We Earn Media

We’re going niche again this week! (Have you heard how much we love our niche reporters?) And, the beat our guest covers today is particularly uncharted territory for us-- the energy sector! Our guest, Taylor Kuykendall, writes about mining and energy-related topics for the S&P Global Market Intelligence. We speak with him about a story that stemmed from a source that connected with him outside of his email inbox.

In this episode, you’ll learn…

*This is part 2 of a special, 2-part episode series.* In our last episode, we met Joey Nolfi, who covers drag entertainment for EW. If you haven’t given that a listen yet, we highly suggest that you do before tuning into this one. In this episode, we meet Joey’s publicist-friend, Robbie Manulani, the founder and CEO of Witch House Public Relations, a queer boutique PR agency. 

In this episode you’ll learn how a real-life publicist:

*This is part 1 of a special, 2-part episode series.* We’re so excited (& giddy!) to meet a reporter in the entertainment industry! Joey Nolfi, who covers drag entertainment (& more!) for Entertainment Weekly, tells the story of how he met and became very good friends with a publicist. Stay tuned for next week, when we meet this very awesome publicist. 

In this episode, you’ll learn:

After our episode with Josh Constine, we received quite a few requests to tackle more startup marketing topics. With that in mind, we're excited to bring you our next guest who will give us a glimpse into the world of growth marketing. Elaine Zelby is a Principal and Director of Growth at SignalFire, which touts itself as, "first Venture Capital firm built from the ground up as a technology company." 

In this episode you will learn: 

More love for niche outlets is coming your way! We’re speaking with Liz Stevens, a content producer for ThinkGlink and Best Money Moves. Liz, who wears several hats in-house across 2 different sites, is one of our more unique guests. With her specialty insight, we’ll think you’ll glean a lot for your niche website outreach strategy.

In this episode, you’ll learn...

It's easy to put out a regional ranking (ie. 'best cities for X'), write a cookie-cutter pitch, and mass distribute it to newsrooms around the country. That is NOT what this episode is about. Instead, we're exploring the art of pitching unique data-driven stories that local reporters want to see in their inboxes. Our guest today, Gene Balk, columnist at the Seattle Times, is going to give us the insider scoop on what it takes to stick out from those sea of mediocre pitches and produce local stories that actually matter. 

In this episode, you’ll...

The term “storytelling” gets thrown around so much, that it often loses its meaning in the marketing world. In fact, how often do you, as a PR professional, stop to think about the stories that you tell journalists about the brand you represent?  Our guest today, Park Howell, is a storytelling evangelist who wants PR’s to understand what TRUE storytelling is, why it’s imperative in your work, and how to apply proven principles to ensure you’re always telling impactful stories about your brand.

In this episode, you’ll learn...

Affiliate-based, e-commerce reporting is fairly new, yet ubiquitous, which is why it may be weird and confusing for PR’s to navigate. Don't worry, because our guest, Trae Bodge, who straddles the line of PR and journalist and is an expert in this space, will help us all come out on top. There’s even some tips on virtual press events under the new normal!

In this episode, you’ll learn...

This week, we dive into the world of local broadcast food reporting with ABC 7 Chicago's Steve Dolinsky. He shares with us a pitch he received 10 years ago and just why that collaboration was so memorable to him.  Spoiler: It's all about peanut butter!  

In this tasty episode you’ll learn: 

-- The “perfect pitch” that stands the test of time 

-- The nuances of pitching broadcast media 

-- The importance of slowing down (it seriously helps!)