We Love Deck Builders

Paid ads aren’t what they used to be—and if you’re running Google Ads the same way you did even a year ago, you’re already falling behind.

In this episode, April sits down with Vinita Swami, PPC Specialist at Deck Builder Marketers, to break down what’s actually changing in paid ads right now. From AI-driven campaigns to automation inside Google Ads, they unpack what’s working, what’s not, and where deck builders are wasting money without even realizing it.

This is not about turning ads on and hoping for leads. It’s about understanding how paid ads fit into a bigger system—and why patience, strategy, and the right expectations matter more than ever.

In this episode, we cover:

• How AI and automation are changing how Google Ads actually generate opportunities
• Why most deck builders don’t see results right away
• What separates campaigns that drive real projects from ones that waste budget

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Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards

https://deckbuildermarketers.com/april-edwards/

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Take the Next Step:

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Sign up for a FREE Growth Strategy Session

https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook

https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind

https://deckbuildermarketers.com/join-group/

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Follow Deck Builder Marketers:

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Facebook

https://www.facebook.com/deckbuildermarketers

LinkedIn

https://www.linkedin.com/company/deckbuildermarketers/

Instagramhttps://www.instagram.com/deckbuildermarketers/

TikTok

https://www.tiktok.com/

@deckbuildermarketers

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Who This Channel Is For:

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+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

Most builders focus on doing great work—but in today’s market, that’s only part of the equation.

In this episode, Wes Kain shares how he’s built a career that goes beyond the job site, combining construction experience with branding, visibility, and opportunity.

From TV to racing to industry partnerships, his perspective challenges how most builders think about growth.

In this workshop, we’ll break down:

• Why great work alone isn’t enough—and what actually drives attention and opportunity
• How builders can start building a name, not just completing projects
• The role of discipline, consistency, and visibility in long-term growth

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards

https://deckbuildermarketers.com/april-edwards/

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Take the Next Step:

-------------------------------

Sign up for a FREE Growth Strategy Session

https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook

https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind

https://deckbuildermarketers.com/join-group/

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Follow Deck Builder Marketers:

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Facebook

https://www.facebook.com/deckbuildermarketers

LinkedIn

https://www.linkedin.com/company/deckbuildermarketers/

Instagramhttps://www.instagram.com/deckbuildermarketers/

TikTok

https://www.tiktok.com/

@deckbuildermarketers

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Who This Channel Is For:

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+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

Most deck builders do not have a lead problem. They have a system problem; and proof is one of the biggest pieces they are missing.In this solo episode, April breaks down why your best work is not selling your next project, what serious homeowners are checking before they ever call, and how Builder Story Day fixes the proof gap in one focused day.What you will walk away with:Why "more leads" is rarely the real problemThe trust signals serious homeowners check before they callHow one day of professional content becomes sales proof across your website, ads, social, and sales processHosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.Learn more about April Edwardshttps://deckbuildermarketers.com/april-edwards/------------------------------Take the Next Step:-------------------------------Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/-------------------------------Follow Deck Builder Marketers:-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers-------------------------------Who This Channel Is For:-------------------------------+ Deck Builders+ Outdoor living contractors+ Construction business owners+ Builders looking to grow+ Contractors who want consistent, high-quality leads & better projects

In this episode, Phil Parsons from KP Homescapes shares the shift from high-output construction to a more structured, engineering-driven way of building—where planning, performance, and systems drive every project. 

What we'll cover:

• What actually breaks when you scale without systems in place
• Why narrowing your focus leads to better execution and stronger projects
• How thinking like an engineer changes the way you plan and build

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwardshttps://deckbuildermarketers.com/april-edwards/

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Take the Next Step:

-------------------------------

Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/

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Follow Deck Builder Marketers:

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Facebook

https://www.facebook.com/deckbuildermarketers

Linked

Inhttps://www.linkedin.com/company/deckbuildermarketers/

Instagram

https://www.instagram.com/deckbuildermarketers/

TikTok

https://www.tiktok.com/@deckbuildermarketers

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Who This Channel Is For:

-------------------------------

+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

As a deck builder, it’s easy to get stuck handling everything yourself—from leads to customer service to operations. But what happens when those tasks start piling up and slowing down your growth?In this episode, we sit down with Michael Allen, VP of Sales at Sphere Rocket VA, to discuss how deck builders can leverage virtual assistants (VAs) to solve their biggest bottlenecks. Whether it's customer service, lead management, marketing support, or operations, VAs can help streamline your business and free up time so you can focus on what really matters—closing more jobs.What We’ll Discuss

• Why deck builders are stuck doing everything themselves and how it’s limiting their growth
• How virtual assistants (VAs) can support every part of your business from lead management to customer service
• Practical examples of where to start using VAs to make the most impact on your bottom line
• How delegation can lead to faster response times, better customer experiences, and more jobs closed sphererocketva.com‪@sphererocketva‬

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwardshttps://deckbuildermarketers.com/april-edwards/

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Take the Next Step:

-------------------------------

Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/

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Follow Deck Builder Marketers:

-------------------------------

Facebook

https://www.facebook.com/deckbuildermarketers

Linked

Inhttps://www.linkedin.com/company/deckbuildermarketers/

Instagram

https://www.instagram.com/deckbuildermarketers/

TikTok

https://www.tiktok.com/@deckbuildermarketers

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Who This Channel Is For:

-------------------------------

+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

If you feel like you’re working just as hard—but the jobs you’re getting aren’t the ones you actually want—this is for you.

A lot of deck builders think they have a lead problem. But in reality, it’s a positioning and system problem. The way your business shows up, your website, your messaging, and your follow-up directly impacts the type of clients you attract.

In this episode, April breaks down:

• Why you’re attracting the wrong jobs

• What’s actually driving low-quality leads

• How to shift from taking whatever comes in… to attracting the projects you want

Because getting better jobs isn’t about getting lucky.It’s about building a system that brings the right people to you.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards

https://deckbuildermarketers.com/april-edwards/

------------------------------

Take the Next Step:

-------------------------------

Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/

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Follow Deck Builder Marketers:

-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers

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Who This Channel Is For:

-------------------------------

+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

What does building a successful business really look like behind the scenes?

In this episode of the We Love Deck Builders Podcast, April Edwards brings on her husband, Isaac, for an honest conversation about the reality of growth—what it takes, what it costs, and what actually matters along the way.

They will cover:

• The unseen challenges of building a business while raising a family

• The hardest seasons and how they worked through them

• What actually drives real, sustainable growthThis is a different kind of episode—less about marketing, more about the life behind it.

Building a business should support your life, not take it over.If you’re working toward more control, better projects, and a business that works for you, book a free strategy session at deckbuildermarketers.com/strategy.

If you are interested in being a guest on We 💚 Deck Builders, you can apply at deckbuildermarketers.com/podcast.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards

https://deckbuildermarketers.com/april-edwards/

------------------------------

Take the Next Step:

-------------------------------

Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/

-------------------------------

Follow Deck Builder Marketers:

-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers

-------------------------------

Who This Channel Is For:

-------------------------------

+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

Most deck builders think free estimates are just “part of the business.” But what if they’re actually the reason your calendar is full — and your profit isn’t?In this episode, Brad Huebner — Marine veteran, former contractor, and founder of Hammer & Grind — breaks down why free estimates keep builders stuck in the grind and how to shift into a real sales process that protects your time and increases close rates.After completing over 2,500 jobs in his own construction company, Brad learned that discipline, leadership, and structure matter just as much in sales as they do on the job site. Now he helps contractors stop chasing unqualified leads and start building predictable, profitable sales systems.If you’re tired of driving around giving free quotes that go nowhere, this episode will challenge how you sell — and show you a better way.

Sneak peek:

• Why free estimates quietly lower your authority — and attract price shoppers.
• How a paid consultation model increases close rates and protects your time.
• The exact sales mindset shift deck builders must make to stop chasing unqualified leads.

Website: hammerandgrind.com

Podcast: https://www.youtube.com/@hammerandgrindpodcast

Book: Contractor Profit Blueprint https://www.thecontractorprofitblueprint.com

Free Ebook Use Code: deckbuilder

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards

https://deckbuildermarketers.com/april-edwards/

------------------------------

Take the Next Step:

-------------------------------

Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/

-------------------------------

Follow Deck Builder Marketers:

-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers

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Who This Channel Is For:

-------------------------------

+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

What if the people supplying your materials see growth signals in your business before you do?

In this episode, April Edwards chats with Lainie Sleppin and Trisha Holman of Decks & Docks to unpack what suppliers and manufacturers are seeing across the market right now—and what separates the builders who are scaling from the ones who feel stuck.

From professionalism in 2026 to co-op marketing dollars, partnership opportunities, and common mistakes builders make when asking for support, this conversation pulls back the curtain on what actually earns long-term backing from manufacturers.

In this workshop, we’ll break down:

• The real signals suppliers look for when deciding who to support

• What builders misunderstand about co-op marketing and partnerships

• Market shifts happening now that smart builders are paying attention to

decks-docks.com

@deck_dialogue­_

dutchessofdecking.com

[email protected]

[email protected]

And stop in to see their new showroom in Cornelius, NC!

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards

https://deckbuildermarketers.com/april-edwards/

------------------------------

Take the Next Step:

-------------------------------

Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/

-------------------------------

Follow Deck Builder Marketers:

-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers

-------------------------------

Who This Channel Is For:

-------------------------------

+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

The builders who have strong seasons don’t wait until April to fix what’s broken — they tighten up the systems now.

In this live episode, we’ll cover:

• What to review on your website before demand picks up

• Why lead quality matters more than lead volume

• The sales gaps that quietly hurt your close rate

• How strategic builders prepare differently

If you want spring to feel intentional instead of reactive, join us live.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast

Learn more about April Edwards

https://deckbuildermarketers.com/april-edwards/

------------------------------

Take the Next Step:

-------------------------------

Sign up for a FREE Growth Strategy Session

https://deckbuildermarketers.com/get-started/

Get a copy of The Deck Builder Marketing Playbook

https://deckbuildermarketers.com/book/

Join the Deck Builder Marketing Mastermind

https://deckbuildermarketers.com/join-group/

-------------------------------

Follow Deck Builder Marketers:

-------------------------------

Facebook

https://www.facebook.com/deckbuildermarketers

LinkedIn

https://www.linkedin.com/company/deckbuildermarketers/

Instagram

https://www.instagram.com/deckbuildermarketers/

TikTok

https://www.tiktok.com/

@deckbuildermarketers

-------------------------------

Who This Channel Is For:

-------------------------------

+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects