We Love Deck Builders

In this episode, we’re joined by Dan Antonelli, CEO of KickCharge® Creative, to talk about how branding directly affects the quality of leads deck builders attract. We break down why solid craftsmanship isn’t enough if your trucks, website, and visuals don’t build trust fast — and how homeowners decide who feels “legit” before ever reaching out.

Dan Antonelli shares what he sees holding builders back, where branding costs jobs without anyone realizing it, and what matters most to homeowners when choosing a deck builder.

Here’s a sneak peek of what’s coming:

• How homeowners decide you’re “premium” before they ever call, based on your trucks, website, and overall branding.

• The small branding mistakes that quietly cost deck builders good leads and attract price-shoppers instead.

• What deck builders should fix first to get better leads without increasing ad spend, according to KickCharge Creative.

Check out Dan's latest book:Branded Not Blane: Kickcharge® Your Home Service Brandhttps://www.kickcharge.com/tips-tools/our-books-on-branding/

(and more)https://www.kickcharge.com/

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards

https://deckbuildermarketers.com/april-edwards/

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Take the Next Step:

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Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/

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Follow Deck Builder Marketers:

-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers

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Who This Channel Is For:

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+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

We’re breaking down why momentum often drops right after a builder decides to grow, including what gets underestimated early on, and what separates builders who gain traction from those who stall.

Hosted by April Edwards, founder of Deck Builder Marketers and host of the We Love Deck Builders Podcast.

Learn more about April Edwards

https://deckbuildermarketers.com/april-edwards/

------------------------------

Take the Next Step:

-------------------------------

Sign up for a FREE Growth Strategy Sessionhttps://deckbuildermarketers.com/get-started/Get a copy of The Deck Builder Marketing Playbookhttps://deckbuildermarketers.com/book/Join the Deck Builder Marketing Mastermindhttps://deckbuildermarketers.com/join-group/

-------------------------------

Follow Deck Builder Marketers:

-------------------------------Facebookhttps://www.facebook.com/deckbuildermarketersLinkedInhttps://www.linkedin.com/company/deckbuildermarketers/Instagramhttps://www.instagram.com/deckbuildermarketers/TikTokhttps://www.tiktok.com/@deckbuildermarketers

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Who This Channel Is For:

-------------------------------

+ Deck Builders

+ Outdoor living contractors

+ Construction business owners

+ Builders looking to grow

+ Contractors who want consistent, high-quality leads & better projects

In this episode, we’re joined by Michael Boswell from Boswell & Associates, a leading marketing and consulting agency specializing in retail space optimization. Michael shares his expertise on designing showrooms that can maximize ROI for deck builders. With years of experience helping businesses in the outdoor living industry drive sales through strategic space design, he offers actionable insights on how to create a showroom that not only attracts customers but also boosts conversions. If you’re a deck builder looking to optimize your showroom and improve your client engagement, this episode is packed with tips that can transform your business.

In this episode, we chat with David Settlemyer, lead designer at Under The Sun Concepts (UTS Concepts), a luxury design and build firm known for its stunning custom outdoor living spaces. Recently, David and UTS Concepts partnered on multiple projects recognized at the 2025 NADRA National Deck Awards, including top honors for Open Porch and Product Display. He shares his design process, how UTS brings decks, patios, and outdoor features to life, and what’s next in luxury outdoor design.

Dr. Decks has an incredible reputation for sharing real-world insights and practical tips that will elevate your deck-building game. Whether you’re looking for business strategies, tech tips, or just some honest, builder-to-builder conversations, you’ll want to tune in.

In this live session, we’ll be diving into how JobTread can help streamline your deck building process, from project management to job tracking and everything in between. Whether you’re looking to improve your workflow or simplify your operations, this is the perfect opportunity to see how JobTread can transform your business.

In this episode of the We Love Deck Builders Podcast, April Edwards talks with Jeremy Wilkins, co-founder of Deck Van Gogh and creator of @DeckMasterJ. With over 20 years in the trades, Jeremy shares his journey of building a business focused on education, transparency, and innovation. From ultra-lean leadership to real-time client designs, Jeremy reveals his approach to growing a successful deck company and brand. Tune in for practical tips and insights on how to grow your business, improve systems, and lead with transparency.

In the final episode of the We Love Deck Builders Podcast – DeckExpo Series, we’re joined by Eric Fortenberry, Founder and CEO of JobTread Software. Eric is here to talk about his upcoming session at DeckExpo, “The Business Playbook: How to Build a Great Company from the Ground Up,” and share insights on how deck builders can scale and sustain successful businesses. We’ll also discuss JobTread’s software solutions for optimizing operations, increasing profitability, and improving customer experience. As this series wraps up, we’ll reflect on the incredible value DeckExpo has to offer and why it’s a can’t-miss event for anyone in the decking industry.

On this episode of the We Love Deck Builders Podcast – DeckExpo Series, we’re joined by Chris Breen, co-founder of Legacy Decks Academy, a coaching program dedicated to helping deck builders build scalable, profitable businesses. Chris is here to talk about his upcoming sessions at DeckExpo, including his “Deck Business Blueprint” series and “The Hiring Funnel” workshop. He’ll also share what’s new with Legacy Decks Academy, any special offerings at their booth, and what builders can expect when they visit them at Booth 3135.

On this episode of the We Love Deck Builders Podcast – DeckExpo Series, we’re joined by Tommy Holstein, owner of Solid Ground, Mike Mitchell, owner of Mitchell Construction Inc., Andy Henley, owner of Hen-House Decks, and April Edwards, owner of Deck Builder Marketers. They’re here to talk about their upcoming panel at DeckExpo, “Winning High-End Clients: The Art of Selling Luxury Outdoor Living” on the Show Floor Education: Outdoor Living Stage. In this episode, they share insights from their experience working with high-end clients, strategies for positioning a business as a premium brand, and why builders should attend the session to learn from top pros in the industry.