WE: STARTUP HACKS

"Mastering the Partnership Hack"

Marissa Waldman, founder of Leaderology, a leadership development and management consulting firm in Southern California, specializes in developing fearlessly authentic leadership. Marissa has wielded a powerful startup hack to fuel her customer acquisition pipeline—strategic partnerships. Her deep HR partnerships provide an endless supply of quality customer referrals, because she and her team are committed to delivering value—the best hack of all.

Founder of “We are oHHo,” an organic CBD products company committed to curating all natural CBD from the best organic, sustainable farms in the U.S. Products include oils, tincture and now gourmet gummies and teas. Nicola applied her corporate experience and marketing acumen to the nascent CBD business world with her startup and found growth hacking was the key to her success.

Founder of Scoutlab, a creative agency who is dedicated to working with purpose driven brands such as Venmo and Wix.com, Willow started her company right out of college and has not stopped pushing the envelope since. A disruptor by nature, Willow began her career with Red Bull and Airbnb while still in school and believes one of the best hacks founders should master is how to effectively work with your co-founders.

From consultant, to small business owner to building a large business and then subsequently exiting, Beverly Beatie has experienced what all business owners dream of—real financial success. Along the way she learned that all hacks are driven by delivering real value for your customer and going the extra mile.

Priscilla McKinney has been innovating and leveraging efficiencies throughout her career. She has mastered the art of Startup Hacking by understanding the power of open-source resources and how to leverage them for your own business purpose. As well as, how to use them to build your own services on top of them and save precious time and money while scaling.

Rebecca Warfield has been breaking norms for years and has the gift of vision in music and in startupland. As an entrepreneur, she has taken her years of management experience managing music stars like Julian Lennon and Steven Tyler to now also guiding startups to stardom and creating her own ventures. Her hacks are not to be missed.

Tanya Vucetic is a Data Scientist and the co-founder of Blockforms, a health care insurance startup. No stranger to a successful corporate career that took a left turn when an exciting opportunity presented itself, Tanya threw herself into the turbulent startup waters with two co-founders while holding down her fulltime job and learned the importance of time management and collaboration as her key hacks on the high stake’s entrepreneurial river.

Alexia Hefti’s blockchain interests started at Deloitte, but quickly took off and fueled her entrepreneurial spirit. Founder of eGovern, Alexia bootstrapped her startup from day one and learned the art of cross time zone startup hacks to drive e-government business and innovative blockchain application deals from Hong Kong to Dubai to Canada, all while juggling her family and new baby.

Andrea Guendelman, a Harvard and MIT graduate, is a leading force in creating platforms for minority professionals in the tech industry. Founder of BeVisible (the first career social media platform for Latinx) and Wallbreaker, she is a thought leader on Latinx career building. Andrea’s startup hacks have been well honed by her working in a variety of industries around the world.

Katica Roy is a gender economist and the CEO of Pipeline, an award-winning SaaS company

that leverages artificial intelligence to identify and drive economic gains through gender equity.

Tune in to listen, as Katica shares a variety of sophisticated and smart production, content and

work-related hacks that she developed over the years, which saved her time, money and gave her

a competitive edge as she built her successful AI business and her pre-eminent thought

leadership in gender economics.