (57:45)

Timestamps

[12:48] – The importance of owning your domain name.

[24:23] – Google Domains vs. Squarespace: What you need to know.

[35:36] – Understanding DNS and why it complicates migration.

[50:08] – Why a website is like a house you must maintain.

[51:06] – The "I love you" font test: How typography changes perception.

[57:45] – Case Study: How an FAQ page generated 5 million impressions.

[68:18] – The core three: Domain, Hosting, Mailbox.

[70:39] – The final SEO integration checklist.

FAQs

What happens when I buy a domain through a website builder?

When you buy through platforms like Squarespace or Wix, your DNS records are tied to their hosting. If you move your website later, transferring the domain can take up to seven days and cause downtime.

Why can't I just put my FAQs on my homepage?

Putting FAQs on the homepage limits your SEO potential. A standalone FAQ page keeps visitors on your site longer, increasing your "screen time" and signaling trust to search engines.

What integrations does my website need in 2026?

Beyond basic hosting, you need Google Search Console, Microsoft Clarity, Bing Webmaster Tools, and consistent NAP listings on platforms like Google Business Profile and Trustpilot.

Action Steps

1. Audit Your Core Three: Verify you have full access to your domain, hosting provider, and a professional business mailbox.
2. Check Your Fonts: Review your website typography. Does the font style accurately convey the tone of your brand message?
3. Create a Standalone FAQ Page: Move FAQs off your homepage to a dedicated page to increase dwell time and capture specific queries.
4. Compress Your Media: Ensure all images and videos are compressed (e.g., using WebP format) to prevent slow load times.
5. Connect Integrations: Ensure your site is linked to Google Search Console and Bing Webmaster Tools so search engines can index your pages.

Ready to Rank? Book Your SEO & Web Dev Services Today

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🧠 Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link Here

Explore Free Marketing Resources to Grow Your Business

📑 Read about SEO Topics

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📑 Read about Pinterest SEO Topics

📑 Read about Marketing Topics

📑 Read about Podcast Topics

📑 Read Social Media Tips

📑 Read Billboards Tips

📑 Read Work and PLAY Entertainment Newsfeed

Domain Name System (DNS), Google Search Console, Microsoft Clarity, SEO checklist, Squarespace domains, website hosting, website maintenance, website migration.

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Favour Obasi-ike, MBA, MS breaks down branded versus unbranded content optimization for compound interest SEO purposes.

He explains that branded content relies on your business name to capture familiar audiences, while unbranded content captures discovery traffic through topic-based queries.

Favour emphasizes writing for search engines and AI bots first, comparing SEO to compound interest where one article yields hundreds of queries over time.

He also shares an update on Microsoft Bing's new AI visibility insights, urging owners to prioritize websites over rented social platforms.

Who is this for?

This session is for entrepreneurs, business owners, and digital marketers building a sustainable content strategy. It is tailored for those wanting to understand the difference between branded and unbranded content optimization, and how to use both to dominate search engines and AI queries rather than relying solely on social media.

Key Moments

Favour clarifies that his content strategy is for long-term search engine discovery, not just social media (06:00).

He uses a tree analogy to describe SEO: content ages and matures online, compounding its value and generating more queries over time (07:00).

He breaks down how answering one question thoroughly in a 1,000-word article leads to hundreds of related search queries (12:40).

During a Q&A, Favour explains how social platforms use the first line of a post as the URL, meaning keywords must be placed at the very beginning (23:00).

Finally, he shares news about Bing Webmaster Tools introducing AI visibility insights (29:45).

Timestamps

00:15 – Introduction: Why write content?

02:13 – Defining branded content and queries.

06:00 – Why this content strategy is NOT just for social media.

08:40 – Defining unbranded, decentralized content.

12:40 – The compound interest of a 1,000-word article.

18:30 – Q&A with Simon: Analyzing a LinkedIn post strategy.

23:00 – Pro Tip: The first line of your social post is your URL.

29:45 – Breaking News: Bing Webmaster Tools adds AI visibility insights.

FAQs

What is the difference between branded and unbranded content?

Branded content includes your specific business name, targeting people who already know you. Unbranded content focuses on general topics, targeting people in the discovery phase.

Why is website content better than social media content?

Website content acts like compound interest—it lives on the internet forever, maturing over time and continuously generating new search queries.

What are "grounding queries"?

Grounding queries are the AI equivalent of traditional search queries, showing how AI platforms understand and cite your content.

Action Steps

Audit Your Content Mix: Review your website to ensure a balance of both branded and unbranded content.

Optimize Your First Lines: When posting on LinkedIn, ensure your most important keywords are in the very first sentence, as this becomes the URL.

Check Your Search Console: Log into Google Search Console to view your performance tab and identify which queries drive traffic.

Explore Bing Webmaster Tools: Check out the newly released AI visibility insights on Bing to see your citation share.

Prioritize Your Website: Shift focus from rented social media platforms to building long-form, evergreen content on your domain.

Ready to Rank? Book Your SEO & Web Dev Services Today

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AI visibility insights, Bing Webmaster Tools, branded content, compound interest SEO, Google Search Console, SEO queries, unbranded content, website optimization.

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SEO Summary

CSV file export, CRM integration, Eventbrite marketing, event discoverability, free vs paid events, keyword optimization, SEO strategies, time value.

Favour Obasi-ike, MBA, MS dives into Eventbrite marketing, comparing free versus paid ticketed events. He explains that whether an event is free or paid often dictates the attendee's commitment level.

Favour outlines actionable SEO strategies, emphasizing the importance of optimizing the event URL with specific, location-based keywords rather than generic titles.

He also highlights the value of a complete Eventbrite organizer profile and the necessity of using a business email to seamlessly export leads to a CRM.

Key Moments

Favour initiates a debate on the psychology of free vs. paid events, noting that even a $1 ticket significantly increases attendee commitment (10:07).

He highlights the strategy of TIME, explaining that attendees are paying for the time spent with you, which should dictate your event structure (22:26).

A major technical takeaway is his advice on using a business email to ensure you can export attendee data to your CRM (24:35).

He also breaks down how to optimize Eventbrite URLs, advocating for specific, searchable keywords to improve local SEO (26:35).

Finally, he notes that adding an FAQ section can increase conversion lift by 8% (29:24).

Who is this for?

This session is for event organizers, community builders, and digital marketers using Eventbrite. It is tailored for those who want to understand the strategic differences between free and paid events, and how to optimize their Eventbrite profiles and URLs for maximum discoverability and lead generation.

Timestamps

00:15 – Introduction to Eventbrite marketing strategies.

08:28 – The debate: Free vs. Paid events.

10:07 – The psychology of the $1 commitment.

16:10 – The most underrated Eventbrite feature: The Organizer Profile.

22:26 – Strategy 1: Understanding the value of TIME.

24:35 – Pro Tip: Use a business email for CRM integration.

25:33 – Strategy 2: Optimizing your Eventbrite URL for SEO.

29:24 – How FAQs increase conversion rates by 8%.

FAQs

Should I host a free or paid event?

It depends on your goal. Free events are great for top-of-funnel awareness and building an initial audience, while paid events (even just $1) ensure higher commitment and intent from attendees.

Why is my Eventbrite URL important?

Your URL is what search engines index. If your title and URL are too broad (e.g., "Camping Event"), you won't rank. You need specific keywords (e.g., "2-Hour Perfume Making Workshop in [City]").

How do I get my Eventbrite leads into my email list?

You must sign up for Eventbrite using a business email address (not a generic Gmail). This allows you to export your attendee list as a CSV file and upload it to your CRM.

Action Steps

1. Optimize Your Profile: Ensure your Eventbrite organizer profile is fully filled out with your business name, links, and a clear description to build trust.
2. Audit Your URLs: Before publishing your next event, make sure the title (which becomes the URL) includes specific, searchable keywords and locations.
3. Add an FAQ Section: Include an FAQ section on your event page to answer common questions and potentially boost your conversion rate by 8%.
4. Poll Your Audience: Ask your community how much time they are willing to spend at an event (e.g., 30, 60, 90, or 120 minutes) to tailor your offerings.
5. Connect Your CRM: Verify that you are using a business email on Eventbrite so you can seamlessly export attendee data to your CRM.

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Programmable search engine, Google Search Console, website SEO, semantic indexing, first-party data, Facebook groups, Pinterest marketing, Google Ads.

📥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our exclusive SEO Marketing community⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Favour Obasi-ike, MBA, MS dives into the technical setup of creating a programmable search engine on Google. He explains that having a website is only the first step; connecting it to Google Search Console is what allows search engines to index your pages. He breaks down how to use cse.google.com to benchmark your site's visibility against competitors.

The conversation also explores the pitfalls of running ads without a proper technical foundation, the importance of first-party data collection from platforms like Facebook groups, and the growing monetization potential of Pinterest following its recent Amazon Web Services partnership.

Key Moments

Favour introduces cse.google.com (Programmable Search Engine) as a tool to see exactly how Google parses your website (01:28). 

He uses a car analogy to explain that a website without an engine (Google Search Console) will not drive traffic (04:14)

A live exercise with a listener reveals the critical difference between what a business owner thinks is on their site versus what Google actually indexes, highlighting the importance of proper URL structures and meta titles (18:43). 

Favour also answers a question about running ads, warning that sending paid traffic to untracked, third-party landing pages wastes money (22:05). 

Finally, he discusses the value of converting second-party Facebook group members into first-party email subscribers (31:34).

Who is this for?

This session is for entrepreneurs, business owners, and digital marketers seeking to maximize their website's discoverability. It is especially useful for those who want to understand the mechanics of search engines, learn how to build their own programmable search engine, and transition from relying on paid ads to building a robust organic SEO foundation.

Timestamps

• 01:28 – Introduction to Programmable Search Engines.
• 02:08 – Why you must connect to Google Search Console.
• 04:14 – The car analogy: Your website needs an engine.
• 18:43 – Live audit: Meta titles vs. URLs.
• 22:05 – Why you shouldn't run ads to untracked pages.
• 25:34 – Making money on Pinterest and the AWS partnership.
• 31:34 – Converting Facebook group members to an email list.
• 48:38 – The value of organic SEO over paid ads.

FAQs

• What is a programmable search engine? A free tool by Google (cse.google.com) that allows you to create a custom search engine for your website to see exactly what pages are indexed.
• Why shouldn't I run ads immediately? If your website lacks proper tracking pixels, privacy policies, or a verified Google Merchant setup, you will waste money sending traffic to destinations you cannot track or optimize.
• How do I get emails from my Facebook group? Facebook is "second-party data." To own your contacts, use a pre-filled questionnaire for new members or pin a signup link that directs them to your first-party website.

Action Steps

1. Set Up Search Console: Ensure your website is connected to Google Search Console so it can be indexed.
2. Build Your Engine: Go to cse.google.com and create a programmable search engine for your domain.
3. Audit Your Pages: Type your core keywords into your new search engine to see how many pages Google actually recognizes.
4. Fix Your URLs: Ensure your URLs match your meta titles and avoid duplicating pages without updating the URL structure.
5. Capture First-Party Data: Add an email capture link to your Facebook group's pinned announcements.

Ready to Rank? Book Your SEO & Web Dev Services Today

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Website SEO, Website Development, canonical tags, Google Search Console, AI search bots, domain authority, omnichannel approach, structured data.

Favour Obasi-ike, MBA, MS breaks down the critical difference—and necessary overlap—between website development and website SEO. He explains that buying a website without SEO is like buying a car without knowing how to drive it. 

He emphasizes that true website SEO involves the technical foundation (DNS records, canonical tags, HTTPS, sitemaps) that 

allows search engines and AI bots (like ChatGPT) to index and retrieve your information. 

The discussion also explores the future of search, predicting that websites will remain the foundational data source even as users shift toward voice search and AI chatbots.

Who is this for?

This session is for entrepreneurs, business owners, and creators looking to build or scale their websites. It is especially useful for those confused about the difference between website development and website SEO, and who want to ensure they aren't just buying a "pretty" site, but a functional, discoverable asset.

Key Moments

Favour starts by highlighting that out of 8.2 billion people, only 1.1 billion have websites, representing a massive opportunity for visibility (02:06). 

He introduces the core problem: many people pay thousands for website development without understanding hosting, sitemaps, or SEO, leaving them with a "car they can't drive" (06:39, 11:54). 

Alex raises a debate on whether AI chatbots will make websites obsolete, to which Favour responds by live-prompting ChatGPT to prove that AI relies entirely on website data to function (15:07, 16:45). 

Later, Brandon discusses how structured data and schema are essential for training these very AI models (38:43, 46:55). 

The room concludes with a discussion on the "omnichannel approach," emphasizing that consumers will always choose the path of least resistance, whether that's an app, a website, or voice search (56:26, 57:07).

Timestamps

• 02:06 – The website opportunity globally.
• 03:41 – The danger of buying website development without SEO.
• 05:30 – The technical side of SEO: DNS, CNAME, and HTTPS.
• 11:54 – The car analogy: Having the keys but not knowing how to drive.
• 15:07 – Debate: Will AI chatbots make websites obsolete?
• 16:45 – Favour live-prompts ChatGPT to show it relies on websites.
• 38:43 – Brandon on structured data and training AI models.
• 56:26 – Alex explains the omnichannel approach.

FAQs

• What is the difference between website development and website SEO? Development is building the structure and design, while SEO is the technical wiring that makes it functional and indexable by search engines.
• Do I still need a website if people use AI chatbots? Yes. Chatbots like ChatGPT pull their answers from publicly available internet data (websites).
• What is an omnichannel approach? It means giving customers multiple ways to interact with you so they can choose the path of least resistance.

Action Steps

1. Audit Your Foundation: Check if your website has a functioning sitemap and secure HTTPS.
2. Review Your Hosting: Ensure you own your domain and hosting.
3. Update Your Content: Prevent "content decay" by regularly updating your website.
4. Implement Structured Data: Add schema markup to your site so AI bots can easily read it.
5. Book a Discovery Call: Schedule a session with Favour to audit your website's SEO. 💻 Visit our Website and Book SEO Marketing Services

Ready to Rank? Book Your SEO & Web Dev Services Today

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This episode covers SEO, Google Search Console, Google Analytics, Google Trends, Google Business Profile, SERP API, website performance, and indexing.

Favour Obasi-ike, MBA, MS outlines the 11 best free SEO tools every business website needs in 2026. He emphasizes that relying solely on social media is insufficient; businesses must connect directly with search engines. He breaks down the necessity of tools like Google Search Console for indexing, Analytics for tracking behavior, and Trends for discovering keywords.

The conversation also covers page load speeds and the strategic use of a Google Business Profile for local visibility, ending with SERP API for search tracking.

Key Moments

Favour demystifies Google Search Console, explaining that without it, your website is invisible to Google's "internet service provider" (04:16). 

A critical discussion emerges around page load speeds, where Favour reveals that a load time over 2.5 seconds kills 50% of conversion rates (31:11). 

The room debates the Google Business Profile, clarifying when service businesses should use it and verifying addresses (71:37). 

Finally, Favour demonstrates Google Trends with a live search for "press on nails," showing how tracking search intent dictates strategy (88:41).

Timestamps

• 00:00 – Intro: The necessity of a website in 2026.
• 04:16 – Tool 1: Google Search Console and why it's vital.
• 11:57 – The cost of not verifying your domain early.
• 31:11 – How page load speeds impact conversion rates.
• 43:55 – Using SEO tools to track website performance.
• 71:37 – The Google Business Profile debate: Do you need an address?
• 85:00 – Tool 6: Using Google Trends to understand intent.
• 101:60 – Tool 11: SERP API for real-time search tracking.

FAQs

• What is the difference between Google Search Console and Analytics? Search Console helps you monitor your website's presence in Google Search results (how you are found), while Analytics tracks user behavior once they are on your site (what they do).
• Why is page load speed so important? Google prioritizes fast pages. If your site takes longer than 2.5 seconds to load, you risk losing up to 50% of your visitors before they see your content.
• Do I need a Google Business Profile if I don't have a store? While not strictly required for online-only service businesses, it is highly recommended for local visibility. You can verify with an address and then hide it.

Action Steps

1. Verify on Search Console: Go to Google Search Console and claim your domain to ensure Google can index your site.
2. Test Your Page Speed: Use GTmetrix to check your website's load time. Aim for under 2.5 seconds.
3. Explore Google Trends: Search for two keywords related to your business to see historical search volume.
4. Audit Your Business Profile: If you serve a local area, ensure your profile is 100% complete, even if you hide your address.
5. Book a Discovery Call: Schedule a strategy session to map out a customized SEO implementation plan. 💻 Visit our Website and Book SEO Marketing Services

Ready to Rank? Book Your SEO & Web Dev Services Today

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🧠 Start Recording your Podcast with Riverside Today | Sign Up with My Affiliate Link Here

Explore Free Marketing Resources to Grow Your Business

📑 Read about SEO Topics

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📑 Read about Marketing Topics

📑 Read about Podcast Topics

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