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We Live to Build episodes

  • Why Not Owning Bitcoin is Your Biggest Financial Risk

    Everyone talks about the risks of owning Bitcoin, but what if the real danger is not owning it at all? I sat down with Frank Hepworth, founder of the crypto consultancy Yieldschool, who helps high-net-worth individuals navigate the digital asset space. He makes a powerful case for Why Not Owning Bitcoin is Your Biggest Financial Risk, arguing that as the best-performing asset class on the planet, having zero exposure is a massive gamble against its long-term success. We also dive into the predictable nature of crypto cycles, a portfolio strategy to potentially 10x your money, and the pros and cons of Bitcoin ETFs versus self-custody. This conversation is a must-watch for any investor who is crypto-curious. Check out the company: https://yieldschool.com


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    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

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    â–¶ Get my eBook free - https://welivetobuild.com/network


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    📈 WORK WITH ME

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    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

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    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


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    🕒 CHAPTERS

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    00:00 - Introduction: Crypto is The Best Performing Asset

    01:45 - Why You're "Risk On" By Having 0% Crypto

    02:30 - The Game Theory of Bitcoin's Finite Supply

    04:00 - "Intelligent Exposure": Beyond Just Bitcoin

    05:20 - Bitcoin ETFs vs. Self-Custody: The Pros & Cons

    08:55 - The #1 Issue That Worries New Crypto Investors

    11:00 - Are You Serious Enough to Succeed in Crypto?

    15:10 - The Crypto Cycles Are "Super Predictable"

    21:20 - Why "Don't Time The Market" is Bad Advice for Crypto

    23:20 - A Portfolio Strategy to 10x Your Money

    26:45 - Final Lesson: Don't Make Assumptions

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    28 min
  • The Real Danger of AI: We're Losing Control of Ourselves

    What is the real danger of AI? It's not that AI will become our overlords; it's that we will become so reliant on it that we lose control of ourselves. I sat down with William Welser IV, CEO of Lotic.ai, to discuss this critical issue. He argues that The Real Danger of AI: We're Losing Control of Ourselves comes from offloading our "cognitive responsibility" to sycophantic AIs that simply agree with us and stunt our growth. We explore why you must maintain cognitive responsibility, how to use AI as a tool for learning (not just getting answers), and the importance of modeling this behavior for your kids and your team. This is an essential conversation for anyone using AI to make decisions. Check out the company: https://lotic.ai


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    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

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    â–¶ Get my eBook free - https://welivetobuild.com/network


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    📈 WORK WITH ME

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    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


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    👀 CONNECT WITH SEAN

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    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


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    🕒 CHAPTERS

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    00:00 - Introduction: AI is Easy, But It's Also Dangerous

    02:15 - The Problem with "Sycophantic" AI

    03:20 - How "Artificial Relational Intelligence" is Different

    06:00 - The "Last Mile" of Human Interaction AI Can't Cross

    08:00 - My Tattoo's Advice: "Consider You Might Be Wrong"

    09:20 - Offloading Our "Cognitive Responsibility" to AI

    12:20 - How to Use AI to Teach, Not Just Get Answers

    15:20 - The Real Danger: Are We Becoming Too Dumb?

    18:15 - AI is Just a Tool, Like The First Rock

    20:45 - How to Educate Your Team and Kids on AI Use

    25:15 - Why We Built a "Bottom-Up" AI Company

    29:15 - The #1 Lesson from 5 Years in AI: Ride the Commodity Wave

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    32 min
  • How to Build an AI Moat for Your Business (Without Consultants)

    Every business owner is asking how to build an AI moat, but most are going about it the wrong way. I sat down with Alberto Rizzoli, CEO of V7 Labs, who argues that hiring expensive AI consultants is a "recipe for disaster". He shares his framework for How to Build an AI Moat for Your Business (Without Consultants) by starting with small, internal experiments, finding your in-house "tinkerers," and hiring AI-enabled talent. We also discuss how AI agents are transforming workflows, the surprising AI adoption gap between the US and Europe, and why learning to manage AI is the #1 skill for future job security. This is an essential guide for any leader looking to future-proof their business. Check out the company: https://www.v7labs.com


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    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

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    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


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    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


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    🕒 CHAPTERS

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    00:00 - Introduction: Your AI Moat is Your Only Defense

    01:00 - Stop Hiring AI Consultants. Do This Instead.

    02:30 - 3 Simple Steps to Start Building with AI

    03:40 - The Power of Hiring "AI-Enabled" Talent

    05:00 - How a QA Tester Used AI to 10x Her Productivity

    06:00 - Will AI Create More Jobs Than It Destroys?

    08:00 - From Manual Analyst to "Chief of Staff of AIs"

    09:15 - How to Overcome "Analysis Paralysis" with AI Agents

    12:30 - When to Build an AI Agent (The Revenue Litmus Test)

    16:00 - How My Brother's Travel Plan Proved AI's Power

    21:20 - Why Your "Thumbs Up" Doesn't Really Train the AI

    25:40 - The Surprising AI Adoption Gap Between the US & Europe

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    28 min
  • How I Trained an AI Agent to Do My Cold Outreach

    Cold outreach is broken, but what if you could train an AI agent to replicate your most effective, human-sounding emails? I sat down with Jim Weldon, CEO of Prospect Desk, whose team is building a "digital twin org chart" where human sales reps manage teams of specialized AI agents. He breaks down his exact process for How I Trained an AI Agent to Do My Cold Outreach, feeding it hundreds of his "founder prescribed" emails to avoid the generic, robotic messages that everyone hates. We also discuss how AI can automate 80% of an SDR's repetitive tasks and why we're still in the "stumble fumble" phase of AI adoption. This is an essential guide for any founder or sales leader looking to scale their prospecting without losing the human touch. Check out the company: https://prospectdesk.ai


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    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

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    00:00 - Introduction: The End of Cold Outreach As We Know It

    00:45 - Why You Need to Automate 80% of Sales Tasks

    02:00 - The "Digital Twin Org Chart": Your SDR's New AI Team

    03:20 - The Future of AI Interaction is Voice, Not Slack

    05:20 - How an AI Manager Coordinates The Playbook

    07:25 - Can a Solopreneur Build Their Own AI Sales Team?

    09:50 - How Our AI Agents Work Across Different Channels

    14:05 - The #1 Challenge: Making AI an Expert Strategist

    17:00 - Why AI Voice Agents Still Struggle with Outbound Calls

    20:25 - My Process for Training an AI to Write "Founder Prescribed" Emails

    22:20 - The Surprising Power of a LinkedIn Voice Message

    28:20 - The "Stumble Fumble" Hype Cycle of AI

    30:20 - The Greatest Technological Change Ever

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    32 min
  • How I Landed Fortune 500 Clients After Leaving My Corporate Job

    Landing Fortune 500 clients seems impossible for a new business, but it's not. The secret isn't hustle; it's strategy, planning, and leveraging your unique story. I sat down with Alexandra Gonzalez, who left an 18-year corporate career at companies like Johnson & Johnson to build her own successful agency, Savvy Marketers. She reveals How I Landed Fortune 500 Clients After Leaving My Corporate Job, breaking down her exact playbook. We cover how to use certifications (woman-owned, minority-owned) to open doors , the power of personalized outreach on LinkedIn , and how to use AI to polish your message without losing your human edge. This is a masterclass for any service-based entrepreneur who wants to win enterprise-level deals. Check out the company: https://savvymarketers.com


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    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

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    00:00 - Introduction: Replacing Hustle with Intention

    01:05 - The Power of "What If" Thinking to Stay Agile

    03:30 - The #1 Thing Founders Miss: Strategic Planning

    07:50 - A Simple Business Playbook for Startups

    11:20 - My Journey from Corporate Marketer to Founder

    13:30 - The Playbook for Landing Fortune 500 Clients

    14:40 - Secret Weapon: Using Certifications to Open Doors

    16:20 - How to Network Effectively on LinkedIn

    20:00 - The Power of Your Personal Story in a Pitch

    23:45 - A CEO's Rules for Using AI Safely

    25:14 - Final Advice: The Power of Patience

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    32 min
  • The Billion-Dollar Mistake Hiding in Every Shopify Checkout

    There's a massive flaw in the Shopify checkout process that costs merchants millions in customer service hours and lost revenue. I sat down with Hamish McKay, CEO of Order Editing, a startup that's solving the one problem Shopify hasn't: letting customers edit their own orders after purchase. He breaks down The Billion-Dollar Mistake Hiding in Every Shopify Checkout—the 1.5% of customers who make a mistake and why giving them self-service options is a huge opportunity. We also explore the hidden technical complexities of building for Shopify and dive into a deep, philosophical conversation about the future of work and creativity in the age of AI. This is an essential conversation for any e-commerce founder or operator. Check out the company: https://orderediting.com


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    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

    ---------------------------

    00:00 - Introduction: The Problem with Post-Purchase Mistakes

    00:50 - The 1.5% Problem: A Massive Hidden Cost for Merchants

    02:00 - Why Hasn't Shopify Solved This Obvious Flaw?

    04:15 - The Acquisition Dilemma: Selling to Shopify

    05:40 - How Self-Service Editing Creates Customer Joy

    08:45 - The Hidden Technical Hell of Building for Shopify

    14:40 - How AI is Now Building 70% of Our Software

    21:20 - The Race to Become the "Master App" in E-Commerce

    37:45 - The Pleasure of Creation vs. The "Grayness" of AI

    43:50 - A Dystopian View on The Future of AI and Humanity

    51:15 - "Why The F*ck Am I Running an E-commerce Company?"

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    53 min
  • The 5 Hidden Costs of Manufacturing Overseas That No One Talks About

    Thinking about manufacturing overseas? It might not be as cheap as you think. There are hidden "soft costs" that can destroy your margins and your business. I sat down with Samuel Fish, founder of Shield Security Doors, who after a decade of challenges, made the bold decision to move his entire manufacturing operation from Eastern Europe back to the USA. He breaks down The 5 Hidden Costs of Manufacturing Overseas That No One Talks About, from freight volatility and legal disadvantages to the personal toll of time zone differences. This is an essential, real-world guide for any founder wrestling with their supply chain. Check out the company: https://www.shieldsecuritydoors.com


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    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

    ---------------------------

    00:00 - Introduction: My Father's #1 Rule of Business

    02:50 - Why I Ignored His Advice for 5 Years

    07:20 - The "Hair on Fire" Moment That Forced the Change

    10:50 - My Overseas Supplier Was a Ticking Time Bomb

    12:15 - The Phone Call That Saved My Business

    14:15 - The Pride of Being "Made in the USA"

    24:50 - Hidden Cost #1: Lack of Control & IP Risk

    25:38 - Hidden Cost #2: Freight Volatility (10x Price Spike)

    26:45 - Hidden Cost #3: The Personal Toll of Time Zones

    27:45 - Hidden Cost #4: The Exhaustion & Expense of Travel

    28:00 - Hidden Cost #5: Disadvantage in Foreign Legal Systems

    28:55 - The Most Important Lesson: Say The Obvious

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    30 min
  • The Hidden Assumptions That Are Sabotaging Your Leadership

    Every day, unrecognized assumptions are sabotaging your leadership and preventing your team from making meaningful progress. Change is relational, not technical, and most leaders get it wrong. I sat down with Jeff Wetherhold, a master of Motivational Interviewing, to unpack this. He explains how to uncover The Hidden Assumptions That Are Sabotaging Your Leadership by using a simple technique: asking fewer questions and offering more reflections. We dive into why people are ambivalent about change , the psychological "binary bias" that traps us , and how embracing short-term discomfort leads to long-term growth. This is an essential conversation for any leader who wants to stop fighting resistance and start facilitating real change. Check out the company: https://www.miforhealth.com


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    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

    ---------------------------

    00:00 - Introduction: Why Is Change So Hard?

    01:00 - Change is Relational, Not Technical

    02:20 - The Power of Hearing Yourself Speak

    04:15 - Uncovering Your Own Blind Spots

    07:15 - The Problem with Putting People in a Box

    08:45 - Why Unrecognized Assumptions Are So Damaging

    11:00 - How to Navigate Uncomfortable Conversations

    12:45 - The #1 Tool: Use Reflections, Not Questions

    16:20 - My Personal Story of a Damaging Assumption

    18:45 - The "Binary Bias" That Traps Our Thinking

    20:45 - The Most Important Thing I've Learned About Change

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    30 min
  • The Future Factory: Where 1 Engineer Runs 1,000 Robots

    Welcome to the Future Factory, a new model for manufacturing where software gives a single human unprecedented leverage. I sat down with Renan Devillieres, founder of the manufacturing venture studio OSS Ventures, to discuss this massive shift. He explains his vision for The Future Factory: Where 1 Engineer Runs 1,000 Robots, arguing that reshoring manufacturing to the US won't look like the factories of the past. We also explore why war is the primary driver of this change, the "incoherent" hypocrisy of Western consumers, and his "Rule of Threes" for hiring technical experts. This is a must-watch for anyone interested in the future of manufacturing, automation, and geopolitics. Check out the company: https://oss.ventures


    ----------------------------------------------------------------------------------------------------------------------------

    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

    ---------------------------

    00:00 - Introduction: Reshoring is a National Defense Issue

    01:05 - The Future Factory Will Look Vastly Different

    02:00 - Why One Engineer Will Have Massive Leverage

    04:15 - The Problem with Modern Products (And Why Most Suck)

    06:30 - The "Incoherent World": NIMBYism and Your iPhone

    09:20 - Why War is the Real Driver of Reshoring

    12:45 - The Entrepreneurial Energy Europe is Missing

    15:45 - The Two Biggest Challenges of Building for Manufacturing

    18:00 - How to Architect a System That Can Scale to Millions

    20:45 - The "Rule of Threes": How to Hire Experts Who Deliver

    23:30 - The Power and Pleasure of "Deal Making Done Right"

    Leave a Review (it truly helps us grow): https://welivetobuild.com/review

    Hosted on Acast. See acast.com/privacy for more information.

    31 min
  • Why I'm Investing in Plumbers, Not AI Startups

    In a world obsessed with AI, my guest Travis Jamison is getting rich on boring businesses. His investment thesis is simple: bet on the things that AI can't change. He explains Why I'm Investing in Plumbers, Not AI Startups, and how blue-collar companies like HVAC and dry cleaners can offer better, more stable returns than venture capital. We also dive into his agency's secret weapon: using a specific SEO strategy to train LLMs like ChatGPT to recommend his clients' products. This is a masterclass in contrarian investing and building real-world wealth in the age of AI. Check out the company: https://capitalpad.com


    ----------------------------------------------------------------------------------------------------------------------------

    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

    ---------------------------

    00:00 - Introduction: A Contrarian Investor's Thesis

    01:10 - Why I'm Investing in "Boring" Blue-Collar Businesses

    03:10 - Why Picking AI Winners is a Losing Game

    04:45 - A VC's Plan to Replace Plumbers with Robots (And Why It Will Fail)

    08:00 - How to Use SEO to Control What AI Says About You

    11:20 - The Simple "Trick" to Train LLMs

    17:40 - Why Small Businesses Have the Best Returns

    20:00 - Why I'm Done with Venture Capital

    24:45 - The Four "All-In" Moments That Defined My Career

    27:45 - The #1 Rule: Stay Within Your Circle of Competence

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    Hosted on Acast. See acast.com/privacy for more information.

    38 min

About We Live to Build

From the publisher's feed

We Live to Build is the interview series for founders who are serious about building something that lasts.


Hosted by serial entrepreneur and angel investor Sean Weisbrot, the show…