Most founders think they're "doing PLG” simply by launching a free trial. They add a signup form, make pricing transparent, and let people try the product for free. Then they wonder why it's not working.

But you've only scratched the surface.

In this episode, Wes reveals why most PLG attempts fail using a perfect analogy - the "We repair what your husband fixed” marketing campaign. Just like that leaky faucet that got worse after a DIY attempt, most founders unknowingly break their growth engine by doing surface-level PLG without building the foundation underneath.

Key Highlights:

• 01:14: Why founders need professional PLG help
• 02:37: The surface-level PLG trap 
• 03:43: The fastest path to value problem
• 06:08: Strategy misalignment and unknown ideal users
• 07:03: Random free models that deliver no outcome
• 08:03: Missing the right data to track user success
• 09:25: No organizational buy-in for the PLG transition
• 11:03: Why you can't bolt PLG onto a sales-led business
• 12:15: The $1M ARR guarantee (and July bonus offer)

Stop building your house from the roof down. Use this framework to build the real foundation that makes PLG actually work.

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