We Shape This - Top Marketing and Branding Tips

The ultimate guide to influencer marketing from both, the perspective of the influencers and the perspective of the brand.

• Creators: Learn how to reach out to brands & build your own media kit. 
• Businesses: Learn how to grow an influencer network & get the best deals. 

I've recently launched this initiative called Small Biz Thrive in which I provide free digital marketing & branding consulting services to small business owners who are struggling due to COVID19. 

Social media consumption is at an all time high, so while I can't guarantee that your business will have immediate conversions, there are still ways to create impact, generate social buzz and to keep nurturing your fanbase. 

In this episode we're going to review 1 problem and 1 solution presented to some of the small business owners that I had the chance to talk to these past couple of weeks to (hopefully) inspire you to keep moving the needle from home. 

We hear it everywhere - influencer this, influencer that - but do we really know what influencer marketing is? In this episode, we break down influencer marketing to its simplest form so that you don't need to go through an entire marketing team to get started. Learn how to choose the right influencer while straying away from bot city, how to align your campaign goals and your strategies and how to start a confident conversation when it comes to dealing with social stars. 

Have you used memes as part of your marketing strategy? To dive deeper into this internet phenomenon, in this episode we discuss the reasoning behind why top brands are utilizing memes to engage with Generation Z, how to create your own meme ads while preventing a marketing failure, and how they can be a powerful tool to reach a larger audience in 2020. 

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In this episode, Digital Marketing & Branding Expert, Andrea Mora, reveals the secrets to virality and profit within TikTok. Learn how to use TikTok to scale your business and generate leads and how top brands are using TikTok to get millions of views on their content.

Welcome to the first episode of We Shape This! The podcast that brings you the latest marketing and branding tips with immediate action items that will take your business to the next level. In today's episode, Andrea discusses the top 5 marketing trends for 2020.