We Live to Build

We Live to Build

Download on the App Store

We Live to Build episodes

  • The "Hero Leader" Delusion That's Secretly Destroying Your Team

    Are you accidentally destroying your team with a "Hero Leader" mindset? Many leaders believe their job is to be the primary problem-solver, but this approach can secretly sabotage team performance and create a massive bottleneck. This is the "Hero Leader" Delusion. In this interview, executive coach Dr. Carla Fowler (MD, Ph.D.) breaks down the psychology of leadership and reveals how even well-intentioned leaders stifle growth. We explore the critical differences between strategic thinkers and action-takers, why leaders must stop "putting out fires," and how to truly empower your team to achieve breakthrough results. If you're an entrepreneur, CEO, or founder, this conversation will challenge everything you thought you knew about building a high-performing team. Check out the company: https://thaxa.com


    ----------------------------------------------------------------------------------------------------------------------------

    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

    ---------------------------

    00:00 - The "Hero Leader" Delusion That's Killing Your Business

    01:46 - The Psychology That Separates Good vs. Great Leaders

    03:29 - Are You a Strategic Thinker or an Action-Taker?

    06:38 - Why Your Team Communication Is Silently Failing

    08:03 - An Executive Coach's Role Isn't to Solve Your Problems

    14:22 - The "Spider-Man" Complex That Disempowers Your Team

    19:43 - Why You Are The Biggest Barrier To Your Team's Growth

    32:34 - The One Question Every Effective Leader Needs to Ask

    Leave a Review (it truly helps us grow): https://welivetobuild.com/review

    Hosted on Acast. See acast.com/privacy for more information.

    35 min
  • Poor People Add, Rich People Multiply, Billionaires Subtract

    Why do billionaires subtract? It’s a powerful mindset that separates the ultra-successful from everyone else. In this dense masterclass on productivity, Todd Hagopian, who runs a $90 million business division, breaks down the wealth framework he learned from a billionaire: poor people add, rich people multiply, and billionaires subtract. He explains why you must ruthlessly focus on your "profit per minute" and eliminate the 80% of tasks that are wasting your time and mental energy. You'll also learn his "mind-blowing" SEO strategy to generate thousands of high-authority backlinks from evergreen content. Check out the company: https://playerone.sppx.io


    ----------------------------------------------------------------------------------------------------------------------------

    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

    ---------------------------

    00:00 - Poor People Add, Rich People Multiply, Billionaires Subtract

    02:05 - The 80/20 Rule Is Deeper Than You Think

    03:04 - How Jeff Bezos & Google Used Subtraction to Win

    05:08 - The #1 Metric: Are You Maximizing Your "Profit Per Minute?"

    07:18 - Your Social Media Is Gone in a Month. This Is Forever.

    10:31 - My SEO Strategy for 3,000+ High-Authority Backlinks

    16:01 - The "Karelin Method": Why You Must Train Differently to Win

    18:18 - Why You Must Think Like a Billionaire From Day One

    23:24 - The 3 Levers of Results: Activity, Efficiency & Focus

    25:27 - My Trick to Stop Sending (and Receiving) Useless Emails

    26:50 - How I'm Building My Brand with a Business Fiction Trilogy

    Leave a Review (it truly helps us grow): https://welivetobuild.com/review

    Hosted on Acast. See acast.com/privacy for more information.

    40 min
  • The New B2B Buyer Doesn't Want to Talk to You

    The New B2B Buyer Doesn't Want to Talk to You. Nearly 60% of B2B buyers are now millennials who grew up online and expect a seamless, self-service experience. In this interview, B2B expert David explains why personalization and a frictionless, multi-channel journey are the keys to winning over the modern buyer. Learn how to blend digital self-service with a strategic sales team, why your business may be "dead in 24 months" without AI, and his 6-month rule for making new hires. Check out the company: https://www.saltboxmgmt.com


    ----------------------------------------------------------------------------------------------------------------------------

    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

    ---------------------------

    00:00 - The New B2B Buyer Doesn't Want to Talk to You

    01:49 - Why Millennials Are Driving This Change

    05:59 - Why You Still Need Sales Reps (For Complex Deals)

    11:17 - The NEW Job of a B2B Sales Rep

    13:18 - How AI is Already Replacing Sales Reps

    15:03 - "Your Business Will Be Crying in 24 Months Without AI"

    20:15 - How to Balance New Initiatives vs. Client Work

    25:36 - The 6-Month Rule for Making a New Hire

    29:34 - The Most Important Lesson: Change is the Only Constant

    Leave a Review (it truly helps us grow): https://welivetobuild.com/review

    Hosted on Acast. See acast.com/privacy for more information.

    32 min
  • Why AI Makes Your Website MORE Important, Not Less

    Do you know Why AI Makes Your Website MORE Important, Not Less? While AI agents seem to be replacing everything, your website is the one place you control your message and the primary "repository of information" that large language models use to learn about your business. In this interview, domain broker Jeffrey Gabriel explains that without a well-written website, AI models can't easily find, understand, or prioritize your business over competitors. Learn why your site is the essential "home base" you need to succeed in the age of AI. Check out the company: https://saw.com


    ----------------------------------------------------------------------------------------------------------------------------

    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

    ---------------------------

    00:00 - Are Websites Obsolete in the Age of AI?

    01:40 - The Truth About Domain 'Squatters'

    06:54 - How I Sold a Domain Name for $13 Million

    07:57 - The Hardest Part of Being a Domain Broker

    09:58 - Why I Fire My Clients

    16:20 - The Business Cycle of a Domain Broker

    18:10 - The 86-Day Average Sale Time for a Domain

    22:30 - The Risky Business of Domain Financing

    25:54 - How We Use AI in Our Own Operations

    27:01 - The Two Most Important Things I've Learned in Life

    Leave a Review (it truly helps us grow): https://welivetobuild.com/review

    Hosted on Acast. See acast.com/privacy for more information.

    29 min
  • A Bad Investor is Worse Than No Investor

    Every founder needs to hear this: A Bad Investor is Worse Than No Investor. Before you start chasing venture capital, you must understand the risks. In this interview, M&A expert Scott Kelly explains why bootstrapped founders of seven, eight, and even nine-figure brands often love their lives, while many VC-backed founders are miserably stressed. We break down the cautionary tale of FanDuel, whose founders got "little or nothing" after raising hundreds of millions, versus MailChimp, whose founders kept 98% of the proceeds from their exit after bootstrapping. This is a must-watch for any entrepreneur deciding how to fund their business. Check out the company: https://blackdogvp.com


    ----------------------------------------------------------------------------------------------------------------------------

    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

    ---------------------------

    00:00 - The Art of Finding the Right Partner

    03:29 - The #1 Thing Founders Must Do Before Starting

    06:27 - The VC Trap: Chasing Fundraising vs. Building a Business

    08:13 - Quantity vs. Quality of Life: A Founder's Choice

    11:04 - The Warning: MailChimp (Bootstrap) vs. FanDuel (VC)

    13:40 - M&A is Sexy, But It's an Art

    16:48 - The Dirty Secret of VC Due Diligence

    21:49 - Why a Bad Investor is Worse Than No Investor

    25:12 - Why I Love Bootstrapped Founders

    28:01 - Start With The End in Mind

    Leave a Review (it truly helps us grow): https://welivetobuild.com/review

    Hosted on Acast. See acast.com/privacy for more information.

    32 min
  • This Sales Test Revealed My #1 Weakness

    I took a sales ability test, and this sales test revealed my #1 weakness. The results showed that in a sales context, I have a tendency to believe that talking is more important than asking good questions. In this unique episode, sales expert Mike Irving, founder of Advanced Business Abilities, analyzes my live test results, breaking down my strengths (like being a "Hunter") and my opportunities for growth (like "Discernment" ). We explore why everyone is in sales, whether they know it or not, and how understanding your personal traits can make you a more effective communicator. Check out the company: https://advancedbusinessabilities.com


    ----------------------------------------------------------------------------------------------------------------------------

    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

    ---------------------------

    00:00 - Taking a Sales Test on a Live Podcast

    01:00 - Why Everyone is in Sales (Even If You're Not a Salesperson)

    02:50 - My Overall Results: The Good News

    05:50 - A Surprising Weakness: "Knowing How to Deal With People"

    07:50 - My #1 Weakness: The "Questioner" Trait

    10:05 - Why I Subconsciously Talk More Than I Ask

    14:35 - The Key to Success: Understanding "Discernment"

    20:45 - My Unexpected Strength: The "Hunter" Trait

    24:00 - My Secret Weapon: A High "Not Nice" Score

    29:30 - Key Takeaways & How to Improve Your Own Sales Skills

    Leave a Review (it truly helps us grow): https://welivetobuild.com/review

    Hosted on Acast. See acast.com/privacy for more information.

    34 min
  • Stop Solving Problems. Start CREATING Them.

    What if the biggest obstacle to your company's growth isn't the problems you can't solve, but the ones you aren't creating? This counterintuitive idea is the key to radical business transformation. In this episode, Sean Weisbrot sits down with Ted Santos, President of Turnaround Investment Partners, to explore why leaders must stop solving problems and start creating them on purpose. We dive into how this strategy sparks true innovation, rewires the brain for change through neuroplasticity, and why self-mastery is the foundation of effective leadership. This conversation challenges everything you know about chaos, change management, and organizational success. Get ready to discover a new paradigm for growth. Check out the company: https://turnaroundip.com


    ----------------------------------------------------------------------------------------------------------------------------

    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

    ---------------------------

    00:00 - Why CEOs Who Don't Create Problems Should Be Fired

    02:55 - The Steve Jobs Method: Inventing a Problem to Change the World

    05:58 - Sponsor: Brilliant.org

    08:03 - The Simple (But Radical) First Step: Question Everything

    13:00 - Why Your Need for the "Right Answer" is Killing Innovation

    17:58 - The Difference Between "Thinking" and "Having Thoughts"

    22:25 - How Tragedy Taught Me to Rewire Brains with Neuroplasticity

    27:01 - Why Giving The Solution Is The Worst Way to Lead

    30:14 - The Ultimate Leadership Skill: Self-Mastery Over Chaos

    Leave a Review (it truly helps us grow): https://welivetobuild.com/review

    Hosted on Acast. See acast.com/privacy for more information.

    33 min
  • The #1 Mistake in AI-Generated Content (And How to Fix It)

    Most AI-generated content is easy to spot, and journalists are hitting 'delete' the second they see it. So, what are the tell-tale signs, and how do you avoid them? I sat down with Curtis Sparrer, a PR expert and founder of Bospar, to find out. He reveals The #1 Mistake in AI-Generated Content (And How to Fix It): using AI as your final draft instead of your first. We discuss why AI will reward human quirkiness, the rise of Generative Engine Optimization (GEO), and why you need to create AI-friendly blogs and FAQs to stay discoverable. This is an essential guide for any marketer or creator using AI for their content. Check out the company: https://bospar.com


    ----------------------------------------------------------------------------------------------------------------------------

    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

    ---------------------------

    00:00 - Introduction: Making Your Brand Discoverable to AI

    01:10 - What is Generative Engine Optimization (GEO)?

    02:20 - Can You Buy Your Way into an AI's Favor?

    04:50 - Why AI Still Struggles with Video Content

    07:15 - How to Make Your Content More "AI-Friendly"

    09:45 - The Power of an AI-Friendly FAQ Page

    11:40 - The "Tells" of AI-Generated Content (And Why Journalists Hate It)

    12:40 - The #1 Rule: AI is Your First Draft, Not Your Final Draft

    14:30 - Why You Must Ditch the Fluff & Be Concise

    17:00 - The Future of AI: Personalized Memory

    21:20 - The "Race to the Bottom" in AI Content

    27:45 - Final Lesson: Never Believe You've Figured It All Out

    Leave a Review (it truly helps us grow): https://welivetobuild.com/review

    Hosted on Acast. See acast.com/privacy for more information.

    29 min
  • "The Customer Is Always Right" is a Destructive Lie

    We've all heard the phrase "The Customer Is Always Right," but what if following that advice is secretly burning out your team and killing your business? I sat down with Borja Cuan, CEO of Four15 Digital, who learned this lesson the hard way. He shares his powerful story of why he now believes "The Customer Is Always Right" is a Destructive Lie, and why he made the controversial decision to prioritize his employees over his clients. We also dive into the psychology of resilience, how to handle bad news like a CEO, and the cultural differences in business communication. This is a must-watch for any leader tired of sacrificing their team's well-being for unreasonable client demands. Check out the company: https://four15digital.com


    ----------------------------------------------------------------------------------------------------------------------------

    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

    ---------------------------

    00:00 - The Hardest Part of Being a Business Owner

    02:57 - The Hard Truth: Is Resilience Innate?

    04:08 - How My Leadership Style Had to Evolve

    07:32 - Why I Put My Employees Before My Clients

    13:50 - Cultural Differences in Business Communication

    16:36 - My Personal Story with a "Sociopath" Boss

    23:22 - The #1 Job of a Leader: Employee Happiness

    26:45 - Setting Boundaries with Disrespectful Clients

    Leave a Review (it truly helps us grow): https://welivetobuild.com/review

    Hosted on Acast. See acast.com/privacy for more information.

    31 min
  • An 8-Figure E-commerce Founder's AI Toolkit

    What is the AI toolkit that top e-commerce founders are using to scale their brands? It's a mix of proprietary and public tools that automate everything from product research to marketing. I sat down with Neil Twa, CEO of Voltage Holdings, who has built multiple seven and eight-figure e-commerce brands. He shares his 8-Figure E-commerce Founder's AI Toolkit, including specific tools for copywriting (Claude), video ads (HeyGen & Synd.io), and image generation (Sora). We also dive into his counter-intuitive business philosophy: successful brands don't sell products, they sell data to AI engines. This is a must-watch for any e-commerce entrepreneur looking for the right tools to grow. Check out the company: https://voltagedm.com


    ----------------------------------------------------------------------------------------------------------------------------

    📚 NETWORK BEFORE YOU NEED IT (6 LESSONS THAT MADE SEAN $15M)

    ----------------------------------------------------------------------------------------------------------------------------

    â–¶ Get my eBook free - https://welivetobuild.com/network


    -----------------------------------

    📈 WORK WITH ME

    -----------------------------------

    â–¶ Buy 300 Lessons From 300 Founders: https://welivetobuild.com/300-lessons-ebook

    â–¶ Book a Paid Advisory Session: https://welivetobuild.com/book-a-call

    â–¶ Startup Fundraising: https://welivetobuild.com/fundraising

    â–¶ Sponsor the Channel: https://www.welivetobuild.com/sponsorship


    ---------------------------------------------

    👀 CONNECT WITH SEAN

    ---------------------------------------------

    â–¶ LinkedIn: https://linkedin.com/in/seanweisbrot

    â–¶ Inquiries: [email protected]


    ---------------------------

    🕒 CHAPTERS

    ---------------------------

    00:00 - Introduction: Why AI is Essential for E-commerce

    00:37 - How We Use AI to Enhance Our Brands

    01:24 - The #1 Truth of E-commerce: Sell Data to the AI

    02:12 - Our 8-Figure E-commerce AI Toolkit

    03:25 - The AI Tools We Use for Copy, Images, and Video Ads

    06:35 - How We Use AI to Run Virtual Focus Groups

    11:11 - Why I Build Brands Instead of Selling Courses

    16:43 - My Mission: Hiring Veterans & My Fighter Pilot Story

    28:53 - Final Lesson: Fail Up, Don't Fail Out

    Leave a Review (it truly helps us grow): https://welivetobuild.com/review

    Hosted on Acast. See acast.com/privacy for more information.

    30 min

About We Live to Build

From the publisher's feed

We Live to Build is the interview series for founders who are serious about building something that lasts.


Hosted by serial entrepreneur and angel investor Sean Weisbrot, the show…