Amie Kiehn and Angela Denogean are both with the Carolina Panthers of the NFL, serving as Social Media Manager and Social Media Coordinator respectively. We talked to them about their approach to the 2020 offseason and season, with COVID in mind, and how they get success with their content.
We talked about:
- How they approached the 2020 offseason and season through COVID
- TikTok and Instagram Reels
- How they work within their team to get ideas out quickly
- Their 2019 and 2020 Schedule Release which was unique and got a lot of engagement on social
- Where they look for inspiration
- Jonah talks a little backstory on living through Jeremy Lin on the Knicks and Linsanity
- How they are approaching the season playing without fans
- How they are working to transition in-game content and sponsored content to social media
- What might remain in fan engagement post-COVID
Amie on Twitter // https://twitter.com/amiekiehn
Angela on Twitter // https://twitter.com/Angela_Denogean
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@ElliotGerard // @jonahballow // @keiths