We Don't PLAY!™ | Best SEO, Digital Marketing, and Pinterest Business Podcast

Double Whammy Marketing: Electronic Mail (E-mail) 📤 and Search Engine Optimization (SEO) 🔍 with Favour Obasi-ike is an episode you don't want to miss out on to kick off your September the right way!

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SEO for Bloggers! If you are a blogger and you love writing, this is a special episode for you to tap into. Learn about how to use art, text, audio, and video messaging with AI-integrated systems to drive stickinees and more traffic to your website using search engine optimization.

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Whether you’re just starting out or looking to refine your podcasting skills, this episode is packed with invaluable insights. From the significance of impactful cover art to the rising dominance of platforms like YouTube and Spotify, our hosts provide a comprehensive guide to navigating the podcasting landscape with an emphasis on SEO.

Tune in as we explore the parallels between website and podcast SEO, discuss the role of episode titles in increasing rankings, and share personal stories that highlight the transformational power of podcasting.

Get ready to learn, apply, and grow your podcast audience exponentially with these expert tips. Let's get started!

Topics we Covered:

Chapters

00:00 SEO for businesses and podcasters, learn and grow.

06:57 Discussing SEO for podcasters and listener engagement.

11:05 Nikki meets amazing people and makes friends.

19:23 Research podcasting, market share, digital audio trends.

21:50 A website link is vital for podcasts.

31:28 Keywords and distribution networks crucial for podcast SEO.

35:47 Utilize newsletters and engaging content for success.

37:52 YouTube and Apple Podcasts compete for market share.

47:03 Expand website content, podcasts, and link properties.

50:40 Use search results to find trigger words.

58:37 Get attention, consume content, connect, become profitable.

01:03:53 Maximizing backlink opportunities through strategic URL placement.

01:07:49 Maintain positive mindset, save time, money. Successful blogging.

01:12:23 Create Wikipedia page for show to gain exposure.

01:16:11 Consistency and milestones drive podcast success.

01:21:37 Schedule call, set up, follow up. Exciting business.

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Learn how to explode your social media with SEO best practices in this episode.

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Whether you're targeting SEO for a real estate firm or figuring out how to connect your domain to Google Search Console, our discussion is packed with actionable tips and strategies.

We also explored the importance of being consistently listed on local business directories, using platforms like Pinterest for cost-effective advertising, and how offline marketing like digital billboard advertising can complement your online efforts.

Listen now and give your local business the online presence it deserves! 🎙️

#SEO #LocalSEO #DigitalMarketing #SmallBusiness #GoogleMyBusiness #MarketingStrategies #WeDontPLAYPodcast

If you found this useful, consider subscribing to our podcast and connecting with us on LinkedIn for more cutting-edge insights on SEO and beyond.

Stay safe & hydrated, and have a happy taco Tuesday! 🌮

🔍 Key Takeaways:

Leverage Your Google Business Profile & Other Local Listings:

Ranking in the top three or securing local service ads can significantly increase your visibility and credibility.

Use your Google Business profile for social proof through reviews and testimonials.

Optimize for Google's First Page Setup:

The first page is divided into ads, the map section, and websites.

Appearing in all three sections maximizes your chances of business success.

Focus on Local Services Ads:

These ads are growing in popularity and effectiveness—costs only incur when leads are generated.

Simplicity and effectiveness are key, especially when targeting competitive industries like real estate.

Chapters

00:00 Discussion on local business SEO for discovery.

10:02 Discussing Houston, local and global business impact.

11:35 Blog content reflects diverse locations and interests.

16:53 Connect Google search console data to Bing.

27:08 Create specific, detailed website pages for products.

32:02 Utilize partnerships to complement and strengthen business.

34:59 Video content complements online presence effectively.

40:04 Tracking data by pinging from various sources.

45:52 Business success hinges on customer satisfaction and marketing.

51:37 Paste copy, verify property, green or red.

59:49 Connect to Google Business for local ranking.

01:03:57 Local services ads are cost-effective for businesses.

01:11:29 Simplify processes to avoid losing customer attention.

01:16:46 Utilizing Google Ads, organic traffic, competitor analysis.

01:20:28 Pinterest ads target by zip code, saving money.

01:24:22 Facebook ads successful, future potential in Pinterest.

01:31:46 Identifying top-ranking website pages for client.

01:35:22 Good wishes for a great day. Stay safe!

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SEO for Series Unlocked 🔓 Join us as we explore the optimal strategies for leveraging keywords, enhancing your brand presence, and addressing specific consumer pain points through well-executed SEO tactics with Favour Obasi-ike.

From the power of answering consumer questions and earning backlinks through podcasts to the technological advantages of setting up pixels on your website, we're covering all bases to help your brand thrive online.

Here are ten discussion points we emphasized on the episode "SEO for Brands" of the We Don't PLAY podcast:

Keywords Strategy

SEO Misunderstandings

Addressing Pain Points

Backlinks and Podcasting

Timing and Strategy

Regional SEO Adjustments

Expanding Local Reach

Non-Branded SEO

Balance Between Paid and Earned Media

Building a Strong Online Presence:

Chapters

00:00 Branded vs non-branded content and its impact.

07:57 Branding creates immediate feelings through associations.

11:51 Connecting brands, change, and online presence.

15:55 Incentives drive brand visibility and differentiation.

21:56 Be specific in writing for your audience.

30:14 Strategic audience research for smart bulb marketing.

33:48 Researching specific solar companies for targeted content.

39:03 Paid campaigns complement earned media opportunities effectively.

43:40 Spending wisely on media platforms for returns.

47:33 Connect with beloved brands, consider value proposition.

52:23 Learning about commercial work and internal branding.

01:02:22 Musician expands regional audience, suggests Google trend analysis.

01:03:10 Analyze search terms for regional interest efficiently.

01:13:32 SEO audit scheduling link for pet sitters.

01:16:22 New business planning and website SEO tactics.

01:23:46 Associate your brand with consumer needs effectively.

01:25:14 Targeted advertising, focus on relevant locations, demographics.

01:31:05 Blessings, top, marketing, replays, connect

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Did you know that it cost ranges between $6,230 and $11,200 for one open heart surgery operation in Nigeria? 🇳🇬

We are thrilled to share with you the impactful work being done by the Africa Diaspora Health Foundation and Hospitals for Humanity in their mission to provide healthcare services in Africa.

Our recent episode of "Healthy Hearts & Kidneys For Africa Gala happening in Atlanta Georgia: Giving Hope & Transforming Lives, one at a time” podcast featured Mr. Emmanuel Okwuosa, Mrs. Chisorom Okwuosa, and Dr. Wale Olabiyi, who are leading the charge in making a difference in the lives of many.

RSVP for Free Here on Eventbrite: https://www.eventbrite.com/e/healthy-hearts-kidneys-fundraising-gala-tickets-943271820407

This podcast episode highlighted the critical need for affordable and authentic medications, access to dialysis treatments, and life -saving surgeries in African countries, particularly Nigeria.

The organizations have set ambitious goals for 2025 to conduct 100 pediatric cardiac surgeries, dialysis for 100 chronic kidney disease patients and 2 containers of US authentic medications.

We invite you to be a part of this meaningful cause! The organizations are currently preparing for their inaugural gala on October 26, 2024, in Atlanta.

This gala aims to raise vital funds to support medical services in Africa and beyond. The proceeds will contribute to providing free cardiac surgeries for children, dialysis treatments for children and adults and authentic medications.

In addition to financial contributions, there are opportunities for pharmaceutical companies, Hospitals and other health care organizations to donate medications, cardiac and dialysis devices/equipment, including blood count machines, echocardiogram machines, dialyzers, blood lines, guide wires, etc. Medical professionals are also encouraged to volunteer their time, skills, and expertise. Your support will help address the cardiac & dialysis epidemic in Africa as well as ensure that authentic medications reach those in need in Africa.

Contact

If you are interested in getting involved and making a lasting impact, please reach out to [email protected] for more information on how you can donate, volunteer, or provide support. For further inquiries, you can also contact hospitalsforhumanity.org or africadiasporahealthfoundation.org

Donate

Making a healthy difference for African families.

Together, we can make a meaningful impact by using the funds collected to provide:

 - FREE pediatric open heart surgeries for children with congenital cardiac defects

 - FREE dialysis treatment for individuals with chronic kidney disease

 - FREE authentic US grade medications to less privileged families in Africa.

Please donate today and help a family live longer!

>> Donate Here <<

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Welcome to another exciting episode of the "We Don't PLAY" podcast! Today, we're thrilled to have Aaron Witnish (CEO @ ContentOnly) joining us all the way from Melbourne, Australia. Aaron brings over 14 years of experience in content creation and marketing.

In this episode, you'll learn about Aaron’s innovative “30 Days in 90 Minutes” content creation system and discover how to research, record, and repurpose your content to maximize engagement with minimal effort.

Whether you're a seasoned marketer or just getting started, this conversation is packed with valuable insights and practical tips to help you stay ahead in the content game. So get ready to revolutionize your content strategy!

Work w/Aaron!

Chapters

00:00 Creating content for credibility and client acquisition.

03:52 Reflects on 14 years in business.

08:19 Train AI, hire freelancers for social media content.

13:01 Use besthashtags.com to find relevant hashtags.

16:18 Organic content builds trust and leads conversion.

17:54 Frequent content delivers value and builds goodwill.

24:04 Find him, connect, listen, bring back soon.

24:26 Expresses gratitude for a delightful experience.

Key Points

Importance of scheduling content for optimal times

Using native platform scheduling tools

Benefits of native tools over third-party schedulers

Using hashtags effectively

The purpose of pinning

Strategies for different goals (business vs. creator vs. entertainer)

Using content for top, middle, and bottom of the funnel

The importance of building credibility and legitimacy

Processes to convert a cold audience to warm leads

The role of consistent value addition

Creating karmic debt through valuable content

Enhancing conversion rates and acquisition of raving fans

Necessity of guiding the audience with CTAs

Examples of CTAs for different goals (followers, engagement, leads)

Strategy alignment for effective CTAs

Importance of authenticity in content

Rejecting overly structured timelines

Sprint and rest strategy for content creation

Questions we covered:

Personal Journey:

What key moments in Aaron Witnish's early career made him realize the importance of content creation, and how did this shape his trajectory in digital marketing?

Content Creation Challenges:

According to Aaron, what are some common struggles people face with content creation, and how does his system aim to address these issues?

30 Days in 90 Minutes System:

Can you explain how Aaron's "30 days in 90 minutes" content creation system works and its benefits for business owners who are not natural content creators?

Research Phase:

What effective methods does Aaron suggest for generating relevant content ideas, and how can these methods save time during the research phase?

Recording Process:

How does Aaron recommend creating authentic content during the recording phase, and why is the choice of having a conversational approach important?

Repurposing Content:

Discuss the tools and strategies Aaron mentions for repurposing video content into various formats. Which methods seem most efficient for maintaining content quality?

Scheduling Content:

What are Aaron's recommendations for scheduling posts on social media, and why does he suggest using native scheduling tools over third-party platforms?

Pinning Content:

How should businesses decide what content to pin on their social media profiles? What factors should they consider to maximize engagement and visibility?

Funnel Strategy:

Aaron talks about the importance of understanding your audience and the role of content within the marketing funnel. How can businesses align their content strategy with their funnel goals?

Call to Action (CTA):

What makes a call to action effective according to Aaron, and how can CTAs be tailored to different content goals such as building an audience or driving engagement?

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We Don't PLAY Host, Favour Obasi-ike dove deep into the world of podcasting success, inspired by the phenomenal journey of Alexandra Cooper and "Call Her Daddy," which landed a $125 million deal with SiriusXM.

Chapters

00:00 Call Her Daddy's Alex Cooper's $125M deal highlights digital audio market growth.

09:49 TikTok boosted her podcast success significantly.

12:11 Backing and brand key to investment success.

20:16 Differentiating podcaster, encourages watching $125M studio video.

25:12 Consistency is key for long-lasting success.

31:46 Leverage digital audio presence with focused website.

36:16 Deep analysis of media and SEO insight.

38:53 Leverage SEO and platforms for media visibility.

44:22 Podcast popularity surged from 12K to 2M downloads.

52:01 Track podcast statistics and understand audience preferences.

58:28 Spotify is go-to for Android users.

01:02:45 Discussion emphasized consistency, distribution, and relevance for growth.

01:11:19 Replay covered lots about building a podcast.

01:12:05 Encouraging words, see you tomorrow. God bless.

Questions to Consider

What strategies did Alexandra Cooper use to grow her podcast "Call Her Daddy" before partnering with major platforms?

How significant is social media's role in driving a podcast's growth and popularity, as exemplified by Alex Cooper’s use of TikTok and YouTube?

What are the potential benefits and drawbacks of moving a successful podcast to an exclusive platform like Spotify?

How can attending events like Cre8tiveCon help aspiring podcasters and creative entrepreneurs scale their projects and businesses?

What key factors make a podcast attractive to major deals and partnerships, such as the $125 million deal Alex Cooper scored with SiriusXM?

How important is it for a podcaster to have a strong, recognizable brand, and what steps can be taken to build such a brand?

Discuss the impact of having a Wikipedia page on a podcast’s visibility and credibility. How does it contribute to SEO and domain authority?

What role do strategic partnerships and media coverage play in the success of a podcast? Give examples from "Call Her Daddy"’s journey.

With platforms like Apple and Spotify dominating the podcast market share, how important is it to ensure accessibility for users on different devices and operating systems?

How can identifying and understanding primary and secondary audiences help in the effective distribution and growth of a podcast? What methods can be used to achieve this understanding?

If you’re serious about podcasting, it's time to invest in your brand, build a team, and get noticed using podcasts. Catch all the scoops & start turning your passion into profits!

Stay connected & let's keep PLAY-ing!

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I am so thankful to Jesus Christ for the opportunity to blow candles 5 years in a row on the We Don't PLAY Podcast show!

Throughout this episode, you'll hear from fascinating insights from Favour Obasi-ike⁠⁠ on the evolution of content creation, monetization strategies, & leveraging various platforms like YouTube, Pinterest marketing, Google & email marketing for business success.

Get ready for an episode packed with actionable tips for aspiring podcasters and creators, from developing a clear vision and utilizing AI tools to crafting high-quality content tailored to your target audience.

This special episode also features shoutouts to listeners, discussions on future collaborations, and even some nostalgic throwbacks to the early days of the "We Don't PLAY" podcast.

So whether you're a long-time fan or a new listener, get ready to be inspired, informed, and entertained as we celebrate this incredible podcasting journey together.

Let's dive in!

Chapters

00:00 Consider your purpose and long-term goals.

26:47 Powerful affirmations and web presence for dominance.

40:29 Use social media for market insights.

56:24 RSS feed, domain server, SSL, protect website.

01:13:19 Podcasting is a great marketing tool.

01:30:12 Drive traffic through content, social media strategy.

01:47:43 Utilize social media, engage with audience.

02:00:42 Pinterest: Important for online success and marketing.

02:13:20 Attracting audience with tags and pricing analogy.

02:23:02 Using original music can improve podcast reach.

02:38:48 Social media and podcast platforms are unique.

03:00:55 Podcast links impact SEO and audience connection.

03:15:53 Supportive and authentic ads cater to needs.

03:29:47 Preparing and understanding key questions for promotion.

03:54:23 Keep promises, prioritize growth, and connect genuinely.

04:03:22 Podcast platform offers calm and quiet escape.

04:16:06 Increase email subscribers to reach top 1%.

04:28:47 Started podcasting, expanded to various topics and guests.

04:52:31 Analyze business, offer personalized solutions, raise awareness.

04:58:20 Gratitude for listening and offering SEO services

Key Takeaways:

• Consistency and quality are crucial for long-term success in podcasting. Focus on providing value to your audience and building genuine connections.

• Embrace a multi-platform approach to maximize your reach and engage your audience. Utilize platforms like TikTok, YouTube, Instagram, and Pinterest to drive traffic and establish authority.

• Prioritize people over metrics. Your listeners are the key to downloads, audience growth, and traffic. Nest content on your website, germinate on social platforms, and scale outside the platforms to understand and serve your audience better.

Resources

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This show is sponsored by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Work & PLAY Entertainment⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

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